The Brief Prophet To create a logo and business cards for a Leeds College of Art third year fashion student. Sam Rogan is creating his own clothing label to which he needs an identity that will be eye catching and minimalistic. Background Sam Rogan has asked me to help him in his clothing label. I will be creating promotional material that will help his name and the companies name to expand. They are looking at business cards mainly as he is coming towards the end of university where he will want to be giving out business cards to keep in contact with clients and potential buyers. Deliverables - Logo
- Business cards - Banners
- Clothing example CONCEPT FOR THE BRIEF This brief is very personal to me since Sam as asked me to join his business under a designer/ co-founder. Prophet is an upcoming brand with new techniques and new goals to help bring power back to the people who wear the clothing.
Daniel Carter - OUGD603 - Extended Practice
Research What is Prophet Researching into icons and images of power and being. Prophet clothing is about power to the people. The use of hands as a sign of power. The raised fist, or the clenched fist, is a symbol of solidarity and support.[1] It is also used as a salute to express unity, strength, defiance, or resistance. The salute dates back to ancient Assyria as a symbol of resistance in the face of violence. Δ means “the change in”, and δ means “a small amount of”. Delta is the fourth letter in the Greek alphabet. The capital letter Δ corresponds to the English letter D, and the lowercase δ corresponds to the English letter d. In chemistry, Δ means “the change in”
Daniel Carter - OUGD603 - Extended Practice
Research Researching symbols Looking more specifically into triangles, their shapes, icons. Many of these images are geometric. Looking at triangles as they represent unity of the people which represents Prophet. Many of these designs are very iconic and eye-catching. They are very modern designs which consist of different forms of triangles.
Daniel Carter - OUGD603 - Extended Practice
Research Clothing research Since Prophet is a fashion brand, it is important to recognise its style and what is different about Prophetclothing. Firstly, looking at these designs Prophet will have an ‘edgy’ look that is similar to Blood Brother, Ted Baker, Supreme, Sunnei and many more. Therefore, the designs should be simplistic and easy to understand with a twist.
Daniel Carter - OUGD603 - Extended Practice
Initial Ideas Initial ideas and sketches Quick initial sketches that show a variation of designs from a big range of research. Initial ideas using icons of power (Hand in a fist) and icons of unity (triangles). As well as playing with the ideas of having a logo as a typeface.
Daniel Carter - OUGD603 - Extended Practice
Devolopment Making an iconic logo Using illustrator I have tried to use triangles and hands together to create simplified designs for a logo. Although after working with triangles, it didn’t represent that it was a clothing label. Sam agreed that Prophet wasn’t working as a logo for a fashion brand. We decided on the last logo which is a type that has been cut and shaped into a greek symbol. - Relating back to the ‘research - about Prophet’ .
Daniel Carter - OUGD603 - Extended Practice
Devolopment Making an iconic logo Development in business cards. Looking at triangles but eventually sticking to the logo typeface. There is a big collection of business cards and logo designs that have been successful and have been used further for other purposes within the logo. prophetclothing.co.uk
prophetclothing.co.uk
prophetclothing.co.uk
Daniel Carter - OUGD603 - Extended Practice
Final Outcome Business cards - Logo - Promotion Business cards have been created using the logo as the centre on the front, whilst the back is simply, easy to read and easy to contact. Currently, myself and sam do not want to put any address’ or emails as we want to be personal with our clients by using telephones to communicate easier. We have both ordered 50 business cards to use throughout summer for contacts. Logo is very simple which has a greek symbol within which relates to unity. The logo is a cut off with the E being used as two lines to keep it unique and original. Promotional photography is to help expand the company further. I have played around on photoshop using contrast and levels to change the photographs to match a clean crisp look of the t-shirts/jumpers printed. Using models to wear our clothes and being able to take charge of the photopraphy and be the director was satisfying and rewarding.
Daniel Carter - OUGD603 - Extended Practice