SAVE THE DATE!
AIMExpo is back on the calendar for powersports industry’s first in-person trade show in two years. Following up on the success of the AIMExpo CONNECT virtual event, the cryptic save the date announcement was released, however the venue and other particulars are still under wraps… for now. “The numbers tell a great story of an engaged industry looking for ways to stay connected,” says Cinnamon Kernes, VP of MIC marketing and events. “With this in mind, we are working towards our first in-person event in more than two years, to bring the industry together, under one roof, at one time.” That time will be January 19-21, 2022. In the meantime, see full coverage of the virtual version of the show in the latest issue: https://issuu.com/dealernews/ docs/issue__2_february/48
HD CPO
“There are two distinct parts to this market: new bikes and used bikes, both of which present opportunities which we will pursue,” says Harley-Davidson CEO Jochen Zeitz. J.D. Power data demonstrates Harley remains at the top of the NADAguides look-ups, fueling the belief that the certified program will draw in new customers. “We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” notes Zeitz.
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“There are approximately 3 million used Harley-Davidson motorcycles on the road, one million of which are 7 years old or more. We want to focus on those that are five years old or newer, with no more than 25,000 miles.” He says that’s the sweet spot of the market, offering “the highest potential to also get them engaged in new motorcycles in the future.” Pre-owned could be the path to build brand loyalty and attract new customers without added engineering and manufacturing expenses for lower-cost/lower margin bikes like the discontinued XG500 and XG750 Street models. Under the terms of the HD-Certified pre-owned bike program, which is set to kick off in April, The Motor Company will certify units up to five years old with up to 25,000 miles on the clock. Certified bikes will be inspected and backed by a 12-month limited warranty and can be financed by HDFS.
SHARING IS CARING
EagleShare Takes Flight Dealers can now rent rides via “EagleShare” the latest spinoff of EagleRider Holdings, the world’s largest powersports rental, tour, and subscription provider. EagleShare connects dealers with rental customers from around the world. EagleRider handles the behind-the-scenes technology, simplifying everything from the initial request through confirmation, check-out and return via mobile phone, tablet or desktop. “Developing EagleShare felt very natural for our team, says EagleRider co-founder Chris McIntyre. “Our team, led by our incredible CTO, Hal Oreif, was able to draw from successful sharing models like Airbnb and Turo and then weave that into our 29 years of expertise in delivering incredible motorcycle and powersports experiences.” Roll out began in mid-March. Vehicle owners set their rates and availability and may communicate with potential renters before approving each request. EagleShare suggests units generate an average income of $775. “The sharing economy is here,” notes EagleRider Holdings CEO Karsten Summers. “Our new sharing platform provides the millions of customers already visiting our websites for rentals with a wider range of destinations and models to choose from when it comes to on-road and off-road experiences. Dealers that choose to list their vehicles for rent on EagleShare will instantly benefit from our sister company EagleRider’s loyal customer base earned over the past 29 years.” Click here for details: https://www.eaglerider.com/rent-my-motorcycle
