Global Brand Editorial Coverage December 2018
December 2018 Brand Editorial Coverage
Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863
Total seen monthly circulation: + 81,790,787 Total seen circulation to date: + 541,218,850 SNOW Aspen Magazine – Diablo Mitt – 26,018 Aspen Sojouner – Continental GORE-TEX Glove – 24,136 Freeskier Magazine – Blockage Glove – 70,000 Freeskier Magazine – Eliot Jacket – 70,000 Freeskier Magazine – Women’s Poacher RAS 32L Pack – 70,000 Freeskier Magazine – Diablo Mitt– 70,000 Luxury Magazine – Poacher RAS 36L Pack – 120,000 Snowboarder Magazine – Sawtooth 3L GORE-TEX Jacket – 44,541 Snowboarder Online – Sawtooth 3L GORE-TEX Jacket – 99,999 Powder Magazine – Poacher RAS 26L Pack – 47,313 Transworld Snowboarding – Excursion Glove– 87,658 Transworld Snowboarding – Snorkel Fleece – 87,658 Transworld Snowboarding – Eliot Jacket, Poacher RAS 26L Pack, High Roller Snowboard Bag, Excursion Mitt, etc. – 87,658 West of 105 – Mission Pro 18L/15L Pack – unavailable Backcountry Skiing Canada – Poacher 22L Backpack – 135,000 Gear Institute – Continental Glove – 137,857 Gear Patrol – Poacher RAS 26L Pack – 3,786,526 Grungy Gentleman – Boot Locker, Super Tune + Boundary Ski Roller – 4,008 Nextluxury.com– Sawtooth Jacket, Stoker Bib, Roller Bag – 3,000,000 SELF.com – – Brentwood II Jacket – 3,163,303 Snowboarder Online – Low Roller – 99,999 Switch Back Travel – Titan Glove – 118,057 Teton Gravity Research – Poacher RAS 36L Pack – 1,567,261 C-Net – Poacher RAS 26L pack – 29,705,622 Field Mag – Poacher RAS 26L Pack – unavailable Teton Gravity Research – Poacher RAS 36L Pack – 1,567,621
LIFESTYLE PACKS & BAGS Outside Bozeman – Ranger Duffle – 50,000 Kitchn – Party Pack – 19,265,702 One Two Ski – Luggage Series – unavailable SBCskier Online – Sequence Camera Pack – 4,426 Travel + Leisure Online – Groomer Dopp Kit – 3,164,163 Practical Travel Gear – Infinity Pack, Cyclone Duffel – 25,622 BIKE MTBR – Hot Laps Gripper – 2,500,000 SURF Shop Eat Surf – Friendly Foam Surf Traction Pads – 47,141 NEWS Adventure Sport Netwrok – Dakine Acquired by Marquee Brands – 1,500,000 Bike Biz – Dakine Acquired by Marquee Brands – 100,000 Gear Junkie – Dakine Acquired by Marquee Brands – 471,455 Inside Outdoor – Dakine Acquired by Marquee Brands – 418 Just-Style – Dakine Acquired by Marquee Brands – unavailable Pink Bike – Dakine Acquired by Marquee Brands – 3,811,659 Portland Business Journal – Dakine Acquired by Marquee Brands – 4,985,312 Shop Eat Surf Online – Dakine Acquired by Marquee Brands – 47,141 Shop Eat Surf Online – Dakine’s New Owner on Future Strategies – 47,141 SGB Media Online – Dakine Acquired by Marquee Brands – 20,057 SGB Media Online – Dakine Acquired by Marquee Brands – 20,057 SNEWS – Dakine Acquired by Marquee Brands – 52,541 WWD – Dakine Acquired by Marquee Brands – 1,487,717
Outlet: Aspen Magazine Issue: Holiday 2018/Winter 2019 Product: Diablo Mitt Circulation: 26,018
Brand Editorial Coverage – December 2018
Outlet: Aspen Sojouner Issue: Winter 2018 Product: Continental GORE-TEX Glove Circulation: 24,136
2
OBJECTS DESIRE OF
GEAR UP
1 3
Local skier Patrick Westfeldt knows what’s on our winter wish list. PHOTO BY KARL WOLFGANG ST YLIN G BY C INDY HIRSC HFE LD
4 1 Völkl’s redesigned M5 Mantra skis (134-96-117) are significantly lighter and nimbler, but just as hard-charging. $699, Gorsuch
2 Innovative vents in Giro’s
5
Jackson MIPS helmet aerodynamically funnel air from front to back. $160, Four Mountain Sports
3 Magnets in the frameless Agent Goggle from Giro enable effortless lens swap-outs. $230, Four Mountain Sports
4 Smartwool’s Merino 250 Pullover includes a generous T-neck zip for quick venting. $115, Aspen Sports
5 + 6 Gore-Tex with Stretch Technology inserts in key areas give Outdoor Research’s
9
6
weatherproof Hemisphere jacket and bib substantial range of movement. $599 each,
7
outdoorresearch.com
7 Generous gauntlets and removable fleece liners add warmth to DaKine’s Primaloftinsulated Continental Gore-Tex Gloves. $140, Four Mountain Sports
8 At a close-fitting 98mm wide and with Primaloft-insulated liners, Nordica’s ProMachine 120 ski boots promise a holy grail of comfort and performance. $649, Gorsuch
9 A special molding process
8
makes Leki’s Carbon HX poles incredibly light yet strong.
2018–2019 2018 66 |66 A S P|E NA S PO EJNO USRONJ EORU R N| E HOLIDAY R | MIDSUMMER/FALL
Brand Editorial Coverage – December 2018
$200, Gorsuch
Outlet: Freeskier Magazine Issue: December 2018 Product: Blockade Glove Circulation: 70,000
Brand Editorial Coverage – December 2018
Outlet: Freeskier Magazine Issue: December 2018 Product: Eliot Jacket Circulation: 70,000
Brand Editorial Coverage – December 2018
Outlet: Freeskier Magazine Issue: December 2018 Product: Women’s Poacher RAS 32L Pack Circulation: 70,000
Brand Editorial Coverage – December 2018
Outlet: Freeskier Magazine Issue: December 2018 Product: Diablo Mitt Circulation: 70,000
Brand Editorial Coverage – December 2018
Outlet: Luxury Magazine Issue: Winter 2018 Product: Poacher RAS 36L Pack Circulation: 120,000
Brand Editorial Coverage – December 2018
Outlet: Snowboarder Magazine Issue: Flake News Product: Sawtooth 3L GORE-TEX Jacket Circulation: 44,541
Brand Editorial Coverage – December 2018
Outlet: Snowboarder Online Product: Sawtooth 3L GORE-TEX Jacket Unique Visitors Per Month: 99,999 Link: https://www.snowboarder.com/videos/the-coat-check-2019-the-dakine-sawtooth-3l-gore-tex-jacket/
Brand Editorial Coverage – December 2018
Outlet: Powder Magazine Issue: December 2018 Product: Poacher RAS 26L Pack Circulation: 47,313
Brand Editorial Coverage – December 2018
Outlet: Transworld Snowboarding Issue: November 2018 Product: Excursion Glove Circulation: 87,658
Brand Editorial Coverage – December 2018
Outlet: Transworld Snowboarding Issue: November 2018 Product: Snorkel Fleece Circulation: 87,658
Brand Editorial Coverage – December 2018
Outlet: Transworld Snowboarding Issue: December 2018 Product: Eliot Jacket, Poacher RAS 26L Pack, High Roller Snowboard Bag, Excursion Mitt, etc. Circulation: 87,658
Brand Editorial Coverage – December 2018
Outlet: West of 105 Issue: Winter 18/19 Product: Mission Pro 18L/15L Pack Circulation: unavailable
Brand Editorial Coverage – December 2018
Outlet: Backcountry Skiing Canada Product: Poacher 22L Backpack Unique Visitors Per Month: 135,000 Link: https://backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/Holiday-Gift-Guide-2018-100-200
Brand Editorial Coverage – December 2018
Outlet: Gear Institute Product: Continental Glove Unique Visitors Per Month: 137,857 Link: https://gearinstitute.com/best-womens-winter-gloves-and-mittens/
Brand Editorial Coverage – December 2018
Outlet: Gear Patrol Product: Poacher RAS 26L Pack Unique Visitors Per Month: 3,786,526 Link: https://gearpatrol.com/2018/12/06/winter-backcountry-riding-necessities/#3
Brand Editorial Coverage – December 2018
Outlet: Grungy Gentleman Product: Boot Locker, Continental Glove, Super Tune & Boundary Ski Roller Unique Visitors Per Month: 4,008 Link: https://www.grungygentleman.com/blog-master/holiday-gift-guide-2018
Brand Editorial Coverage – December 2018
Outlet: nextluxury.com Product: Sawtooth Jacket, Roller Bag & Stoker Bib Unique Visitors Per Month: 3,000,000 Link: https://nextluxury.com/mens-tactical-survival/dakine-ski-roller-bag-sawtooth-jacket-stoker-bib-review/
Brand Editorial Coverage – December 2018
Outlet: SELF.com Product: Brentwood II Jacket Unique Visitors Per Month: 3,163,303 Link: https://www.self.com/gallery/the-best-skiing-and-snowboarding-gear
Brand Editorial Coverage – December 2018
Outlet: Snowboarder Online Product: Low Roller Unique Visitors Per Month: 99,999 Link: https://www.snowboarder.com/gear/dakine-low-roller-perfect-airport-travel/
Brand Editorial Coverage – December 2018
Outlet: Switchback Travel Product: Titan Glove Unique Visitors Per Month: 118,057 Link: https://www.switchbacktravel.com/best-ski-gloves
Brand Editorial Coverage – December 2018
Outlet: Teton Gravity Research Product: Poacher RAS 36L Pack Unique Visitors Per Month: 1,567,261 Link: https://www.tetongravity.com/story/gear-tech/tgrs-2018-gift-guide-14-must-haves-for-the-snowboarders
Brand Editorial Coverage – December 2018
Outlet: C-Net Product: Poacher RAS 26L Pack Unique Visitors Per Month: 29,705,622 Link: https://www.cnet.com/pictures/best-high-tech-ski-gear-pictures/49/
Brand Editorial Coverage – December 2018
Outlet: Field Mag Product: Poacher RAS 26L Pack Unique Visitors Per Month: unavailable Link: https://www.fieldmag.com/gift-guide#gifts-for-snow-sport-enthusiasts
Brand Editorial Coverage – December 2018
Outlet: Teton Gravity Research Product: Poacher RAS 36L Pack Unique Visitors Per Month: 1,567,621 Link: https://www.tetongravity.com/story/ski/whats-in-your-pack-lessons-learned-from-a-night-out
Brand Editorial Coverage – December 2018
Outlet: Outside Bozeman Issue: Winter 18/19 Product: Ranger Duffle Circulation: 50,000
Brand Editorial Coverage – December 2018
Outlet: Kitchn Product: Party Pack Unique Visitors Per Month: 19,265,702 Link: https://www.thekitchn.com/gifts-for-outdoorsy-people-264433
Brand Editorial Coverage – December 2018
Outlet: One Two Ski Product: Luggage Series Unique Visitors Per Month: unavailable Link: https://onetwoski.blogspot.com/2018/12/xmas-ski-gift-guide-2018.html
Brand Editorial Coverage – December 2018
Outlet: SBCskier Online Product: Sequence Camera Pack Unique Visitors Per Month: 4,426 Link: http://sbcskier.com/dakine-sequence-camera-pack/
Brand Editorial Coverage – December 2018
Outlet: Travel+Leisure Online Product: Groomer Dopp Kit Unique Visitors Per Month: 3,164,163 Link: https://www.travelandleisure.com/style/travel-accessories/best-dopp-kits#dakine
Brand Editorial Coverage – December 2018
Outlet: Practical Travel Gear Product: Infinity Pack, Cyclone Duffel Unique Visitors Per Month: 25,622 Link: https://practicaltravelgear.com/pack-gear-dakine-infinity-pack-backpack-cyclone-duffel/
Brand Editorial Coverage – December 2018
Outlet: MTBR.com Product: Hot Laps Gripper Unique Visitors Per Month: 2,500,000 Link: https://reviews.mtbr.com/stocking-stuers-for-mountain-bikers
Brand Editorial Coverage – December 2018
Outlet: Shop Eat Surf Product: Friendly Foam Surf Traction Pads Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2018/12/dakine-launches-friendly-foam-surf-traction-pads/? mc_cid=48b226d534&mc_eid=8c2d19d571
Brand Editorial Coverage – December 2018
Outlet: Adventure Sport Network Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 1,500,000 Link: https://www.adventuresportsnetwork.com/transworld-business/dakine-acquired-by-body-glove-parent-marquee-brands/
Brand Editorial Coverage – December 2018
Outlet: Bike Biz Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 100,000 Link: https://www.bikebiz.com/business/marquee-brands-acquires-dakine
Brand Editorial Coverage – December 2018
Outlet: Gear Junkie Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 471,455 Link: https://gearjunkie.com/private-equity-firm-acquires-dakine
Brand Editorial Coverage – December 2018
Outlet: Inside Outdoor Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 418 Link: https://insideoutdoor.com/marquee-brands-acquires-dakine/
Brand Editorial Coverage – December 2018
Outlet: Just-Style Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: unavailable Link: https://www.just-style.com/news/marquee-brands-acquires-outdoor-specialist-dakine_id135232.aspx
Brand Editorial Coverage – December 2018
Outlet: Pink Bike Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 3,811,659 Link: https://www.pinkbike.com/news/marquee-brands-llc-acquires-dakine.html
Brand Editorial Coverage – December 2018
Outlet: Portland Business Journal Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 4,985,312 Link: https://www.bizjournals.com/portland/news/2018/12/06/hood-river-outdoor-brand-sold-to-well-connected.html
Brand Editorial Coverage – December 2018
Outlet: Shop Eat Surf Online Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2018/12/dakine-acquired-by-marquee-brands/?mc_cid=be12736e74&mc_eid=8c2d19d571
Brand Editorial Coverage – December 2018
Outlet: Shop Eat Surf Online Story: Dakine’s New Owner on Future Strategies and More Unique Visitors Per Month: 47,141 Link: https://www.shop-eat-surf.com/2018/12/dakines-new-owner-on-future-strategies-and-more/
Brand Editorial Coverage – December 2018
Outlet: SGB Media Online Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/marquee-brands-acquires-dakine/
Brand Editorial Coverage – December 2018
Outlet: SGB Media Online Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 20,057 Link: https://sgbonline.com/aisle-talk-week-of-december-3/?utm_source=newsletter&utm_medium=email&utm_content=Read%20more&utm_campaign=Deckers
%20Profits%20Dragged%20Down%20By%20Sanuk%3B%20Calloway%20Golf%20Gets%20A%20Boost%20From%20Competitor%20Exits%3B%20Plus%20More %E2%80%A6
Brand Editorial Coverage – December 2018
Outlet: SNEWS Story: Dakine Acquired by Marquee Brands Unique Visitors Per Month: 52,541 Link: https://www.snewsnet.com/gear/marquee-brands-acquires-dakine
Brand Editorial Coverage – December 2018
Outlet: WWD.com Story: Dakine Acquired by Marquee Brands Unique Vistors Per Month: 1,487,717 Link: https://wwd.com/business-news/mergers-acquisitions/marquee-brands-dakine-athletic-brand-1202921581/
Brand Editorial Coverage – December 2018