Wide-Eyed Records
A new record company called Wide-Eyed Records coming to the underground house music scene. The record label is aimed towards people who love music, house music in particular. It is not supposed to be a commercial record company, it is aimed towards people who already know about it, people who are actually looking for this company, not to be found by accident.
Daisy Sunshine Conway
Wide-Eyed
Logo
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Logo
The logo works both in full with the type and image, but also the fireflies work on there own. Therefore when people see the fireflies on their own they can recognise that it is the brand for people that know about Wide-Eyed Records, and for people who don’t know about them, they will just see fireflies. This is the mysterious effect that the logo is going for, and works really well.
Daisy Sunshine Conway
Wide-Eyed
Logo
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Studio
The Wide-Eyed Records studio is based in both Ibiza, Verbier and England. It moves from season to season, bringing music together from all three countries. This is because Ibiza and Verbier are big on the house music scene. The business cards have all three contact numbers on them for each country. The banners were originally created for the launch night party, but until then they are in the studio.
Daisy Sunshine Conway
Wide-Eyed
Studio
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Application
In Verbier in the winter the stencils produced are used to spray the logo in the snow, so that the brand can be seen from chair lifts, and on the side of ski jumps in the snow parks. The stickers will also be placed around the different places in Verbier as it is the winter. They will be seen all over as the fireflies of things like in clubs and bars, on lamp posts and notice boards, this is creating brand awareness, but only to people who are its target audience, as they know what the fireflies stand for.
Daisy Sunshine Conway
Wide-Eyed
Application
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