Global Marketing Creativity Team App AIESEC in MoC MC VP Marketing B2B —Nathan Li
What is GMCT AIESEC in Mainland of China is facing enormous changes and challenges towards our deep transformation to a true leadership centric organization. This is why we would like to have an international team that can help us to properly achieve A2020 ensuring collaboration between AIESEC in MoC, the global network and external sectors. The Global Marketing Creativity Team for MoC will work with two main initiatives: 1-. Social Media: Create an strategical direction, content, management and content generation for AIESEC in Mainland of China accounts of Facebook, Twitter, YouTube, Instagram and our website. 2-. Nihao China: A promotion project to showcase Mainland of China as an attractive destination for international youth talent around the world. Our main objectives are: • Improve International Relations of AIESEC in Mainland of China through efficient and useful communication channels. • Position AIESEC in MoC as a qualified Hosting and Sending Entity by showcasing our experiences and generate useful content for them. • Strengthen E2E Partnerships for a better Co-Delivery by social media. • Generate benchmarking for better cooperation.
Why GMCT • Opportunity to work with one of the largest AIESEC networks in the world. • Benchmarking of strategies and operations • Get to know the largest economy in the world and how we do AIESEC one of the most ancient civilizations. • Exchange + Showcasing CEEDer subsidy can be covered based on results. • Gain experience in developing the social media of a growing AIESEC entity. • Use the opportunity as platform to shape the future of AIESEC in MoC’s accounts. • Get direct marketing coaching from MC VP Marketing B2B. Utilize the latest MoC Marketing knowledge.
Nathan Li MC VP Marketing B2B AIESEC in MoC Marketing Campaign Coach “Dimple Challenge” collaborated with UNDP & Weibo 10M hit in 80 hours “Teeth to teeth challenge” collaborated with WWF 4M hit “Live a colorful life” collaborated with Tropicana 100M hit in 195 hours
Dimple Challenge
Live a Colorful Life
Teeth to Teeth Challenge
GMCT
Structure MC VP Marketing B2B Senior Marketing Manager Copywriter Group
Designer Group
Senior Marketing Manager Digital Director Group
GMCT
Senior Marketing Manager Responsibility Weekly update on data analysis Facebook Account Management Utilize Resource internationally Observe public opinion and traffic showcasing projects Quality control in content creation
Requirement leadership skill communication skills TL experience or above Documentation skills problem-solving tracking skills fluent in English
GMCT
Copywriter Responsibility Create campaign slogan Verbal and text words content iGV project copywriting “Nihao China” marketing content Website “Nihao China” content
Requirement High productivity in word Unique writing style Word processing technic Document skills is preferred Creativity and independence Fluent in English writing skills
GMCT
Designer Responsibility Create social media visual design poster design key visual design website design UI
Requirement Photoshop Required Illustrator Recommended Digital Experience High productivity Hand-drawing will be a plus
GMCT
Digital Director Responsibility Video Editing and Cutting Creating AIESEC in MoC iGV project TVC Generate Video resource
Requirement Final Cut or Premier required Video shooting experience Excellent English Recommended
GMCT
Operation Timeline 10.28 GMCT Application DDL
10.30 GMCT First online meeting
2017.1.10 GMCT 2nd round Selection
12.31 Discharge Term
8-10 hours work per week 2 months work duration Opportunity based on performance
GMCT Senior Marketing Manager
Application
Questionnaire 1-.Please introduce yourself in a brief paragraph, no AIESEC related things. ( major, hobbies, passions and interests). 2-. Describe your AIESEC Experience (LC, MC, positions, leadership stories or anything you think is worth to tell us). 3-. Could you please describe in one paragraph what you know about Mainland of China? 4-. What is the strategy that you consider the most important in order to boost Social Media from a basic level? 5-. Record a video of yourself explaining the main motivation to be part of this team and paste the video link at the end of your application,
Be creativity and innovative ! Send your application in formate : Name+ MC + LC + Position to li.zixi@aiesec.net DDL: 2016.10.28
GMCT member Application
Motivation Write a motivation letter in 500 words
Introduction Let me know about you. Be creativity !
Skills Copywriter summit your previous works and tell me what is the writing style. Designer summit your previous work. Digital Director Summit your previous work
Basic info Send your application in formate : Name+ MC + LC + Position to li.zixi@aiesec.net DDL: 2016.10.28
Be Great not just Good
AIESEC Do what you are really good at You are meant to be great and unique.
4FF ZPV PO UI 0DU
Any question please feel free to approach me Email:li.zixi@aiesec.net WhatsApp: +86 13512999809 Facebook: Nathan Li