CALGARY
CANADA WINTER OLYMPICS 2022 | BRANDING GUIDE
D A L I C E
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CONTENTS 01
INTRODUCTION
02
COLORS
03
PATTERNS & DESIGN ASSETS
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LOGO
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PICTOGRAMS
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OLYMPIC APPAREL
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OLYMPIC PRESCENCE
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INTRODUCTION Calgary is the largest city in the province of Alberta, Canada. Alberta borders the United States, with the province of British Columbia to the west, Saskatchewan to the east and the Northwest Territories to the north. Calgary sits within the elevated prairies just east of the Rocky Mountains, where the Bow and Elbow rivers meet. From here, in Alberta’s Grassland region, the prairies begin rolling east through central Canada. Calgary is frequently referred to as the gateway to the dramatic Rocky Mountains. World famous skiing, and the town of Banff, is only a 90-minute drive to the west. With very short summers and a mostly cool climate, Calgary is home to a relatively deep-seated tradition of winter sports. Many Calgarians enjoy activities such as skiing, snowboarding, Luge, and mountain boarding. Now, 34 years after hosting Canada’s first Olympic games. Calgary seeks to bring the Winter Olympics back in 2022.
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COLORS Colors play a big part in our visual signature and it is key to choose colors that represent the city in a meaningful way. Calgary is known for its short summers and unusually long winters. Though it is cold for most of the year, most Calgarians keep a warm spirit, not letting the weather keep them from enjoying all that the city and its surrounding patches of nature have to offer. The colors below reflect these considerations with warmer tomes being the main focus and cooler colors to support.
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RED
BLUE
GOLD
GREEN
BLACK
WHITE
FOR WEB USE HEX: # e05657 R: 224 G: 086 B: 087 FOR PRINTING USE C: 007 M: 081 Y: 064 K 000
FOR WEB USE HEX: # 529dd5 R: 082 G: 157 B: 214 FOR PRINTING USE C: 065 M: 026 Y: 000 K 000
FOR WEB USE HEX: # f2ad39 R: 242 G: 173 B: 057 FOR PRINTING USE C: 004 M: 035 Y: 089 K 000
FOR WEB USE HEX: # 3bb274 R: 061 G: 178 B: 115 FOR PRINTING USE C: 073 M: 003 Y: 074 K 000
FOR WEB USE HEX: #000000 R: 0 G: 0 B: 0 FOR PRINTING USE C: 75 M: 68 Y: 67 K 90
FOR WEB USE HEX: #ffffff R: 255 G: 255 B: 255 FOR PRINTING USE C: 0 M: 0 Y: 0 K 0
PATTERNS AND DESIGN ASSETS
Inspirations Both the Bow building and Peace Bridge were very influential in creating design assets. The triangular patterns on each are very striking, while the unique shape of the Peace Bridge helped to inspire the curving shapes of the designs. These designs can be iterated in many forms, and can be placed to create various designs.
PATTERN DETAIL
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LOGO
Final Logo The Main logo for the 2022 winter Olympics features a design based on the steel trees as seen in downtown Calgary. The original tree sculptures stand in Banker’s Hall, and is comprised of ten sculptures. Due to the long winters, it is difficult to grow trees in Calgary, the sculptures take the form of stylized trees as a way to replicate the natural forms of nature that can be so difficult to replicate in the city. The logo replicates these trees, with three curving figures utilizing a more organic structure combining the rigid steel visage of the original sculptures with a more natural profile as seen in nature.
Logo Font 05
The chosen font, called Qlassik, is a perfect fit in combination with the curves of the tress. It is a decorative sans serif with slightly rounded letterforms. In addition to Qlassik, a font called Big John was also used to represent the winter Olympics year. This font is more sharp in comparison, keeping with the organic/synthetic contrasting design aesthetic.
Qlassik font
Big John font
18pt Calgary
18pt 2022
25pt Calgary
25pt 2022
35pt Calgary 35pt 2022
Logo Color Variations
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Black
White
Outline
PICTOGRAMS
Pictograms for the 2022 winter Olympics feature swooping figures made of various curving lines. Inspired by the Family of Man sculptures as seen in Downtown Calgary, the figures replicate a more humane visage, with elliptical heads and lengthened bodies that incorporate an organic movement to their overall form.
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Pictogram Color Variations
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OLYMPIC APPAREL Branding apparel for the games will include various clothing and accessory items that incorporate mainly the logo paired with supporting designs such as patterns and other assets. These items are meant as a long lasting remembrance of the games, and could be considered collectors’ items for the Calgary 2022 Winter Olympic Games.
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Mug and Baseball Cap incorporating designs for Calgary 2022.
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An example of long sleeve shirts and pullover sweaters, incorporating branding for Calgary 2022.
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Drawstring bag and Tote Bag incorporating designs for Calgary 2022.
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Adidas Brand shoes incorporating designs for Calgary 2022.
OLYMPIC PRESCENCE The signage and presence for the Winter games in Calgary will combine all of the design assets to create an overall cohesive and identifiable look. Posters, Banners and other promotional media will incorporate these images to advertise the games to the world.
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Calgary 2022 Winter Olympics billboard incorporating various sport pictograms.
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Banners representing various sports In the Winter Olympics through the use of pictograms.
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Bus stop with signage for the Calgary 2022 Winter Olympics.
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Bus covered in signage for the Calgary 2022 Winter Olympics.
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Ticket Designs for various events in the Calgary 2022 Winter Olympics.
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Olympic arenas for ice skating and Hockey, with banners representing the Calgary 2022 Winter Olympics.
DALICE TRAVILLION WINTER OLYMPICS 2022 BRANDING CALGARY, CANADA Class: Sign + Symbol Date: July-August 2016 E-mail: dalice.travillion@rmcad.edu