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Influencer Marketing BY NAINA GREWAL
Traditional advertising, be it via television, radio, print, or billboards has more of a mass appeal. However, social media allows for targeted advertising to reach specific consumers, creating a more personalized and therefore credible experience.
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ocial media is here to stay. Newsfeeds on these platforms are our sources for current events, and all the latest and greatest must-haves. Unsurprisingly, ever since the rise of network-based online mediums, businesses have looked to capitalize on the unique, newfound approach of influencer marketing. Who are influencers? They’re all over your social media feed! Simply put, influencers can convince you to buy things. Due to their relationship with their audiences, knowledge about a particular field, or authority/
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SEPTEMBER | OCTOBER 2021 Reflecting The South-Asian Lifestyle
position, influencers have the power to impact people’s purchasing decisions. Think about it! You would be much more likely to buy an educationrelated product recommended by a teacher with a popular Instagram account that you have been following from a while. A cool mom that has garnered a big following on TikTok can have tremendous influence over other moms in her audience base, in relation to products that are best for babies or kids. Traditional advertising, be it via television, radio, print, or
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billboards has more of a mass appeal. However, social media allows for targeted advertising to reach specific consumers, creating a more personalized and therefore credible experience. It’s almost like getting the best trips and tricks via word of mouth from someone you look up to. It is far more effective than having a trusted friend
vouch for something or someone rather than a person self-praising themselves or their own product. When it comes to social networking sites, word spreads fast. Especially since influencers tend to creatively promote products through storytelling techniques, audiences can get hooked. If a product is recommended or if a campaign catches on, the company at
