‌ to avoid being didactic, we compile magazines
Browse the magazine that gives voice to the packaging industry
Read the real time updated information on the packaging and converting world
Consult the on line data bank: products, machines and services for packaging and converting
Browse the magazine that gives voice to the converting industry
Browse the buyers’ guide on products, machines, services for packaging and converting
Media kit
2011
Edizioni Dativo S.r.l. via Benigno Crespi 30/2, 20159 Milano Tel. +39/0269007733 Fax +39/0269007664 italiaimballaggio@dativo.it - www.packmedia.net
Media kit 2011 THE STRONGPOINTS OF THE PACKMEDIA.NET NETWORK
The information network dedicated to converting and packaging
• Consolidated leadership (40,000 single users/month; 180,000 pages visited/month; average time per visit to website 5’20’’).
Packmedia.net is the network of websites of the Italian publishing house Edizioni Dativo. It is comprised of websites dedicated to converting, packaging and bottling, labeling and coding and packaging design, where information is published that touches on all the most important themes for the producers and users of these segments.
• Strong appeal thanks to the publication in PDF of the paperbased magazine (ISSUU.COM platform) also due to the WebMagazine and the Packbook on-line DataBank.
(packmedia.net/webmagazine) “NEW” The new information website entirely dedicated to the world of packaging converting. News in real time, calendar of fairs and events, videos, special features.
BancaDati PackBook
(packmedia.net/bancadati) “NEW” The online databank integrated with the webmagazine; constantly updated information on the activities of packaging and converting materials and machinery producers and service providers.
(italiaimballaggio.packmedia.net) Also on the web, in browsable PDF, the magazine that gives voice to the packaging industry. Features, opinions, news, statistics, sector trends. Every month, specialised newsletter to over 5,000 sector operators.
(converting.packmedia.net) Also on the web, in browsable PDF, the magazine that speaks of the market, the protagonists and the technologies of the paper&board industry, of the print and converting of packaging. Every month, specialised newsletter to over 5,000 sector operators
PackBook (buyersguide.packmedia.net) Also on the web, in browsable PDF, “the best” of information gathered in the PackBook DataBank. The product, machinery, packaging and converting services purchase guide on the market for 12 years.
• Massive presence of packmedia.net contents in the main search engines, with positioning the first pages of the search results. • Target of selected users, to increase the communication value, thanks to the WebMagazine and to the single paperbased magazine websites. • Constant implementation of new on-line undertakings • High Google ranking of website (PR from 4 to 7 to 9) thanks to the authoritativeness of its contents, built up in time and better than its direct competitors. Marketing opportunities • Page banners: contextualised visibility with specific targets for each single website. • Advertorial: information on companies, services and products, in the context of a targeted strategy of communication. • Newsletter of the magazine websites or the webmagazine: direct contact with over 5,000 sector operators.
Media kit 2011 ADVERTISING ON LINE (01/10/2010)
+ BancaDati
Banner types and formats (pixel)
PackBook
Euro WebMagazine + DataBank Top banner (throughout the website apart from the homepage) 300 Strip beside the heading x2 (throughout the website) 300 Horizontal flips (throughout the website) 250 Square banner (throughout the website) 300 Half Square banner (throughout the website) 250 Box banner (only on fairs/events calendar) 200 Video of the week (only on the home page) 100 Personalised ADV campaign according to project WebMagazine: In evidece (Advertorial) - Focus on (article with picture on home page) *600 - Article (2.500 keystrokes + 2 photos) **400 - News (1.000 keystrokes + 1 photo) ** 200
Timespan 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 2 weeks 1 week
N.B. * The price includes the drawing up of a piece on material provided by the customer, paging and publication on the home page for 2 weeks. Rotation of space, max 3 clients. ** The price includes the drawing up of a piece on material provided by the customer, paging and publication on the website for 2 weeks in the “In evidence” section, with button on the home page.
BancaDati PackBook
Euro Timespan BASIC package (web only) 300 year creation of company information limited to logo and company data, the space being totally administrated by the client) FULL package (web only) 900 year Immediate creation of contents, translation and publication of the company information by the editorial staff, the blog space being totally administrated by the client. * For further information see PackBook media kit 2011
WebMagazine / DataBank Top banner Strip beside heading Horizontal flip Square banner Half Square banner Video of the week Box banner (Fairs and Events Calendar)
728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 100x100 px
Magazine / Yearbook / Newsletter Top banner 728x90 px Tower Banner 160x600 px Small Banner 160x90 px
Technical characteristics of the banner • File type: JPG, GIF, SWF (already linked to the company website and without videos or other added script) • Important notes: the file should be no heavier than 25 kb circa Send banners to: • sig. Massimo Conti (conti@dativo.it) • 7 (seven) days prior to the publication of the banner/article
Media kit 2011 ADVERTISING ON LINE (01/10/2010)
ITALIAIMBALLAGGIO magazine (Ita+Eng) Banner on home page + all sections Top banner Tower banner Small banner Newsletter ItaliaImballaggio Tower banner Small banner Focus On (first news in evidence) News (1.000 keystrokes + 1 photo)
Euro
Timespan
600 600 300
4 weeks 4 weeks 4 weeks
600 300 900 400
per issue per issue per issue* per issue*
N.B. *The price includes the drawing up of a piece on material provided by the customer, paging and publication in the packmedia webmagazine for 2 weeks in the “In evidence” section, with button on the home page.
Banner types and formats (pixel) WebMagazine / DataBank Top banner Strip beside heading Horizontal flip Square banner Half Square banner Video of the week Box banner (Fairs and Events Calendar)
728x90 px 150x90 px 950x40 px 300x250 px 300x125 px 300x250 px 100x100 px
Magazine / Yearbook / Newsletter Top banner 728x90 px Tower Banner 160x600 px Small Banner 160x90 px
Technical characteristics of the banner CONVERTING magazine (Ita+Eng) Banner on home page + all sections Top banner Tower banner Small banner Newsletter Converting Tower banner Small banner Focus On (first news in evidence) News (1.000 keystrokes + 1 photo)
Euro
Timespan
400 400 200
4 weeks 4 weeks 4 weeks
600 300 900 400
per issue per issue per issue per issue
N.B. * The price includes the drawing up of a piece on material provided by the customer, paging and publication in the packmedia webmagazine for 2 weeks in the “In evidence” section, with button on the home page.
PackBook PACKBOOK yearbook(Ita+Eng) Banner on home page + all sections Top banner Tower banner Small banner
Euro
Timespan
400 400 200
4 weeks 4 weeks 4 weeks
• File type: JPG, GIF, SWF (already linked to the company website and without videos or other added script) • Important notes: the file should be no heavier than 25 kb circa Send banner to: • sig. Massimo Conti (conti@dativo.it) • 7 (seven) days prior to the publication of the banner/article