Edizioni Dativo‌ we don’t do only magazines.
Browse the magazine that gives voice to the packaging industry
Read the real time updated information on the packaging and converting world
Consult the on line data bank: products, machines and services for packaging and converting
Browse the magazine that gives voice to the converting industry
Browse the buyers’ guide on products, machines, services for packaging and converting
Media kit
2012
Versione 28/06/2012
DativoWeb
Edizioni Dativo S.r.l. via Benigno Crespi 30/2, 20159 Milano Tel. +39/0269007733 Fax +39/0269007664 sales@dativo.it - www.dativoweb.net
Media kit 2012
DativoWeb MEDIAKIT valid till 31/12/2011
DativoWeb The web-based converting and packaging dedicated info network
The strongpoints of the DativoWeb network
DativoWeb is the online network of the publishing house Edizioni Dativo. It is comprised of websites, in Italian and English, dedicated to converting, packaging and bottling, labeling and coding, to packaging design, where information is published touching on all the themes most important for the producers and users in these segments.
• Consolidated leadership (average figs./month): - 50,000 single users - 430,000 pages visited - average time per visit to website 4’20’’ - 7,000 readers for each issue of the magazine in PDF format
(packmedia.net/webmagazine) Packmedia is ItaliaImballagio’s online magazine dedicated to the world of packaging and converting. News in real time, fair calendars and events, videos, specials.
• Strong appeal thanks to the publication since 2000 of the paperbased magazine in html and PDF format (issuu.com platform) and since 2009 of the WebMagazine and DataBank
BancaDati
PackBook (packmedia.net/bancadati)
• Massive presence of packmedia.net contents in the main search engines, with positioning the first pages of the search results
PackBook is the online databank for searching materials, machines, services for packaging and converting; continuously updated data on producer activities.
• 5 websites in Italian and English with target of selected users to increase the communication value • Constant implementation of new online undertakings
(italiaimballaggio.packmedia.net) Also on the web, in browsable PDF, the magazine that gives voice to the packaging industry. Features, opinions, news, statistics, sector trends. Every month, specialised newsletter sent out to over 8,000 sector operators.
• High Google ranking of website (PR from 4 to 5 to 9) thanks to the authoritativeness of its contents, built up in time
Marketing opportunities • Page banners and video: contextualised visibility with specific targets for each single website.
(converting.packmedia.net)
PackBook
(buyersguide.packmedia.net) Also on the web, in browsable PDF, “the best” of information gathered in the PackBook DataBank. The product, machinery, packaging and converting services purchase guide, on the market for 13 years.
• Advertorial: information on companies, services and products, in the context of a targeted strategy of communication • Newsletter of the magazines ItaliaImballaggio and Converting for direct contact with thousands of sector operators
Versione 6/10/2011
Also on the web, in browsable PDF, the magazine that speaks of the market, its protagonists and paper&board, print and packaging converting industry technologies, Every month, specialised newsletter sent out to over 8,000 sector operators.
DativoWeb
Media kit 2012
MEDIAKIT valid till 31/12/2011
+ BancaDati PackBook
WebMagazine + Databank in Italian and English Top banner (apart from the homepage) Strip beside the heading x2 Horizontal flips Square banner Half Square banner Video Brochure in browsable PDF Box banner (only on fairs/events calendar) Personalised ADV campaign according to project WebMagazine: Advertorial in Italian and English - Focus on (article with picture on home page) - Article (2.500 keystrokes + 2 photos) - News (1.000 keystrokes + 1 photo)
Euro
Regularity
360 360 300 360 300 360 500 250
2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks
*720 **400 ** 200
2 weeks 2 weeks 2 weeks
N.B. * The price includes the drawing up of a piece on material provided by the customer, paging and publication on the home page for 2 weeks. ** The price includes the drawing up of a piece on material provided by the customer, paging and publication on the website for 2 weeks in the “In evidence” section, with button on the home page.
Euro Regularity BancaDati PackBook: website placement in Italian and English* BASIC package (web+paper) 360 year - company info space in the Databank - both in Italian and in English - with publication by the editorial staff of the company logo, company data and insertion of product range - publication of company data and product range in the PackBook Yearbook 2012/2013 on paper to be distributed at the main sector fairs.
Type and format of banner (pixel) All websites Top banner Strip heading side Horizontal Square banner Half Square banner Video Publication A4 in PDF Box banner Fair calendar
728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 300x150 px 100x100 px
Banner technical characteristics • Type of file: JPG, GIF, SWF (already linked to the company website and without videos and other added script) • Please note: the file should not weigh more than around 45/50 kb Send banners to: • traffico@dativo.it • 7 (seven) days prior to the publication of the banner
PREMIUM package 1.350 year - BASIC package + compiling, translation and publication of a text presenting the company (around 1,000 strokes + photo) as well as a news item covering one or more products (1600 strokes + photo); - publication of all company information in the PackBook Yearbook 2012/2013 on paper to be distributed at the main sector fairs.
Versione 6/10/2011
* For further info see PackBook media kit 2012
DativoWeb
Media kit 2012
MEDIAKIT valid till 31/12/2011
ITALIAIMBALLAGGIO magazine (Italian+English) Top banner (apart from the homepage) Strip beside the heading x2 Horizontal flips Square banner Half Square banner Video Brochure in browsable PDF Personalised ADV campaign according to project NEWSLETTER ItaliaImballaggio Top banner Square banner Half Square banner Focus On (first news in evidence)* News (1.000 keystrokes + 1 photo)*
Euro 600 600 500 600 500 600 850
Regularity 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
600 600 500 800 300
per issue per issue per issue per issue per issue
N.B.* The price includes the drawing up of a piece on material provided by the customer, paging and publication on the website for 2 weeks in the “In evidence” section, with button on the home page.
CONVERTING magazine (Italiano+Inglese) Top banner (apart from the homepage) Strip beside the heading x2 Horizontal flips Square banner Half Square banner Video Brochure in browsable PDF Personalised ADV campaign according to project NEWSLETTER Converting Top banner Square banner Half Square banner Focus On (first news in evidence)* News (1.000 keystrokes + 1 photo)*
Euro 420 420 350 420 350 420 600
Regularity 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
420 420 350 600 300
per issue per issue per issue per issue per issue
Type and format of banner (pixel) All websites Top banner Strip heading side Horizontal Square banner Half Square banner Video Publication A4 in PDF Box banner Fair calendar
728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 300x150 px 100x100 px
Banner technical characteristics • Type of file: JPG, GIF, SWF (already linked to the company website and without videos and other added script) • Please note: the file should not weigh more than around 45/50 kb Send banners to: • traffico@dativo.it • 7 (seven) days prior to the publication of the banner
N.B.* The price includes the drawing up of a piece on material provided by the customer, paging and publication on the website for 2 weeks in the “In evidence” section, with button on the home page.
PACKBOOK annuario (Italiano+Inglese) Top banner (apart from the homepage) Strip beside the heading x2 Horizontal flips Square banner Half Square banner Video Brochure in browsable PDF Personalised ADV campaign according to project
Euro 300 300 250 300 250 300 420
Regularity 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
Versione 6/10/2011
PackBook