Dakine Brand Editorial Coverage - North America, November 2018

North America Brand Editorial Coverage November 2018

November 2018 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 42,713,240 Total seen circulation to date: + 459,428,063 SNOW Alaska Beyond – Camino Glove – 91,210 Outdoor Retailer Show Daily – Stoneham Jacket – 25,000 Outdoor Retailer Show Daily – Team Phantom Glove – 25,000 Outdoor Retailer Show Daily – 365 Fleece Pant– 25,000 Outdoor Retailer Show Daily – Signature Poacher 32L Pack– 25,000 Freeskier Magazine – Diablo Mitt & Brentwood II Jacket – 70,000 Outside Magazine – Boundary Ski Roller – 687,834 Outside Online – Boundary Ski Roller Bag – 3,746,814 Outside Magazine – Reverb Hoodie – 687,834 Freeskier Online – Brentwood II Jacket – 153,396 Freeskier Online – Diablo Gore-Tex Mitt – 153,396 Gear Institute - Super Tune Kit & Heli Pro 24L Snow Pack – 137,857 Transworld Snowboarding Online – Snorkel Fleece - 39,351 Transworld Snowboarding Online – Excursion Mitt - 39,351 Transworld Snowboarding Online – Excursion Series - 39,351 Transworld Snowboarding Online – Poacher RAS 18L Pack - 39,351 Transworld Snowboarding Online – Snorkel Fleece - 39,351 Fox 31 Good Day Colorado – Continental Glove, Kodiak Glove, Boot Locker 69L Pack – 238,000

BIKE Popular Science – Reid Tech – 1,032,146 Adventure Rig – Zella Bike Shorts – 21,000 Adventure Rig – Xena SS Jersey – 21,000 Adventure Rig – Noella Tech Flannel – 21,000 Adventure Rig – Syncline Shorts – 21,000 Adventure Rig – Vectra Jersey – 21,000 BikePacking.com – Hot Laps 5L Pack – 100,000 LIFESTYLE PACKS & BAGS Boating Magazine – Party Bucket – 147,876 Aspen Daily News Online – Terminal Spinner 40L Bag – 132,701 Digital Trends – Ski Bag – 30,000,000 Forbes Online – Split Roller 110 Bag – 826,907 Nextluxury.com – Concourse Duffle, Outerwear – 3,000,000 Outbound Collective – Plate Lunch Party Break 7L Cooler – 500,000 Powder Online – Concourse 30L Backpack – 605,514

Outlet: Alaska Beyond Issue: November 2018 Product: Camino Glove Unique Views Per Month: 91,210

Brand Editorial Coverage – November 2018

Outlet: Outdoor Retailer Show Daily – Day 1 Issue: Winter Market 2018 Product: Stoneham Jacket Circulation: 25,000

Brand Editorial Coverage – November 2018

Outlet: Outdoor Retailer Show Daily – Day 2 Issue: Winter Market 2018 Product: Team Phantom Glove Circulation: 25,000

Brand Editorial Coverage – November 2018

Outlet: Outdoor Retailer Show Daily – Day 3 Issue: Winter Market 2018 Product: 365 Fleece Pant Circulation: 25,000

Brand Editorial Coverage – November 2018

Outlet: Outdoor Retailer Show Daily – Day 3 Issue: Winter Market 2018 Product: Signature Poacher 32L Pack Circulation: 25,000

Brand Editorial Coverage – November 2018

Outlet: Freeskier Magazine Issue: 2019 Resort Guide Product: Diablo Mitt & Brentwood II Jacket Unique Views Per Month: 70,000

Brand Editorial Coverage – November 2018

Outlet: Outside Magazine Issue: November 2018 Product: Boundary Ski Roller Unique Views Per Month: 687,834

Brand Editorial Coverage – November 2018

Outlet: Outside Online Product: Boundary Ski Roller Bag Unique Views Per Month: 3,746,814 Link: https://www.outsideonline.com/2367566/winter-gear-storage

Brand Editorial Coverage – November 2018

Outlet: Outside Magazine Issue: November 2018 Product: Reverb Hoodie Unique Views Per Month: 687,834

Brand Editorial Coverage – November 2018

Outlet: Freeskier Online Product: Brentwood II Jacket Unique Views Per Month: 153,396 Link: https://freeskier.com/stories/resort-guide-gear-spotlight-outerwear

Brand Editorial Coverage – November 2018

Outlet: Freeskier Online Product: Diablo Gore-Tex Mitt Unique Views Per Month: 153,396 Link: https://freeskier.com/stories/resort-guide-gear-spotlight-gloves

Brand Editorial Coverage – November 2018

Outlet: Gear Institute Product: Super Tune Kit & Heli Pro 24L Snow Pack Unique Views Per Month: 137,857 Link: https://gearinstitute.com/best-skiing-gifts-for-him-holiday-2018/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Snorkel Fleece Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/dakine-snorkel-2019-review-tested-approved-awards-2019/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Excursion Mitt Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/dakine-excursion-2019-review-tested-approved-awards-2019/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Excursion Series Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/introducing-excursion-series-dakine/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Poacher RAS 18L Pack Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/dakine-poacher-ras-18l-pack-deconstructed/

Brand Editorial Coverage – November 2018

Outlet: Transworld Snowboarding Online Product: Snorkel Fleece Unique Views Per Month: 39,351 Link: https://snowboarding.transworld.net/gear/collected-8-layers-will-improve-season/

Brand Editorial Coverage – November 2018

Outlet: Fox 31 Good Day Colorado Segment: Gearing Up for Winter Adventures Product: Women’s Continental Glove, Men’s Kodiak Glove, Boot Locker 69L Pack Viewers: 238,000 Link: https://www.youtube.com/watch?v=xZEDMzdRSWk&feature=youtu.be

Brand Editorial Coverage – November 2018

Outlet: Popular Science Issue: Winter 2018 Product: Reid Tech Circulation: 1,032,146

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Zella Bike Shorts Unique Views Per Month: 21,000 Link: https://www.adventurerig.com/zellashorts/

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Xena SS Jersey Unique Views Per Month: 21,000 Link: https://www.adventurerig.com/xenajersey/

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Noella Tech Flannel Unique Views Per Month: 21,000 Link: https://www.adventurerig.com/noellaflannel/

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Syncline Shorts Unique Views Per Month: 21,000 Link: https://www.adventurerig.com/synclineshorts/

Brand Editorial Coverage – November 2018

Outlet: Adventure Rig Product: Vectra Jersey Unique Views Per Month: 21,000 Link: https://www.adventurerig.com/vectrajersey/

Brand Editorial Coverage – November 2018

Outlet: Bikepacking.com Product: Hot Laps 5L Pack Unique Views Per Month: 100,000 Link: http://www.bikepacking.com/bikes/rider-and-rig/oregon-timber-trail-rigs-packlist/

Brand Editorial Coverage – November 2018

Outlet: Boating Magazine Issue: November/December 2018 Product: Party Bucket Circulation: 147,876

Brand Editorial Coverage – November 2018

Outlet: Aspen Daily News Online Product: Terminal Spinner 40L Bag Unique Views Per Month: 132,701 Link: https://www.aspendailynews.com/arts_and_entertainment/gear-up-survive-the-season-withthe-spinner/article_d79cfb6e-edc6-11e8-8cb0-7709d7d04405.html

Brand Editorial Coverage – November 2018

Outlet: Digital Trends Product: Boundary Ski Roller Bag Unique Views Per Month: 30,000,000 Link: https://www.digitaltrends.com/dtdeals/rei-sale-patagonia-msr-and-dakine/

Brand Editorial Coverage – November 2018

Outlet: Forbes Online Product: Split Roller 110 Bag Unique Views Per Month: 826,907 Link: https://www.forbes.com/sites/everettpotter/2018/11/15/holiday-gift-guide-2018-the-best-bags-fortravel/#406f5b591729

Brand Editorial Coverage – November 2018

Outlet: Nextluxury.com Product: Concourse Duffle, Outerwear Unique Views Per Month: 3,000,000 Link: https://nextluxury.com/mens-tactical-survival/outdoor-retailer-winter-market-2018-part-three/

Brand Editorial Coverage – November 2018

Outlet: The Outbound Collective Product: Plate Lunch Party Break 7L Cooler Unique Views Per Month: 500,000 Link: https://www.theoutbound.com/theoutbound/20-outdoorsy-gifts-for-under-50

Brand Editorial Coverage – November 2018

Outlet: Powder Online Product: Concourse 30L Backpack Unique Views Per Month: 605,514 Link: https://www.powder.com/stories/simple-sturdy-travel-backpacks/

Brand Editorial Coverage – November 2018