Dakine Brand Editorial Coverage North America - January 2019

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Brand Editorial Coverage January 2019 North America


January 2019 Brand Editorial Coverage – North America

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 106,282,349 Total seen circulation to date: + 106,282,349 SNOW The Aspen Times – Fillmore Trigger Mitt – 432,502 The Daily – Gearhart Jacket – 25,000 The Daily – Chris Benchetler x Grateful Dead Collab – 25,000 Revelstoke Mountaineer Magazine – Various Apparel – 25,000 Adventure Sports Network – Sequoia Glove – 1,500,000 AskMen.com – Stoker Gore-Tex 3L Bib – 16,000,000 Fatherly – Wristguard Glove Jr – 620,972 Freeskier.com – Packs & Benchetler x Grateful Dead Collab – 153,396 The Manual – Team Mission Pro 32L Backpack , Continental Mitt, Clark Anorak Jacket & Stoker Bib – 500,000 SKI Magazine Online – Team Baron Gore-Tex Mitt – 618,720 Teton Gravity Research – Benchetler x Grateful Dead Collab – 1,567,621 TransworldSnowboarding.com – Excursion – 39,351 TransworldSnowboarding.com – Snorkel Base Layer Fleece – 39,351 HiConsumption – Tram Bag & Fall Line Roller Bag – 1,286,816 Washington Post – Boot Pack 50L – 43,842,778 SURF Shop-Eat-Surf – Photos from Surf Expo – 47,141 Goldfish Kiss –Surf Expo Coverage – 22,970

BIKE Popular Mechanics Online – Reid Tech Flannel – 6,086,000 Singletracks – Session 12L Pack – 439,794 Hi-Consumption – Anthem Knee Pads - 1,286,816 Off Road – Hot Laps 5L Waist Pack – 29,705,622

LIFESTYLE PACKS & BAGS Freeskier Magazine – Ranger Duffle 90L – 87,658 NEWS Adventure Sports Network – David Orr Joins Dakine – 1,500,000 BicycleRetailer.com –David Orr Joins Dakine – 133,765 Retail Dive – Marquee Snaps Up Dakine – 154,880 SGBOnline.com – David Orr Joins Dakine – 20,057 SGBOnline.com – Marquee’s Outlook on Dakine – 20,057 Shop-Eat-Surf – David Orr Joins Dakine – 47,141 SNEWS– David Orr Joins Dakine – 52,541 Sporting Goods Intelligence – David Orr Joins Dakine – 1,400


Outlet: The Aspen Times Product: Fillmore Trigger Mitt Unique Views Per Month: 432,502 Link: https://www.aspentimes.com/news/weekly/pull-the-trigger/

Brand Editorial Coverage – January 2019


Outlet: The Daily Issue: Outdoor Retailer Snow Show: Day 1 Product: Gearhart Jacket Circulation: 25,000

Brand Editorial Coverage – January 2019


Outlet: The Daily Issue: Outdoor Retailer Snow Show: Day 2 Product: Chris Benchetler x Grateful Dead Collab Circulation: 25,000

Brand Editorial Coverage – January 2019


Outlet: Revelstoke Mountaineer Magazine Issue: December 2018 Product: Dexter Novelty Fleece, Artillery Pant, Cutter Beanie, Sawtooth GoreTex 3L Jacket, Stoker Gore-Tex 3L Bib, Excursion Gore-Tex Mitt, Hunter Balaclava, Sunrise Ball Cap Circulation: 25,000

Brand Editorial Coverage – January 2019


Outlet: Adventure Sports Network Product: Sequoia Glove Unique Visitors Per Month: 1,500,000 Link: https://www.adventuresportsnetwork.com/gear/10-pieces-of-womens-gear-thatll-elevateyour-first-time-on-a-snowboard Â

Brand Editorial Coverage – January 2019


Outlet: AskMen.com Product: Stoker Gore-Tex 3L Bib Unique Visitors Per Month: 16,000,000 Link: https://ca.askmen.com/style/fashion_advice/ski-and-snowboard-attire-that-ll-have-you-shredding-in-style.html

Brand Editorial Coverage – January 2019


Outlet: Fatherly Product: Wristguard Glove Jr. Unique Visitors Per Month: 620,972 Link: https://www.fatherly.com/gear/best-ski-gear-kids-snowboard-gear-kids/

Brand Editorial Coverage – January 2019


Outlet: Freeskier.com Product: New Packs & Chris Benchetler x Grateful Dead Collab Unique Visitors Per Month: 153,396 Link: https://freeskier.com/product-reviews/photos-the-best-gear-from-outdoor-retailer-2019

Brand Editorial Coverage – January 2019


Outlet: The Manual Product: Team Mission Pro 32L Backpack, Continental Mitt, Clark Anorak Jacket & Stoker Bib Unique Visitors Per Month: 500,000 Link: https://www.themanual.com/outdoors/best-snowboarding-brands-gear-for-men/

Brand Editorial Coverage – January 2019


Outlet: SKI Magazine Online Product: Team Baron Gore-Tex Mitt Unique Visitors Per Month: 618,720 Link: https://www.skimag.com/gear/outdoor-retailer-2019-day-1-highlights

Brand Editorial Coverage – January 2019


Outlet: Teton Gravity Research Product: Chris Benchetler x Grateful Dead Collab Unique Visitors Per Month: 1,567,621 Link: https://www.tetongravity.com/story/ski/tgr-presents-the-official-grateful-dead-ski-collab-with-chris-benchetler

Brand Editorial Coverage – January 2019


Outlet: TransworldSnowboarding.com Product: Excursion Mitt Unique Visitors Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/best-snowboarding-gloves-mittens-2018-2019/

Brand Editorial Coverage – January 2019


Outlet: TransworldSnowboarding.com Product: Snorkel Base Layer Fleece Unique Visitors Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/collected-7-products-guaranteed-keep-toasty-temperature-plummets/

Brand Editorial Coverage – January 2019


Outlet: Hi Consumption Product: Tram Bag & Fall Line Roller Bag Unique Visitors Per Month: 1,286,816 Link: https://hiconsumption.com/2019/01/best-ski-bags-for-travel/

Brand Editorial Coverage – January 2019


Outlet: Washington Post Product: Boot Pack 50L Unique Visitors Per Month: 43,842,778 Link: https://www.washingtonpost.com/lifestyle/travel/her-family-of-four-goes-on-week-long-ski-trips-and-checks-only-one-bag-h

Brand Editorial Coverage – January 2019


Outlet: Shop-Eat-Surf Story: Photos from Surf Expo Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/01/photos-from-surf-expo-2/?mc_cid=69fd3eaf4a&mc_eid=8c2d19d571

Brand Editorial Coverage – January 2019


Outlet: Goldfish Kiss Story: Surf Expo Coverage Unique Visitors Per Month: 22,970 Link: https://goldfishkiss.com/blog/surf-expo-19/

Brand Editorial Coverage – January 2019


Outlet: Popular Science Online Product: Reid Tech Flannel Unique Visitors Per Month: 6,086,000 Link: https://www.popsci.com/backyard-lumberjack-gear

Brand Editorial Coverage – January 2019


Outlet: Singletracks Issue: January 28, 2019 Newsletter Product: Session 12L Pack Unique Visitors Per Month: 439,794

Brand Editorial Coverage – January 2019


Outlet: Hi-Consumption Product: Anthem Knee Pads Unique Visitors Per Month: 1,286,816 Link: https://hiconsumption.com/2019/01/essentials-best-winter-mountain-biking-gear/

Brand Editorial Coverage – January 2019


Outlet: Off Road Product: Hot Laps 5L Waist Pack Unique Visitors Per Month: 29,705,622 Link: http://off.road.cc/content/review/bags/dakine-hot-laps-5l-waist-pack-review-3175

Brand Editorial Coverage – January 2019


Outlet: Freeskier Magazine Issue: January 2019 Product: Ranger Duffle 90L Circulation: 87,658

Brand Editorial Coverage – January 2019


Outlet: Adventure Sports Network Story: David Orr Joins Dakine Unique Visitors Per Month: 1,500,000 Link: https://www.adventuresportsnetwork.com/transworld-business/industry-veteran-david-orr-joins-dakine/

Brand Editorial Coverage – January 2019


Outlet: BicycleRetailer.com Story: David Orr Joins Dakine Unique Views Per Month: 133,765 Link: https://www.bicycleretailer.com/announcements/2019/01/09/industry-veteran-david-orr-joins-dakine#.XEZleC3MzOR

Brand Editorial Coverage – January 2019


Outlet: Retail Dive Story: Marquee Snaps Up Dakine Unique Visitors Per Month: 154,880 Link: https://www.retaildive.com/news/marquee-snaps-up-dakine/543740/

Brand Editorial Coverage – January 2019


Outlet: SGBOnline.com Story: David Orr Joins Dakine Unique Views Per Month: 20,057 Link: https://sgbonline.com/dakine-appoints-david-orr-to-global-general-manager/

Brand Editorial Coverage – January 2019


Outlet: SGBOnline.com Story: Marquee’s Outlook on Dakine Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/december-ma-roundup-marquee-views-dakine-as-billion-dollar-opportunity/

Brand Editorial Coverage – January 2019


Outlet: Shop-Eat-Surf Story: David Orr Joins Dakine Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2019/01/david-orr-joins-dakine/

Brand Editorial Coverage – January 2019


Outlet: SNEWS Story: David Orr Joins Dakine Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/.preview/cn023c91c980002602?auth=0f9bf43e6ae14ad9c4124a4698b40a001723fef5&nonce=

Brand Editorial Coverage – January 2019


Outlet: Sporting Goods Intelligence Story: David Orr Joins Dakine Unique Visitors Per Month: 1,400 Link: http://sginews.com/EMS_Base/EMS_Excerpt.aspx?tTargetUrl=/Content/dakine-s-new-gm-is-david-orr.aspx

Brand Editorial Coverage – January 2019


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