DativoWeb MEDIA KIT 2016 DativoWeb is the online network, in Italian and English, of the publishing company Edizioni Dativo. It comprises 4 websites dedicated to packaging & bottling and packaging design, featuring information touching on all the most important issues for producers and users in these sectors. More than 180 thousand unique users per month, making more than 1.9 million page views per month. Average time on the site > 4’00’’ (as of May 2016).
www.dativoweb.net
Edizioni Dativo S.r.l. Via Benigno Crespi 30/2, 20159 Milano n Tel. +39 02 69007733 n Fax +39 02 69007664 italiaimballaggio@dativo.it n www.dativoweb.net Dativo Web Media kit valid until December 2016
Editorial products on the WEB
DativoWeb
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WEBMAGAZINE by
DativoWeb DativoWeb is the online network of the publishing company Edizioni Dativo, which comprises the websites Packmedia, Webmagazine, ItaliaImballaggio.
Packmedia Webmagazine by ItaliaImballaggio Packmedia Webmagazine by ItaliaImballaggio is dedicated to the world of packaging and converting. News in real time, fairs and events calendar, videos and special features.
www.dativoweb.net Euro Regularity All the network dativoweb.net in Italian and English All around banner 1.600 4 weeks Background 1.900 4 weeks
www.dativoweb.net/packmedia Euro Regularity WebMagazine in Italian and English Top banner 720 4 weeks Manchette header side x2 720 4 weeks Horizontal flip 600 4 weeks Home page vertical banner 600 4 weeks Botton banner 600 4 weeks Square banner 600 4 weeks Half Square banner 450 4 weeks Video 720 4 weeks Brochure in browsable PDF 900 4 weeks Contextual Flip 720 4 weeks Box banner 350 4 weeks (only on Exhibition/Meeting Calendar) Personalized ADV campaigns on project
impackt by ItaliaImballaggio impackt by ItaliaImballaggio is a “guidebook” to the landscapes, real and imaginary, of packaging. Because packaging, as a technical product and specialized discipline for the initiated, has become the means by which we connect with products, consumers and the world. www.impackt.it Euro Regularity Impackt magazine in Italian and English Top banner 720 4 weeks Horizontal flip 600 4 weeks Contextual Square banner* 950 for always Personalized ADV campaigns on project * Contextual: inside three articles
Impackt: Advertorial in Italian and English Short srticle (2.500 strokes + 2 photos)** 900 News (1.000 strokes + 1 photo)** 330 ** N.B. The price includes drafting of the text based on material supplied by the customer, layout and publication on the website, with a link on the homepage.
WebMagazine: Advertorial in Italian and English Focus on (article with image in home page 600X300 px)* 900 4 weeks Short article (2.500 strokes + 2 photos)** 500 News (1.000 strokes + 1 photo)** 250 *N.B. The price includes drafting of the text based on material supplied by the customer, layout and publication on the website, with a link on the homepage. ** The price includes drafting of the text based on material supplied by the customer, layout and publication in the webmagazine packmedia, with a link on the homepage in the section “Highlights”.
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Dativo Web Media kit valid until December 2016
Magazines websites and PackBook Community
DativoWeb
Type and format of banners on all DativoWeb sites
Community ItaliaImballaggio magazine (Italian + English) The website of the magazine Italiaimballaggio, which gives a voice to the packaging industry. All issues are available in page-flip PDF format, with analyses, opinions, news, statistics and sector trends. Monthly specialized newsletter to more than 10,000 sector operators. www.dativoweb.net/italiaimballaggio Top banner Manchette header side x2 Horizontal flip Home page Horizontal banner Square banner Half Square banner Video Brochure in browsable PDF
Euro Regularity 720 4 weeks 720 4 weeks 600 4 weeks 450 4 weeks 600 4 weeks 450 4 weeks 720 4 weeks 900 4 weeks
Newsletter ItaliaImballaggio magazine Top banner 600 Square banner 500 Half Square banner 400 Focus On (first news item highlighted)* 600 News (1.000 strokes + 1 photo)* 350 DEM ItaliaImballaggio Marketing Direct personalised/customised Email 1.200
per issue per issue per issue per issue per issue
a send
* N.B. The price includes drafting of the text based on material supplied by the customer, layout and publication in the webmagazine packmedia, with a link on the homepage in the section “Highlights” for 2 weeks.
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PackBook Community (Italian+English) PackBook Community is the website in Italian and English dedicated to the presentation of concerns and their values, with updates on materials and machinery for packaging and converting. PackBook is the tool for creating a system of preferences and managing relations with those who influence the business: employees, experts, customers, institutions... www.packbook.it Top banner Manchette header side x2 Horizontal flip Square banner Half Square banner Video Brochure in browsable PDF
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Euro Regularity 550 4 weeks 550 4 weeks 450 4 weeks 400 4 weeks 300 4 weeks 550 4 weeks 700 4 weeks
Social functions • Account for creating a profile and managing contents • Possibility to post information about one’s concern and product news • Unlimited web space • Editorial support for concerns Benefits and features • Browsing and search engine of products/concerns by use sector (Food, Beverage, Pharmaceuticals, Cosmetics, etc.) • Browsing and search engine of products/concerns by tag, made using a specific product index (700 items) • Free search of products/concerns • Integration with the other sites in the dativoweb.net domain • High indexing of contents in search engines • Dedicated marketing plan (SEO, web promotion, newsletters, Apps, print, events)
BANNER FORMATS Measurement base x height in pixels Top banner 728x90 px Manchette header side 150x90 px Horizontal flip 950x40 px Home page Horizontal banner 600x74 px Home page Vertical banner 190x428 px Botton banner 600x200 px Square banner 300x250 px Half Square banner 300x125 px Video 300x250 px Brochure in browsable PDF 300x250 px Box Banner on Exhibition/Meeting Calendar 100x100 px BANNER FORMATS SPECIAL POSITIONS (dativoweb) All around banner 600x150 px Background: max suggested measures 240x950 px (each side) TECHNICAL FEATURES ADV material File type: JPG, GIF, SWF (linked to the company website, without video or other scripts) Important notes The weight of the file should not exceed 45/50 kb ATTENTION: for the newsletter the SWF format is not allowed Technical characteristics of the DEM File in HTML with links inside, max weight 25 kb Materials to be sent to ADV material office (Ufficio traffico) traffico@dativo.it 7 (seven) days prior to publication Bookings and Orders to Leila Cobianchi sales@dativo.it Tel. +39 0269007733 (int. 54) Fax +39 0269007664
Dativo Web Media kit valid until December 2016
PackBook Community annual subscriptions
DativoWeb Community
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FREE subscription Personalized account for managing contents independently Concern information Possibility of publishing news on products, indexed by sector of use Contents remain online indefinitely and can be updated. 5% discount on banners and advertising in magazines until March 2015
Web offers complementary to FREE BASIC subscription Set up by the publisher Creation of personalized account for managing contents independently Publication of logo and concern information Publication of tags and concern product information Additional functions for the customer Personalized account for managing contents independently Possibility of publishing product news, indexed by sector of use and menu categories No limit to number of posts Limited html Editor Limited image uploads Contents remain online indefinitely and can be updated Online assistance 10% discount on banners and advertising in magazines until March 2015 Subscription fee Euro 350 â‚Ź
EASY subscription Set up by the publisher Personalized account for managing contents independently Publication of logo and concern information Publication of tags and concern product information Additional functions for the customer Personalized account for managing contents independently Possibility of publishing product news, indexed by sector of use and menu categories No limit to number of posts Unlimited html Editor Unlimited image uploads Video embedding Downloadable document uploads Contents remain online indefinitely and can be updated Online assistance 10% discount on banners and advertising in magazines until March 2015 Subscription fee Euro 550
PREMIUM subscription Set up by the publisher Personalized account for managing contents independently Publication of logo and concern information Publication of tags and concern product information Drafting and publication of business profile Drafting and publication of 2/3 of product news posts Additional functions for the customer Personalized account for managing contents independently Possibility of publishing product news, indexed by sector of use and menu categories No limit to number of posts Unlimited html Editor Unlimited image uploads Video embedding Downloadable document uploads Contents remain online indefinitely and can be updated Online assistance 20% discount on banners and advertising in magazines until March 2015 Subscription fee Euro 1.150
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Dativo Web Media kit valid until December 2016