Issue #2 February 2024

DN 2.0 #2

BRABEC DOES THE IMPOSSIBLE...

An American Wins Dakar Again!

DEALER PROFILE: Bill Glodich Honda

LET THE GOOD TIMES ROLL!

Kawasaki Hosts First Dealer Meeting In 4 Years

Fueled by

Meet with our team members, explore new products, and learn how to become a dealer.

Turn14.com | 125 Bear Creek Parkway • Keller, TX 76248 | ©2024 Turn14 Powersports

B00TH

#5077

CONTENTS 06 WORLD’S LUCKIEST MAN 08 EDITOR’S NOTE 10 LETTERS+ 12 NEWS+ 16 SHIFTING GEARS+ 20 DEALER PROFILE+ 24 OEM UPDATE 28 OEM UPDATE 34 INDUSTRY RESEARCH+ 36 INDUSTRY RESEARCH+ 38 INDUSTRY RESEARCH+

Bob Althoff On Exceeding Great Expectations Robin Hartfiel On Trade Shows, Again

43 eDEALERNEWS 44 CURRENTS+ 51 NPDA DEALER NEWS SHOWTIME+ 56 MIC RIDE REPORT 58 ADVOCACY+ 60 CONFESSIONS OF A CUSTOMER 62 ADVOCACY+ 64 PRESS PASS+ Shocking Developments

Super73 Throws Down, LEV Gives Serial 1 New Life

The Industry On Dealernews

Rolling Into AIMExpo With 400+ Members In 50 States

Extra, Extra… Read All About It!

What Does The MIC Do For You?

Personnel Postings, Courtesy MIJ

Don Amador On Big Rich Podcast

Bill Glodich Honda

Eric Anderson On Footprints & Food

Ricky Brabec Does The Impossible… Again!

Kawasaki Hosts Dealer Meeting For First Time In 4 Years Lenny Sims On J.D. Power 2023 Recap

Scot Harden On The Dakar Rally With Mason Klein

Mecum Liquidates National Motorcycle Museum, J&P Shuts Down Anamosa Store

70 GEAR+ 74 VALE+ 75 AD INDEX 76 BACKFIRE

SW-MOTECH Picks Six Too Click At AIMExpo

Jim Woodruff On NPA AWP In Review

Ave Atque Vale Dick Hamer

Don Musick On Old School Dealership Days

This issue Brought To You By… Brandon Procupek On A Tale Of Two OEMs

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OUR TEAM EDITORIAL Robin Hartfiel Editor/Publisher Bob Althoff World’s Luckiest Man Gus Stewart Creative Director Brenda Stiehl Production Manager CONTRIBUTORS Don Musick Genesys Technology Solutions Dr. Paul Leinberger Eric Anderson Vroom Network Jim Woodruff National Powersport Auctions Mark Rodgers Performance Consulting Lenny Sims NADA Appraisal Guides Scot Harden AMA Hall Of Fame/Harden Offroad Hector Cademartori Illustrations William Douglas Little Unique Powersports Charlie Williams Off Road Editor Marq Smith Holeshot Motorsports, Canada Don Amador Quiet Warrior Racing Joe Bonnello Joe B Photography Uncle Paul Wunsch Love Cycles The Anonymous Dealer ADVERTISING Robin Hartfiel Publisher (949) 489-4306 robinhartfiel@gmail.com Blake Foulds Account Executive (760) 715-3045 blakefoulds@dealernews.com Brenda Stiehl Production Manager brendastiehl@dealernews.com John Murphy Publishing Consultant johnmurphydn@gmail.com

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Dealernews Magazine 3250 Knoll Dr. Columbus, OH 43230 www.dealernews.com

© Copyright 2024

FEBRUARY 2024

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Some would say it starts at the top — every Dealer Principal and GM should participate in a 20 Group.

I believe that. I certainly benefited greatly from my years of participating in a 20 Group. In fact, I’m not sure my business would have survived without that education.

However NPDA thinks education needs to start at the bottom. Every one of our 100,000 or so Associates deserves a career — not just a job. Carefully tailored educational opportunities broken down by job description. A course of training resulting in recognition for achievement with all the trappings of same. Something to hold on to share with family and with customers!

Done well, our interactions with our customers can change their lives — and ours! Stumbling through; illprepared and “faking it until we make it” usually results in not making it.

World’s Luckiest Man

By Bob Althoff

GREAT EXPECTATIONS

O

ne of the quintessential pieces of literature is Charles Dickens’ Great Expectations which they tell me is about the education of an orphan named Pip… Education and expectations are certainly topics of importance to me… English literature, not so much.

However I can recommend this passage:

... “to exceed the expectations” ...

These words are from the National Powersport Dealers Association Mission Statement.

They refer to our customers. You know — the ones who provide us with our paychecks. If we serve them well, they will tell their friends and their friends will tell their friends; and viola — we have a “growing customer” base — and Dealers in turn are “sustainably profitable.”

Dealer Education must be at the heart of this sustainably profitable equation. And the NPDA is hard at work on this. With the leadership of Vice Chairman Bob Kee, Education Director Dave McMahon and Advisor Eric Anderson combined with the generous involvement of some of the very best providers of Dealer Education ever assembled, NPDA is committed to deliver the education our customers will notice; our Associates deserve, and our Dealerships can thrive on.

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Working in our Industry should be a career path, not just a job.

With the guidance of top names from the educational world like Tom O’Connor, Garage Composites, Spader, LeadHelm and others to be named later, your team will be able to exceed great expectations; your Associates will have a career path and your “Customer base will grow.”

Sure beats the dickens out of the alternative!

Stay tuned.

Bob

Setting the standard of hypersport performance.

Again.

Having confidence in your tires—that’s what really matters. Rain or shine,

the Battlax Hypersport S23 sets new

standards in control, grip and longevity.

Every ride is designed to make your heart race, even if your journey is just down the street and back.

© 2024 Bridgestone Americas Tire Operations, LLC

first virtual show (Rick Campbell was a decade ahead of COVID) to hosting the MotoBusiness event for MPN and the V-Twin Expo for Paisano as Editor/Publisher of V-Twin News. I was lucky enough to be with Dealernews during the glory days of 13-straight years of double-digit industry growth… There was also the time when Yamaha’s Steve Nessl and I were floor managers for the AVN show in Las Vegas, but this is a family magazine so the less said about that, the better! Point is, nobody knows what you are dealing with better than a fellow dealer!

The common denominator of all these events is that we deserve to get together as an industry, do some serious bench racing and do some serious business. Dealers are the smartest, hardest working, funniest folks I know… and like Bill Cameron, I miss not being able to get together at least once or twice a year. If you are not attending events like NVP in Louisville last month, OEM meetings like Kawasaki or AIMExpo in Las Vegas, you are missing out on the raison d’être for being a dealer in the first place.

Join the AMA, MIC and NPDA! Attend AIMExpo, get into a 20 Group… As multi-time Top 100 winner, 2X cover dealer and NPDA founding Board Member Kim Harrison says, “We are better together.”

Editor’s Note

I’ll drink to that!

By Robin Hartfiel

BETTER TOGETHER!

J

ust returned from Kawasaki’s Dealer Meeting just long enough to hit “send” on this February issue and hit the road again for Las Vegas to meet with Dealers, OEMs, the aftermarket and associations I’m fortunate enough to be affiliated with, namely MIC and NPDA. If it is February, it must be time for this industry to get together! After 50 years’ worth of convening in Cincinnati and Indianapolis it is now AIMExpo’s time to play host to all of us once again.

Hard to believe that this marks the 10th Anniversary of AIMExpo.

Even harder to believe that it has been four years since Kawasaki last hosted a dealer meeting or that the Canadian dealers had never been brought in for a “North American” dealer meeting before now… and it is almost unfathomable to believe Dealer Expo has been dead for nearly a decade. Not to cry in my drink, but I miss the days when this industry routinely rallied together for a meaningful exchange of ideas, innovation, commerce, education, new products… and some serious hijinks at the OEM meetings and the trade shows.

Like boiling a frog in a pot, we slowly brought up the heat… gradually distancing ourselves from one another. Cutting out one or more OEM meetings in the interest of cutting costs, losing the Dealer Expo through a lack of interest, having the International Motorcycle Shows eliminated… by the time COVID came, we were already socially distant. All of a sudden, four years have elapsed between Dealer Meetings.

“Man, I miss this,” exclaimed Skagit Powersports proprietor and sandwich maker extraordinaire Bill Cameron in Phoenix last week. I haven’t seen Bill since Dealer Expo 2010 when he was named Top 100 Grand Prize winner. But we were immediately able to pick up where we last left off solving this industry’s problems. While we probably only really succeeded in killing a few brain cells at Kawasaki’s bash, it was cathartic to just catch up and talk about things that matter to all of us in this business.

I have been to tradeshows from Action Sports and ATV Industry’s

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Former Editor-in-Chief and publisher of Dealernews circa 1990-2003, Robin returns to the magazine. In addition to having been instrumental in creating the Dealernews Top 100 program (still the industry’s ultimate accolade for a motorcycle dealership), Hartfiel has worked for most of the B2B publications in the Powersports arena. Prior to the trade side, he worked as a beat reporter for a local newspaper and was an editor of publications ranging from All About Beer to VW Trends.

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to the website and monthly issues, Dealernews release periodic video interviews on its YouTube, does 2X weekly eblasts and daily updates on X (Twitter), Instagram, Facebook and LinkedIn… What? No Tik Tok? Slackers!

Scot Harden, Powersports/EV Executive 5X Hall Of Fame Inductee Dealernews Advocacy Editor RETURN OF THE MOPED I am overjoyed to share this incredible news with all of you – it’s a moment that leaves me nearly speechless. The tireless efforts and hard work we’ve invested are undeniably paying off, and I couldn’t be more thrilled.

TALL IN THE SADDLE! Thanks Robin Hartfiel and Bob Althoff for a fun interview. Looking forward to seeing everyone at American International Motorcycle Expo (AIMExpo) in early February.

Nice chance to do a quick interview with two industry veterans and talk shop. The cover shot reminds me to RIDE NOW, so I better get to a RideNow Powersports dealership and get my Texas ride sorted!

EVERY WHERE? MAN! Thanks for the Johnny Cash earworm!

Can’t get it out now, man!

Nice piece though, Robin.

Thanks!

Scott Schloegel, Senior VP, Government Relations Motorcycle Industry Council

Mike Kennedy, CEO RumbleOn/RideNow Irving, Texas

A SALUTE TO DR. RAY Pretty awesome for Dr. Ra Ochs in the last issue. Although he is not a fan of the limelight, he certainly deserves it.

MEDIA EXPOSE… READ ALL ABOUT IT! The powersports industry is constantly evolving, and staying up-to-date can be a challenge. Luckily, the latest issue of Dealernews is here to provide timely news and information. Check out my column for tips on how to effectively consume news media and cut through the clutter. Don’t miss out, read the latest issue at www.dealernews.com… speaking of media outlets, In addition

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Robert Gladden, VP Training Operations Motorcycle Safety Foundation

SOUND OFF!

Our journey has been nothing short of remarkable, with unwavering support from every corner. I am deeply grateful for the incredible team that consistently steps up and puts their best foot forward. Each one of you has played an integral role in our success, and I’m excited to see how far we’ve come.

The recent feature in Dealernews is a true blessing and a testament to the dedication and passion that defines us. I want to express my heartfelt gratitude to everyone who has been part of this exciting journey so far. Your contributions have been invaluable. A special shout-out to Robin Hartfiel, Dealernews, Dealers and our entire team. Your collaboration and commitment have been the driving force behind our achievements. Without each of you, we would merely be a vision, but together, we are turning dreams into reality.

Thank you all once again for being an integral part of this exhilarating journey into 2024 and beyond!

Mario Aleksic, Director Of Sales Marketing Roland Motor Industry Orlando, Florida

Join in the conversation via e-mail: Editor@dealernews.com Like us on Facebook: www.facebook.com/DealernewsFan Check us out on Instagram: www.instagram.com/dealernews Follow us on Twitter: twitter.com/Dealernews Tune into the new YouTube channel: www.youtube.com/c/Dealernews50 Keep up to date on: Dealernews.com

+

TURN 14 TURNS CORNER WITH TUCKER INVENTORY

Warehousing and office space issues have been resolved as staff members of Turn 14 Powersports (Booth #5077) at AIMExpo, are moving into their new offices, located in suburban Fort Worth. The new building will house the company’s brand management, product development and marketing staff, led by recently announced Turn 14 Powersports President Bob Schuetz.

“The collaboration that happens when we are all under one roof is really important, and our people are happy to be back together,” said Schuetz. “Our move into this new facility will be a great start to an important year for Turn 14 Powersports.”

The inventory of Tucker Powersports is now moved to Turn 14’s three distribution centers, located in Pennsylvania, Texas and Nevada. Schuetz said it has been a huge project for Turn 14 Distribution warehouse staff, to transport and integrate the more than 11,000 pallets of product and over 60,000 SKU’s moving into Turn 14’s facilities. The company expects all inventory to be checked in and available to dealers by the end of January 2024.

“Turn 14 takes pride in its carefully curated line card, which is focused on quality over quantity,” added Schultz. “The company typically carries a full line of products from a tightly managed number of suppliers.” They are currently onboarding 146 different product lines from the recent acquisition. The company expects that this task will be complete by the time AIMExpo takes place and the products posted on the website for dealer access at that time: www.turn14.com Turn 14 Distribution is a national warehouse distributor which sells into the automotive and powersports aftermarket exclusively through the B2B channel. With distribution centers in Pennsylvania, Texas and Nevada, the company boasts ground shipping coverage to 45% of the U.S. population in one day and 100% within two days. Turn 14 Distribution leverages proprietary technology and innovative logistics solutions to drive growth while simultaneously developing robust, symbiotic relationships up and down the supply chain to accelerate that growth. Turn 14 Distribution is privately owned and operated.

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NEW DIGS IN DFW

In a related move, Tuen 14 Powersports Sales & Marketing efforts are moving forward to assist dealers for Spring selling. Turn 14 Distribution uses both field territory managers and inside sales staff to support dealer needs. With this partnership, Turn 14 meets dealer needs in person in dealerships, while inside staff is available for prompt response to calls and emails. In addition, Turn 14 Distribution has a Customer Support Team, separate from Sales, to ensure they are meeting dealer needs.

The company is building a marketing team for Turn 14 Powersports, led by former Tucker Marketing VP Lesley Madsen, and additional marketing resources for distributed brands.

The open positions on the Marketing Teams should be filled by Spring 2024.

Turn 14 Distribution’s industry-leading API and data exports are available today, and the company has engaged with all the leading DMS Systems (Lightspeed, DX1, etc.) and channel providers. A data team is working on enhancing product data so more information is available to Turn 14 Distribution’s dealers.

The 10,000-square foot office space is in a newly renovated building at 125 Bear Creek Parkway in Keller, Texas, which is northeast of Fort Worth. The move-in should be complete by the end of January 2024.

at the associations,” Pritchard said. “We were able to help the powersports industry not only survive but grow during a global pandemic, and we launched numerous strategic programs to support future success. I’m confident that powersports will continue to be an important part of transportation and recreation in America, and that the associations will be there to help.

“Under Erik’s leadership over the past 10 years, the MIC has been strengthened as an association that’s keenly focused on ensuring the livelihood of our industry,” said MIC Chair Derek Brooks, motorcycle product line manager, Yamaha Motor Corporation, U.S.A. “The work Erik led, with the MIC government relations team, was directly responsible for keeping motorsports dealers’ doors open during COVID. He’s also led the charge to expand awareness of motorcycling and increase ridership. The powersports industry is in a stronger position because of Erik’s significant contributions.”

MIC CEO STEPS DOWN

RumbleOn, the largest powersports retailer in North America, Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations on March 22, 2024. “It has been a privilege to work with the boards, the member companies, the broader industry, and the talented staff

Pritchard began his work with the industry as outside legal counsel. He was hired as the organizations’ general counsel in 2014. In 2017, he became president of SVIA and ROHVA, and in 2019, he was appointed president and CEO of all four associations. This legal background provided an integral foundation that enabled him to oversee and coordinate the industry’s standard-setting process and the industry’s responses to government agencies. But he also understood the need for better outreach to communities at large. At his direction, mainstream media communications were ramped up Continued on page 14

ATTRACT FIRST TIME RIDERS

WITH THE ALL-NEW SPEED 400 AND SCRAMBLER 400 X These highest quality entry-level motorcycles are now offered by Triumph Available January 2024

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Continued from page 13

to reach hundreds of millions of people with messages relaying the serious fun that powersports vehicles can bring. He also helped revive AIMExpo after the pandemic nearly shut it down for good. AIMExpo, in its 10th year, will be delivering the largest show in its history with a completely sold-out floor.

DEALER NEWS: HANSEN’S REACHES END OF THE ROAD

The gas crisis, ATC ban, and more recently the September 2020 Alameda Fire and COVID couldn’t kill Hansen’s Motorcycles in Medford, Oregon. However the recovery has been tough. After “Helping Make Dreams Into Memories Since 1972” the family business has closed its doors.

DISCOVER THE DENAGO DIFFERENCE

250cc Sport ATV Rolled Out At AIMExpo Already making a big name for itself in the mini-motorcycle and small ATV market, Denago is branching out. “Introducing the allnew Daytona 250, the perfect Sport ATV for the youth rider 14 and up that is looking for the challenge of manual shifting along with class leading performance and styling that will be sure to make them stand out,” says National Marketing Manager Steve Lawler. “This entry level Sport Quad is truly in a league of its own featuring a 249cc 4-Stroke Engine with a Remote Oil Cooler, Stainless Steel Exhaust and Electronic Fuel Injection paired with a Manual Shift 4 speed Transmission with Reverse.”

Of course AIMExpo is the perfect place to present this big news, he adds. With bigger kids comes bigger expectations but the Daytona has the necessary pieces of the puzzle for the 14-andup rider. “The Daytona’s Chassis features Independent adjustable ‘Sport Suspension’ front and rear, as well as 4-wheel hydraulic disk brakes. It also features an electric start, keyed Ignition with a tether type safety lanyard, plus a manually adjustable speed limiter. Other really cool and functional features include full nerf style floorboards and color-matched hand guards. In a segment that is filled with underpowered automatic ATV’s, the Daytona 250 definitely delivers the Denago Difference,” concludes Lawler.

Dealers, draw your own conclusions, drop by the Denago Powersport display in Booth #2032 at AIMExpo.

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“It is with deep regret that we announce the closure of our beloved business after more than 50 years of serving our community,” Craig Hansen powered on social media channels.

“Over the decades, we have been privileged to be part of your lives and have cherished the memories created together. As we bid farewell, we express our gratitude for your unwavering support and patronage.”

“Thank you for being a crucial part of our journey. While this chapter may be closing, the memories and relationships forged will forever remain in our hearts.”

TV TIME

What a year for MotoAmerica (Booth #1099) and their YouTube channel. Back in September of 2023, as the race season ended, the series had already passed its 2022 total year metrics. However the channel continues to power on,” notes MotoAmerica’s Communications Manager Paul Carruthers.

“Actually MotoAmerica’s channel increased monthly views in the first months of the post-season,” Carruthers says.” MotoAmerica finished 2023 behind only NASCAR for USA-based motorsport series YouTube channels in the categories of Subscribers, Views and Engagement.

Here is to another record year of increases with no plateau in sight. See it for yourself at: www.youtube.com/@MotoAmerica

to life through video and contained in a place where it will live on forever.”

GREASE & GEARS TV

After 27 years of print magazine publication, Source Media Group — parent company to Cycle Source Magazine, Track Side Report and Torque Performance — has launched Grease & Gears TV. “The streaming platform is the culmination of a three-year project to bring motorcycle media back to televisions… and beyond,” explains Chris Callen, President of Source Media Group. “It’s a collection of stories from the road, inside the garage and collected over our travels. The great events we go to and the incredible bikes we see all with a deeply personal connection since it is no longer their interpretation of what someone said, but their voice brought

Grease & Gears is now available on Apple and Android devices, Roku and Firestick. “It’s kinda like Netflix for motorcycle riders,” claims Callen. “It is nothing different than the work we have done for three decades. Subscribers pay us to deliver stories on motorcycles, the people who build them and the places they go on them. Same thing here.

We just have another dimension with the video component.”

While this is nothing new in social media, as many YouTube sites now focus on motorcycle media.” There is one key difference, Callen notes, “Grease & Gears exists outside of the algorithm. Nothing slows the roll for people who want to see great motorcycle media, not even commercials, since they do not exist on Grease & Gears TV.” While the magazine will continue to be published digitally and in print, this new chapter for Source Media has found new life in media. “While citizen journalism has done a very good job in the last 10 years to promote the motorcycle business, there is something about the tried and true methods of journalists who have made telling these stories, asking questions, and making sure regular people are counted, an honest approach that will provide longevity to our culture.,” concludes Callen.

You can get more information by heading over to: www.greasengearstv.com

Brought To You By MotorcycleIndustryJobs.com the powersports aftermarket industry.”

LeMans Corporation is confident that Paul Devine’s addition to the leadership team will drive the company’s success to new heights, concludes Collins. “The entire organization extends a warm welcome to Mr. Devine and looks forward to achieving shared goals in the coming years.”

Shocking news as former Öhlins exec Paul Devine joins distribution giant LeMans Corporation. On the eve of NVP in Louisville Devine was announced as the new Vice President of Sales & Marketing. With a wealth of experience including stints at Harley-Davidson and S&S Cycle, Devine has a proven track record in the industry, “Mr. Devine is set to bring fresh perspectives and strategic leadership to LeMans Corporation,” according to the announcement. “We are delighted to welcome Paul to the LeMans family,” says president Mike Collins. “His wealth of experience and proven ability to drive sales growth align perfectly with our goals for the future. We believe that Paul’s strategic vision and leadership skills will play a crucial role in elevating our brand and expanding our market presence. We look forward to achieving new milestones together.” In his role as Vice President, Sales & Marketing, Devine will be responsible for overseeing all aspects of the company’s sales and marketing functions for Parts Unlimited and Drag Specialties. This includes developing and implementing innovative strategies to drive growth, expanding market share, and further enhancing LeMans Corporation’s position as a key player in the powersports aftermarket sector. “I am honored to be a part of such a dynamic and innovative company as LeMans,” adds Devine. “I look forward to collaborating with the talented team here and contributing to the continued success and growth of the organization. Together, we will build on the strong foundation that the company has established in

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Musical chairs? Fellow Harley-Davidson alumni Marc McAllister moves from a distributor to fill the vacancy at Öhlins left

by Paul Devine’s move to a distributor?

Tenneco is pleased to announce the appointment of Marc McAllister as the brand’s new Vice President stepping in for Henrik Johansson, who is retiring after nearly 30 years with the suspension specialists. To ensure a smooth transition, Johansson will stay on through March 2024, and then continue to support Öhlins Racing in an advisory capacity for 12 months. “We’re looking forward to this next chapter under Marc McAllister’s leadership, and thank Henrik Johansson for his years of passion, hard work and dedication to Öhlins,” adds Voss. In a related move, Tom Wittenschlaeger shifts to the newly created position of general manager, North America. “The Öhlins team has successfully positioned the business, technology, and product lines to claim the title of the world leader in high-performance suspension for both two and four-wheel vehicles. We are thrilled to have Marc and Tom join the Öhlins leadership team and help extend this exceptional product line to enthusiasts worldwide. Tenneco’s commitment to investment and support will be key drivers in accelerating the growth of the Öhlins business. This strategic focus ensures our success with existing customers and enables us to reach new, underserved customers.” McAllister joins Tenneco after spending the past 30 years in the

powersports industry. Most recently, he served as President and CEO of Tucker Powersports Inc., and prior to his time with Tucker, McAllister spent nearly 25 years with Harley-Davidson, beginning in 1995 as a design engineer and advancing to hold positions of increasing responsibility during his career with The Motor Company.

Technically speaking, Polaris Chief Technical Officer Ken Pucel is still on the job, but he has announced his pending retirement. Effective April 2024 Executive Vice President (EVP) of Global Operations and Chief Technology Officer (CTO) Pucel passes the torch following a 9-year career with Polaris. “Ken has been an instrumental leader, operational advisor and trusted colleague during his career with Polaris,” said Mike Speetzen, Polaris CEO. “I am grateful for the impactful contributions he has made to our organization… Ken has built a strong foundation that leaves us well-positioned for continued growth and operational excellence well into the future. Under his leadership, we are situated to take the next step in our evolution to become a more businessunit oriented, customer-focused organization. ”After joining the team as EVP of Operations, Engineering and Lean, Purcel was promoted to CTO in 2022.

During his tenure, he was responsible for global growth and expansion as he oversaw initiatives to enhance Lean capabilities, refine its supplier and logistics operations and invest in its safety, quality and operational processes.

Polaris’ VP of Off Road Engineering Tony Kinsman has been appointed CTO, in addition to his current responsibilities. In this expanded role, Kinsman will oversee the continued advancement of Polaris’ central engineering capabilities and technology development, while driving increased integration between Polaris’ engineering teams.

Continued on page 18

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Speaking of OEMs and Lean operations, Landmaster announces Brian Moloney has been added to the team and he will serve as the Plant Manager in the Columbia, Indiana facility. Previously, Moloney worked in multiple positions as Landmaster’s Operations Manager.

“Experienced in Lean Manufacturing, quality assurance, program management and process improvement, Brian will be a great asset for Landmaster’s continual improvement,” says David Piercy.

Thinking outside of work, Brian has been married to his wife, Tara, for 14 years and they have three boys, Declan, Finnegan and Gabe… along with 51 ducks and chickens that keep them on their toes!

Managing Landmaster’s manufacturing plant will be like keeping his ducks in a row?

The Motorcycle Riders Foundation (MRF) has formeda a council to review the challenges that independent motorcycle dealers and custom bike builders face… the new council will provide a channel for their interests as

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motorcycle industry stakeholders to be addressed by MRF lobbyists in Washington, DC. Fronting this band of brothers will be industry veteran Bob Kay. “I am extremely pleased with the team we have been able to put together,” claims Kay. “The mission is to focus lobbyists on our right to repair and modify. The Independent Motorcycle Aftermarket Network will be a forum through which the efforts to campaign for those rights can be protected and developed.” Chaired

by Kay, initial IMA Council membership includes Keith Ball from Bikernet, Chris Callen from Cyclesource Magazine, Scott Hakins from S&S, Steve Broyles from Stevenson Cycles, John Jessup from Dream Rides, Jason Hallman from Cycle Stop USA and John O’Brien of Hardcore Cycles. “We are pleased to have Bob Kay leading the Independent Motorcycle Aftermarket Council,” stated MRF’s Kirk ‘Hardtail’ Willard. “Bob’s firsthand experience over five decades in the motorcycle industry will be invaluable in helping to direct the efforts of our lobbyists.” The MRF went on to say that “the recent focus on the future of internal combustion engines is threatening the future of independent motorcycle dealers and custom bike builders to provide alternative service centers, as well as servicing older bikes and customization projects.” Dealers and builders wishing to join the Independent Motorcycle Aftermarket Network can contact Bob Kay via e-mail: IMA19032023@gmail.com Or visit the website at www.mrf.org

Gina D’Ambrossio goes to Gates “I am excited to announce that I will officially be joining the Gates Corporation team!”

Formerly Marketing & Communications

Manager for Volcon, PR Manager for Triumph Motorcycles America and as Global Media Relations Manager at Alpinestars she has a wealth of wide ranging powersports industry experience — which she plans to put to good use for the global drive-belt specialists. In her new role as Senior Marketing Manager, Mobility at Gates, she says her position “will focus on the global marketing efforts for powersports, motorcycle, bike and scooter products. I can’t wait to bring my creativity and leadership skills to the table and dive into this exciting opportunity. There are so many things I am looking forward to accomplishing!”

With a wealth of powersports industry experience, former dealer Bill Anderson steps up as Western Sales Manager for Sherco USA. “We are excited to welcome Bill to the Sherco family,” says Sherco USA President Ron Sallman. “With his proven track record and deep understanding of the powersports industry, we are confident that Bill will take our efforts out west to new heights. His passion for offroad motorcycles aligns perfectly with Sherco’s commitment to delivering top-quality products and exceptional customer experiences.” Anderson’s extensive background in the powersports industry includes previously owning a Sherco - Beta dealership called Sprocket Sport Moto Tech in Spokane, Washington, as well as his role as a dealer development manager with an OEM, making him a valuable addition to the Sherco USA team. “I am very excited to be joining Sherco USA,” adds Anderson. “I was already very familiar with the brand having been a Sherco dealer. I want to thank Ron and Rhonda (Sallman) for the opportunity to be able to help with the current growth of the Sherco brand in the United States.”

Impressive by any measure, but put it into context: a former coal town West Frankfort, Illinois, has a population of around 7,000. The showroom is housed in the former Desoto dealership Bill Senior bought when he mustered out of the Marine Corps and the same faded paint adorns the brick exterior with the legend “Bill Glodich & Sons Honda.”

If it ain’t broke, don’t fix it? “We made some renovations a couple years ago to keep things up to code, but you couldn’t build a better building than we have,” notes Mike. Proof is what is inside that counts more than recreating the Taj Mahal and the dealership has been a community landmark for the three quarters of a century. Knowing your customer, treating them right and telling the truth all these years have resulted in generations of repeat business!

When Honda introduced the ATC, Glodich Honda found its sweet spot. “Back in the ATC heyday, we were selling 300+ three wheelers a year… at least one a day all year long,” Mike recollects. They even have 250Rs 185s, Big Reds and other landmark ATCs on display in the showroom to this day. “We put them on the floor from our museum this week. It is the iconic ATC250R… the machine legends were made on and customers have endless stories while riding.” However all classics come with a big “NOT FOR SALE” hang tag as they are from the fully stocked museum across the street.

BILL GLODICH HONDA

How many vintage and classic Honda are housed in the Glodich Museum? “A lot,” laughs Mike! “We have a bit of everything from the chrome tanked Z50s to a CX500 Turbo that has never been started. There is even one of the limited edition Smokin’ Joes edition CBR 600F3 still in the crate in an adjoining warehouse.” The museum hosts the open house the last Saturday of the month in June.

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So what does the family with the ultimate collection of Honda’s ride? “Of course we all ride… I have a Gold Wing and my nephew Austin rides an older Fury.” Interestingly, Honda announced the production choppers are returning to the line-up for 2024. Coincidence or market research from the dealer most in touch with the customers?

Not The Biggest Dealer, Just The Best Dealer

“

hen you put your name on your Dealership, you better treat people right,” says Mike Glodich, second generation of a family that has been serving the people of West Frankfort, Illinois, for the past 77 years. “A man’s word is his bond… if you don’t live up to your word, you are worthless.” This philosophy was established by William V. Glodich when he started his business in 1946 and carried on by 5 sons and 2 princesses 77 years later.

“It is not what we sell, it is how we do business,” is what Mike says differentiates this dealership. “Honda makes the products, the Glodich family makes the difference.” There is the way everyone else does business and then there is “The Bill Glodich Honda Way” — see sidebar. “We don’t want to be the biggest dealer in the nation… just the best dealer in the nation.”

This isn’t just a slogan, it is a fact born out by Honda’s own Circle of Excellence honors program, adds Austin Glodich, the third generation to go into the family dealership. “We were Honda’s #1 Recommended Dealer in the Nation in 2018, 19, 20, 21 and 2022 — A 5 PEAT. Honda has been surveying customers for the past 5 years… We’ve received a 100% score every year.” In fact, they were the only dealer in the country to ever receive a perfect score.

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“Actually it is the Talons that most of us take to and from work this time of year,” Mike explains. “We have tags from the city that make it street-legal and it is great advertising and a lot more fun to get to work on a rainy day!” The next generation of Honda Pioneers and Talons seems to have been just what the doctor ordered in a post COVID market… ”Along with ATVs, we still sell a lot of Ranchers and Recons in the rural areas outside of town.”

The Glodich Family History

B

ill Glodich Honda was established by the late William V. & Minnie Glodich. When William left the Marine Corps in 1945, he came home to Zeigler, Illinois to help at “Sam’s” his parent’s restaurant. In 1946, Glodich struck out on his own. In nearby West Frankfort, where the dealership is still located today.

Glodich started in the auto business selling DeSoto and Plymouth cars… and did moderately well. But DeSoto went dormant in 1961 and Chrysler found itself facing increasing competition. In 1966 Glodich had the foresight to add an up and coming franchise to his already well established business.

The franchise was Honda. Although Glodich continued in the car business until the gas shortage in the early 70’s, the die was cast.

In time he eliminated the Plymouth car franchise completely and just kept Honda. Although they carry a full range of Honda generators and OPE equipment they did recently add Country Clipper Zero Turn Mowers. But there are no plans for another OEM under the family umbrella. “Bill Jr., Mike and Mark working together there for 45 years is amazing,” adds Austin. “Uncle Mike, Bill, Mark, Richard and Tim helped lay the groundwork for me here now. Although Bill passed almost 2 years ago, it is unreal how rare it is to see anyone’s time like this in a business, let alone all the brothers...They built a truly awesome business. My Uncle Bill knew the products head-totoe and I’m always trying to follow all of my Uncles’ leads in life and business.”

Giving the customers exactly what they want, with a fair deal.

That is the Bill Glodich Way! The dealership is set to celebrate 78 years of operation on June 24, 2024. To which the family says: “After 77 years, we must be doing something right!”

Now, 77 years later, the family legacy is still being carried on

by Bill and Minnie’s 5 Sons and 2 Princesses: Bill, Mark, Mike, Richard, Tim, Barbara and Michelle. Now led by Austin, the third generation is prepared to do things The Glodich Way.

FEBRUARY 2024

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When it comes to advertising vehicle pricing, we say a Bill Glodich Honda deal is a deal you can trust because we refuse to use misleading tactics that many competitors resort to.

At Bill Glodich Honda in West Frankfort, we believe in being honest and transparent with vehicle pricing, and stacking incentives that are not compatible with each other, or add hidden fees, is not that! It is our mission to build an honest relationship and work with you to help you get the best deal with rebates and discounts that are available, and have you as a CUSTOMER FOR LIFE!!

Bottom Line We don’t want to be the biggest dealer in the nation. Just the best dealer in the nation.

THE GLODICH WAY Don’t Get Fee’d & Fooled’ed By Competitors

F

riendly staff, plenty of pre-owned inventory and Honda Finance… These three keys to success are simple and straightforward as they have been since Bill Glodich first decided to become a motorcycle dealer. “From the moment you arrive at our dealership to when you get the new keys to your vehicle, our staff is there to ensure you have an enjoyable experience. They have decades of experience between them, so don’t be afraid to get your questions answered!”

Not everyone can afford a new Gold Wing or has the credit score for a Talon, so that is where used units keep the doors swinging and the customers coming. “At our dealership, we stock our lot with pre-owned vehicles. We service our preowned vehicles to make sure they are in road-ready shape.”

This helps keep the techs busy year-round and also gives them the flexibility to offer same day service for most routine jobs.

Are you looking to take out a loan for your next vehicle?

Avoid spending time traveling to credit unions, and apply for a loan with us! We guarantee fixed loan repayment terms.

And in total transparency, when you click the “finance” tab on the dealership’s website, it defaults automatically to Honda Finance! No smoke and mirrors or hidden fees in the fine print… the exact opposite: Glodich Honda promises it customers: • Never any hidden Fees • Discounted Parts & Service • Priority service appointments • Discounted Honda Service Plans • No Sales Commissions • Always FREE local delivery They go so far as to spell out “the truth about pricing” on the home page:

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Bill Glodich Honda 209 W. Main West Frankfort, IL 62896 (618) 932-6313 www.glodichhonda.com.com

For over 20 years, SW-MOTECH produces German-engineered motorcycle products for most brands and thousands of models. Our portfolio includes over 4,500 proprietary products: Luggage solutions for tank, rear and side as well as accessories for protection, safety, ergonomics and navigation. SW-MOTECH products feature high functionality, quality and precision fitment.

OFFERING DIRECT U.S. DEALER PARTNERSHIPS WITH FULFILLMENT AND SUPPORT FROM OUR STATESIDE OPERATIONS.

Click to learn more about joining our dealer network, or contact us at dealers@sw-motech.us

sw-motech.us

BRUNCH WITH BRABEC

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e were up into the wee hours of the morning watching live feed for ASO Race Control, we scoured scores of OEM race reports in three different languages, trolled the racers personal social media channels, paid the streaming services fees, gave our virtual souls to the Energy Drink marketing teams and cursed Cycle News when they were a couple minutes late with the daily recaps… all in the attempt to vicariously witness another miracle — An American winning Dakar!

And in a script made for Hollywood, Ricky Brabec made history as the only American to win Dakar… Twice! Skyler Howes was a Doc Holliday Huckleberry, complete with black hat and mustachio, and Ross Branch played the hero from another team to make sure Brabec’s victory was well fought! Dealenews tracked the three Top Americans progress, then two but as we learned in the Highlander movie, “there can only be one!”

As they had done in 2020, Honda brought the media in for “Brunch With Brabec” where we could all see the Tuareg Trophy up close and personal, talk to Ricky, Skyler and the team’s head wrangler Johnny Campbell. (Thanks again for the walk-through of the bike Johnny). Not sure about the TV feed, but it was awesome to see Johnny and Ricky take a victory lap around Anaheim Stadium during the A2 Supercross… you can’t make this stuff up!

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About the only one more gobsmacked than the journos was the champ himself… and for good reason! Having a 1 second lead after 6 full stages of racing and several thousand kilometers is definitely cutting it close! “Imagine racing the Baja 500 every day for two weeks… that is what Dakar is like,” says the guy who won 11 Baja 1000s, Johnny Campbell.

As nerve-wracking as it may have been, plus the jet-lag from Saudi Arabia, Brabec pulled it together in true championship form to give thanks to everyone who made the impossible possible a second time:

“With so much to say and so little space to do it here’s what we got! We had the time of our life at this year’s Dakar Rally and of course the outcome is everything and then some!

SOO stoked for the team, the team work, the new machine, the mechanics, and everyone who supports, everything worked out perfectly and all pieces aligned making this a memorable one!

To the ones we race against, you boys put on a good fight and these are the days we live for! Happy to push day in and day out with you all.

My girlfriend Sara Price for your first rally we are all so proud of you and you did a great job managing your first Dakar. Looking forward to the future of rally raid with you.

The Moho world championships with Johnny Campbell being the lead guy, stellar job and thank you for the hard work and keeping Nacho Cornejo and I fueled and ready to fight each day.

To all the mechanics and team helpers, you are the most hard working ones and make the world of rally go round.

The hard work doesn’t go unnoticed.

Happy to be here and looking forward to the next one!”

FEBRUARY 2024

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RICKY BRABEC DOES THE IMPOSSIBLE… TWICE! Dakar Rally 2024 In The Books ‫ يف تاجاردلا بقلب ز‬#‫ كاد‬2024 ‫!لافتحالل مكيدل لضفملا يجوميإلاب اوقلع‬

R

icky Brabec took the lead on the rally in the dunes of the Empty Quarter on the formidable 48 HR Chrono stage, and held on to first place all the way to Yanbu to pick up his second Dakar Rally win. From a gap of literally 1 second to an overall margin of 10:43, Brabec and his Monster Energy Honda teammates strategically won stages, broke trails and picked up bonus exactly when needed, particularly Adrien Van Beveren who often opened with the Californian. The Frenchman took advantage of this teamwork to finish third and climb onto the podium for the first time in nine Dakars, and if not for a bit of bad luck, Nacho Cornejo would have been in contention for a place on the podium as well. But it was as easy as the HRC team made it look.

“It’s a nice way to start the year with a victory. “I’m really happy we’re all here and all safe and we can go home,” said

26

an emotional Brabec after timing and scoring confirmed his win. “It wasn’t easy as the course was really tough and so was the competition. Ross Branch — and my own team — kept me on my toes… but not just me, I think we were keeping everyone on each other’s toes. It was definitely a fight to the end for everyone.”

After 7,967 km of rallying across Saudi Arabia, Stage 12 ended on the shores of the Red Sea at Yanbu. And as the dust settled, Monster Energy Honda Team’s Ricky Brabec was confirmed the Dakar winner for a second time, further etching his name into the record books as Top American!

“This time was a little bit different as I feel like this one was more earned as it was a lot tougher. In 2020, we had a big gap from the get-go. Here, I think me and Ross spent three days with a couple of seconds difference. It was a tight race for all of us. I think between first and third there are eleven minutes or something, whatever Adrien got, but it’s been a tight race and 10 minutes is not a big gap here on the rally.

“I had two good days, two opportunities to make a good push, but also stage 11 was a scare factor for me because I knew Ross was starting behind me, 18 minutes behind, and if he caught me it would be over. Stage 11 was hard but I stayed focused, got to the finishing line and didn’t lose too much time, so I’m really happy with this and I’m really happy for the team.

I’m happy for all of us, we did an excellent job all of the two weeks. I think number 9 will be my lucky number from now on.”

Dakar Rally Provisional Standings after Stage 12 Pos. Rider Num Nation Team Constructor Time/Gap 1 BRABEC Ricky 9 USA Monster Energy Honda Team Honda 51:30:08 2 BRANCH Ross 16 BWA Hero Motorsports Team Rally Hero +10:53 3 VAN BEVEREN Adrien 42 FRA Monster Energy Honda Team Honda +12:25 4 BENAVIDES Kevin 1 ARG Red Bull KTM Rally Factory Team KTM +38:48 5 PRICE Toby 18 AUS Red Bull KTM Rally Factory Team KTM +45:28 6 CORNEJO José Ignacio “Nacho” 11 CHI Monster Energy Honda Team Honda +46:38 7 BENAVIDES Luciano 77 ARG Husqvarna Factory Racing Husqvarna +53:31 8 SANDERS Daniel 4 AUS Gas Gas Factory Team Gas Gas +01:14:32 9 SVITKO Stefan 142 SLO Slovnaft Rally Team KTM +01:56:28 10 MICHEK Martin 10 CZE Orion Moto Racing Group KTM +02:48:49

FEBRUARY 2024

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LET THE GOOD TIMES ROLL! Kawasaki Hosts First Dealer Meeting In 4 Years!

By Robin Hartfiel

P

icking your battles to win the long game? Kawasaki shared its end game plan with dealers and treated them to a Big Game TV spot sneak peek before the Super Bowl. Kawasaki Dealers came together for the first time in 4 years, to witness the reveal of the Ridge UTV, Angler Edition Jet Ski and a host of new models in Phoenix.

It also marked the roll out of the familiar “Let The Good Times Roll” as the official global tagline for Kawasaki.

This dealer meeting marked the first time that the green team gathered U.S. and Canadian dealers for a “North American” Dealer Meeting. Hiroshi Ito, President and CEO of Kawasaki Motors unveiled the global strategy to build on current sportbike success and go after increased market share in both the PWC and side-by-side sectors. “It is time to let the good times roll, globally,” explained Ito. Noting that Kawasaki created the UTV category with the MULE in 1988 and that Jet Ski set the stage for the entire personal watercraft industry 50 years ago, Ito states it is time to reclaim the leadership in these categories. The roll out of the Ridge and the Ultra 160 LXS “Angler” Jet Ski are the models that will help achieve significant growth that outpaces the industry in both these key categories, claimed Ito. Adding a bit of muscle to the plan, “Stone Cold” Steve Austin then broke down the wall between the auditorium and the display area… and the Good Times really started to roll

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for the dealers in attendance. While the autograph lines stretched long into the evening for SX racers Jason Anderson and Adam Cianciarulo as well as brand ambassadors Jason Britton, Axel Hodges and Jeremy McGrath, it was seat time with the toys that had some dealers buzzing (and the reason media was allowed to crash the party in Phoenix).

The North American Dealers were treated to the Ridge demo rides out at Wildhorse Pass race complex. We hope to have a full road test in a coming issue, but after experiencing the inline 4 that powers the Ridge, initial reports from our dealer friends are a thumbs up. Deliveries began shortly after the dealer meeting … and stay tuned for the Big Game in Las Vegas after the AIMExpo for a TV spot showing off the Ridge to the public during the Super Bowl!

Hybrids were another buzz of the show as dealers saw the all-new 2024 Ninja 7 Hybrid ABS and Z7 Hybrid ABS — billed as “the world’s first strong hybrid motorcycles.” Featuring supersport-inspired instant acceleration (with e-boost), excellent fuel economy and button-shift sport riding, these HEV models are here to change the game… after the Ridge rolls out during the Big Game.

- A permanent $2000 price reduction on Pro Mules (and KMC is stepping up to price protect field inventory) - $3000 price reductions on the Teryx 1K - A trick new hybrid motorcycle (Z and Ninja variants). This model has a 451cc engine and was presented as being as fuel efficient as a 250, while accelerating like a 1000.

- An upgraded Brute Force 750 and the announcement of a new Brute Force 450 - A Jet-Ski fully outfitted for fisherman and anglers

“Despite my lackluster jaded response to the show, I do see some real high volume gems in the line-up, like a new updated Ninja 500 and Z500, which were already our best sellers as the previous generation 400s,” notes Kevin Dunn, GM for Capital Powersports. “They are coming in at the same price point with a fresh face, more motor, TFT display, LED lights, and smartphone connectivity… these will be big winners. We sold almost 40 Ninja 400s in 2023! Shall we go for 50 in 2024?”

Continued on page 30

“Lots of excitement here at the 2024 Kawasaki Motors Corp., U.S.A. dealer meeting in Phoenix,” says Mark Sheffield from TMDA… um, NPDA, make that Woods Cycle Center.

“While the big news was the release of the new Ridge UTV — 4-cylinder engine, super nice fit and finish, optional cab and HVAC — personally I was more excited about some of the other news: - A new Ninja 500 (in some trick paint schemes celebrating 40 years of Kawasaki) and at the same price as last year’s 400

FEBRUARY 2024

29

Continued from page 29

“Spent some time on the floor. Unlike some other industry vendors who don’t like to mix with us working class folk, the entire leadership team from Kawasaki was out and about answering questions and making friends,” Sheffield says. “Kawasaki continues to play the long game, and in an industry full of vendors, they truly are a great business partner.”

More inventory, aggressive price reductions, targeted market niches and an engaged dealer network? Sounds like Kawasaki is indeed ready to “Let The Good Times Roll!”

AMA & KAWASAKI COMMEMORATE MILESTONES

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T

he American Motorcyclist Association is commemorating 100 years of promoting the motorcycling lifestyle in conjunction with Kawasaki

celebrating the 40th birthday of the legendary Ninja.

To honor both anniversaries, the AMA is raffling a 2024 Kawasaki Ninja ZX-4RR 40th Anniversary Edition in 2024.

“Kawasaki has supported the AMA’s mission for over 50 years as a Business Member helping to promote and preserve the motorcycling lifestyle,” said Kawasaki Regional Sales Director and AMA Board of Directors Member, Mark Hosbach. “This year marks the 100th anniversary of the AMA as well as the 40th anniversary of the legendary Kawasaki Ninja motorcycle.”

The original Ninja 900 of 1984 is a historic piece of motorcycling history, melding open-class power — from an all-new liquid-cooled engine — with near-middleweight handling, a combination other open-class sportbikes simply could not match. The new ZX-4RR Anniversary Edition mixes world-class sportbike handling characteristics with a screaming, 16,000-rpm engine that must be experienced to believe. “We are proud to partner with the AMA to offer

a limited 40th anniversary model of our new Ninja ZX-4RR motorcycle to be raffled off in 2024 to help further support the AMA’s cause,” claims Kawasaki’s Hosbach.

“The Kawasaki Ninja is an icon of a motorcycle, a model that is synonymous with the sportbike category like no other,” added AMA COO James Holter. “We are honored and appreciative that Kawasaki approached the AMA with this opportunity to commemorate both of our historic milestones with this anniversary raffle. Even better, every dollar raised will go to fund the American Motorcycle Heritage Foundation, a 501(c)(3) nonprofit dedicated to preserving American motorcycling history for future generations through the AMA Motorcycle Hall of Fame.”

To enter, donate to the AMA Motorcycle Hall of Fame Museum. A $5 donation will receive one ticket, or a $20 donation gets five entries. Participants must be 18 years or older and a resident of the United States to win.

Effective February 1, 2024, prime and non-prime consumers can qualify for financing for Kawasaki’s full line of motorcycles, ATVs, side x sides and Jet Skis through Octane’s in-house lender Roadrunner Financial. At the same time, Kawasaki’s network of more than 1,000 independent dealers in the United States will benefit from Octane’s fast and easy digital financing experience as well as competitive terms and flexible rates for its customers. “We’re thrilled to strengthen our longstanding relationship with Kawasaki and become its first full-spectrum credit partner,” said Mark Davidson, Co-Founder and Chief Revenue Officer at Octane. “By bringing our fast, easy financing experience to even more Kawasaki consumers, we’re delivering on our commitment to connect people with their passions and make buying better.”

FINANCIAL NOTES

“Octane has proven to be a great fit for Kawasaki and our customers,” added Kawasaki Senior Director of US Sales, Anthony Kestler. “With full spectrum lending, Kawasaki dealers now have multiple options for financing customers on all Kawasaki powersports products, accessories and apparel. We are confident that with the combined strengths of Kawasaki’s industry leading products and Octane’s consumer retail finance expertise, our dealers will experience retail success.”

S

how me the money! In attrition to price reductions on 2023 UTVs of $2,000 and $3,000 depending on the model, Kawasaki had dealers seeing greenbacks on the F&I side, inviting a select group of service providers to the North American Dealer Meeting. Octane Lending, Inc — the fintech company that also owns Cycle World — used the Phoenix dealer meeting to unveil its new agreement to provide promotional financing for prime customers in the United States. This is in addition to its in-house lender Roadrunner Financial offering financing solutions for creditworthy customers just outside of the traditional “prime” range since January 2021.

FEBRUARY 2024

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WHAT THEY SAID So with new ATVs, new 500 streetbikes, and all new UTVs for the fastest growing segment in Powersports, as well as a expanded production of key hot models, big price reductions in existing UTV models, I would say Kawasaki is going to have a very big year, and continue their upwards growth even more so, like they have been doing for several years now as they increase their market share. Go Kawasaki! — Kevin R. Dunn GM Capital Powersports, Wake Forest, NC Kawasaki is just getting started and doubling down to dominate. While you may not have seen everything you wanted, they are creating and going to be coming in stronger and better. To be disclosed… a lot to see in the next few years. Can’t wait! — AJ Meisel GM Plano Kawasaki/Suzuki, Plano, TX I am stoked about the price reduction on the Pro Mule. Already a great machine, the upgraded pricing will make this model stand out in showrooms when customers are comparing it against similar models from other brands. Especially those who had multiple pandemic price increases, and the few who are still clinging to unwarranted surcharges.

Let the good times roll! — Mark Sheffield, Strategic Advisor Woods Cycle Country, New Braunfels, TX The show was very good and it was great to be out and see dealers again. As far as the lineup I think the Ninja 500 is a homerun, along with the Hybrid. I believe the market will accept a Hybrid much better than full electric. The price reductions on the Pro Mules is also what we need to keep pushing the pedal. One knock, some of us old guys could not understand the Japanese and they should have put the verbiage up on the screen. But overall it was a good show. ­­— John Leach Dealer Principal, Pete’s Cycle, Baltimore, MD

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FIND EVERYTHING FOR THE RETAIL SEASON IN ONE PLACE. BUY PRE-OWNED POWERSPORTS LIVE ONLINE OR IN-PERSON. Click to download the 2024 Auction Calendar.

NPAUCTIONS.COM | 888.292.5339

Dealernews Research

By Lenny Sims

POWERSPORTS INDUSTRY OVERVIEW

T

he numbers are in! All segments of the powersports market depreciated noticeably in the second half of 2023. This reflects a combination of a more difficult trade environment, tougher finance conditions and higher supply.

In the motorcycle segment, values for the most recent 10 model years of cruisers averaged 3.6% lower in the November-December period compared to SeptemberOctober. This was 7.9% lower in calendar-year 2023 compared to 2022. Sportbikes averaged 3.6% lower in November-December compared to SeptemberOctober. Sportbikes were 3.6% lower in full-year 2023 compared to 2022.

In the side-by-side sector, the utility segment averaged 4.4% lower in November-December compared to September-October. Utility SxS values were 9.6% lower

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in 2023 compared to 2022. The sport segment averaged 4.7% lower in November-December compared to September-October. Sport machines were 7.8% lower in 2023 compared to 2022.

The market correction has clearly impacted cruisers and utility side-by-sides more than sportbikes and sport side-by-sides. In fact cruisers and utility machines are now bringing less money than any time in the last three years. Depreciation has clearly set in for sportbikes and sport side-by-sides as well. Sportbikes saw accelerated depreciation in the second half of 2023, while sport SxS steadily losing value since the spring.

Sales activity in early spring 2024 will provide some guidance as to how the year will unfold. At this time we are forecasting continued depreciation given the increasing headwinds affecting our industry.

J.D. Power Specialty Valuation Services (formerly NADAguides) is a leading provider of specialty vehicle valuation products and services to businesses.

The team collects and analyzes tens of thousands of wholesale and retail transactions per month, and delivers a range of guidebooks, web service data, analysis and digital data solutions. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power/NADA Guides, Inc. 3200 Park Center Drive, 13th Floor Costa Mesa, CA 92626 (800) 966-6232 Fax (714) 556-8715 www.nadaguides.com/Motorcycles

IF IT WORKS IN HERE, IT’LL WORK OUT THERE.

GET DIALED IN WITH YOUR PEERS

APPLY FOR A

20 GROUP

spader.com/powersports

DECEMBER ‘23 VS. AVG OF PRIOR 3 MONTHS AVERAGE WHOLESALE PRICE CHANGE

DECEMBER AWP IN REVIEW

20%

2%

2%

1%

1%

-10%

-5%

-5%

MX

0%

3%

RV / CAMPER

9%

10%

DUAL SPORT

Retrospectively examining Average Wholesale Prices (AWP) shifts for 2023, we see trends that largely resemble the Covid price balloon deflation that began in 2022. While AWPs in 2023 were down significantly from the COVID peaks, pricing seems to have settled back into alignment with pre-pandemic values. For 2023, seasonal price variance, calculated by measuring the difference between the highest and lowest monthly AWP, saw auction values decline ~22% from peak to trough. For the year 2023, AWP for all auction transactions comes in at ~$7200, down 20% from 2022 but up 8% from 2019.

MARINE

2023 Reflection

-9%

-20%

*All data provided by National Powersport Auctions includes live and online transactions from all NPA locations. Closed OEM auction data is excluded. For more info visit NPAUCTIONS.COM.

SIDE X SIDE

ATV

28%

20% 10%

6%

0%

-7%

-11%

RV / CAMPER

-18%

MARINE

-24%

-12%

SIDE X SIDE

-30

-3%

ATV

-20%

-3%

MX

-10%

DUAL SPORT

Here’s to a prosperous 2024! We look forward to seeing everyone in the Las Vegas Convention Center at the 10th Annual AIMExpo, February 6 - 8. Come by the NPA booth #3001 to connect with us as we gear up to ride into 2024. We’ll see you in Vegas!

30%

SPORT

AIMExpo in February

AVERAGE WHOLESALE PRICE CHANGE

METRIC CRUISER

In the short term, expect AWPs to rise 2-4%, monthover-month, as we approach May. Expect savvy dealers to stock up on used products at attractive price points to lure consumers into showrooms this Spring. With new product volumes remaining elevated over normal levels, expect OEMs and lenders to offer attractive wholesale and retail incentives. While this should help spur dealership floor traffic, it may impact dealer appetite for pre-owned, keeping AWPs muted versus recent years. Turn times will be key to dealer success, and the auction will remain the most effective channel for dealers to manage their inventories.

SPORT

DECEMBER ‘23 VS. DECEMBER ‘22

Looking Towards 2024

The biggest questions from 2023 still loom large as we embark on the new year. How will dealers and OEMs handle the surplus of 2023 models unsold at dealerships? How will interest rates change, and how will this impact the consumer’s ability to finance purchases? Will the economy fall into recession or glide into a soft landing? How will the November elections and the uncertainty around our choices affect consumer confidence? While we’re uncertain of the outcomes, we must focus on what we can expect.

METRIC CRUISER

-30%

DOMESTIC CRUISER

December AWPs mirrored pre-pandemic trends, producing subtle shifts versus the prior 90 days. AWPs in the three largest on-road segments, Domestic Cruiser, Metric Sport, and Metric Cruiser, improved in the last three months, rising as much as 9%. Conversely, OffRoad categories tumbled 5-10%, with the largest segment, SxS, showing the biggest percentage drop.

This can be directly attributed to a large de-fleet of heavily used rental product liquidated in the year’s final month. As a whole, AWPs in 2023 were down ~12% year-over-year.

DOMESTIC CRUISER

December Wrap Up

the great

x-cape

“ This has to be one of the best-looking ADV bikes on the market today.

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both buildings still stand although the faded “Coca-Cola” sign that once festooned the side of the brownstone has been re-painted sometime since (see below).

Dealernews Research

By Don Musick

On one particular Saturday, I was showing a young couple a few used bikes that were in their price range: a Yamaha XS400 Special (4-stroke twin) and a Yamaha RD400 (2-stroke twin). He loved the custom design of the of the Special, but she was all about the racy looks and light weight of the RD. Both bikes were priced the same, but he managed to convince her to buy the XS with this line: “Honey, with the XS we get two extra strokes for the same price!”. True story!

It’s a good thing that they picked the XS because later the same day another customer took the RD for a test ride. While stopped at the light in front of the dealership, it backfired and shot backwards when he put it in gear (2-strokes can do that)! Fortunately, only his pride was hurt.

DIFFERENT STROKES

D

uring my tenure as a post-doc in the Purdue Biology Department, I spent Saturdays selling Honda and Yamaha motorcycles (and later BMWs) at Reed’s Yama-Honda in Lafayette Indiana.

It was partly for the extra income (at the time a postdoc’s salary was pretty meager) but mostly for what I’d call “motorcycle immersion therapy”! The dealership, which had once been a drug store, had been remodeled but stood adjacent to an old 2-story brownstone. Two of our mechanics rented the 2nd story apartment, but the ground floor was home to our used bike inventory, secured safely behind a reinforced steel door. To this day,

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While two extra strokes may have settled the couple’s spat, the RD had a hidden superpower that the XS didn’t: agility and speed. Both because of its bantam weight and powerful 2-stroke engine!

ON THE WATERFRONT The power to weight advantage of 2-cycle engines is nothing new. According to Wikipedia: “The first truly practical two-stroke engine is attributed to Yorkshireman Alfred Angas Scott, who started producing twin-cylinder water-cooled motorcycles in 1908”. So yeah… well over 100 years of ring-dings! Since then, these little gems have found homes in lawnmowers, leaf blowers, generators, outboard motors, cars, motorcycles, and snowmobiles just to mention a few. I can still remember pouring cans of oil into Saab fuel tanks when I was a gas-station jockey in high school. There weren’t a lot of them on the road but there were enough to justify stocking 2-stroke oil as a backup for owners who had forgotten their can of official Saab oil. You could always see/smell them coming!

a more reliable water-cooled 372cc engine. Despite the improvements, public interest languished, and it was discontinued by 1970. Contractually, Jacobsen was barred from licensing his designs to another manufacturer through 1971. So once the contract expired, he licensed his standup design to Kawasaki and the Jet-Ski® was born!

Given the broad utility of 2-strokes, it’s no surprise that Canadian snowmobile pioneer Bombardier sought to re-purpose their Ski-Doo® Rotax® engines into other recreational platforms. Enter the Sea-Doo®!

Introduced in 1968 as a “Jet-powered aqua scooter” the original Sea-Doo® had an air-cooled 320cc Rotax® engine that gave it an “blazing” top speed of ~25 mph! A video of this “breakneck” performance can be found here.

The excitement was immediate! It even made the cover of the 08/68 issue of Popular Mechanics!

There are still a few of the original Sea-Doo models out there, largely as restoration projects. Here’s a great YouTube video of the ’68 model that will give you an appreciation of its unique “character” (link). Yeah, they were loud and like most 2-strokes of the time they smoked a lot! A complete restoration video can be found here.

STILL STANDIN’?

Although it appeared that Sea-Doo® met its Waterloo in 1970, Kawasaki pressed on and by 1972 they had unveiled a stand-up style watercraft they named Jet-Ski®.

Powered by a 400cc 2-stroke twin, the Jet-Ski® was the only product of its kind that was commercially available.

And, for the next 16 years, Kawasaki dominated watersports recreation. But not for long!

Grandson to founder Joseph Armand Bombardier, Pierre Beaudoin and a handful of youthful accomplices, dusted off their 68’ playbook to revisit sit-down style watercraft.

In 1988 Sea-Doo emerged from the dustbin of its past reborn as the model 5801.

Powered by a 580-cc water-cooled (the original was aircooled) twin cylinder Rotax® 2-stroke engine, the little 5801 pumped out nearly 50 hp and was capable of speeds up to 40 mph!

But Sea-Doo wasn’t the first to market a sit-down style watercraft. Two years earlier, Yamaha had introduced its WaveRunner 500 (Marine Jet 500T) at the Chicago Boat, Sports, and RV Show.

The design was the brainchild of Clayton Jacobsen II (10/23-08/22) and was licensed for production by Bombardier. However, complaints of overheating and poor ergonomics prompted Bombardier to move to

Continued on page 40

FEBRUARY 2024

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Continued from page 39

Remarkably, Clayton Jacobsen had also been hired as a consultant for the development of Marine Jet. Like the Beach Boys…. this guy “Got Around”.

The 500T featured a 496-cc water cooled twin 2-stroke similar to the 5801. It could pump out 32 HP giving it a top speed of 35-37 mph. While the 500T is considered to be the “granddaddy” of seated watercraft, both machines were embraced by an enthusiastic public. Of course, their success was in no small part due to their ease of operation compared to stand-up Jet-Ski®s!

OFF TO THE RACES! So here we are in 2024… some 35+ years after seated watercraft became a thing. What’s happened to the PWC market in the interim? Obviously, a ton! New/old OEM players came and went as illustrated in the timeline below and product refinements and technologies improved continuously. And yet, the venerable 2-stroke endured. But there was an exception.

Always willing to buck the status quo, Honda’s AquaTrax® line of watercraft were introduced with supercharged 4-stroke powerplants. Unfortunately, their Waterloo came in 2009 after limiting initial rollout to only a few selected states. In the timeline graphic above, the red bars indicate the year that 4-stroke engines were introduced into the product lines of each OEM. Not surprisingly, the shift from 2-stroke to 4-stroke propulsion in watercraft paralleled the same migration by outboard motor manufacturers. In 1997 the EPA had established exhaust emission standards for outboard and personal watercraft engines with an implementation target of OEM model year 2010 (link). However, manufacturers were allowed to delay production line compliance testing until model year 1999 for outboard engines and 2000 for personal watercraft (link). As you can see from the chart above, save Honda (which was compliant from the start), all PWC manufacturers began the transition to lower polluting 4-stroke engines by 2002-2003. The slight delay from target year 2000 could be a result of EPA permitted “emissions averaging” over product groups.

Rationale for the EPA standards is illustrated in the table below. In 1997 the California Air Resources Board (CARB) produced a report which summarized State outboard and watercraft emissions as follows: In this report, personal watercraft emissions of hydrocarbons and nitrogen oxides were nearly 4X the level of outboard emissions. And the same for carbon monoxide and particulate matter. The daily emissions of HC+NOx alone from all PWCs in the state were equivalent to the cumulative amount produced by a single 1998 automobile driven over 100,000 miles (link)! If you really want to get into the weeds, the following table breaks out personal watercraft HC emissions by horsepower range and 2/4 stroke engine technologies (C=carbureted, I=indirect injection, D=direct injection), source: EPA (link).

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Advantage? Pretty clear…. 2 extra strokes!

From his first motorcycles (a Honda S65 and an S90) when he was 16 to 50 years later, Don Musick has never stopped twisting the throttle. Although his accomplishments in the research arena have surpassed his MX career Don has over 25 years experience with major manufacturers in the Powersports and Automotive industries specializing in e-business solutions for retail distribution networks. His solution portfolio includes the development and implementation of manufacturer/dealer extranets, consumer-direct commerce portals, manufacturer/dealer e-channel integrations as well as development of web-based sales force automation tools. For most of his career, Don has been fascinated (his wife would say obsessed) with geographic market analytics, dealer location planning and sales territory optimization. He founded Genesys Technology Solutions (GenesysTech) http://www.genesystech.com/ to develop new tools and market intelligence products to help manufacturers understand the competitive landscape of their industries, recognize opportunities and grow their businesses. A Spartan to the core, Don earned a B.S. in Physiology and PhD in Biochemistry from Michigan State University. Contact: dmusick@genesystech.com

e

SERIAL 1: LIFE AFTER HARLEY? LEV Relaunches Line

SUPER73 THROWS DOWN AT AIMEXPO Gives Dakar Racers Wings

LAND HO!

Dealers Discover District At AIMExpo

CURRENTS+

SERIAL 1: LIFE AFTER HARLEY WITH LEV?

After Harley’s Serial 1 eBike program short circuited, the pedal assist bike has found new life with LEV Manufacturing, Inc. (formerly known as Life Electric Vehicles, Inc.). Part of the new deal includes shifting production to the U.S. (wait, the all-American brand wasn’t made in America?) Born as a skunkworks inside Harley-Davidson’s Product Development Center, the eBicycle project began in 2018 with a small group of passionate motorcycle and bicycle enthusiasts and became a stand-alone brand in 2020. However it was never really a sales success for The Motor Company and was eventually sold to LEV late last year.

“Bringing e-bike production to the USA is an important next step for the Serial 1 Brand,” explains VP of Sales Michael Volovitz.

“We couldn’t be more thrilled to announce this acquisition with a perfect partner in LEV Manufacturing, which will help Serial 1 better serve our customers, dealers and master distribution partners worldwide. The added benefit of reducing production costs and subsequently lowering the MSRP is a significant win for our consumers and partnerships.”

LEV Manufacturing echoed the sentiment, emphasizing the positive impact on the market: “This is the perfect marriage of a great premium American brand with exceptional quality driven American manufacturing. We are very excited to add more jobs to the USA and continue to create world-class products with the acquisition of Serial 1. The cost-cutting measures and the lowered MSRP will further enhance the accessibility of premium E-Bikes for consumers.”

LEV Manufacturing’s industry relationships and decades of experience in designing, manufacturing, and commercializing light electric vehicles, guarantee an advanced product at lower prices. LEV Manufacturing’s assembly plant utilizes free-trade zone processes, endorsed by a United States Certificate of Origin, eliminating 3rd party manufacturing, which will result in a more cost-effective production, allowing for a subsequently lower MSRP.

IT’S A “SKUTTA”

It’s the future? Husqvarna Booth #3099 is going after last mile mobility and urban commuters with its interpretation of the scooter concept: the “Skutta” — testing the home market and retail channels with Husqvarna Motorcycles first-ever webshop that allows urban commuters to buy the new Skutta online.

Featuring a patented flat-folding design, the lightweight and modern scooter is powered by a maintenance-free electric motor to ensure the simplest solution for final-mile commuting.

Made in Europe the Skutta is now available to purchase both online and in store at all Husqvarna Motorcycles’ Urban Mobility dealerships in Europe.

Easily removable, rechargeable and swappable battery design ensures non-stop urban commuting. Additional design highlights include: • 10” front wheel (Air inflated), 8” rear wheel with puncture free foam core • 90mm standing height and 69.9° rake angle for optimized riding position to improve stability, safety and agility • IPx4 water resistant • SmartLED dashboard for intuitive and distraction-free rides • Patented, flat-folding system for easy transportation.

• Reliable, low-maintenance dual drum brakes

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• Built-in bell, lights, and side-stand for a sleek finish

Offering two distinct styles, each with portable battery packs, merging versatility and innovation in one electric vehicle, The District is designed for every skill level, offering unparalleled rideability. Dealers who can’t make it to Las Vegas can still discover Land in the virtual new world: landmoto.io/pages/about

LAND HO!

Dealers can discover the Land line at AIMExpo (Booth #8100), where they will be showcasing The District. Blurring the lines, Land says “The District is an eMoto, straddling between ebike, emoped and emotorcycle while checking each of those boxes confidently with minimal compromises. There’s nothing like it.” Based in Cleveland, Land is on a mission to “provide mobile electrification for commercial solutions and consumer experiences.”

Built to take a powersports pounding Three new ODYSSEY® batteries are now available as drop-in replacements for motorcycle, ATV, UTV and watercraft applications. Their non-spillable Absorbed Glass Mat (AGM) design is built to handle extreme shock and vibration, while their sealed, Thin Plate Pure Lead (TPPL) technology delivers virtually maintenance-free performance.

See how they can power your journey at www.odysseybattery.com

© 2024 EnerSys. All rights reserved. Trademarks and logos are the property of EnerSys and its affiliates unless otherwise noted.

Subject to revisions without prior notice. E.&O.E.

+

CURRENTS

CUSTOM SUPER73-S2 • Matte blue paint • RX headlights and tail lights • Low rise handlebars & ODI grips • A custom seat with blue leather desert wings embroidered on the back • GRZLY tires • In-frame molle panel • Anodized red CNC pedals and bolts • Magura MT4 brake kit

SUPER73 GIVES DAKAR WINGS

It takes a lot of logistics in order to reach the finish line of the Dakar Rally. Among the best in the business is the Red Bull Desert Wings operation. So who did the experts turn to when they needed mobility solutions? SUPER73! The American lifestyle adventure brand specializing in electric motorbikes created a custom-built fleet for the team to move throughout the bivouacs. The collaborative effort helped the team throughout the two-week rally of 5,000km over the sands of Saudi Arabia.

The hub of the Dakar Rally is the bivouac — this is where the SUPER73 bikes proved invaluable, allowing the crew to get from A to B with speed, style and low emissions.

The Dakar bivouac is 200,000 square meters in size. Each bivouac is the temporary home to over 3,000 people. Catering, showers, electricity, water, medical support, waste disposal, satellites, TV production — everything has to be broken down and reassembled every day. Navigating this maze on foot after another day in the dunes is suboptimal, cruising around on a SUPER73 electric bike makes much more sense.

Apparently it looked like fun as top racer from down under (and a Dakar winner) Toby Price was tooling around on a SUPER73 after a full day in the dunes! Same for Red Bull Off-Road Junior Team rider Cristina Gutierrez — First ever Spanish female to win a Dakar stage and second female overall — Toyota Gazoo Racing’s Seth Quintero (youngest ever factory team driver in Dakar history).

SPEAKING OF SUPER73

The SUPER73 Industry E-Bike Throwdown at AIMExpo will pit dealers, exhibitors, media and industry leaders in a series of races to see who will ultimately be crowned champion of the industry.

“We jumped at this opportunity to be title sponsor because the e-bike races speak to who we are — a fun, inclusive, enthusiastic community of riders who also have a spark of competitive spirit,” said Michael Cannavo, co-founder and chief marketing officer of SUPER73. “Our products have been fusing motorcycle heritage with youth culture, introducing new generations to powersports.

Exhibiting at AIMExpo, sponsoring the most fun, adrenalinepumping event at the show, and being able to connect and network with everyone in the industry is a no-brainer.”

In addition to the Throwdown, SUPER73 is bringing a bunch of bikes to Las Vegas including its fully-capable urban commuters to its all-terrain Adventure Series. Many models are Bluetooth compatible and feature front or full suspension, fenders, lights and a horn. SUPER73 bikes will also be available for demos on the e-bike track during AIMExpo.

“We’re extremely excited to have SUPER73, a pioneer in the e-bike space and a giant in the e-bike community, join AIMExpo,” added Andre Albert, director of marketing and events at the Motorcycle Industry Council. “A huge part of their success is because of the effort they’ve put into cultivating community and inclusion, something our industry strives for every day. As the e-bike segment grows, having such an influential brand at AIMExpo shows that the powersports industry is well positioned to serve the growing demand for electric-powered products.” Not to mention this crowd will race anything!

“The SUPER73 Industry E-Bike Showdown perfectly demonstrates that community, technology and generations can come together in a single event that will deliver a night of unforgettable racing and fun,” concluded Albert.

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LANDMASTER AMPS UP EV SALES

Released last May, Landmaster’s AMP EV configuration now accounts for better than 30% of the company’s retail sales.

Billing AMP as “the industry’s largest lineup of lithium-powered UTVs” — with options include the ability to haul up to 6 people, a bed capacity of up to 1,000 lbs. and a tow capacity up to 1,400 lbs. — the entre’ into ePower has worked for the made in America UTV. “There is always worry when coming out with new technology like this that the market may not be ready for it,” concedes David Piercy, Director of Marketing & Creative. “However, from our conversations with customers at tradeshows and other interactions, many customers prefer our AMP vehicle over a gas-powered UTV, especially when they consider how they’ll primarily be using it.”

Fore! Don’t forget crossover with the golf cart crowd, cautions Piercy. “In addition, when customers compared AMP to a lithium golf car, they realized they’re getting a lot more value and capabilities from our UTVs. Our retail numbers show that there is solid demand for electric UTVs, especially at our price point.”

The Landmaster UTV comes standard with these features: - Up To 50-mile range - 6-8 Hr Charge Time - 30 mph max speed - Best-in-class suspension system - 400 lbs. – 1,000 lbs. bed capacity - 1,500 lbs. tow capacity - All-Terrain 6-ply tires - 3 different bed options - 5 different hood color options - 3 different vehicle package options The Indiana-based company produces a full line of gas and lithium ion UTVs. They distribute through independent dealers throughout the U.S. and globally. For more information, visit: www.Landmaster.com

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THE MOST CAPABLE EQUAD EVER MADE?

With the ATV market being largely dominated by gas-powered vehicles, LIVAQ positions themselves as one of the most exciting new companies to appear in the adventure vehicle space today.

Seeking to revolutionize the off-road industry, the Detroit-based builder announces their all-new electric 4x2, the EQUAD. The LIVAQ EQUAD facilitates an eco-friendly off-road experience for anyone who hops on. Created using only sustainable technologies, the EQUAD allows riders to explore more without having any negative impact on the environment.

“Since I was a child growing up in Mexico, I was immensely interested in transportation design,” explains LIVAQ Founder and CEO David Medina. “I originally had the idea for creating an electric ATV in 2016 when I saw that electric transportation in the off-road marketplace was vastly underserved and saw the ATV landscape as overwhelmingly gas-driven. I recognized a window of opportunity but unfortunately at the time, I couldn’t find anybody crazy enough to write a check to a 17-year-old,” comments Medina. “Years later, LIVAQ emerged from that original idea and was created to ultimately serve the need of electric power in the off-road marketplace and pay respect to our climate. Finally in 2022, we were able to deliver the first-ever EQUAD that was the synthetization of sustainable technology, powerful performance, and years of work.”

With a claimed top speed of up to 67 miles per hour derived from dynamic dual hub 16-kilowatt motors, the EQUAD far exceeds the capabilities of most gas-powered counterparts. A four-link rear suspension paired with an agile independent front system ensures the EQUAD remains composed and steady against nearly any landscape. Implementing a hydraulic brake system helps to guarantee absolute control and stopping power on any terrain. With a battery range of up to 170 miles, the EQUAD seamlessly handles lengthy excursions with ease.

The LIVAQ EQUAD is currently available for pre-order at $28,600 MSRP, though a special pre-order discount of up to 30% is available until March 2024. For more information on LIVAQ, call 313-650-8556.or click: www.livaq.co

ALL BITE. NO BARK.

EMPOWERING ADVENTURE

B R O K E R A G E

S E R V I C E S

2023 FEATURED TRANSACTIONS

Transactions were exclusively facilitated by our Harley-Davidson & Powersports Division.

LOS ANGELES HARLEY-DAVIDSON

PATRIOT HARLEY-DAVIDSON

Acquired by Pacific Motorcycle Group from Rodin Younessi

Acquired by Paul Veracka of PVM Enterprises from Sheehy Auto Stores

FREEDOM CYCLE

CYCLE SPRINGS POWERSPORTS

Acquired by Joel Wheeler of MOMS from Rupert Dance

Acquired by Dimmitt Automotive Group

REDDING HARLEY-DAVIDSON

DOWN HOME HARLEY-DAVIDSON

Acquired by Rami Yanni of Wise Auto Group from The Wright family

Acquired by Phil Mitchell & Dan Roland from Fred Bosshardt

Fullerton, California

Concord, New Hampshire

GEORGE C. CHACONAS

Redding, California

Fairfax, Virginia

Clearwater, Florida

Burlington, North Carolina

For a confidential consultation and complimentary COURTNEY A. BERNHARD

JUAN C. PARDO

estimate of value on your business, please contact us:

Harley-Davidson & Powersports Division

George C. Chaconas, Senior Partner, CBI/M&AMI Office: 813. 569. 6250 | Cell: 813. 245. 2535

Email: george@performancebrokerageservices.com

Address: 2102 West Cleveland Street, Tampa, Florida 33606

BRAD E. GEORGE

PJ PARKER-COMER B RBORKOE KR EARGAEG S E E SR EVRI V C IECS E S

9 4994. 9 4.641 6 . 1 .3 173 27 2• •P EPREFR OFROMRAMNACNECBERBORKOEKREARGAEGSEESREVRI C VE I CSE. C SO . CMO M CALIFORNIA CALIFORNIA• •UTAH UTAH• •TEXAS TEXAS• •ILLINOIS ILLINOIS• •OHIO OHIO• •FLORIDA FLORIDA VIRGINIA VIRGINIA• •NEW NEW JERSEY JERSEY• •ALBERTA ALBERTA• •ONTARIO ONTARIO

DEALER NEWS SOMEWHERE OVER THE RAINBOW...

Cycle City Hawaii Put NPDA In All 50 States!

NEXT MILESTONE LOOMING Help Put NPDA Over 500 Members Mark

MEETING MINUTES Dealer Doings At AIMExpo

News from YOUR National Powersports Dealer Association

Welcome to the January 2024 newsletter from the NPDA! More than 400 Dealers have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”

FREE to Dealers - Industry’s Premier Trade Show, 2024 Expo NPDA Has Great Plans For February 6 - 8 Event in Las Vegas

Exclusive Harley-Davidson Dealer Sessions At AIMExpo The NPDA welcomes and serves all Powersports Dealers, Period. That means those that sell street bikes, dirt bikes, sideby-sides, ATVs, personal watercraft and snowmobiles have a voice with the NPDA. We also have a group within our association focused on the unique needs and interests of Harley-Davidson Dealers: The HarleyDavidson Dealer Council.

NPDA Has Great Plans for February 6 - 8 Event in Las Vegas

Make plans NOW to join the NPDA and thousands of your colleagues at America’s Powersports Tradeshow, the 2024 AIMExpo, February 6-8 in Las Vegas.

Seriously, don’t delay: With OUR industry trade show taking place during Super Bowl Week you need to act fast – some hotels are already booked!

During AIMExpo the NPDA will hold Member and Partner meetings, including gatherings planned by our Harley-Davidson Dealer Council, created to serve the specific needs and interests of NPDA H-D dealer members.

Dealers can attend the show for FREE, and take advantage of special show hotel rates.

Get registered today!

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Many H-D Dealers want to gather together with their colleagues and friends to socialize as well as meet and discuss topics specific to their businesses.

The sessions planned by the NPDA’s H-D Dealer Council at AIMExpo 2024 will provide Dealer Principals the chance to share ideas as well as network with their peers. Holding these exclusive gatherings as part of AIMExpo allows Harley-Davidson Dealers to also take advantage of all the events and activities held throughout the three-day AIMExpo.

Lunch meetings will be held Tuesday, February 6, and Wednesday, February 7. An early evening gathering on Wednesday is also being considered.

Harley-Davidson Dealers, what topics do you want us to cover at YOUR meetings during AIMExpo 2024? We want you to go home from Vegas a winner, so tell us what we can do to create a valuable event!

Email your ideas to info@npda.org!

Membership Corner Help Us Reach the 500 Dealer Mark!

In October we surpassed the 400-Dealer level, a big milestone, but we aren’t done yet: 500, we’re coming after you!

The fact is, we’re doing our job to help Dealers be more profitable and make our industry better.

Now we need to get stronger, and there is strength in numbers. Dealers, more than 400 of your colleagues have made the relatively small commitment of $395 per year ($195 for additional rooftops), so what says YOU? Join the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business Visit www.npda.org and sign up today!

JOIN NOW

Partner News Stanek Group Expands Support of NPDA In a significant show of support, the Stanek Group at Morgan Stanley has upgraded its relationship to a strategic-level collaboration with the NPDA. The Stanek Group at Morgan Stanley began working with the NPDA in early 2023, and in its expanded role the company aims to provide the association with valuable educational resources and additional financial support.

This will include expanding its already robust webinar programming, as well as issuing “white papers” to provide dealers with valuable insights and knowledge, but perhaps the biggest change is a free offering exclusively for NPDA Dealer Members.

Second Opinion Service: Empowering Dealers to Navigate Financial Landscapes A key highlight of this collaboration will be a new, Membership benefit: Stanek Group will offer its Second Opinion Service at no cost to all NPDA Dealer Members. This service allows dealers to review their total financial picture with the skilled focus of the Stanek Group’s seasoned financial professionals.

Details of the Second Opinion Service: • Tax Efficient Wealth Planning: Explore strategies to help minimize tax implications for you and your Dealership.

• Exit & Succession Planning: Receive guidance on developing and executing an effective exit and succession plan for your Powersports Dealership.

• Estate Planning Strategy: Assist in making sure wealth passes to those you care about correctly and successfully.

Wealth Protection Strategy: Safeguard and grow the assets within your Dealership.

READ MORE

FEBRUARY 2024

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NPDA PARTNER PROFILE: Iron Lilly LLC/The Iron Lilly Project

Lilly Farrow has a story that needs to be shared. As a single mom, she was an active suffragette, a business woman, community leader and a long distance motorcyclist. Lilly persevered against long odds to run one of the most prominent motorcycle dealerships of the twentieth century. Lilly became the country’s first female motorcycle dealer. She continues to inspire young women riders to this day, with her hard work, passion, persistence, influence, leadership, and creativity.

Lilly died on September 22, 1984 at the age of 92.

As NPDA Chair Bob Althoff, who sat at Lilly’s desk for several decades, says, “Lilly’s story is so much more than a motorcycle movie — it is at its heart, a true Horatio Alger story (the popular American author who believed that hard work, honesty and determination can conquer all obstacles). But instead of rags-to-riches, it is about rags-to-richness.”

Here’s why this story is important. Early on, Lilly recognized the power of community. Her life’s work built a community, and it eventually came to her rescue. Her business and brand came to be identified with inclusion and kinship. Lilly’s world needed that, and so does ours. The story of Lilly Farrow is garnished with the speed, power and thrills that motorcycling exhibits, but it is Lilly’s heart, guts and perseverance that wins.

Iron Lilly, LLC was created to bring awareness and appreciation for the incredible life and contributions of Lilly Farrow to the emerging motorcycle industry at the turn of the 20th century. This is centered around producing a premium independent feature film with Hollywood quality production and acting talent.

Why Does Iron Lilly, LLC Partner with The NPDA? Iron Lilly, LLC partners with the NPDA to bring awareness to our project with an organization that shares a common goal of supporting and advancing the success and profitability of the Powersports industry.

By participating in the NPDA community, The Iron Lilly Project has access to Dealers and industry professionals that have direct influence with current and potential motorcycling enthusiasts.

How Can NPDA Members Best Benefit from Our Partnership with the Iron Lilly Project? The Iron Lilly Project film will reflect a wholesome image of the motorcycle community which will resonate with audiences everywhere, encouraging personal empowerment, inclusiveness and true community which crosses all cultural lines. By supporting our project the motorcycle industry will be uplifted and will benefit from increased awareness that motorcycling is a fun, adventurous sport for everyone regardless of sex or age.

We feel that the Iron Lilly story will prove to be one of those powerful movie events that will transcend cultures, ages and time.

Iron Lilly, LLC Headquarters: Hartsville, Tennessee Year Founded: 2022 Number of Employees: 8 ironlilly.com

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All Franchised and Independent Powersports Dealers

ENCOURAGED TO JOIN

WHY JOIN NPDA NATIONAL VOICE OF THE DEALER EDUCATION DISCOUNT PROGRAMS DEALER COMMUNICATION ADVOCACY AND MUCH MORE

ABOUT NPDA The National Powersports Dealer Association (NPDA) was founded in 2021 and is an association dedicated to direct interaction with our members.

Our Mission Statement is for the NPDA to empower franchised and independent Powersports Dealers through special services, products, programs, education, and advocacy of Dealer views and concerns to create a professional, successful, and profitable industry.

Our Vision is for the NPDA to advance our industry by elevating Dealers to be well prepared, sustainably profitable, and exceed the expectations of a growing Powersports customer base.

www.npda.org 844-673-2266 For the NPDA to become a productive and powerful force, we need to expand our membership base and bring all franchised and independent dealers in the country together.

Please complete your membership application today.

MIC LEADERSHIP Erik Pritchard, MIC President and CEO, will Leave Associations in March Erik Pritchard, president and CEO of the powersports industry’s leading trade and education associations – Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and Recreational OffHighway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position on March 22.

“It has been a privilege to work with the boards, the member companies, the broader industry, and the talented staff at the associations,” Pritchard said. “We were able to help the powersports industry not only survive but grow during a global pandemic, and we launched numerous strategic programs to support future success. I’m confident that powersports will continue to be an important part of transportation and recreation in America, and that the associations will be there to help.”

Under Pritchard’s guidance, the MIC has grown as the voice for powersports. He led the way in establishing and enhancing key stakeholder relationships for the entire powersports industry, including with local and federal government officials, parallel industry associations, and additional powersports associations. During the COVID-19 pandemic, Pritchard helped navigate the industry through global shutdowns, led the team in working with the U.S. government to ensure powersports businesses could stay open, launched campaigns to position powersports as the perfect way to social distance, and provided tools to give businesses realtime information on guidelines and available support.

Erik Pritchard Stepping Down – Scroll Down on Next Page to Read More

RESEARCH AND STATISTICS The MIC’s Next Big Data Book will be Available Sooner than Ever Before

Normally available toward the end of every year, the industry’s most comprehensive, summarized examination of the U.S. motorcycle market, motorcycle owners, what they buy, and how they use their bikes, will now be out every February, just ahead of the spring and summer selling seasons.

The upcoming MIC Statistical Annual will be free, as always, for MIC members and will now cost non-members $3,000.

The publication is being released in time for MIC members to review it and bring their questions to AIMExpo in Las Vegas, February 6-8, where they can meet with the association’s research team at the MIC Business Center. Also at AIMExpo to field queries will be MIC partners David Savlowitz of Competitive Analytics, and John Sinski from S&P Global Mobility, who regularly provide members with two key reports, the Business Advisory Forecast and Motorcycles in Operation.

“As we’re now offering the stat annual so much earlier than usual, supplemental information will be provided later this year for certain reports where the data isn’t yet available,” said Buckner Nesheim, MIC director, Research and Statistics. “The Motorcycle Statistical Annual remains the MIC Research and Statistics Department’s flagship publication, and the industry’s preeminent source of information, offering valuable insights into the powersports market encompassing sales, demographics, and trending topics. This exclusive resource serves as a significant benefit that’s free for our members.”

The MIC Motorcycle Statistical Annual reviews the vehicles by model type and size, by states and regions, and by market share.

The publication provides detailed sales information and features a profile of retail outlets nationwide. It offers a survey of interest in electric vehicles, lists equipment requirements state by state, and more.

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remembering the successes of the BRC /Turcke legal program (circa 1996-2000s), OHV politics, and my run for Congress in 1998. Some of the real successes along the way include getting the 2003 CA 96 dBA OHV Sound law enacted, rewriting the CA OHV Program via SB 742 in 2007.

More recently Oceano Dunes and other OHV challenges have been met head-on. We also cover what it will take to get more riders engaged, finding common ground with conservation groups, cost recovery, the 1984 Wilderness Act/trail closures, Timber Wars, building quality relationships with decision-makers and agency staff, importance of on-the-ground trail decisions made at the local level, and many other topics.

We covered a lot of ground! In fact the interview is 54 minutes long. I hope that it sheds some light on my advocacy journey and its goal to preserve and protect access to public lands for responsible OHV recreation.

Lastly, I want to thank the many leaders in the powersports industry, politics, government, grassroots, conservation groups, and recreation organizations who have mentored me over the last 34 years. Their patience, commitment, fellowship, and support is what I credit for helping me become an effective advocate for responsible recreation and resource managementrelated policies, legislation, and projects.

“BIG RICH” PODCAST INTERVIEWS OFFROAD ACCESS LINK TO HOF WEBSITE/AMADOR – Scroll down to Big Rich Show #191 WARRIOR My 15 Minutes Of Fame

By Donald Amador

S

pecial thanks to the Big Rich podcast and their ongoing effort to interview Inductees into the Off-Road Motorsports Hall of Fame to preserve their off-road advocacy and access stories for those future generations that are interested in the early land-use battles (circa 1980s – 2000s).

Recently, I was interviewed by Big Rich where we had a great conversation about my earlier life in Humboldt County growing up enjoying the great outdoors in the Pacific Northwest. We talk about a lot of subjects including my first motorcycle, recreating on nearby timber company property and public lands. All these things that led up to becoming a land use advocate.

We also hit on the seminal event that started my landuse career, getting involved in the BRC and subsequently becoming their Western Representative. This led to

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www.ormhof.org/don-amador

Don Amador has been in the trail advocacy and recreation management profession for more than three decades. He is President of Quiet Warrior Racing/Consulting, as well as Past President/CEO and current board member of the Post Wildfire OHV Recovery Alliance.

Don served as a contractor to the BlueRibbon Coalition from 1996 until June, 2018. He concurrently served on the California OffHighway Motor Vehicle Recreation Commission from 1994-2000. He has won numerous awards including being a 2016 Inductee into the OffRoad Motorsports Hall of Fame and the 2018 Friend of the AMA Award. Don served as the government affairs lead for AMA District 36 in Northern California from 2019–2023. He is an active Core-Team member on FireScape Mendocino and Dealernews Magazine’s land use advocacy editor.

WHEN TRAILS CLOSE WE ALL LOSE Do Your Part / Don't Lose Trails

Keeping trails open is everyone's responsibility. By working together as one motorized community, we can keep our trails open, healthy and beautiful for generations to come. Do your part by riding responsibly, keeping trails clean and trash-free, and volunteering with organizations that are working to keep access open for everyone.

Do your part, support Tread Lightly! and it's mission by becoming a member at treadlightly.org.

I RIDE, I DRIVE, I OFF-ROAD, I TREAD LIGHTLY!

Confessions Of A Customer®

By Eric Anderson

The Wall Street Journal (WSJ) stated in an article by Kate King this last December, that the average American retail store today is the smallest it has been in 17 years.

This of course reflects how much shopping habits have changed so average retail store footprints are down substantially. Shopping malls have become echo chambers, except for the few still hanging onto anchor department stores like Sears (oops, gone), Macey’s (closing 125 stores), or Nordstrom (closing 15 stores and reducing the sizes of the rest), or Bed Bath and Beyond (stores gone with inventory moved to Overstock.com).

You get the picture. According to the WSJ article over 1000 department stores have closed between 2016 and 2020 (pre-pandemic), and even more since. Admittedly, many tend to be mall-based apparel stores and we know how soft that market is now. We also know auto dealership doors are swinging less often in favor of making “fleet deals” on the internet, via text or phone calls. My Toyota dealership used to have 20 salespeople on the property and 2 handling “fleet sales” in the back room. That ratio has totally flip-flopped now making their dealership more of a “vehicle pick-up location” than an old-fashioned shoppable dealership. Do they need all 5 acres with a monster showroom any longer?

Is Your Store’s Footprint Too Big?

retail stores are shrinking…but small food spaces are booming Artwork courtesy of The Wall Street Journal

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e all remember the time in the last 20 years when building a “retail palace” was de rigueur. Harley Davidson pushed dealers for massive upgrades to everything including the parking lot, in-store lighting, black and orange flooring, MotorClothes® branded slatwall, futuristic countertops and Jetson-like signage sprinkled in. The Harley-Davidson diner concepts of the past were great too but added “food headaches” which most dealers did not want to deal with. Malcolm Smith commented after his new “retail monument” to metric motorcycles in Riverside, California was finished, that he put a “ton of money” into it…and prayed it all works out for the best. It did eventually, but he was a nervous wreck for a few years waiting for his ROI. Is your flagship store losing its shine, door swings and floor traffic in these days of post-pandemic internet shopping?

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Tiny, kiosk-based food stores, however, are popping up everywhere. Would you consider offering pre-made, semi-fresh food, brewed coffee, and bottled beverages inside your store to attract more visitors and help pay rent on your large space? No, don’t add space, use what you have already. Americans are spending more time “dining out” or “taking in” from restaurants, coffee shops, and lunch-only outlets than ever before. Smaller, local, boutique food spaces and mobile deliveries like DoorDash and Uber Eats are booming. How about joining the trend? The true “fast food” market is already dominated by McDonalds, Wendy’s, Burger King, and the others — I would suggest you consider going the healthy fast-food route with locally pre-made sandwiches delivered each morning to your store and available in a glass doored fridge or microwave-equipped vending

machine. We all “need” to eat 3 times a day and we seem to have less and less time to prepare meals ourselves.

If we customers were able to sip a $5.00 café mocha and eat a pastrami-on-rye inside your store, would your customers come more often and stay longer eventually buying more? Remember your eye candy is on display for dessert. Regular retail stores not selling edibles are cutting their size down to improve their bottom line with fewer visiting customers. You may not have that choice if you own the building, so consider the reverse by adding in a foody revenue stream with (pre-made) sandwich bar, snack vending machine with cookies next to the parts counter. You still need to figure out how to sell your “bread and butter” hard goods by any method you can, but adding some sort of easy food source might swing the front door more often assuming you got the word out. “Now serving gourmet coffees, sandwiches, muffins, and motorcycles!” “Eat lunch at Freedom Powersports… now!”

Food distributors or wholesale food suppliers — national or local — can make this diversifying project almost “turnkey” for you. Depending on how big you want to go, consider Sysco(.com) or US Foods for example. Learn more about fresh and healthy food trends at US Foods here:www.usfoods.com/great-food/food-trends.html The rent for retail space is becoming more expensive by the minute placing heavy pressure on you to sell more of anything — a challenging task with lower floor traffic. You have a choice to cut down expenses with a smaller footprint… or add food items to build floor traffic and profits. Remember, you have something the local Subway or Starbucks doesn’t have — expensive eye candy!

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Although his Rally 450 didn’t clear customs until just hours before the start of the Dakar Rally, defending W2RC Rally 2 Champ Mason Klein was Top American. In a season of firsts, including moving up to the top class and being the first person outside the Kove Moto Racing Team based in China to race the bike. After crashing out of the 2023 Dakar, Klein found himself without his former KTM support ride (despite winning a Stage in Dakar and the W2RC Rally 2 title two years in a row). Kove stepped up and Klein rewarded them with a Top 10 finish in the Prologue Stage.

Despite the Internet “experts” railing on about Rally being no place for a Chinese bike, Mason was Top American on this year’s Prologue Stage and opted to break trail by leading out whenever he could… watch episode #2 of Scot’s interview where he explains why he would rather lead than follow, even in the toughest navigational stages possible!

Stage 1 was even more of a statement as Klein chased former Dakar Rally winner Ricky Brabec on the HRC Honda to the finish line as the two Americans went 2-3 in the first “real” day of Dakar 2024. Despite taking 10th, Klein had opted to lead out on Stage 1 ahead of fellow American Skyler Howes who nearly crashed out of the Prologue. “Stage 1 long day, P3 overall,” was his succinct social media post, preferring to let his results do the talking. “Really happy with my bike, let’s see what happens tomorrow.”

TALKING DAKAR WITH MASON KLEIN

By Scot Harden

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hat a difference a year makes. Last year at AIMExpo Multi-Time Hall of Famer and Dakar competitor Scot Harden caught up with Mason Klein after his Rally 2 Championship Season and crashing out of Dakar 2023 just weeks before the trade show. During the offseason, Klein made some changes to his program and has subsequently broken the Internet with his Privateer ride on the Kove 450 Rally bike.

Then things started going off the rails as the unproven and untested Kove began to show its teething pains. The Live Feed for the Dakar Rally captured Mason Klein stuck in the dunes with a broken bike on Stage 2. “Mason Klein is back on the road to Al Duwadimi after nearly 2 hours working on his Kove Moto USA 450 Rally.” At least that is what we think this said: ‫ ةبارقل هلمع دعب يمداودلا ىلإ قيرطلا ىلع نيالك نوسيام داع‬2 ‫ـب زوفلا ديكأت لكب هفّلكُيس لطعلا كلذ فوك هتجارد ىلع ةعاس‬ #‫راكاد‬2024

❗

Despite losing a ton of time on Stage 3, plus having a 1-hour penalty tacked on for an engine swap when he finally made it back to the bivouac, Mason Klein continues to fight on in the 2024 Dakar Rally. Say what you want about the bike, there is no quit in Klein and he starts the next stage looking like a champ rather than a guy who had just lost 6 hours on the leaders: P-17 MASON KLEIN (USA) KORR OFFROAD RACING. + 06H 30’ 31’’ After blowing up the Internet after soldiering on despite the broken bike blues, Mason Klein “rallied” to finish Top American in the Dakar Rally dunes on Stage 5. The time lost to a busted oil line and the added penalty hour for conducting an engine swap, Klein continues to captivate on his KOVE MOTO powering his way to a 5th place aboard his Kove Moto USA 450 EX Rally Bike on Stage 5.

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Day 6 In The Dakar Rally — A Stage Too Far “Unfortunately, Stage 6B is the official end of my Dakar 2024. It has been quite a ride. From the planning stage until today I have given it my all. I wasn’t sure if I would make it this year, but with the help of my family, friends and sponsors that believed in me, I was able to get to the start line. KOVE MOTO stood up and gave me a Gen 2 bike.

I knew what I was signing up for, a virtually untested, fresh off the production line bike. I was excited to be a part of

the R&D process. The moment I got my hands on the bike, my team and I did our best to prepare it. I have faith in the bike’s future, the company, and their plans for its future in Rally. I feel like the outcome of this race would have been different if I just had a bit more time with this bike.

“I believe I will win this race one day, but for now I am 100% happy because I gave it my all. Thanks for the positive comments and messages. I read them all and I see you.

Thank you to everyone who has purchased my t-shirts. How lucky am I? I’ve participated in Dakar three times, before turning 23. I’m an American “Rally Kid” living the dream of a lifetime.”

“I may not have made it to the finish line, but I definitely had a good ride. Dakar is the greatest race in the world.

I’ve shown up, showed you what I can do and look forward to doing it again next year. I’ve learned a ton. It takes enormous effort and the support of too many people to list, but you know who you are.

KLEIN TO KOVE FOR DAKAR… AND BEYOND

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ove came out of nowhere to have all three riders finish the 2023 Dakar Rally on the ultimate bargain bike when it comes to world rally specs. The Chinese company then made a bold statement in Milan showing off a customer version of the rally bike, but also 250 and 450 MX machines along with a race-ready appearing EV and a number of prototype roadracers and streetbikes. They also announced American Rally sensation Mason Klein will ride the new 2024 Kove 450 Rally EX and will have access to the factory technicians, parts and the factory support, but with the flexibility of his own program.

Kove Moto USA is not only supporting Klein’s Dakar campaign, they will be showing off the full range to U.S. dealers at AIMExpo (Booth #5160)… and maybe even Mason himself with some Dakar hardware. Klein made his mark on the Rally-Raid world with a breakout performance at his first Dakar in 2022 where he finished ninth. Mason went onto win that year’s inaugural Rally2 W2RC championship and lead a couple stages in 2023 before a big get off took him out of contention. On the eve of Dakar 2024 Klein says his and the bike are ready.

Get caught up with Scot and Mason’s 2023 recap and then swing by Booth #5160 at AIMExpo next month for a 2024 progress report and make up your own mind if Kove is the real deal!

BACK FOR MORE? “

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e have seen a lot of support for Kove on the Internet… Of course there’s been a lot of ridcule, too,” Kove’s founder Zhang Xue was quick to admit following the teething pains of each stage. “The last thing Kove needs is ridicule… If a dream can be realized easily, can it even be called a dream? Shouldn’t dreams be pursued with all one’s might? That is why Kove will continue to do what it’s always done.”

Zhang Xue has a definite plan for making the dream of Dakar a reality. The first year was simply to finish… which all three Chinese team riders did in 2023. “Sticking to my own five year plan, this year we are in the Top 20. Next year we will be in the Top 10 now that Kove has reached a preliminary agreement with at least two Top 10 riders.

“We can do BETTER next year,” claims Klein in a lighthearted video with Kove visionary Zhang Xue. In the meantime, the grateful race team presented him with this year’s bike and promised to send a new engine so he can get some development time in before next year’s Dakar… and spoiler alert Klein and Kove are teaming up to tackle the Baja 1000: www.youtube.com/watch?v=TdvER9gq-u0

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ANAMOSA ANNOUNCEMENTS

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lthough it is the county seat for Jones County, Anamosa, Iowa, has a population under 6,000 and was barely a gas stop off I-80 that is until locals John and Jill Parham launched J&P Cycles back in 1979. The parts house became a Mecca for motorcyclists online and in person hosting major gatherings over the decades. Then they added the museum to really put the town on the motorcycle world map.

operated as a nonprofits. “As is proper with closing nonprofits, the Museum utilized professional counsel during the process. We thank you for your support over the years.” They also brought in auction impresario Dana Mecum to handle the sale. “After decades of serving as a successful steward within the realms of historic motorcycle preservation and education, everything went under the gavel September 6-9,” said Mecum.

The National Motorcycle Museum was home to more than 500 motorcycles, bicycles, outboard motors, thousands of pieces of memorabilia, and even a couple of airplanes and a complete Shell Station from the 1920s. After 22 years in this location, however, the Board of Directors, led by Chairman Jill Parham, decided to close the Museum September 4, 2023. “We have struggled for several years to cover wages and utilities partly due to low visitation,” explained Jill. COVID was the final nail in the attendance coffin.

“With each item offered at The John Parham Estate Collection auction, tribute was paid to the enduring legacy of artistic legends and the indomitable spirit that drives automotive enthusiasts forward,” Mecum added. “As these treasures change hands, they continue to inspire, encapsulating the rich tapestry of motorcycling history and the unwavering dedication of those who have shaped it.”

The decision didn’t come easy as Jill and son Zach explained in the video produced by Mecum in advance of the auction…

“But in my heart, I’m 100% good with what is happening,” says Jill of John Legacy. “He is always going to be known as the founder of J&P Cycles and the quiet man that loved the world of motorcycling, loved the history of motorcycling and loved all of the people in motorcycling.”

Zach echoes this sentiment, “I hope the people who bought the memorabilia and the bikes love motorcycling and they are going to display them… that is what this is all about.

As the statement on the website notes, The National Motorcycle Museum was one of about six motorcycle museums in America

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In addition to the motorcycles, Jeff Decker bronzes were a highlight of the Museum. The John Parham Estate Collection included a replica 2.5-foot version of the bronze Hillclimber statue, known as “Slant Artist” — a greatly scaled down version of what is on display at the Harley-Davidson Museum as well as the Joe Petralli tribute depicting a 1937 Harley-Davidson EL engine cast entirely in bronze. Decker created the sculpture in 2002 especially for John, and he inscribed it with the message: “This sculpture is only part of the monument of Joe Petrali’s Daytona record breaker. This is a unique piece made for John Parham.” The Petralli bronze brought $82,600.

Beyond the 400 bikes and bronzes and the 200-foot board track section there was an entire gas station on display. The 1920 Shell service station, measuring 10 by 20 feet, the entire station went for $188,000! Other Saturday highlights were a 1906 Crouch Model 154 that sold for $99,000, a 1952 Vincent Black Shadow at $93,500 and a 1941 Indian Four for $84,700.

But the big bucks were on the Saturday finale as the landmark

Continued on page 66

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Continued from page 65

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1927 Brough Superior SS100 sold for $220,000, a 1906 Curtiss Twin commanded $214,500 and a 1916 Thor Model U was hammered down for $121,000.

Check out what your favorite MotoArt or bike went for with the daily Top 10 Archives: www.mecum.com/news/results-for-thursday-september7-at-the-john-parham-estate-auction www.mecum.com/news/results-for-friday-september-8-atthe-john-parham-estate-auction www.mecum.com/news/results-for-saturday-september-9at-the-john-parham-estate-auction

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the Philadelphia-based Comoto Family of Brands, which also operates RevZilla, Cycle Gear, Common Tread, and REVER. “We have deep appreciation for the loyalty and support we’ve received from the people of Anamosa and want to assure riders that this decision does not diminish the commitment to serving the motorcycle community through our retail stores and online network,” says Zach Parham, son of the founders, who currently serves Comoto as the President and Chief Financial and Operating Officer. “While it’s incredibly hard to close the door on this chapter in a place as special as Anamosa, we look forward to continuing to serve riders and grow the J&P Cycles business.”

J&P SHUTS DOWN ANAMOSA STORE

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&P Cycles today announced the closure of its flagship store in Anamosa, Iowa. Founded by John & Jill Parham in 1979, shuttering the retail location follows the September close of the National Motorcycle Museum also founded by the Parhams. In 2020 the retail operation was acquired by

kytamericas.com

The next level FIM race helmet

The J&P Cycles brand continues to flourish under Comoto’s guidance, currently operating retail stores in Florida, Arizona, Tennessee, Michigan and South Dakota, along with a significant presence at motorcycle rallies around the United States, Parham adds. “Anamosa was an integral part of our company’s success, and we will forever be grateful to this community.”

The six dedicated team members impacted by this closure will receive comprehensive support, including severance packages, outplacement services, and opportunities to be considered for other roles within the company. In the interim, the Anamosa store remained open through December 31, 2023.

and Chief Operating Officer, successfully guiding the company through rapid growth, complex integrations, and challenging business environments,” added Teschke.

Parham succeeds Ken Murphy, who initially joined Comoto five years ago as a Board Member and then assumed the role of President and CEO. Murphy is leaving Comoto to pursue a new opportunity. “We thank Ken Murphy for his valued service to Comoto over the last several years and are confident he will remain a strong supporter of the Company,” said Teschke. “We wish him well in future endeavors.”

SHIFTING GEARS

Zach Parham Takes Over Comoto

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he Comoto family of brands, which includes Revzilla, Cycle Gear, Rever and J&P, announced that Zach Parham has been promoted to President and CEO. Comoto states Parham has been “an invaluable asset since the acquisition of J&P Cycles in February 2020, showcasing his expertise in overseeing various aspects of Comoto’s operations, including finance, accounting, merchandising, customer service, demand planning, risk management, procurement and overall operations.”

“We are very excited to promote Zach to Chief Executive Officer,” says Jeff Teschke, Partner at Prospect Hill Growth Partners and Board Member of Comoto. Zach’s lifelong passion for motorsports, starting from his early days at his parents’ business, J&P Cycles, uniquely qualifies him as a natural leader for Comoto and the broader industry. His extensive experience, ranging from Retail Store Manager to President at J&P Cycles, has prepared him well for this new role.”

Since joining Comoto in 2020, Zach has excelled in positions such as Chief Merchandising Officer, Chief Financial Officer,

Today was a bittersweet day for me as I shared the news with our incredible team at Comoto Family of Brands that I will be starting a new chapter in my professional journey,” said Murphy upon his departure. “While I’m excited about what’s next, I will miss this amazing team, this fascinating industry, and this incredible organization that I’ve been so privileged to lead since the summer of 2019. I say goodbye with profound thanks for all the hard working and talented members of Team Comoto and for all the incredible partners who have supported our pursuit To Serve the Rider, Fuel the Industry, and Inspire the Community.

“I look forward to cheering on Team Comoto in their next chapter under the incredibly capable leadership of my good friend Zach Parham as he now assumes the helm of Comoto Family of Brands. Congratulations Zach on this well-earned promotion and here’s to the best and brightest chapter yet!”

For his part Zach says he is ready to take up the mantle from Murphy: “I have been an avid motorcycle enthusiast my entire life and I am thrilled to lead the Comoto Family of Brands and our dedicated team.

“I look forward to working with our long-standing supplier community to bring even more great products and services to our consumer base. I also want to thank Ken Murphy for his leadership and mentorship over the past several years,” concludes Parham.

INDUSTRY LEADING 2 YEAR WARRANTY RANKED TOP 3 in EUROPE. MADE IN TAIWAN . www.americantgb.com admin@americantgb.com

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6155 Jimmy Car ter Blvd Suite F Norcross GA 3007 1

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SW-MOTECH LAUNCHES DUSC

Do-Everything Case Announced At AIMExpo Dubbed the DUSC, SW-MOTECH its utilizing AIMExpo to debut it’s versatile luggage system (Booth #6107). Doubling as both a pannier or top case, the all-new hard-shell case system aims to offer an extremely versatile solution for riders looking to do everything from city commuting to adventure touring. In addition to the DUSC hardcases, softgoods, hand guards and shift levers are on tap from the Teutonic team.

Proof of concept is presented via video: “We tested our brand new DUSC all-purpose case with our Desert X on the famous Nockalm Road in Austria,” states the product briefing video. “The DUSC case proved itself during our trip to the mountains — ideal for extensive motorcycle rides in all weathers and on all roads.”

SW-MOTECH set out their design requirements as an extremely versatile case that is waterproof, lightweight and at the same time very robust. In the process, the motorcycle accessories specialist from Germany spared no expense developing the system from scratch. Modern manufacturing technologies and materials were combined and tested until the DUSC case system was ready for launch at AIMExpo.”

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DUSC DOES IT ALL!

The cases are made of scratch-resistant and flexible 3mm ABS plastic, while handles, corners and hinges are made of sturdy plastic. You can use the cases as side cases or top cases. The keyed alike lock system ensures safety. In the video we show you the attachment and the stability of the DUSC case, which effortlessly withstands loads.

Convince yourself of the DUSC cases and experience maximum storage space, flexibility and stability. www.sw-motech.info/en/media/presse/_DUSC_EN.html

GO PRO

SW-Motech releases a waterproof version of its most popular tank bag, the PRO Micro WP. The 4-liter PRO Micro WP tank bag provides carrying capacity for the bare essentials on any ride and connects securely via the bike-specific PRO Tank Ring (sold separately). The upper side made of laminated EVA material gives the bag a distinctive shape. In combination with a MOLLE attachment made of durable Hypalon, it ensures a secure hold for additional products such as smartphones and tablet holders. sw-motech.us/products/luggage/tank+bags/ PRO+tank+bag/4052572252963.htm

HANDY TO HAVE WHEN THE GOING GETS TOUGH!

SW-MOTECH’S sleek lever guards made from black anodized aluminum offer additional protection for brake and clutch levers. The high-quality forged components come as a pair or you can opt for a set which includes the additional impact-resistance wind protection. They attach to the end of the handlebar and optional wind deflectors can be added. sw-motech.us/products/protection/Lever+guards

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LEVERAGE!

SW—MOTECH brake pedals are made of high-quality milled aluminum with “HART-COAT” finish. The length of the brake pedal can be adjusted by a full 5 cm, so it suits every foot and every riding style. The tread pattern increases grip for sport riding and longer tours, while the Adventure tread (sold separately) is specifically designed for off-road riding while standing up on the pegs. sw-motech.us/products/ergonomics/Brake+pedals

BOLD NEW GRAPHICS

Drybags have been a staple of the SW-MOTECH luggage range for years. But now they get BNG (bold new graphics) as well as the addition of MOLLE panels to expand organization options by adding the ability to connect MOLLE-compatible accessory bags to the exterior. The fully waterproof PVC bags continue to be offered in six sizes, with several new features and design improvements over the previous drybag line.

Updated materials create a more supple bag, making them easier to handle, roll and unroll. With this list of new features and updates, it’s obvious this isn’t just a cosmetic design. However, there is a sleek new look for these drybags. The overall color of the bags is darker, which blends more naturally with the aesthetics of the latest SW-MOTECH designs such as the SysBag WP and the PRO line of tank and tail bags. sw-motech.us/products/luggage/tail+bags/Drybag+tail+bags/

TANKS A LOT FOR THE BIG TANK BAG

The PRO City WP is perfect for larger ADV bikes with a sloping tank. With a luggage volume of 9 litres, it offers a permanently dry space for all your belongings — without the need for a rain hood or an additional inner pocket. The upper side made of laminated EVA material gives the bag a distinctive shape. In combination with a MOLLE attachment, it ensures a secure hold for additional components, including smartphones and tablet holders. sw-motech.us/products/luggage/tank+bags/ PRO+tank+bag/4052572217221.htm

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DICK HAMER 11/12/1948 TO 10/2/2023

By Don Emde

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ad to report the recent passing of an old friend of mine and many in the motorcycle industry. Dick Hamer passed away on October 2nd, 2023 of complications of Parkinson’s Disease. His family held a Celebration of Life Memorial Service at Saddleback Church in Lake Forest and another one in his hometown of Freeport, Illinois, back in November. Dick is survived by his wife Vivian, stepchildren Jenny and Michael, one grandchild Nathan, and six siblings—Joe, MaryAnn, Jim, John, Theresa and Joanne.

Dick was born and raised in Freeport, Illinois. He attended the University of Illinois, Champaign-Urbana, graduating in 1971 with a BS degree in Marketing/Business Administration.

He came to the West in 1973 and established his career in the motorcycle Industry. From 1973 to 1985 he worked for Hester Communications and was publisher and sales manager for Motorcycle Dealer News. He then became marketing director for the Motorcycle and Accessory Trade Expos.

After his time with Dealernews, Dick went into advertising.

From 1985 to 1988 he worked for Burroughs & Associates, an Advertising and Public Relations firm, as Vice President and Accounts Management Supervisor.

Dick was founder and director of the Pro Rider Benefit Fund, a philanthropic non-profit corporation providing financial assistance to seriously injured American professional motorcycle racers.

In 1989, Dick decided on a major career change, and became a licensed real estate broker in Orange County, California. He

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approached this industry with the same energy and passion that he portrayed in the motorcycle industry and became a top producing agent until his retirement in 2019. He felt blessed to have two careers that he loved.

Besides his passion for two and four-wheeled “speed”, Dick was a lover of cactus, and developed cactus gardens in every house he lived in. He enjoyed photography, underwater scuba diving, skiing and racquetball. He traveled extensively and was able to ride, ski, and dive with his great buddies in many exotic locations around the world.

He also had a love of exotic birds, and anyone who knew him knew Henry Bird and Harley Bird, his 2 Amazon Parrots. And if you knew Dick, you knew of his love of classic country music, most notably Merle Haggard. He knew every word to every Merle Haggard song. When people thought of Merle, they immediately thought of Dick! His truest passion, however, was for his family and friends.

Dick contributed regularly to many philanthropic causes dear to his heart, including Hands Across America, Habitat for Humanity, The Cousteau Society, The Audubon Society, Tunnels to Towers Foundation, Gary Sinise Foundation and local rescue missions.

He had a true zest for life. As condolences have rolled in since his passing, the recurring comments echoed appreciation of his optimism, energy, dedication, and kindness to all who knew him.

Dick loved to say he “felt the need…the need for speed”. He is now looking at all the pain and discomfort from his rear view mirror. He was one of the good ones and will be missed by all.

Godspeed Dick.

T

he story of how Dick Hamer met Dealernews founder Larry Hester, and subsequently went to work for him is a classic. He literally rode his motorcycle to California and through sheer luck (and a girl he was dating) connected with the guy who owned a motorcycle trade publication. You can’t make this stuff up!

Although Hamer had left Dealernews for a “real job” in the real estate world, he left an indelible mark on not only the magazine, but the entire industry. Even as a successful realtor Dick always had a bike or two in his stable for years, rode up to Laguna Seca for the races and generally kept tabs on his motorcycle industry friends.

When Dick was getting ready to move from Palm Desert back to Orange County for health reasons he asked me if Dealernews wanted any old back issues…I jumped at the chance and he gave me several banker’s boxes full of race programs, show directories and years’ worth of priceless industry ephemera.

Most importantly shared the “true” story of how Dealernews was launched, how Don Emde, John Murphy and other legendary folks were hired, stories of the old Distributor Expo and the very first Dealer Expos before the team figured out Cincinnati was the optimal spot…

GODSPEED, DICK HAMER

By Robin Hartfiel

All Balls Racing Group.......................................................19 Bobcat.................................................................................... 9 Bridgestone........................................................................... 7 Denago Powersports........................................................... 3 Find It Now GPS Security..................................................11 Harden Off-Road...........................................................CVR4 HJC.........................................................................................57 KYT........................................................................................68 Moto Morini.........................................................................37 National Powersport Auctions (NPA).............................33 National Powersports Dealer Association (NPDA).......55 Odyssey Batteries..............................................................45 Performance Brokerage Services....................................50

Too much to write down and remember, so the next time I went to visit I asked Dick to tell some of the stories again and I was going to record them from my phone. The plan was to transcribe the notes and then do a real video shoot, dub in some Merle Haggard music and chronicle the golden era of the motorcycle industry. So much for the best laid plans.

Thanks for setting the record straight… and for setting this industry on the right track, my friend!

In lieu of flowers, donations in Dick’s memory could be made to your local Parkinson’s Foundation.

Sea Foam Sales Company.................................................41 Spader Business Management.........................................35 Sullivans/Joe Rocket.........................................................17 SW-MOTECH........................................................................23 TEXA USA.............................................................................47 Tiger Powersports/American TGB..................................69 Torque Off-Road.................................................................15 Tread Lightly.......................................................................59 Triumph...............................................................................13 Turn 14 Distribution............................................................ 2 Vanderhall............................................................................42 Volcon...................................................................................49 Vroom Network..................................................................77

Shameless Plug – For the most up to date dealer news, check on the news feed at Dealernews.com, be sure to like us on Facebook and click on Dealernews’ monthly digital editions: www.dealernews.com

FEBRUARY 2024

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pricing and being at MAP with all units that can be shown discounted to basically dealer invoice. This kills the dealers’ profitability and cash flow. With everyone running to the bottom and trying to be number one or hit Polaris’s numbers, they are inadvertently killing their bottom lines… and putting their business in jeopardy.

Can-Am’s agenda was based around shrinking stretch goals for rewards programs so dealers wouldn’t have to discount products to hit their goal... Which in turn keeps the front end margins better and keeps the dealership healthy. It also keeps the brand’s reputation and value higher for both the dealer and the customer.

It’s amazing to me that both brands are going after the same customer — but one brand is price shopped so hard that the dealers end up selling their product near dealer invoice. The other one has no problem selling their product for retail plus — and the customer leaves just as happy.

There is more than one way to skin a cat, a right way and the wrong way!

Heavy discounts and too much inventory are a disastrous combination for dealers and Polaris’ reputation. They are becoming known as the brand that always has their products discounted. This in turn shows the customer that the real price is not MSRP, the real price is what the cheapest dealer will sell it for.

Leading into a possibly harsh economic time I would suggest Polaris be thinking more about the health of the dealer and their margins so they can sustain themselves in an unpredictable environment.

A TALE OF TWO OEMS

By Brandon Prokupek

I talk to a lot of fellow dealers and this is a hot topic! And I’m not the only one who thinks this.

What are your thoughts?

oth Can-Am and Polaris released new programs.

B

To see what insights this post triggered, check out Brandon’s LinkedIn page for some great back and forth and sound advice from fellow dealers:

Polaris’ agenda is highly focused on rebates and updating websites and social media with discounted

www.linkedin.com/in/brandon-prokupek69b26b140/recent-activity/all

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