Meet the recipe creator

Q&A

Why did you create this recipe for the trend Daily Delights?

I wanted to create a product that is certain to give your consumers a satisfying, pleasurable moment in their day. When a person bites into this sweet bake, the creamy texture of the cheesecake and the crunch from the crumble will allow them to relax and wind down after a busy day.

Favourite Dawn product: New York Style Cheesecake Mix

Favourite pastry: Eierschecke

Favourite flavour: Vanilla

Any tips and tricks for this recipe?

To get a good stable end product, do not bake the cheesecake at a higher temperature than the one suggested (max. 160°C) and do not bake longer than necessary.

What bakery trends are you seeing in your market?

What I see in the local German market is that people are getting back into their busy lifestyles. With COVID now behind us, people are eager to do more activities in their day and want foods that are easy-to-eat and made of real ingredients. On-the-go, bite-size treats are a great way to indulge without having the guilt afterwards.

Reaching the conscious consumer.

Today’s consumers are putting a great deal of thought into the foods they eat. More aware of how their choices affect their personal health, their community, and their planet. As a result, there is a clear shift in the bakery industry towards providing more better-for-you, sustainable product options for their customers.

57% of European consumers are willing to try more sweet baked goods with better-for-you claims

72%

64% of European consumers are willing to pay more for sustainable options

Sweet bakery will always be strongly connected to indulgence, and we are committed to helping the bakery industry by creating products that are developed and distributed in a responsible way. Baked into our commitment to deliver innovation that matters to our customers, we offer a comprehensive range of bakery ingredients.

€of European consumers eat local as much as possible

Majella de Bruijn VP Marketing and R&D Europe & AMEAP

Our products are designed to help our customers create health-conscious, yet still deliciously tasting, indulgent and appealing sweet baked goods: ranging from ingredient solutions to reduce sugar, salt & fat or to veganize the sweet bakery offer. Responsible consumption in sweet bakery is about finding the balance and offering choice, and we will continue to further broaden our Better-for-You offering to improve overall wellbeing and reduce our environmental impact.

What is a mindful consumer?

Sweet baked goods should be…

HIGHQUALITY BETTER FOR YOU

Attract new customers with better-for-you options

% of European consumers who tried the following sweet baked goods and LIKED IT

SUSTAINABLY PRODUCED ETHICALLYSOURCED

71% SUGAR REDUCED 78% CLEAN LABEL 64% GLUTEN FREE 61% VEGAN

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Increasingly, people are staying fit and healthy via active lifestyles and more nutritious diets.

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• Protein power*/ Creme cakes

• Protein power*/ Cookies

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Zoltan Pongracz

Application Team Leader CEE

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Mindfulness Matters?

I wanted to create a vegan inspired recipe for our customers as demand for these products continues to rise. Infusing our Vegan Crème Cake Mix with jasmine tea is a great way to add subtle flavour notes. The jasmine works very well with the ginger and honey mousse that sits on-top of the cake. To make this cake even more attractive to the mindful consumer, why not source your honey from a local producer and add this to your overall selling story.

Favourite Dawn product: Donut Mix

Favourite pastry: Kardinal Slice

Favourite flavour: Vanilla

Any tips and tricks for this recipe?

Very easy to make in advance, cover and freeze. Once removed from freezer, decorate with Decorgel in the amount you need.

What bakery trends are you seeing in your market?

Recently, I have seen an increase in the number of sugar-free, gluten-free, and dairyfree options in bakeries and supermarkets in Hungary. Consumers are becoming more aware of what they eat and are making an increased effort to choose betterfor-you options.