PLAINVIEW, TX
IDENTITY
ORGANIZATION NAME
Plainview Hale County Economic Development Corporation
BRAND NAME
PVTX EDC
TAGLINE SUGGESTIONS
• Discover the Opportunity • Hale Yeah
CAMPAIGN CONCEPT
Plainview? Hale Yeah!
URL PlainviewEDC.org
HANDLE
LinkedIn: PVTX Hale County EDC Instagram:@PVTXEDC
HASHTAG
#HaleYeah!
#PVTX
#PlainviewTX
#PlainviewHaleCountyEDC
APPROACH
At the Plainview Hale County EDC, we’re redefining our narrative to showcase our forward-thinking spirit. By embracing our agricultural roots and quintessential Panhandle heritage, we’re forging a path toward a dynamic future.
We’ll tell the story of a community rooted in the resilience, innovation and ingenuity that has always been required to make a living in the Southern Plains region, while tying this hard-working ethos to the present. Plainview is innovating and reinventing itself for the future; retooling the ag economy towards more progressive technologies and methods, leading the way in the green energy sector, and repurposing old factories, facilities, and practices.
Our brand language connects our heritage to modern growth, expansion, and the cultivation of new ideas. Hale Yeah! encapsulates our spirit of determination and enthusiasm. It’s a rallying cry that celebrates our past while embracing our future, symbolizing our commitment to seizing every opportunity.
By leveraging our central location between Lubbock and Amarillo and embracing our rural character, culture, and history, we’re positioning Plainview as not just a point on the map, but a vibrant hub of innovation and opportunity in the heart of the Texas Panhandle.
In the expansive Texas Panhandle, Plainview Hale County stands as a testament to resilience and adaptability. Here, the spirit of the South Plains propels us from a history of hard work and community to a horizon brimming with opportunity and innovation. Our commitment to advancement in agritech and renewable energy is reshaping our economic landscape, offering boundless potential for businesses and families alike.
Plainview, Texas, isn’t just another historic Panhandle town —it’s a story of evolution. From humble beginnings on the Llano Estacado, to our rise as a regional economic hub dubbed the “Athens of West Texas,” to our current role as a key player in today’s interconnected world, our journey speaks to Plainview Hale County’s resilience, adaptability, and unyielding spirit.
We’re committed to harnessing our rich heritage to drive economic growth, spur innovation, and promote sustainable development.
PILLARS
PILLARS
OPPORTUNITY
For Innovators & Individuals:
• Family Foundations: Showcasing Plainview Hale County as a perfect backdrop for family and community life.
• Hub for Business Growth: Celebrating the fertile ground Plainview offers for business expansion and innovation.
• Plainview’s Potential: Inviting the world to discover the opportunities within our landscape and community.
• PVTX Hale County Business Park: Providing state-of-the-art infrastructure and resources.
INNOVATION
Leading with change, shaping our future:
• Tech-Driven Transformation: How technology is reshaping Plainview Hale County, from agriculture to education.
• Sustainability in Action: Offering local solutions to global challenges, setting standards in environmental stewardship.
• Collaborative Innovations: Strengthening our economy through the power of partnership with economic change-makers.
EVOLVING HERITAGE
From our roots to our reach, we are growing through innovation:
• Agricultural Advances: Emphasizing the leap from traditional farming to agritech leadership.
• Modern Spaces, Historic Places: Transforming our built infrastructure into hubs for innovation and entrepreneurship.
• Economic Evolution: Highlighting our growth from classic commerce to a diverse and innovative business community.
REINVENTION
Embracing our journey of continuous growth and adaptation:
• Revitalizing Main Street: Updating historic infrastructure into vibrant community spaces and businesses.
• Empowering Entrepreneurs: Supporting local visionaries to fuel our economic diversity.
• Cultivating Skills for Tomorrow: Preparing our workforce for the future.
BRAND GOALS
GOALS
1. Establish Plainview Hale County as a compelling choice for both business investment and residential living due to its costeffectiveness and high quality of life.
2. Drive job creation within targeted sectors, aiming to generate new employment opportunities within two to four years.
3. Foster economic diversification and resiliency by concentrating efforts on key sectors, including warehousing and distribution, manufacturing, food processing, and agriculture & ag-tech.
MISSION
To cultivate an economic environment that attracts and nurtures businesses, fosters sustainable growth, and enriches the daily experiences of every resident.
VISION
By combining the strength of our agricultural legacy with the promise of forward-thinking business strategies, we will position Plainview-Hale County as a dynamic hub of growth and innovation in the Texas Panhandle.
OUR VALUES
Innovation & Sustainability: We champion forward-thinking solutions that not only drives economic growth but also ensures the well-being of our environment for future generations.
Empowerment Through Heritage: We value a blend of tradition and progress. We want our history to inform our forward momentum.
Community & Collaboration: Together, we thrive. We believe in the power of collaboration and mutual support to achieve shared goals and foster a thriving environment.
Opportunity for All: We are committed to accelerating business success and enhancing living standards for all of Plainview-Hale County.
OUR PURPOSE
Our purpose is to elevate Plainview-Hale County as a dynamic hub of economic development. We cultivate a thriving, growth-oriented community where businesses and families flourish together.
OUR PROMISE
In Plainview-Hale County, you’ll benefit from low costs, minimal taxes, and affordable energy, alongside repurposable industrial facilities. Our aggressive and supportive business climate offers ample room for growth, enriched by our traditional Texas Panhandle culture.
Strategically located along the Ports to Plains Corridor, we blend a smalltown feel with the resources of Lubbock and Amarillo. With targeted workforce development, we ensure a skilled talent pool. We bridge economic opportunities with dynamic community spirit, promising fertile ground for both businesses and families to thrive.
We will be your partner in realizing your potential, driving growth, and celebrating success at every step.
UNIQUE VALUE PROPOSITION
Plainview-Hale County provides strategic access, a resilient community, and pioneering opportunities for businesses and families to thrive.
We stand uniquely at the crossroads of Texas Panhandle work ethic and forward-looking innovation, offering:
• A strategically positioned location between Lubbock and Amarillo, with convenient access to major markets throughout the region.
• An deeply ingrained culture characterized by hard work, community spirit, and unwavering resilience.
• Opportunities at the forefront of agri-tech, renewable energy, and manufacturing, ensuring our community remains at the forefront of progress and prosperity.
BRAND VOICE
Our brand voice is confident, welcoming, and knowledgeable, reflecting a commitment to both our heritage and our forward progress.
• Confident and Down to Earth: Speaking with authority about a region on the rise, assured in both our capabilities and future direction, but open to new ideas and opportunities.
• Welcoming: Inclusive and warm, inviting new businesses and partners to join our thriving community.
• Knowledgeable: With a deep understanding of our economic landscape and potential, we provide valuable insights and support to those looking to grow with us.
• Inspirational and Optimistic: We aim to inspire action and innovation, highlighting success stories and opportunities that motivate and drive progress.
We know where we’ve been, where we’re going, and what it will take to get there.
We are not a white collar brand, but a little bit gritty, with our hands in the dirt and our eye on the prize.
