Typography

Page 1

Rough and Written Assessment David M. Smith


Design concept The first design you see came immediately to my mind, however I reflected more and went into deep thought with this song and realized I was going into the wrong direction. I switched my focus and said my design concept should be simple. Think of a soft romance, think of a better chance at life and think of two hearts uniting as one through all the terminal. With this comes soft colors, white space and a focus of what matters the most, the heart. I chose the serif font, Contantia, because of its soft edges. I didn’t choose a sans serif style type because it was too smooth and rounded for what I wanted. Contantia shows the softer side of the serif fonts; the edges are smoother, not as sharp, with bumps and hills in the font. It reflects how a relationship is never perfect and continues through all the ups and downs.


It's hard to listen to a hard hard heart Beating close to mine Pounding up against the stone and steel Walls that I won't climb Sometimes a hurt is so deep deep deep You think that you're gonna drown Sometimes all I can do is weep weep weep With all this rain falling down Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Its hard to know when to give up the ďŹ ght Two things you want will just never be right Its never rained like it has to night before Now I don't wanna beg you baby For something maybe you could never give I'm not looking for the rest of your life I just want another chance to live Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm still alive underneath this shroud Rain Rain Rain


Design 2 One word, rain. That’s what it feels like when you’re alone and have no one to there to comfort you. The word rain is in the bottom right corner and the white space, is because of the emptiness one gets when all hope is lost and you have fought for your chance at happiness. Also, it being cut off is the hope that all isn’t lost in the world for you to be happy.



Design 3 Heart, is how the body feels. Sometimes it’s hard to listen to what your heart is telling you whether it’s good or bad. The soft blue represents hope. This hope is what we all have and that there is a chance at happiness that is worth fighting for. It’s a soft blue, because I wanted emphasis on the HEART and that light blue creates a sense of soft sense like clouds. If you are on cloud 9, then this is a representation of that.


It's

HARDLISTEN HEART

hard

HARD

to a

to


Design 4 In the middle of the page you see three words, pounding, beating and heart. These two words combine to create. The love two people have for one another and allow their hearts to beat as one create a form of unity. That is the message it’s showing and with white space creating a space to be filled with happiness and joy they have for one another.


BEATING POUNDING

HEART


Design 5 Using these three words again, I placed them at the bottom by stacking and creating a layered affect. Creating the open space at the top and making your way down to the bottom. This is in reference to loving someone from their head to their toes and loving them no matter what. You love every aspect of them and their life. Without them the white space would be filled with pain and sorrow.

h B

P


heart BEATING

POUNDING


Design 6 One Heart. Two people that love each other truly can create one heart that holds together forever. But, if that ever breaks it only becomes one; emptiness. The white space is fear of the being left alone and without anyone to fill that void. As long as you are as one, you will never have to worry about the empty space.


HEART

1


Design 7 With all the words joined together there is still but one person standing. After all the battling to keep them and the struggle of letting ago, you are left alone and no one to turn to. The one in the middle of the page presents that one being alone and how the world is spinning around you and no where to turn, this world is created by the words in the background and the hope being the white space to the right.


1

It's hard to listen to a hard hard heart Beating close to mine Pounding up against the stone and steel Walls that I won't climb Sometimes a hurt is so deep deep deep You think that you're gonna drown Sometimes all I can do is weep weep weep With all this rain falling down Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Its hard to know when to give up the ďŹ ght Two things you want will just never be right Its never rained like it has to night before Now I don't wanna beg you baby For something maybe you could never give I'm not looking for the rest of your life I just want another chance to live Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm still alive underneath this shroud Rain Rain Rain


Design 8 As much as you beg and try to climb you heart is left alone to weep. The bold word heart is presented by no matter what life throws at you; you still have yourself and your heart to give someone else. As the world is running around you, represented by the words in the background, you can always fine peace or calmness, represented in the right of the page.


HEART

It's hard to listen to a hard hard heart Beating close to mine Pounding up against the stone and steel Walls that I won't climb Sometimes a hurt is so deep deep deep You think that you're gonna drown Sometimes all I can do is weep weep weep With all this rain falling down Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Its hard to know when to give up the ďŹ ght Two things you want will just never be right Its never rained like it has to night before Now I don't wanna beg you baby For something maybe you could never give I'm not looking for the rest of your life I just want another chance to live Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm holding on underneath this shroud Rain Strange how hard it rains now Rows and rows of big dark clouds When I'm still alive underneath this shroud Rain Rain Rain



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