Manteo, NC - Brand Strategy

MEET ME IN MANTEO BRAND STRATEGY

BRAND IDENTITY

MANTEO ISN’T JUST A PLACE TO VISIT; IT’S A PLACE TO BELONG.

BRAND IDENTITY

The unique combination of visual, verbal, and experiential elements that encapsulate Manteo’s nature and differentiate us from other destinations.

ORGANIZATION: TOWN OF MANTEO, NC

BRAND CONCEPT: MEET ME IN MANTEO

TAGLINE: MEET ME IN MANTEO

APPROACH

MEET ME IN MANTEO

In Manteo, North Carolina, you’ll discover a vibrant and welcoming waterfront community that not only cherishes its significant place in history, but also eagerly anticipates a future of creativity, connection, and innovation.

What truly sets Manteo apart is its community spirit. It’s a place where everyone knows your name, and the sense of belonging is genuine. When you arrive in Manteo, you’re not just visiting; you’re joining a close-knit community that opens its arms wide, inviting you to become a part of its vibrant creative energy.

This brand is more than just a tagline; it’s an open invitation to join something truly extraordinary. It’s a call to create your own stories, explore nature together, immerse yourself in artistic wonder, and become part of a thriving community.

Manteo isn’t just a place to visit; it’s a place to belong.

#MeetMeInManteo

BRAND PILLARS & STORY THEMES

Foundational principles that guide Manteo’s communications; representing key areas of focus and differentiation.

PILLAR #1

History & Heritage

MANTEO’S SIGNATURE IDENTITY

STORY THEMES

The Lost Colony & Virginia Dare

Freedmen’s Colony on Roanoke Island

Maritime History

Museums, Historic Sites & Restored Buildings

PILLAR #2

The Great Outdoors

EXPERIENCING MANTEO’S NATURAL SPLENDOR

STORY THEMES:

Shallowbag Bay & the Croatan & Roanoke Sounds

Outdoor Recreation Opportunities

Native Species & Conservation Efforts, NC

Aquarium

Fort Raleigh, Elizabethan Gardens, Island Farm &

Other Outdoor Attractions

BRAND PILLARS & STORY THEMES

PILLAR #3

Music, Arts, & Culture

A TAPESTRY OF CREATIVITY

STORY THEMES:

Festivals, Productions, & Events

Downtown Music, Theater, & First Fridays

Art, Artists, Exhibitions, & Galleries

Arts & Cultural Organizations

PILLAR #4

Scenic, Walkable Downtown & Waterfront

THE HEARTBEAT OF MANTEO MAIN STREET

STORY THEMES:

All About Main Street Businesses

Getting Around Town

Manteo’s Historic Waterfront

Tight-Knit Community: Events, Familiar Faces, & Storytelling

BRAND GOALS

1. ESTABLISH A DISTINCT SENSE OF PLACE

Objectives and outcomes that Manteo aims to achieve in order to fulfill our long-term vision and strategic direction, guiding our actions and measuring our success.

Diffe rentiate Manteo from the rest of the Outer Banks, creating a clear sense of identity for visitors & residents alike. Promote Manteo as a desirable destination in its own right, as opposed to a “rainy day” destination for beachgoers.

2. PRESERVE HISTORY & EMBRACE INNOVATION

Safeg uard and share Manteo’s rich heritage while evolving to sustainably embrace modern innovation and vibrancy. Commit to sharing narratives that encompass all facets of the town’s history.

3. HIGHLIGHT MANTEO’S

NATURAL BEAUTY & CHARMING

BUILT ENVIRONMENT

Em phasize Manteo’s surrounding natural beauty and waterfront location as defining elements of its identity and appeal.

4. ATTRACT VISITORS & MANAGE

SUSTAINABLE GROWTH

Showcase Manteo’s unique qualities and activities, such as walkability, historic presence, downtown appeal, and diverse outdoor recreation opportunities. Ensure controlled and sustainable growth, preserving Manteo’s defining appearance and character.

5. FOSTER COMMUNITY & UNITY

Promote the sense of community, unity, and safety that Manteo offers to both residents and visitors.

3. EVOLVE & MAINTAIN BRAND IDENTITY

Revitalize and uphold the branding and visual identity, aligning it with both the Manteo of today and of the future, while respecting its historic roots and significant heritage.

BRAND

POSITIONING

The strategic process of defining and communicating Manteo’s unique value and relevance in the minds of their target audience, distinguishing them from competitors and clarifying their place in the market.

OUR PURPOSE

To bridge the past and the future, preserving our rich heritage while embracing modernity.

We strive to create a thriving, welcoming community where natural beauty, arts & culture, and quaint ambience converge.

Our purpose is to ensure that residents and visitors alike experience the genuine appeal of our waterfront way of life that offers more than a getaway – it offers a place to call home.

UNIQUE VALUE STATEMENT

Man teo stands out as the sole walkable downtown on North Carolina’s Outer Banks, a place where history gracefully winds through each charming street and picturesque waterfront view.

Against the backdrop of a tight-knit community, this lively downtown and waterfront area create a one-of-a-kind atmosphere where the stories of the past seamlessly join with the vibrancy of the present.

In an immersive journey through the area’s significant history and abundant natural wonders, Manteo remains an appealing destination, with modern and carefully curated amenities for visitors and residents alike.

OUR PROMISE

Our promise to all is a warm welcome and a genuine sense of belonging. When you come to Manteo, you’re not just visiting; you’re becoming part of our community.

We pledge to preserve our history, embrace growth thoughtfully, and share the beauty of our waterfront town with open arms.

EMOTIONAL APPEAL

Curious about Manteo’s history, culture, attractions, and community.

Sense of belonging and welcome.

Satisfied with the amenities available in Manteo & its close proximity to the Outer Banks beaches.

Excited & Energized to explore local businesses, participate in events & festivals, and try different outdoor recreation opportunities.

BRAND POSITIONING

BRAND VOICE

I NFORM AL & WELCOMING “LIVE LIKE A LOCAL” VIBES

In Manteo, we aim to make everyone feel right at home. Our informal and welcoming atmosphere invites you to immerse yourself in the community and experience life as a local, forging authentic connections with our townsfolk.

ENERGIZED & READY-TO-GO

Manteo is a place of relaxed anticipation. Our town buzzes with activity and energy, ensuring there’s never a dull moment. Whether it’s a community event, a waterfront adventure, or simply a friendly gathering, there’s always something happening here.

APPROACHABLE & INCLUSIVE

We believe that Manteo is for everyone. Our approachable and inclusive nature means that whether you’re a longtime resident or a first-time visitor, you’re welcomed with open arms. We’re committed to ensuring that all feel valued and part of the Manteo family.

BLEND OF HISTORIC PRIDE & FORWARD THINKING SPIRIT

Manteo is a town with a rich history, and we’re proud of it. Yet, we’re also forward-thinkers, always looking to the future. This blended viewpoint keeps us grounded in our heritage while embracing new opportunities.

TIGHT-KNIT COMMUNITY SPIRIT

Manteo thrives on its tight-knit community spirit. Here, everyone knows their neighbors, and the sense of belonging is unmatched.

1. PRESERVATION OF HISTORIC AND NATURAL ASSETS

We recognize the immense value in preserving the historic and natural assets that define our town’s character. We are committed to safeguarding our rich heritage, from the historic buildings that line our streets to the stories that have unfolded within them.

Our dedication to preservation extends to our natural surroundings, including the pristine waterfront and surrounding lush landscapes. By actively preserving these assets, we ensure that future generations can enjoy the same timeless beauty and historical significance that define our town today.

Manteo thrives on its tight-knit community spirit. Here, everyone knows their neighbors, and the sense of belonging is unmatched.

2. DIVERSITY & INCLUSIVITY

We celebrate our diverse community and welcome all with open arms. We believe that a tapestry of backgrounds, perspectives, and experiences enriches our town’s culture. Our commitment is to create and support an inclusive environment where everyone feels valued and embraced.

Our town thrives on the vibrant interplay of different voices, ensuring that Manteo remains a place where everyone can find their own sense of belonging.

3. COMMUNITY CONNECTION

We are deeply committed to building and strengthening connections within our community. We believe that a close-knit community is the foundation of our town’s vitality and we actively support initiatives that bring us together, whether through local events, cultural gatherings, or collaborative projects.

By nurturing these connections, we create a sense of unity and belonging that sets Manteo apart as a town where people truly care for and support one another.

BRAND VALUES

4. INNOVATION & SUSTAINABILITY

We welcome innovation as a path to sustainability and prosperity, while recognizing the need to safeguard our distinctive character. Recognizing the necessity of progress in meeting our community’s evolving needs, we actively pursue innovative solutions to improve the quality of life for residents and visitors alike.

By encouraging a culture of sustainability, we strive to blend our cherished traditions with a forward-looking perspective, ensuring that Manteo continues to thrive and prosper.

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