Sips on the Square Manual

Sips on the square Graphic Style Manual

These identities were developed as part of the Troy University's Department of Art and Design course titled typography.

Sips on the square is a new wine bar in Troy, Alabama. Sips is owned and operated by the owner of the Double Branch, Jamie Miller. Mr. Miller opened his door last year to the general public on the square in downtown Troy.

Primary Logo Ths is the new Sips on the Square logo in Troy, Alabama. We felt that even though Sips was a brand new business in Troy, it needed a new look, something very modern; this is something everyone coud relate to. The style is very simple, but reflects what Sips is viewed as.

sips on the

square wine bar

Black and White Logo This is the black and white option, if wanted to print in no color. Very simple, but still gives you the Sips identity.

sips on the

square wine bar

Alternative Logo If you want to use just the word Sips, here is the option. We took out the wine glass and the extra wording and left you with the one word, Sips. People will still be able to understand who it is without defacing the businesses name.

Black and White Logo This is the black and white option, of the Alternative logo if wanted to print in no color. Very simple, but still gives you the Sips identity without all the extra wording and wine glass.

sips sips

Clearance around logo Please, make sure you have an half of an inch around all four corners of the Primary and Alternative logo. This will allow people to still be able to read the name of the company.

sips on the

square

.5 inches

wine bar

sips

.5 inches

Logo Color Palette Here are the color options for Sips on the Square. Each color is listed with CMYK and RGB Colors. Each color is specifially for Sips and each color has been named as such.

Olive Green

C M Y K

50.98 38.43 100 16.86

R 123 G 122 B 29

Black

C M Y K

0 0 0 0

R 0 G 0 B 0

Red Wine

C M Y K

26.27 100 100 27.05

R 147 G 26 B 29

Optional Color

La’ Creme

C 7.843 M 41.96 Y 78.82 K 0

R 231 G 159 B 79

Typeface

Champagne & Limousines

square

abcdefghij klmnopqrst uvwxyz

Star Avenue abcdefghijkl mnopqrstuv wxyz

sips

Do Nots!

Similiar fonts are not tot be used for the logo. Please, do not stretch or add additional colors to the logo. No other “clipart� is to be used as well.

sips square sips on the

on the

square

The font style for Sips is Star Avenue.

This is the ony type to be used for Sips.

sips sips