Meet the recipe creator

Q&A

Why did you create this recipe for the trend Experience Exploration?

I wanted to experiment with unusual flavours from different parts of the world. The tonka bean is a black, wrinkled seed from South America. I love the sweet aroma and somewhat vanilla taste it adds to the cruffin. While the addition of horseradish might sound crazy, it adds a slight sharpness to the pastry. Be careful not to add too much.

Favourite Dawn product: Vani Star

Favourite pastry: Tiramisu

Favourite flavour: Vanilla

Any tips and tricks for this recipe?

It is important to ensure the consistency and temperature of the dough and butter are the same when folding in the butter during that step. When making the cream, always strive for balance as the level of horseradish may vary. It should be sweet from the white chocolate, have a hint of tonka bean flavour, and finish with a kick of horseradish heat.

What bakery trends are you seeing in your market?

Sweet trends in Central and Eastern Europe may vary by region and country, but traditional desserts remain popular with an emphasis on high quality ingredients and simplicity. Innovative flavours using regional fruits, herbs, and spices are also gaining popularity, as are vegan and gluten-free options and reimagined classics.

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Happiness in every bite.

As we place a stronger emphasis on mental health and wellness, consumers are increasingly changing their perceptions of sweet goods. Consumers are more aware of their mental and emotional health and see indulging as an enjoyable and necessary part of staying balanced, happy, and productive. Enjoying something sweet every day has gone from “something I feel guilty about” to “something that makes me feel good”.

80% of European consumers feel that food can be good for their mental health more than half of European consumers have added more sweet baked goods to their routines over the past year

49% of European consumers plan to keep sweet baked goods in their routine moving forward

Our roots are strongly set in American bakery, and as the experts in this field, we know how to deliver that feel good indulgence to your consumers. Think chocolate peanut butter cheesecake and white chocolate cranberry blondies. Building hyper indulgence and elevating your baked goods with different textures and inclusions can make products more appealing to consumers looking for that daily delight.

Marie Frigo Category Marketing Manager Dry Europe & AMEAP

Our new American favourites range is developed to help the bakery industry make authentic American style pastries that will deliver new indulgent eating experiences to customers. No one knows the real American taste like we do. And we are more than willing to share that knowledge with you, so you can create popular sweet treats and conquer the hearts of your customers.

Consumers seek comfort in uncertain times

How do consumers value pastries?

“It warms the heart, it feels good & it relaxes me”

Authentic American Bakery

Bring joy and happiness to your customers with Dawn super indulgent American Favourites.

• Blondie Mix

• New York Style Cheesecake Mix

• Crunchy Peanut Butter Filling

Learn more

“Having a treat that I enjoy like cake is a comfort for me and helps to relax and debrief from work”

Favourite Dawn product: Cookie Mix

Favourite pastry:

Mille-feuille

Favourite flavour: Vanilla