Contents The Methodology My Statement My Methodology
Image Making The Importance of Images
Branding Images used in branding. Branding studios. My branding brief.
Packaging Images used in packaging. Packaging studios. My packaging brief.
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Animation Images used in animation. Animation studios. My animation brief.
Information Graphics Images used in info graphics. Info graphics studios. My info graphics brief.
Editorial Images used in editorial. Editorial studios. My editorial brief.
The Methodology My Methodology
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I am a designer that is driven by passion and the idea of a challenge. Image making is a very important part of my design, which I apply to a range of disciplines across both digital and printed medias. From animation and info graphics to branding and packaging, my designs are produced using strong concepts with the audience in mind. 2
THE BRIEF RESEARCH EXTRACT INFORMATION DOODLE THE OUTLINE COLOUR CHOICE ADDING CONTOURS FINAL DETAILS 3
Image Making
Images can speak to any person and any language Everyone knows the toilet signs, and what they stand for, seeing a man and women to let you know where to go. This doesn’t need any explanation, the simple image explains it all.
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Similar to the toilet signs, all signs are universal and multi lingual. Signs like this are really important, and need to be multi lingual as it is the warning/danger sign. Anyone passing this will know that they need to be aware ahead. This is the power of image making in design.
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Bilko
Biko is a friendly monster created with children in mind, to be kind and approachable but whilst also having the monster image. Light blue ears Goofy teeth
Monster horns
Figure 1 The Outline
Basic drawing
Striped ears Blue eyes
Eye highlights Teeth highlights
Teeth shading
Figure 2 Colour Choice
Figure 3 Adding Contours
Cream teeth Light blue body
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Striped blue limbs
Figure 4 The Details Body shading
Rodri
Rodri is a comedian monster. The monsters were produced to be light hearted and not too scary, this will mean that they will connect with more audiences. Crazy eyes
Purple horns
Figure 1 The Outline Basic drawing
Purple stripes Eyebrows contour
Purple eyes
Figure 2 Colour Choice Blue body Purple lips
Figure 3 Adding Contours
Black inner mouth
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Teeth shading
Head highlights Eye detail
Figure 4 The Details Body highlights
Lip detail
Dregoo
Dregoo is the vampire monster, showing the blood dripping from his teeth to show that he is a monster to be wary of. Although having him curvy and squishy means that it has a light hearted affect to the scariness. Bergandy mouth Dagger teeth
Highlighting ears
Green head
Figure 1 The Outline
Figure 2 Colour Choice
Figure 3 Adding Contours
Darker body Basic drawing
Monster eyes
Highlighting eyes
Bergandy ears
Teeth highlights
Figure 4 The Details Dripping blood
Mouth detail Cream teeth
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Body detail
Body detail
Tufi
Tufi will be more scared of you than you are of her. After all how can anyone be scared of a tiny pink fluffy monster. This is the monster that you find under your bed and become best friends with, which will relate the children. 6 Pink opacity body Cream horns Monster horns
Horn contours
Pink 40% opacity body
Figure 1 The Outline
Figure 2 Colour Choice
Figure 3 Adding Contours
Basic drawing Feet contours
Cream feet
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Horn highlights
Figure 4 The Details Feet highlights
Grogsby.
Grogsby’s is gungey and smelly, don’t get on the wrong side of Grogsby or he will breathe on you. The realistic characteristics of Grogsby is his bad breathe, which will trigger children’s imaginations when they have to go give their smelly breathed uncle a hug.
Elbow joints
Eyebrow highlights
Black inner mouth Monster teeth
Figure 1 The Outline Basic drawing
Red eyes
Teeth shading
White teeth
Uvula added
Figure 2 Colour Choice Green body
Eye details
Figure 3 Adding Contours
Red lips
Figure 4 The Details
Mouth ripples Hand contours
Dark green hands
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Body highlights Tongue details
Gildo.
Gildo is always watching. You can never get away with anything when Gildo is near as he sees all. Realting to children not being able to get away anything.
Teal goggle eyes
Monster eyes
Monsterous eyelashes
Leg highlights
Teal body
Figure 1 The Outline Basic drawing
Teeth highlights
Figure 2 Colour Choice Cream teeth
Figure 3 Adding Contours
Darker claws
Nose shading Fur chin
Cream claws
Fur head
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Figure 4 The Details
Fluffiness
Image making used in Branding Some of the most distinctive and successful brands are made up of images.
Apple
Pacha
Nike
Puma
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Standing on their own without their type they work really well and are clear about what brand they are. Even in black and white the logos work so well.
Starbucks
Jaguar
WWF
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Branding Studios FDB Design Weatherby www.fdbdesign.com
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FDB Design focus on re-branding and packaging design. Creating a brand and a logo with the audience in mind is key. Greedy Little Pig is made to be lighthearted and fun, to attract their audience.
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Wide Eyed Records Branding A new record company called Wide-Eyed Records coming to the underground house music scene. The record label is aimed towards people who love music, house music in particular.
Primary Logo
Secondary Logo
Primary Logo
Secondary Logo
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Wide Eyed is not supposed to be a commercial record company, it is aimed towards people who already know about it, people who are actually looking for this company, not to be found by accident.
Bringing out the mysterious side of the brand, and the natural aspect in it as Wide Eyed is about seeing through fresh new eyes, seeing nature and the idea of being reborn.
Wide Eyed
ide eye Idea 2
Idea 1
Idea 3
Idea 4
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Firefly images are really important in this brand. The letters are made up of fireflies, as they slowly break out of the ‘e’ showing rebirth. Also the fireflies will work on their own as the secondary logo, to show mystery in the brand when they appear on their own. Different sizes Arial Black outline
Block colour
Tracking so letters just touch
Figure 2 Basic Outline
Figure 1 Image Making ‘e’ less fireflies
Adding exterior fireflies
Masking each letter Mask all letters
Figure 3 Masking Logo
Figure 4 Final Logo
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Image making used in Packaging Keeping similar illustrations throughout whilst having different colour shceme makes a set work really well. www.bpando.org/2011/05/30/higher-living/
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Image making can range from being very simple to very detailed. The very detailed image works really well for the beer packaging, especially as they work as a set with the same illustrative style but completely different images. www.pinterest.com/pin/564638872008969619/
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Packaging Studios Carrot Juice. Otley, Leeds. www.carrotjuicecreative.com/
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Carrot Juice creates branding for mostly food and drink companies. They re-brand and package their products, bringing them to life using their image making. Taking the old and making it new through image making.
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Quentin Tarantino Box Set The Quentin Taranino Box Set consisted of branding, packaging, editorial and information graphics. But was all brought together through image making.
Figure 1 Image Making
Figure 2 Applying Colour
Figure 3 Creating Logo
Figure 4 The Cover
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Starting with the basic outline of the drawing leading to different colour choice. The colour choice is one of the most important stages of the image making process.
Hair detail
Basic outline Off-white shirts
Important guns
Blood on shirt Shirt detail
Grey guns
Figure 1 The Outline
Blood on arm
Figure 2 Colour Choice
Figure 3 Adding Contours Face highlights
Emphasise skin Black suits
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Suit detail
Figure 4 The Details
Every part of the brief included image making. With this it was important to show the gory and violent side of the box set without using colour, so that it will still appeal to the audience that Tarantino has. Dark greys Range of images
Basic outline
Light greys
Grey opacities
Figure 2 Applying Colour
Figure 1 Image Making Repeat pattern
Blood splatter
Black Background
Hand detail
Suit detail
Black 20% opacity filter
Figure 3 Adding Contours/Final Details
Figure 4 Pattern/Background
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Image making used in Animation Something More’s animation, made by The Hungry Sandwich Club. Using almost purely image in the animation. www.designsomethingmore.com/
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Using simple images and sticking to one colour during each scene with different opacities, whilst creating a very effective animation. Colour choice is such an important part of image making also how it is applied.
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Animation Studios Black Box Creative Leeds www.blackboxcreative.co.uk
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Black Box Creative were the inspiration to start creating animations. Being able to bring an image to life through moving image is amazing. It opens possibilities and is a way of showing a message that people can connect with on a greater level.
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Syfy Advertisement The Syfy brand appeals to a particular audience who have a very open mind and have a passion for science fiction. Therefore connecting with this audience in a visual way is very important.
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Figure 1 Submarine Travelling
Figure 2 Passing Sea Creatures
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Figure 3 Zoom into the window of the submarine to get to the screen
Figure 4 The Screen to transport you to the next world... the furture.
The Syfy audience will connect with an advert in the form of an animation. Talking the audience on a journey through the advert like Syfy takes the audience on a journey through their programmes.
Figure 1 Coming from the future into the next world... outer space
Figure 2 Crossing a rocket
Figure 3 Mother ship enters
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Figure 4 Mother ship takes spaceship to the next world...
Travelling through three different worlds, then ending with the question ‘which world do you live in’ and the Syfy logo shows that Syfy can take you to different world, all you have to do is choose. This appeals to science fiction fans. Image making is key to this animation, and wouldn’t have taken the audience on a journey without it.
Which world do you live in?
Figure 1 The mothership taking the spaceship
Figure 2 Zooming into the motherships window to go to the next world
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Figure 3 The mothership releasing the Syfy logo
Figure 4 Asking the question, Which world do you live in?
Which world do you live in?
#SyfyWorld #Number1Fan 35
Image making used in Info Graphics The process and method of creating an info graphic starts with the extracting of information and making of the image. https://www.pinterest.com/pin/407716572489734190/
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Colour choice is key in information graphics, having it relate to the subject, also having the colours go with each other.
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Info Graphics used in Studios Grogsbyâ&#x20AC;&#x2122;s characteristics are shown through the details Creative Spark Leeds - London - Manchester www.creativespark.co.uk
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Creative spark, display their information in such an interesting way. They bring what they are saying to life through image making. This enables the audience to interact more with the information.
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Endangered Animals Information graphics is a great way to demonstrate information in an interesting and interactive way.
Basic outlines
Destruction of the forests isolates the pandas and their access to bamboo and Find important prevents mating.
Objects relating to the fact
information
Figure 2 The Outline
Figure 1 Extracting the Fact Red shape to fit into whole info graphic
Red opacities
White type
Destruction of the forests isolates the pandas and their access to bamboo and prevents mating.
Red colour scheme
Figure 3 Colour Choice
Figure 4 Application
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Evenly spaced
Helping save endangered animals is a very serious topic, therefore breaking it down into small pieces of information graphics and using image making helps people digest the information. Basic outlines
Poachers kill tigers to sell their meat, pelts and body parts. Sometimes to be used for medicine.
Objects relating to the fact
Find important information
Figure 2 The Outline
Figure 1 Extracting the Fact Orange shape to fit into whole info graphic
Orange opacities
White type Evenly spaced
Poachers kill tigers to sell their meat, pelts and body parts. Sometimes to be used for medicine.
Orange colour scheme
Figure 3 Colour Choice
Figure 4 Application
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Using information graphics can make more serious issues approachable and relatable. The image making process for info graphics consists of taking the fact or statistic and making it visual in a relevant way. Basic outlines
Populations have decreased by 80% due to climate changes.
Objects relating to the fact
Find important information
Figure 1 Extracting the Fact
White type
Pink opacities
Figure 2 The Outline Evenly spaced
Pink shape to fit into whole info graphic 20% left Poachers kill tigers to sell their meat, pelts and body parts. Sometimes Populations to be have used for medicine. decreased by 80% due to climate changes.
Pink colour scheme
Figure 3 Colour Choice
Figure 4 Application
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Destruction of the forests isolates the pandas and their access to bamboo and prevents mating.
Gorilla始s are easy targets for hunters to catch as bushmeat, and sell.
Some countries kill whales for their oil, and to sell their meat for profit.
50% are caught by fishermen are killed or injured.
Leatherback turtles will be extinct in 10 - 30 years if this carries on.
Poachers kill Rhinos for their horns to sell them on the black market.
Elephants are hunted for their meat and ivory. If this continues African elephants will be extinct in 50 years.
20% left Poachers kill tigers to sell their meat, pelts and body parts. Sometimes to be used for medicine.
Populations have decreased by 80% due to climate changes.
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Image making used in Editorial Image making is often a key part of editorial and layout. www.behance.net/gallery/Window-Farms
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Creating images for print and digital are very different. When creating images to print in a publication, thinking about how the images will look on different stocks and where it would be is crucial.
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Editorial Studios Vast Leeds www.wearevast.com
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Having subtle images to a publication adds detail to the piece and illustrates the message, idea or aesthetic more.
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Happily Never After Brown horns
Basic outline Red cape Big teeth
Figure 1 The Outline
Fur highlights Belleâ&#x20AC;&#x2122;s Leg Cape highlights
Brown fur
Figure 2 Colour Choice
Figure 3 Adding Contours
Colour match to make it realistic Brown Trousers
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Claw contours Trouser shading
Highlights
Figure 4 The Details
Following the methodology of taking the message and coming up with an image, then creating it from digital drawing, then colour choice, moving onto defining the contours, and finally adding the details. This is how the characters are made. Keep consitency with originals
Keep colours the same as the original characters
Basic outline
Figure 1 The Outline Clock detail
Wooden floor
Same colours part of a set
Figure 2 Colour Choice
Candle eyebrows
highlights Arched to show dimensions
Figure 3 Adding Contours
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Figure 4 The Detail
Taking the beast and making him the bad guy and having the other characters as the good guys on the other side of the page enhances the idea of the story. Then inserting the type to tell the story, and explaining why Belle didnâ&#x20AC;&#x2122;t get a happily never after.
Figure 2 The Goodies
Figure 1 The Baddies
O
nce upon a time a beauty named Belle was a servant in a castle owned by the beast. As she was repaying her fathers debts. Belle was to dine with the beast and accept lavish clothes and jewellery. Every night he asked her to marry him and she said â&#x20AC;&#x2DC;noâ&#x20AC;&#x2122;. The Prince informs her that long ago a fairy turned him into a hideous beast after he refused to let her love, despite his ugliness, could the curse be broken. Knowing this Belle changed her mind and wanted to marry the beast, but by this point the beast found her shallow. He ate her whole and Belle lived inside him happily never after.
Figure 3 Both Together
Figure 4 The Story
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THE BRIEF RESEARCH EXTRACT INFORMATION DOODLE THE OUTLINE COLOUR CHOICE ADDING CONTOURS FINAL DETAILS 52