Meet the recipe creator

Q&A

Why did you create this recipe for the trend Technology Transformation?

I wanted to create something that would be visually appealing. In today’s social media-driven, highly visual world, we are constantly interacting with food only through sight. I chose the waffle as it is the perfect base to allow bakers produce colourful, fun topping creations.

Any tips and tricks for this recipe?

Favourite Dawn product:

Premix Plattenkuchen

Favourite pastry: Black Forest Cake

Favourite flavour: Vanilla

If possible, make your waffles fresh to order. Allowing your customers to see the baking process adds to the overall eating experience. Be inspired by seasonal fruits and holiday flavour classics. Add different textures like crunchy peanuts or smooth salted caramel. While I have suggested three different toppings on this recipe page, the possible combinations are endless.

What bakery trends are you seeing in your market?

Over the past three years, I have witnessed an increase in the number of healthier pastry options in the German market. There are now vegan and sugar reduced sweet bakes available in bakeries and stores. Formats are also changing, with more bite-size and mini offerings for those consumers looking for a sweet treat without the guilt.

Make it Instagrammable: use vibrant, fun colours to create eye-catching posts.