Dakine Brand Editorial Coverage - North America, October 2018 by Dakine

North American Brand Editorial Coverage October 2018

October 2018 Brand Editorial Coverage

Press Contact: Kate Gaeir kate@akimbopr.com I 206.334.0863

Total seen monthly circulation: + 72,529,676 Total seen circulation to date: + 416,704,823 SNOW Below Zero – Team Poacher RAS 26L – 25,000 Forecast Ski Magazine – Eliot Jacket & Stoker Bib – 24,000 Freeskier Magazine – Poacher RAS 36L – 70,000 Freeskier Online – Poacher RAS 36L – 153,396 Freeskier Magazine – Team Baron Trigger Mitt – 70,000 Freeskier Online – Baron Trigger Mitt – 153,396 Freeskier Magazine – Kickback Lightweight Top – 70,000 Freeskier Online – Kickback Lightweight Top – 153,396 Freeskier Magazine – Stoker 3L Bib – 70,000 Outside Magazine – Poacher RAS 26L – 687,834 Outside Online – Poacher RAS 26L – 3,746,814 Outside Magazine – Diablo Mitt – 687,834 Outside Online – Diablo Mitt – 3,746,814 Powder Magazine – Clark Anorak Jacket – 47,313 Powder Magazine – Brentwood Bib – 47,313 Powder Magazine – Eliot Jacket, Stoker Bib, Brentwood Jacket & Bib – 47,313 Ski Canada – Clark Anorak – 50,868 Snowboarder Magazine – Team Mission Pro Pack & Team Fillmore Mitt – 44,541 Snowboarder Online – Pro 32L Pack & Fillmore Mitt – 99,999 Transworld Snowboarding Magazine – Sawtooth Jacket – 87,658 Transworld Snowboarding Magazine – Poacher RAS 18L – 87,658 Women’s Health – Gracie Beanie – 1,506,443 SNEWS – B4BC Collaboration – 52,541 Transworld Snowboarding Online – B4BC Collaboration – 39,351 Adventure Sports Network – B4BC Collaboration – 8,009,072 Forbes Online – B4BC Collaboration – 29,759,863 Powder Online – Vapor 2L Jacket, 2L Bib, Trigger Mitt, Poacher RAS 26L – 605,514

SNOW (continued) Transworld Snowboarding Online – Stoker 3L GORE-TEX Bib, Smyth Pure 2L GORE-TEX Jacket, WyEast Jacket, Brentwood Jacket – 39,351 Wired.com – Cassette Stomp Pad – 873,884 Freeskier Online – Torin Yater Wallace – 153,396 Transworld Snowboarding Online – Impreza GORE-TEX Mitt – 39,351 Transworld Snowboarding Online – Poacher Series – 39,351 Transworld Snowboarding Online – Eliot Jacket, Poacher RAS 26L, Excursion Mitts, Dexter Novelty Fleece, High Roller Bag – 39,351 Mountain Weekly News – Torque Driver & Stance Driver – 34,365 The Boston Globe Travel Section – Boot Pack DLX 55L & Party Cooler Tote 25L – 24,551 Elite Daily – Sequoia Glove – 10,169,862 Made Man – High Roller Snowboard Bag – 3,722,034 BIKE Trucks.com – DLX Pickup Pad – 10,918 Single Tracks – Slayer – 700,000 SURF Below Zero – Regulator Triple 6’ – 25,000 Outside Online – Aero Rack Pads – 3,746,814 WakeboardingMag.com – Inlet Longsleeve Rash Guard – 42,873 LIFESTYLE PACKS & BAGS Transworld Snowboarding Magazine – Party Pack – 87,658 YouTube Series “Youth & Consequences” – Trek II 26L Pack – 2,400,000 Boating Online – Party Bucket – 186,986

Outlet: Below Zero Issue: Mountain Life Magazine Resort Guide Product: Team Poacher RAS 26L Circulation: 25,000