UK Brand Editorial Coverage April 2018
April 2018 Editorial Coverage
Press Contact: Rocio Enriquez rocio@svengali.agency - +44(0)2032869672
Total seen monthly circulation: 7.718.426 BIKE MBR – print – Goggle Stash – 25.417 MBR – online – Hot Laps Collection + Desert vacation vid – 1.500.000 MBR – Facebook – Hot Laps Collection – 50.184 MBUK – print – Session 12L – 31.800 OFF-ROAD – online – Hot Laps Stealth – 15.486 OFF-ROAD – online – Zena Shorts & Xena Jersey – 15.486 OFF-ROAD – Facebook – Hot Laps Stealth – 2.035 OFF-ROAD – Facebook – Xena Jersey & Zella Shorts – 2.035 IMB – online - Hot Laps Collection + Desert Vacation vid – 186.393 IMB – Digital Mag – Carson Storch picture – 186.393 IMB – Facebook – Hot Laps 5L – 501.778 IMB – Facebook – Hot Laps Collection – 501.778 SURF SurfGirl – online – Lizzy Collection – 614.989 SurfGirl – Facebook – Lizzy Collection – 416.744 SurfGirl – Instagram – Lizzy Collection – 83.700 SurfGirl – Instagram – Johanne Defay with Lizzy – 83.700
TRADE BikeBiz – online – Hot Laps Collection – 83.000 BikeBiz – Facebook – Hot Laps Collection – 5.229 LIFESTYLE GadgetHead – Digital mag – Travel Tool Kit – 850.000 The Red Bulletin – print – Drafter 10L – 470.000 Love The Mountains – online – Hot Laps Collection – 100.000 Love The Mountains – Facebook – Hot Laps Collection – 4.372 A Luxury Travel Blog – online – Poacher RAS 26L – 140.000 A Luxury Travel Blog – Facebook – Poacher RAS 26L – 278.339 Vintage TV – online – Split Adventure – 1.500.000 Vintage TV – Facebook – Split Adventure – 69.568
Outlet: MBR Magazine Issue: April 2018 Product: Goggle Stash Circulation: 25.417 Country: UK
Brand Editorial Coverage – April 2018
Outlet: MBR Magazine Link: http://www.mbr.co.uk/news/dakine-hot-laps-373618 Product: Hot Laps Collection + Desert Vacation vid MUV: 1.500.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: MBR Magazine Facebook Link: https://www.facebook.com/MBRmagazine Product: Hot Laps Collection Followers: 50.184 Country: UK
Brand Editorial Coverage – April 2018
Outlet: MBUK Magazine Issue: April 2018 Product: Session 12L Circulation: 31.800 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Off-Road.cc Link: http://off.road.cc/content/news/cool-things-in-for-test-this-week-from-dakine-louri-gup-and-norco-bicycles-1600 Product: Hot Laps Stealth MUV: 15.486 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Off-Road.cc Link: http://off.road.cc/content/news/6-cool-things-from-genesis-trek-ottolock-dakine-and-osprey-1733 Product: Xena s/s jersey and Zella Shorts MUV: 15.486 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Off-Road.cc Facebook Link: https://www.facebook.com/offroad.cc/ Product: Xena s/s jersey & Zella Shorts; Hot Laps Stealth Followers: 2.036 Country: UK
Brand Editorial Coverage – April 2018
Outlet: IMB Magazine Link: https://www.imbikemag.com/mountain-bike-news/2018/04/dakine-hot-laps-collection/ Story: Hot Laps Collection + Desert vacation video MUV: 186.393 Country: UK
Brand Editorial Coverage – April 2018
Outlet: IMB Magazine - Facebook Link: https://www.facebook.com/imbikemag/ Product: Hot Laps 5L & Hot Laps Collection Followers: 501.778 Country: UK
Brand Editorial Coverage – April 2018
Outlet: IMB Magazine - Digital Issue: April/May 2018 Product: Carson Storch Picture Circulation: 57.112 Country: UK
Brand Editorial Coverage – April 2018
Outlet: SurfGirl Link: https://www.surfgirlmag.com/2018/04/win-dakine-x-lisa-marques-goodies/ Product: Lizzy Collection + Lisa Marques interview MUV: 614.989 Country: UK
Brand Editorial Coverage – April 2018
Outlet: SurfGirl Facebook Link: https://www.facebook.com/surfgirlmag Product: Lizzy Collection Followers: 416.744 Country: UK
Brand Editorial Coverage – April 2018
Outlet: SurfGirl Instagram Link: https://www.instagram.com/surfgirlmag/ Product: Lizzy Collection & Johanne Defay w/ Lizzy Followers: 83.700 Country: UK
Brand Editorial Coverage – April 2018
Outlet: BikeBiz Link: https://www.bikebiz.com/products/dakine-debutes-hot-laps-series Product: Hot Laps Collection MUV: 83.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: BikeBiz Facebook Link: https://www.facebook.com/bikebiz Product: Hot Laps Collection Followers: 5.229 Country: UK
Brand Editorial Coverage – April 2018
Outlet: GadgetHead Magazine Issue: April 2018 Product: Travel Tool Kit Circulation: 850.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: The Red Bulletin Issue: April 2018 Product: Drafter 10L Circulation: 470.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Love The Mountains Link: http://www.lovethemountains.co.uk/dakine-launch-hot-laps-collection/ Product: Hot Laps Collection MUV: 100.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Love The Mountains Facebook Link: https://www.facebook.com/LTMountains Product: Hot Laps Collection Followers: 4.372 Country: UK
Brand Editorial Coverage – April 2018
Outlet: A Luxury Travel Blog Link: https://www.aluxurytravelblog.com/2018/04/08/luxury-travel-treats-backpack-from-dakine-charger-from-inatecktrousers-from-daiwear-and-more/ Product: Poacher RAS 26L MUV: 140.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: A Luxury Travel Blog Facebook Link: https://www.facebook.com/luxurytravel Product: Poacher RAS 26L Followers: 278.339 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Vintage TV Link: https://vintage.tv/competitions/win-a-dakine-split-adventure-backpack-worth-110/ Product: Split Adventure MUV: 1.500.000 Country: UK
Brand Editorial Coverage – April 2018
Outlet: Vintage TV Facebook Link: https://www.facebook.com/VintageTV/ Product: Split Adventure Followers: 69.568 Country: UK
Brand Editorial Coverage – April 2018
GER/AUT Brand Editorial Coverage April 2018
Press Contact: Birgit Gruber birgit@gruber.tirol, +43-676-5300200
April 2018 - Brand Editorial Coverage Total seen monthly circulation: + 85.205 (Print only) Total seen monthly reach (TV Only): 12.412.120 Total seen circulation to date: 1.591.476 (Print only), including TV 21.8885.836 SURF Lodown Magazine/GER – Dakine X Lizzy collection
BIKE 40.000
enduro-mtb.com/GER – 72 hours with Carson Storch at Red Bull Rampage – Dakine featured
BIKE bike Magazine/GER – Dakine Slayer Knee featured
mtb-news.de/GER – Dakine rider Steffi Marth, Dakine featured
45.205
dirtmountainbike.de/GER – Casey Brown story – Dakine featured dirtmountainbike.de/GER – Desert Vacation – Dakine team + Dakine featured prime-mountainbiking.de/GER – Dakine rider Steffi Marth, Dakine featured
freeride-magazine.com/GER – With Steffi Marth through Japan – Dakine featured
Outlet: Lodown Magazine Issue: April 2018 Product: Dakine X Lizzy Collection featured Circulation: 40.000 Country: GER
Brand Editorial Coverage – April 2018
Outlet: bike Magazine Issue: April 2018 Product: Dakine Slayer Knee featured - Test Circulation:45.205 Country: GER
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/casey-brown-die-barfuessige-bikerin Story: Casey Brown story – Dakine featured Unique Views Per Month: Country: GER/AUT
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/desert-vacation Story: Dakine team featured – Desert Vacation – with Casey Brown, Carson Storch, Thomas Vanderham & Aggy Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/desert-vacation Story: Dakine team featured – Desert Vacation – with Casey Brown, Carson Storch, Thomas Vanderham & Aggy Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/desert-vacation Story: Dakine team featured – Desert Vacation – with Casey Brown, Carson Storch, Thomas Vanderham & Aggy Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/desert-vacation Story: Dakine team featured – Desert Vacation – with Casey Brown, Carson Storch, Thomas Vanderham & Aggy Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: dirtmountainbike.de Link: https://dirtmountainbike.de/video/desert-vacation Story: Dakine team featured – Desert Vacation – with Casey Brown, Carson Storch, Thomas Vanderham & Aggy Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
France Brand Editorial Coverage April 2018
April 2018 Brand Editorial Coverage Total seen monthly circulation: +115,809 Total seen circulation to date: 10,011,065
BIKE VTT MAGAZINE – HOT LAPS – 20,703 BIKE MAGAZINE – HOT LAPS - 22 985 BIG BIKE – WEAR & PROTEC – 12 900 BIG BIKE.COM – HOT LAPS – 24,521
SURF GOLDIE BLONDIE INSTAGRAM – PLATELUNCH BACKPACK – 18,000 UV SURF MADAME INSTAGRAM – CYCLONE II DRY PACK + BOARDBAG- 16,700 UV SURF SESSION MADEMOISELLE – LIZZY SURF REPORT MATOS – PADS & LEASHES
Press Contact: Manon Mainenti-Merie manon@mmm-influence.com ; +33 6 25 39 43 86
Outlet: VTT Mag Product: Hot Laps Circulation: 20 703 Country: France
Brand Editorial Coverage – April 2018
Outlet: Bike Product: Hot Laps Circulation: 22 985 Country: France
Brand Editorial Coverage – April 2018
Outlet: Big Bike Product: Wear & protection Circulation: 12 900 Country: France
Brand Editorial Coverage – April 2018
Outlet: Big Bike.com http://www.bigbike-magazine.com/actu-dakine-hot-laps Product: Hot Laps Unique Views per Month: 24,521 Country: France
Brand Editorial Coverage – April 2018
Outlet: Goldie Blondie / Instagram Product: Platelunch backpack Audience: 18,000 followers Country: France
Brand Editorial Coverage – April 2018
Outlet: Surf Madame/ Instagram Product: Cyclone II Dry Back + Boardbag Audience: 16,700 followers Country: France
Brand Editorial Coverage – April 2018
Outlet:prime-mountainbiking.de Link: http://prime-mountainbiking.de/steffi-marth-4-cross-deutsche-meisterin-pid29038/ Story: Dakine rider Steffi Marth featured – Won German Championships – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: mtb-news.de Link: h"ps://www.mtb-news.de/news/2018/05/07/deutsche-4x-meisterscha=-mtb-ergebnisse-kaufmann-marth/ Story: Dakine rider Steffi Marth featured – Won German Championships – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: enduro-mtb.com Link: h"ps://enduro-mtb.com/red-bull-rampage-72-stunden-mit-carson-storch/ Story: 72 hours with Carson Storch at Red Bull Rampage – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018
Outlet: freeride-magazine.com Link: h"p://www.freeride-magazine.com/reise/japan-freeriden-im-land-des-laechelns/a24551/fotostrecke/1526438/1526519.html Story:With Steffi Marth through Japan – Dakine featured Unique Views Per Month: Country: GER
Brand Editorial Coverage – April 2018