THE HEART AND SOUL OF OUR BRAND IDENTITY
The brand logo identifies the Newton brand as a whole. Use this logo to represent individual locations, products, and merchandise as needed.
This logo is a carefully created piece of locked artwork that should not be altered in any way.
Designed specifically to be horizontally efficient, the horizontal lockup is a perfect fit for wider areas, such as the header navigation on our site.
The badge lockup is designed areas where symmetry is desired.
This can be used in conjunction with the primary brand simultaneously. On packaging, for example, the primary lockup can be used for the primary identifying logo, and this lockup can be used as a closure seal/sticker.
When subtlety is desired, the Newton icon can be used in place of a full brand logo lockup.
When this mark is used, ensure that our brand name is visible near or in relationship with the icon.
For example, an t-shirt bearing the icon design on the front should have a hang tag which displays our brand name legibly. This will help reinforce brand recognition.
COLOR OPTIONS
The purpose of our brand tagline is to capture and summarize our brand promise, brand values, and overall experience.
The tagline may be used in any marketing materials, advertising, or brand execution where we seek to communicate our personality, mission, or brand values.
HOW TO USE (AND NOT USE) OUR NEW BRAND IDENTITY
This is the general spacing for the logos. Do not put items within the dotted lines or white space indicated around each logo. Use the ‘N’ icon as your guide to determine proper white space surounding the logo.
i n g
i n g
Use the Primary logo whenever possible on a white background.
Never use the logo on 100% black background. Use an 85% tint of black instead.
i n g
Our color palette is designed to be flexible. Establish proper contrast between the logo when choosing a background like our navy.
DON’T rotate the logo.
DON’T distort, compress or stretch the logo dimensions.
DON’T make alterations to elements within the logo or wordmark that are not consistent with the brand.
DON’T use gradients in or on the logo.
DON’T use shadows, bevels or other effects on the logo.
CONSISTENTCY TO THE “T”
NAVY
HEX - #0D2B40
CMYK - 96, 76, 50,51
RGB - 13, 43, 64
PANTONE -
TEAL
HEX - #5E9CAB
CMYK - 48, 14, 22, 0
RGB - 65, 26, 29
PANTONE -
The consistent use of color is vital to effective brand recognition.
Our brand should always be represented in one of the colors on this page, aside from specific recommendations within this guide. Do not use any other/unauthorized colors.
HONEY
HEX - #E3B270
CMYK - 11, 30, 64, 0
RGB - 227, 178,112
PANTONE -
HEX - #75BAC9
CMYK - 53, 10, 18, 0
RGB - 117, 186, 201
PANTONE -
HEX - #EDE0D1
CMYK - 6, 10, 16, 0
RGB - 237, 224, 209
PANTONE -
HEX - #EB8F4A
CMYK - 5, 52, 80, 0
RGB - 235, 143, 74
PANTONE -
HEX - #CC4F42
CMYK - 14, 83, 78, 3
RGB - 204, 79, 66
PANTONE -
The expanded color palette included tints of the blue/green and yellow orange in our primpary palette. Use the expanded colors only when the primary colors will not work.
We’ve chosen strong, versatile fonts to support the Newton visual identity.
USED FOR BODY COPY
WELCOME TO NEWTON, THE BEST LITTLE TOWN IN NORTH CAROLINA
GREAT SUBHEADING HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque viverra, nulla eget tempus gravida, purus sapien aliquam leo, et convallis nunc sapien non augue. Praesent non hendrerit magna. Donec posuere feugiat mauris, eu varius elit maximus vitae. Ut cursus, eros vitae volutpat fermentum, risus neque sodales lectus, et mollis tellus eros eu magna. Morbi tincidunt, ante non molestie blandit, metus ante iaculis justo, pretium placerat tortor sem in nisi. Sed ac libero a ante tempus iaculis.
WELCOME TO NEWTON, THE BEST LITTLE TOWN IN NORTH CAROLINA
GREAT SUBHEADING HERE
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque viverra, nulla eget tempus gravida, purus sapien aliquam leo, et convallis nunc sapien non augue. Praesent non hendrerit magna. Donec posuere feugiat mauris, eu varius elit maximus vitae. Ut cursus, eros vitae volutpat fermentum, risus neque sodales lectus, et mollis tellus eros eu magna. Morbi tincidunt, ante non molestie blandit, metus ante iaculis justo, pretium placerat tortor sem in nisi. Sed ac libero a ante tempus iaculis.