MEDIA KIT 2014 The strongpoints of the DativoWeb network • 4 websites in Italian and English with a specifically selected target of users • Consolidated leadership over 125,000 single users/month over 1,150,000 pages visited/month 5’15’’ the average length of the visit to the website over 30,000 readers for each issue of the magazine in PDF format • Strong appeal due to the rational organization of the contents of the publication, since 2000, paperbased magazines in html and browsable format. • Massive presence of contents in the main search engines • High ranking of the websites by Google (PR from 4 to 5 out of 9) for the authoritativeness of the contents
Marketing opportunity
DativoWeb The web-based information network dedicated to converting and packaging
• Page banner and video contextualisation in every website • Advertorial advertorial on companies, services or products, for targeted communication • Newsletter of ItaliaImballaggio and Converting for a direct contact with thousands of sector operators
Edizioni Dativo S.r.l. via Benigno Crespi 30/2, 20159 Milano Tel. +39/0269007733 Fax +39/0269007664 info@dativo.it - www.dativoweb.net
DativoWeb
MEDIA KIT 2014 WEBMAGAZINE by
Packmedia Webmagazine by ItaliaImballaggio is dedicated to the world of packaging and converting. News in real time, calendar of fairs and events, videos, specials
www.dativoweb.net/packmedia WebMagazine in Italian and English Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF Box banner (only on Fair/Events calendar) Personalised ADV campaign according to project WebMagazine: Advertorial in Italian and English - Focus on (article with picture 600x300 px in home page)* - Article (2.500 strokes + 2 photos)** - News (1.000 strokes + 1 photo)** N.B.
Euro
Frequency
360 360 300 360 300 360 500 350
2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 4 weeks
900 500 250
4 weeks 4 weeks 4 weeks
*The price comprises the drawing up of text based on material provided by the customer, paging and publication on the home page. **The price comprises the drawing up of text based on material provided by the customer, paging and publication on the website, with link to the HP, inthe section “In evidence�, for 2 weeks.
Packbook is the online data bank: materials, machinery, services for packaging and converting; constantly updated data on producers activities. The latest edition of the paperbased yearbook is browsable on the web in the full version. www.dativoweb.net/packbook BancaDati PackBook in Italian and English Top banner Manchette heading side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF Personalised ADV campaign according to project
Euro
Frequency
300 300 250 300 250 300 420
4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
PackBook DataBank: insertion in the website in Italian and English* BASIC package (web +paper) 450 PREMIUM package (web + paper) 1.450
N.B.
year year
*For further information see PackBook media kit 2014
SPECIAL POSITIONS in the whole dativoweb.net domain www.dativoweb.net Whole dativoweb.net domain in Italian and English All around banner Background
Euro
Frequency
2,000 1,720
4 weeks 4 weeks
SPECIAL POSITIONS FORMAT (measurement base x height in pixel) All around banner Background
Edizioni Dativo S.r.l. - via Benigno Crespi 30/2, 20159 Milano - Tel. +39/0269007733 Fax +39/0269007664 - info@dativo.it - www.dativoweb.net
600x150 px 240 x 950 px (each side)
DativoWeb
MEDIA KIT 2014 The website of the magazine that gives voice to the packaging industry. All issues in browsable PDF formats with features, opinions, news, statistics, sector trends. Every month, specialised newsletter to over 8,000 sector operators. www.dativoweb.net/italiaimballaggio ITALIAIMBALLAGGIO magazine (Italian and English) Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF NEWSLETTER ItaliaImballaggio magazine Top banner Square banner Half Square banner Focus On (first news item highlighted)* News (1.000 strokes + 1 photo)* DEM ItaliaImballaggio Marketing Direct personalised Email Marketing
The magazine website that speaks of the market, converting, print and packaging manufacturing technologies. All issues in browsable PDF format. Every month, specialised newsletter to over 10,000 sector operators.
Euro
Frequency
600 600 500 600 500 600 850
4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
600 600 500 800 300
each issue each issue each issue each issue each issue
NEWSLETTER Converting magazine Top banner Square banner Half Square banner Focus On (first news item highlighted)* News (1.000 strokes + 1 foto)*
1,200
each send
DEM Converting Marketing Direct personalised Email Marketing
N.B.* The price comprises the drawing up of text based on material provided by the customer, paging and publication on the packmedia webmagazine, with link in the home page in the section “In evidence” for 2 weeks
www.dativoweb.net/converting CONVERTING magazine (Italian and English) Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF
Euro
Frequency
420 420 350 420 350 420 600
4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
420 420 350 600 300
each issue each issue each issue each issue each issue
1,200
each send
N.B.* The price comprises the drawing up of text based on material provided by the customer, paging and publication on the packmedia webmagazine, with link in the home page in the section “In evidence” for 2 weeks
TYPE AND FORMAT OF BANNERS IN ALL WEBSITES (measurement base x height in pixels) Top banner Manchette heading side Horizontal flip Square banner Half Square banner Video A4 Publication in PDF Box Banner Fair Calendar
728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 300x150 px 100x100 px
Technical characteristics of the banners • File type: JPG, GIF, SWF (already linked to the company website and without video or other scripts). Important notes • the weight of the file should not exceed 45/50 kb • ATTENTION: for the newsletter the SWF format is not allowed
Technical characteristics of the DEM • File in HTML with links inside, max weight 25 kb • Picture in jpg or png format, specifying the relevant link, max weight 25 kb Materials to be sent to • traffico@dativo.it • 7 (seven) days prior to publication
Edizioni Dativo S.r.l. - via Benigno Crespi 30/2, 20159 Milano - Tel. +39/0269007733 Fax +39/0269007664 - info@dativo.it - www.dativoweb.net