Brief 6

Daisy Sunshine Conway

Pattern & Layout

Tiger Print

Brief 6

Tiger Print

The Brief

Tiger Print is a competition brief that has a different subject for each competition. It usually revolves around created a printed pattern for wrapping paper and gift sets or gift cards, this is done for Marks and Spencers. This brief was for a Christmas theme gift wrapping pattern, including scenes or characters. 500px by 500px entry size, deadline 10th November 2014.

The target audience is for people who shop at Marks and Spencers.

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Daisy Sunshine Conway

Research

Tiger Print

Looking into the current wrapping paper sets at Marks and Spencers to see their target audience and what they are looking to see that is consistent in their brand. Also looking out to see a gap in the market, what will be welcomed to the current set of Christmas wrapping, and what would sell well and fit in amongst the rest.

Pattern & Layout

Brief 6

A lot of the more successful wrapping papers include a character or some sort of scene. Creating a character means that people can connect with it more, this will be used in the Tiger Print design competition. Creating a character that will connect with both adults and children alike, as it will be the adults buying the gift wrap.

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Daisy Sunshine Conway

Concept and Development

Tiger Print

The concept for these printed patterns are to be quite nostalgic, using characters and Christmas scenes in the patterns. Trying to avoid the materialistic side of Christmas, and stripping it back to the natural side. The natural side the Christmas often is more appealing to people than receiving extravagant presents, which often makes people happier, which will be perfect for gift wrap.

Pattern & Layout

Brief 6

A lot of people hope for a white Christmas, therefore creating snowmen will give the idea of a Christmas scene whilst including a character. When making the pattern it is important to think about the colour scheme and making sure that Christmas colours are used such as Red, Green and white. Dark and light blue for the sky and outdoors could be used too.

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Daisy Sunshine Conway

Snowman

Tiger Print

Snowman is a simple yet effective repeat pattern. Using a single character and the white and blue colour scheme gives the effect of a natural outdoor scene at Christmas. It is pleasing to the eye, not too busy or cluttered and will work well for M&S. There is a large range of wrapping papers available already but none with a snowman, therefore this would fill a gap in the wrapping paper market.

Pattern & Layout

Snowman Parts

Brief 6

This repeat pattern can be used on a variety of different gift accessories. It is appealing to both children and adults. The vector illustrations and simple circle cut outs give the wrapping a fun feel without being too cluttered. It will fit in with the current wrapping patterns in store, and appeal to many different audiences, such as adults buying the wrapping for other adults or children alike.

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Daisy Sunshine Conway

Christmas Trees

Tiger Print

The Christmas tree scene gives the image of a natural outdoor Christmas, this is something that M&S need in their wrapping paper range. It is more of a subtle wrapping paper, using minimal colours and detail which will appeal to an older audience rather than being colourful and childlike. The colours used in this wrapping allow greens for Christmas to come through but mainly using greys and whites, this is to keep a more natural aesthetic.

Pattern & Layout

Snowman Split

Brief 6

This printed pattern is purely for decorative effect. Taking advantage of the character use in the gift wrap as this is something that Tiger Print are looking for, character wrapping. The colours used work well together, with the blue representing outdoors and the reds for Christmas without being too clichĂŠ and standard. Although throughout there is use of greens and reds to keep the Christmas theme.

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Daisy Sunshine Conway

Gift Set Range

Tiger Print

The gift set range will be sold at Marks and Spencer’s, each part of the gift set will be sold individually, although there will be a set which includes two sets of wrapping paper, one gift bag, three gift tags and a meter of ribbon. This will be included in all gift sets, the ribbon with be whichever colour is most dominant in that gift wrapping set. Creating the gift set, brings the design to life and allows it to become real.

Pattern & Layout

Brief 6

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