DARPAN AutoREVIEW
2021
AN EXERCISE IN PERFECT SIMPLICITY
ROLLS ROYCE
GHOST BY Benjamin Yong
“Today we set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. They require a new type of superluxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product,” says CEOTorsten Müller-Ötvös.
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SEPTEMBER | OCTOBER 2021 Reflecting The South-Asian Lifestyle
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riginally introduced in 2009 as a smaller alternative to the the flagship Phantom, the RollsRoyce Ghost was a hit particularly with the the younger demographic. The automaker hopes to replicate the success with the introduction of the second generation model crafted from the ground up. “To create a new product that would resonate with our Ghost clients for the next ten years meant we had to listen carefully to their demands. Today we set new standards in customer centricity by creating a completely new motor
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car for a unique group of RollsRoyce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product,” says CEO Torsten Müller-Ötvös in a media release.
HIGHLIGHTS MSRP: $343,140 (base) Motor: 6.7-litre V12 Horsepower: 563 @ 5,000 rpm Torque (lb-ft): 627 @ 1,600 rpm Gearbox: Eight-speed automatic Layout: Front engine, all-wheel drive Fuel economy: 22.4 L/100 km city/11.0 highway (manufacturer estimate)
