Meet the recipe creator

Q&A

Why did you create this recipe for the trend Technology Transformation?

I chose to utilise QR codes for this recipe as they can add a new element to the consumers eating experience. QR codes are very versatile and can be used for several applications including sharing more information about the product, directing the customer to your website, entering competitions and much more.

Any tips and tricks for this recipe?

Favourite Dawn product: Dawn Carrot Cake Mix

Favourite pastry: Baked Alaska Tart

Favourite flavour: Cinnamon

My advice to you is to have fun with this concept. The number of ways you can interact with your customers via QR code is endless. It is important to adapt the content of the QR code with the product or seasonal event for maximum effect. For example, for the valentines red velvet cupcake, the QR code could launch a romantic song to listen together as a couple as the cupcake is consumed.

What bakery trends are you seeing in your market?

Vegan is a major trend I am seeing in the Spanish market. Over the past 5 years, more and more people are embracing this trend with a growing number of vegan pastries now on offer in bakeries and retail. This is an exciting space and allows bakers to expand their product range to attract new customers and increase sales.

Today’s consumers – especially younger generations - are eager to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. The bakery industry is seeing this as an opportunity to innovate with their products by intensifying the flavours, colours, and textures that sweet bakes can offer.

Tapping into the adventurous consumer. 83%

of European consumers like sweet baked goods that remind them of their childhood

3 out of 4

European consumers enjoy sweet baked goods that put a spin on a traditional item

4 in 5

European consumers like to try new foods and food experiences

We are seeing that adventure is back on the menu as people explore and embrace international flavours and unexpected blends in 2023. At the same time, it is important not to forget that a subset of consumers are still drawn to the comfort of familiar, nostalgic, moodboosting tastes as well as flavours strongly linked to health and wellness.

Christopher Ries Category Marketing Manager Wet EU & AMEAP

Our Compounds portfolio can help you deliver to all your consumers demands. From coconut and coffee to mango and pineapple, our wide range of fruity and non-fruity flavours can bring intense tastes and colours to all your bakery creations.

Classic sweet bakes with a twist

Creating sweet bakes for the consumer who is...

Traditional

Adventurous

Glazed donut Japanese Mochi donut Matcha donut

76% of European consumers

Source: Dawn Global Bakery Trends Survey, June 2022, Europe

“I enjoy sweet baked goods that put a new spin on a traditional item”

Experiment with Dawn Compounds Portfolio

Boost your creativity with extra fruit, flavour and colour

Fruity Flavour

Non Fruity Flavour

• High fruit content

• 100% natural flavours

• Suitable for many different applications

• Available all year round

• Homogeneous texture makes it easy to mix with other ingredients

Learn more

Alexandre Deschamps

International Application Manager