Cheri Etchelecu Interior Design

Answers by Cheri Etchelecu Martin, Principal ceid.net

Give us a brief history and overview of your company.

At Cheri Etchelecu Interior Design, we provide high-end design services for residential clients. As the firm’s principal, I develop each project by understanding the client’s goals. Our team is dedicated to using a multi-layered approach, seamlessly mixing old and new elements alongside treasured objects, resulting in personalized spaces where our clients can live both a comfortable and beautiful life.

What inspired you to pursue this line of work?

I was inspired by my mom, who was always doing projects around the house when I was a child. Because my dad was in the oil business, we were constantly moving, and I would watch her do updates to our homes that always turned out beautifully.

What is your philosophy as it pertains to the work you do?

It is important to me that each home I design reflects the client and not my style or current trends. Before diving into the design process, I always want to explore what the client is looking for, even if I have to discover it with them. This allows me to create a personal space that they love with lasting power not only in the look but in the function.

If you had to describe your style in three words, what would they be?

I would describe my style as comfortable, refined, and storied.

What do you feel distinguishes you from your competitors?

What distinguishes me from my competitors is my emphasis on delivering a home, not a project. I want every design I complete to function as well as it looks. I’m careful to create spaces that are classic, livable, and stray away from trends.

Will you take on projects of any size or scope?

It’s not so much the size or scope that are determining factors when taking on a new job, but knowing that, as a designer, I can bring true value to the project. At this stage in my career, I always seek projects that will bring a challenge.

What trends within your industry are you excited about for 2023?

People have become much more open to color, pattern, and textures, which I have always loved! Watching this trend continue is exciting, and I believe it will result in much more unique and personalized homes.