VODACOM TANZANIA LAUNCHES ‘VODABIMA’ A digital platform facilitating easy access to affordable insurance services By Noel Mazoya
Tanzania’s leading Technology and Communication Company, Vodacom Tanzania on 12th April 2021 had announced the launch of ‘VodaBima’ – a digital service that aims at giving customers access to insurance services at their fingertips thus catalyzing the uptake of insurance services among Tanzanians by digitizing the service.
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ccording to Finscope report 2013, Insurance uptake in Tanzania is at 13.0% having doubled from 2009. Despite the double-digit growth, Insurance is still one of least utilized financial services in Tanzania. Different reasons are cited for the low numbers including a low awareness, mistrust of the service and bottlenecks to access the services. As a technology company with a vision to digitize Tanzania and change lives through technology, Vodacom is keen to bridge this gap by offering a digital solution 26
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that will ease access to Insurance products. During the press conference, M-Pesa Ltd Managing Director, Epimack Mbeteni said that VodaBima is a new addition to M-Pesa portfolio of products and services all aimed at making digital inclusion in Tanzania a reality. “For 13 years now, Vodacom M-Pesa has been a key catalyst in growth of financial inclusion in the country and we are always looking into new ways of pushing for an inclusive
digital economy. Vodacom aims to bridge the gap of access to insurance services by offering a digital solution that will cut down costs and increase access to Insurance products. VodaBima gives customers the option of saving up for Insurance at no cost in their VodaBima wallet throughout the year. VodaBima platform will send out push notifications and SMS alerts when your vehicle Insurance is about to expire Mr Mbeteni added that the new product will bring insurance services
