BRAND GUIDE JUNE 2022
INTRODUCTION
This style guide has been developed to ensure consistent use of the Year Of The Trail brand. Please follow the instructions provided. The value of our brand and the investment made toward it can most readily be realized by assuring consistent use.
BRAND LOGO THE HEART AND SOUL OF OUR BRAND IDENTITY
PRIMARY LOCKUP
The brand logo identifies the Year Of The Trail brand as a whole. Use this logo to represent individual locations, products, and merchandise as needed.
This logo is a carefully created piece of locked artwork that should not be altered in any way.
ALT. PRIMARY LOCKUP
HORIZONTAL LOCKUP
Designed specifically to be horizontally efficient, this lockup is a perfect fit for wider areas, and areas where a more expansive lockup would fit better.
ALT. HORIZONTAL LOCKUP
BADGE LOCKUP
The badge lockup is for designed areas where symmetry is desired.
This can be used in conjunction with the primary brand. On packaging, for example, the primary lockup can be used for the primary identifying logo, and this lockup can be used as a closure seal/ sticker.
ALT. BADGE LOCKUP
ICON-ONLY LOCKUP
When subtlety is desired, the NC Trails icon can be used in place of a full brand logo lockup.
When this mark is used, ensure that our brand name is visible near or in relationship with the icon.
For example, a t-shirt bearing the icon design on the front should have a hang tag which displays our brand name legibly. This will help reinforce brand recognition.
ALT. ICON-ONLY LOCKUPS
PATTERN
We have developed a pattern style representing trails and wayfinding. This pattern is approved for usage as illustrative accents in print materials and packaging.
PATTERN ELEMENTS
PATTERN GUIDELINES
When using the wayfinding pattern elements use the above example as a visual guideline for best practices.
Laurel Knob Old Fort, NC
REVERSED OPTIONS
We have three approved options for use on dark backgrounds.
USAGE HOW TO USE (AND NOT USE) OUR NEW BRAND IDENTITY
SPACING
This is the general spacing for the logos. Do not put items within the dotted lines or white space indicated around each logo. Use the ‘of’ or ‘of the’ in our logo as your guide to determine proper spacing.
BACKGROUND CONTROL
Use the Primary logo whenever possible
Never use the logo on 100% black background. Use an 85% tint of black instead.
Our color palette is designed to be flexible. Establish proper contrast when choosing a background like our Year Of The Trail Indigo.
INCORRECT LOGO USAGE
DON’T make alterations to elements within the logo or wordmark that are not consistent with the brand.
DON’T rotate the logo.
DON’T distort, compress or stretch the logo dimensions.
DON’T use gradients in or on the logo.
DON’T use shadows, bevels or other effects on the logo.
COLORS & FONTS CONSISTENCY TO THE “T”
INDIGO HEX - #364559 CMYK - 39, 22, 0, 65 RGB - 54, 69, 899 PANTONE - 7546 C PASTEL GREEN HEX - #6FC1A2 CMYK - 42, 0, 16, 24 RGB - 111, 193, 162 PANTONE - 3385 C CREAM HEX - #E8D8A2 CMYK - 0, 7, 30, 9 RGB - 232, 216, 162 PANTONE - 7402 C PRIMARY BRAND COLORS The consistent use of color is vital to effective brand recognition. Our brand should always be represented in one of the colors on this page, aside from specific recommendations within this guide. Do not use any other/unauthorized colors. PREFERRED 2-COLOR PAIRINGS
INDIGO
HEX - #364559
CMYK - 39, 22, 0, 65
RGB - 54, 69, 899
PANTONE - 7546 C
PASTEL GREEN HEX - #6FC1A2
CMYK - 42, 0, 16, 24 RGB - 111, 193, 162
PANTONE - 3385 C
EXPANDED BRAND COLORS
The expanded color palette included tints of blue, green, and orange in our primary palette. Use the expanded colors only when the primary colors will not work.
CREAM HEX - #E8D8A2
CMYK - 0, 7, 30, 9 RGB - 232, 216, 162
PANTONE - 7402 C
TANGELO HEX - #FAAE7D
CMYK - 0, 30, 50, 2 RGB - 250, 174, 125
PANTONE - 7410 C
BURNT SIENNA HEX - #F89960
CMYK - 0, 38, 61, 3 RGB - 248, 153, 96
PANTONE - 804 C
Year of the trail Year of the trail
North Carolina, The Great Trails State
North Carolina, The great Trails State
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GREAT SUBHEADING HERE
GREAT SUBHEADING HERE
EXAMPLES TITLE – 30pt. TITLE – 30pt. HEADING – 14pt. HEADING – 14pt. SUBHEADING – 10pt. SUBHEADING – 10pt. BODY COPY – 10pt. BODY COPY – 10pt.
