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Harley-Davidson has appointed Edel O’Sullivan as Chief Commercial Officer (CCO). O’Sullivan will replace existing CCO Larry Hund, who retires from The Motor Company following 18 years of service, on April 2, 2021. Effective March 1, O’Sullivan will bring her extensive omnichannel experience to the motorcycle market, focusing on commercial excellence and organizational change. “Edel has an excellent track record of effectively building commercial and organizational strategies, based on clear market and consumer insights, that deliver strong financial and operational results,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. “She will bring new perspectives and capabilities to our leadership team as we execute the priorities of our 5-year strategy, The Hardwire.” Most recently a partner at Bain & Company for the past 14-years, she led the development of major corporate transformations, including the strategic delivery of profitable growth initiatives across multiple industries, with an emphasis on retail, advanced manufacturing and OEMs. Previously O’Sullivan worked in financial planning and analysis for Procter & Gamble. O’Sullivan holds a Bachelor of Chemical Engineering from the Universidad Simon Bolivar in Caracas, Venezuela, and an MBA with distinction, from Harvard Business School.
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Meanwhile, Larry Hund, 64, will work with O’Sullivan through the transition to ensure a consistent handoff. Before becoming CCO, Hund had been President of HDFS for 11 years. Harley will continue to leverage Hund’s experience as he remains chairman of the Harley-Davidson Financial Services Board of Directors. “I want to thank Larry for his 18 years of hard work and dedication to HarleyDavidson,” said CEO Jochen Zeitz. “I am most grateful that he took on the challenge to help build and transform the newly structured global commercial operation as part of the Rewire over the last year. Larry has been an outstanding leader and I look forward to his continued contribution as chairman of HDFS.” Hardwire is Harley’s 20212025 strategic plan targeting long-term profitable growth and shareholder value and aiming to enhance its position as the most desirable motorcycle brand in the world.
and support Royal Enfield’s fledgling efforts with BTR are just a couple of the feathers in his cap. “During Paul’s tenure, the company has seen strong growth, including the addition of an exhaust manufacturing facility, an industry-first focus on emissionscompliant performance parts and a product diversification that now includes parts for Indian and Royal Enfield machines,” said S&S Chairman of the Board Mark Platt. “My family has been incredibly supportive of my nonstop work life and it’s now time to give back to them,” said Langley. “It saddens me to leave the company, but I’m at a point in my life that I need to focus on their priorities first.” S&S plans to consider internal as well as external candidates and will immediately begin looking for a successor. “I would like to thank all of the S&S team for their commitment and I feel the company will continue on the road to success for many decades to come,” concluded Langley.
Slick move! As part of the recent change of ownership, Long-time LeMan’s stalwart Brad Kruckenberg has been named president of Klotz Synthetic Lubricants. “Brad Kruckenberg’s resume and loyalty speak for themselves,” said Cometic CEO Bob Gorman, the new owner of Klotz. “I’ve known Brad going all the way back to S&S Cycle announced that president the ‘80s. His business acumen is second Paul Langley will depart the company to none and his experience in building in late March. “This company has been some of the most visible brands my #1 life priority and I have dedicated within the LeMans’ portfolio is very most of my waking hours to its success,” impressive. Brad’s family values and said Langley. Bringing Indian back his personality go hand-in-hand with to American Flat Track Racing (winning our group. We’re pleased to announce four championships in the process) his hiring and are very confident in his Continued on page 20
