Brief 8

Daisy Sunshine Conway

Branding & Editorial

Etoile Rouge

Brief 8

Etoile Rouge

The Brief

Create event and promotional posters, flyers and a cover photo for the We Do Thursday’s launch night. Make sure that they all are the same design in different formats.

Background

Etoile Rouge is a super club in Verbier, Switzerland. It is having a launch night for the event called We Do Thursday’s which is the name of the name which Wide-Eyed presents at Etoile Rouge. This is an underground house night, in a very popular club.

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Daisy Sunshine Conway

Concept and Development

Etoile Rouge

The colour scheme for Etoile Rouge is red white and a cream colour, this is something that they wanted to stick to, and the Wide-Eyed logo has been designed so that it can work with any colour. Getting a balance between promoting the club and promoting the DJ is an important for of event poster design. Keeping the colour scheme the same at Etoile Rouge is important to them, therefore this is the most important design decision made.

Branding & Editorial

Brief 8

To make the poster more ‘mystical’ like the client likes, by taking some darker and lighter reds and mixing them through a shape, then warping them so that it blends. This creates a mystical effect for the posters which Etoile Rouge are wanting to go for. Each development stage was sent to Etoile Rouge as requested for their input. Disagreements were made between WideEyed and Etoile Rouge about what the focus of the posters. The main focus in the posters is Etoile Rouge, with the next main focus being the Wide Eyed logo and the event night.

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Daisy Sunshine Conway

Etoile Rouge

Branding & Editorial

Brief 8

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PRESENTS We Do Thursdays

The different formats that were required are an A6 flyer, A3 Poster and a cover photo for social networks. These were distributed two weeks before the event itself. The event was very successful, the club sold out and reached maximum capacity. From this Etoile Rouge want to keep in touch to provide more event posters for their next big night.