Meet the recipe creator

Q&A

Why did you create this recipe for the trend Experience Exploration?

I wanted to create a recipe that represents the old and new of sweet bakery today. I used a donut as my ‘new’ element and the traditional French cake, Fraisier, as my ‘old’. The well-known flavours of fresh strawberries and mousseline cream from the Fraisier look visually striking in the middle of the sweet fried donut.

Any tips and tricks for this recipe?

Favourite Dawn product: Vegan Donut Mix

Favourite pastry: Baba au Rhum

Favourite flavour: Apple

Take all the time you need to make a good donut. This includes resting time for the dough, enough proofing time to make sure you get the right texture, and most importantly, do it with passion. Also, the fraisier cake is a well-known French dessert but of course you can try out your own local dessert favourites that your customers can relate to.

What bakery trends are you seeing in your market?

Across Europe, people are more adventurous than ever before, especially those younger generations. For example, it is very clear that consumers are more open to moving beyond traditional desserts. This can be seen by the opening of several multinational donut franchises and independent donut shops that continue to expand their presence across the region.