Ex Libris
Daniele Di Renzi
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EDUCATION 2010 - 2015
Artistic High School G.C. Argan Artistic diploma - Graphic Design 2015 - in progress
Academy of Fine Arts in Rome Three years - Editorial Graphic
LANGUAGES
IT
EN
FR
EXPERIENCES march 2017 - in progress
Corporate Identity Girodolio
SOFTWARE
Created logo and corporate identity (business card, flyer, pattern, stickers) for a new Italian Street Food located in Rome.
MY SKILLS graphic design logo design photography advertising lettering writing
BIRTHDAY GENDER NATIONALITY
7 nov 1996 male Italian
“Designing means paying attention to the detail that generates the difference”
ART STATEMENT My name is Daniele, I am a editorial graphic student at the Academy of Fine Arts in Rome. I started to study graphic design about 7 years ago in artistic high school G.C. Argan in Rome. For me, graphic design is the ability to express the essence of something, in a synthesis that is understandable to everyone, in the simplest and clearest possible way. I think the Graphic Designer is not just a job, but a life-choice because at every moment of the day can get inspiration, the idea to create something new. Being a Graphic Designer is a privilege, a pride and a great responsibility as you are called upon to solve you needs. At the base of each project there must be a thorough knowledge and understanding of the subject that is being dealt with and we must take into account the general public to whom the message will be addressed. Transform an idea into a solution means finding the path, the “way” to make that idea, an effective, clear and communicative idea.
SUMMARY
CORPORATE IDENTITY
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Hair Plus Medidonna In Musica Girodolio
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GRAPHIC DESIGN
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Tipographical composition Cut and fold Trapping of shapes Fantasy font
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WRITING
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LOGO DESIGN
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CORPORATE IDENTITY
Hair Plus is a cosmetic company. The name choice is not random because it reflects the company’s ambitious character: The term plus is symbolic meaning “the more”, “the more of the others” or the desire to emerge from the competition. The term hair comes from the production of shampoos.
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PROJECT I tried to create a symbol with the initials h and p in various versions using the Riesling font. Going forward with the work I have come to a synthesis version and harmony with the tiny, stylized initials, that merge into a single design and fit into perfection. Finally, to make the brand more dynamic, balanced and effective, it was inclined by 30 ° and the final part of the excess auctions was eliminated.
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The Medidonna center is an umbrella of Italian private health care, where the sterile pair is followed by the highest professionalism and sensitivity to the Medically Assisted Procreation (PMA) treatments for the solution of infertility problems. Every stage of the process of diagnosis and care, feminine and male, is carried out according to the highest standards of ethical behavior, the most innovative international protocols and the most advanced technologies.
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PROJECT In the first phase of the project, I searched for keywords such as birth, fertility, ovum, sperm. From these terms I made several sketches depicting flowers, ovules, sperm, pregnant women. I concentrated on the flower and the sperm trying to combine them in one single sign. Going forward in the simplification process I created the symbol of a flower with three petals (woman, man, baby) and the tail of a sperm. I simplified the flower by giving it a less roundish and more dynamic form and I left one petal. The petal is the definitive logo: It has the shape of a d (tiny and even uppercase). Represents the son (the fruit of love), but also a stylized sperm and the belly of a pregnant woman. Finally, I inserted the symbol inside the Medidonna logogram by replacing it with Donna’s letter D.
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In Musica is a music academy in Rome for more than 20 years, and continues to be one of the most renowned music schools in the capital. In Musica always keeps alive the cultural and educational commitment through professional music courses. The academy is an efficient and complete structure that is able to meet the most diverse needs in the music field: excellent teachers, a library, tools available, classrooms outside the lessons and all the necessary equipment.
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PROJECT Initially I directed the search for the stylization of musical instruments and notes without getting good results. In the next phase I moved the project to three aspects: - The creation of a monogram with initials of the name I-M - Sound waves and their graphic representation - The study of musical notes and their position on the pentagram The definitive logo is the synthesis of these three aspects: A graphic sign - dynamic and at the same time balanced - that forms the monogram I-M through the graphic processing of a sound wave, all recorded in an inclined pentagram of 15 °.
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PROJECT Girodolio is a new street food located in the center of Rome where the specialty is Italian food. After many studies and many tests I redesigned the logo with a graphic sign that synthesized the round of oil over the sandwich (characterizing element) and the shape of the sandwich itself (main product) in a modern, simple, fresh, youthful, Dynamic and family. The elliptical shape is a dynamic circle variant, also identifying the shape of the sandwich.
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GRAPHIC DESIGN
EXPRESSIVE POSSIBILITY OF SIMPLE
TYPOGRAPHICAL
COMPOSITION
Through the choice of the Helvetica Medium character, I realize various propals of typographical composition in reference to the subject of opposites. Every word that characterizes the composition has its opposite term: alto-basso, pari-dispari, bianco-nero, sotto-sopra. Also there is the writing grafica editoriale. Words are arranged to create the writing OPPOSTI.
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Through a study on size, dimensions, grids, proportions and programmed cuts and folds I created a three-dimensional model on white paper A4. It is a raised structure of rectangular shape from which different bands of different lengths form a kind of waves or bows.
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TRAPPING OF SHAPES
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Trapping of Shapes or Trapping of Plots is an art technique mostly used by artist Maurits Escher. It consists in the regular division of the floor, called tassellation, through a polygonal grid and modifying the contour of the polygon base so that other shapes can be obtained. Starting from simple geometric figures enclosed within the base grid I came to the creation of butterflies, animals symbol of freedom.
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Fonts made with hair Hair malleability allows you to create designs from unlimited forms
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WRITING
Writing was very important to my growth: From the human point of view it represented a fundamental period, that of adolescence. It also allowed me to make a stronger bond with my “written” friends with whom I formed crew (groups): Cool Boys (CB), The New Crew (TNC), The Devil Boys (TDB), Boys Roma Crew (BRC). From an artistic point of view, it was an essential step for my growth, an intense phase in which I came into contact with the world of colors, lines, shapes, proportions, balance, compositional rigor and much more. The most important thing is that thanks to writing I came to the world of graphic design, the passion of my life. In my opinion, the two arts have many things in common, for example, a tag has the same value as a logo.
I approached the writing world at the age of 12 with my classmates in middle school. It has now become my passion. I draw every day trying to imitate the already established writers and taking something from each of them - the writer “Nykto” was a very important source of inspiration. I’ve changed many tags (names) on my path: Kaos, Ago, Game7, Kaen, Naek, before I choose my final tag, Naes. Naes is the union between Kaos and Naek. The tag is not a simple writing; It’s your signature, your sign, your distinctive trait, your identity. The way you write reflects your character and your style. I’ve always “written” and drawn on paper, a few times on the walls of the city. The most flourishing period was in 2009, at the beginning, where I realized about 100 murals each with a different style. To date, I realize only a few, 1 or 2 a year, only on paper. My works are very lively, colorful, with a strong visual impact and have a very precise style.
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LOGO DESIGN
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INGLESE PER LA COMUNICAZIONE ARTISTICA
Giugno 2017