01
DEC EMB ER ,
BRAND GUIDE V ER S I ON
2023
ARCADIA, FL
INT ROD U C T I O N This style guide has been developed to ensure c onsistent use of the Arcadia brand. Please follow the instructions provided. The value of our brand and the investment made toward it can most readily be realized through consistency and repetition, thereby ensuring brand saturation across all target markets.
LOGO THE HEART AND SOUL OF OUR BRAND
PRIMA RY A RC A DI A LO C K U P The primary lockup identifies Arcadia as a whole to the public. Use this logo to represent individual locations, products, and merchandise as needed. This logo is a carefully created piece of locked artwork that should not be altered in any way.
A LT E R N AT E C O L O R
WHITE
BADG E When something iconic is desired, the Arcadia badge can be used in place of a full logo lockup. For example, a hat or backpack featuring the badge should prominently display it on it's own or within a separate printed patch form. This will ensure a prominent display of the full badge lockup.
A LT E R N AT E C O L O R
EMB LE M For a more compact and versatile representation of the Arcadia brand, the emblem condenses the lockup into a single, memorable symbol that can be easily recognized across various applications. Stickers, magnets, and pins can all prominently feature the emblem making it easy for a passerby to recognize the brand.
ICO N When simplicity is desired, the Arcadia icon can be used in place of a logo lockup. When this mark is used, ensure that the colors are visible against any background that may be used. For example, a hat displaying the icon on the front should have a brand color that contrasts well with the used icon. This will help reinforce visibility and recognition.
A LT E R N AT E C O L O R
WHITE
USAGE HOW TO USE (AND NOT USE) OUR NEW BRAND IDENTITY
A
A A
S PACING When placing the Arcadia logos in layout, give a general spacing of the height and width of the ‘A’. Do not put items within the dotted lines or free space indicated around each logo. Use this as your guide to determine proper space surrounding the logo.
A
BACKGRO U N D CO N T RO L
Our logo works very well on a plain white background.
Never use the logo on 100% black background. Use an 85% tint of black instead. Only use the all white logo if you are using a background color other than teal.
The cream color is a great background color for the logo. If you are using one of the patterns, make sure there is proper transparency so that the logo stands out.
Be careful placing the logo over a photo. Make sure you have a teal transparent layer on top of the photo if at all possible. Use the full color or white versions of the logo.
INCO R R E C T LO G O U S AG E
DON’T make alterations to elements within the logo or wordmark that are not consistent with the brand.
DON’T rotate the logo.
DON’T distort, compress or stretch the logo dimensions.
DON’T use gradients in or on the logo.
DON’T use shadows, bevels or other effects on the logo.
COLORS & FONTS CONSISTENCY TO THE “T”
ARCADIA TEAL
DARK TURQUOISE
LIGHT TURQUOISE
TANGERINE
CREAM
HEX - #1C878C
HEX - #6BBEC2
HEX - #9CD4D6
HEX - #FCA563
HEX - #F5F4DF
CMYK - 83, 30, 43, 5
CMYK - 56, 5, 25, 0
CMYK - 38, 2, 17, 0
CMYK - 0, 42, 67, 0
CMYK - 3, 2, 13, 0
RGB - 28, 135, 140
RGB - 107, 190, 194
RGB - 156, 212, 214
RGB - 252, 169, 99
RGB - 245, 244, 223
PANTONE - 7713 C
PANTONE - 7709 C
PANTONE - 629 C
PANTONE - 714 C
PANTONE - 163-1 C
PRIMA RY B R A N D CO LO R S The consistent use of color is vital to effective brand recognition. Our brand should always be represented in one of the colors on this page, aside from specific recommendations within this guide. Do not use any other/unauthorized colors.
PREFERRED 2-COLOR PA I R I N G S
ARCADIA TEAL PRIMA RY A RC A DI A BR AND CO LO R S
DARK TURQUOISE
These colors are used the most when designing Arcadia's print and digital collateral. They are a key part of the brand identity and play an integral role in maintaining the consistency of the brand.
LIGHT TURQUOISE TANGERINE CREAM
Recommended guideline for the presence of each color that you will use when implementing your brand identity.
40%
20%
20%
10%
10%
MONTSERRAT - BLACK
MONTSERRAT - BLACK
BODY COPY: Aboremporro doloraest fugiam exerite modistrum aborrov ideruntius ipsamus reictatibus, sus, corpori beriore prae laborehenda et od etur aut magnatur molupti di occullabo.
BODY COPY: Aboremporro doloraest fugiam exerite modistrum aborrov ideruntius ipsamus reictatibus, sus, corpori beriore prae laborehenda et od etur aut magnatur molupti di occullabo.
HEADER: MONTS
HEADER: MONTS
PATTERNS
PAT TE R NS The Arcadia pattern can be used as an additional brand design element. This pattern is designed to be tone-on-tone, meaning the teal and cream should be used together as shown on this page.
IMPLEMENTATION IDEA S FOR YOUR BR AND
STICKERS
STREETWEAR
WEB & SOCIAL
DOWNTOWN BANNERS
ADVERTISING
D E S T I N AT I O N B Y D E S I G N DBDPL ANNING .COM