Dealernews Issue#3 March 2021

Page 18

Brought To You By MotorcycleIndustryJobs.com will also be uniquely positioned to provide invaluable direct-from-market insights to Krys Brown and the V-Twin/HardDrive team, ensuring that WPS continues to meet and exceed the expectations of the market and our valued customers.”

Roadracer turned road rep Andreas Zivic is now calling on Parts Unlimited dealers in the Gulf Coast Region. An avid rider and racer, Zivic has competed in WERA (Twins & Superbike) and local enduro racing. In addition to riding, he is involved with the Jamie James Champions Riding School and has a wealth of sales experience. During his free time, he enjoys custom cars, wakeboarding and snowboarding.

Gu n n ar H e i n e me ye r is hitting the road and taking his extensive V-Twin knowledge to a post-pandemic new world in a salesfocused role as the new HardDrive Brand Sales Manager. Heinemeyer joined Western Power Sports in 2013, working to both develop the HardDrive team and expand HardDrive product offerings. “Gunnar has provided a steady hand to manage internal processes across all facets of the V-Twin/HardDrive segment. In this new role, he will be working to bring a dedicated focus to HardDrive sales efforts, actively working in the field to capture new vendors while further cultivating existing vendor relationships,” according to WPS. “He

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“Friday was my last day at the AMA,” Matthew Miles posted on social media February 12, 2021 as he departed the American Motorcyclist Association’s publications staff. “While my stay was much shorter than I anticipated, I was able to collaborate with a fantastic communications team— Jim Witters, Mark Lapid, Dustin Goebel and Gina Gaston—and many others whose remarkable work behind the scenes often goes unheralded. Thanks to the artists and writers who contributed photography, illustrations and words during the past 10 months: Gary Boulanger, Phil Buonpastore, David Christian, Paul Dean, David Dewhurst, Steve English, David Goldman, Maria Guidotti, Jim Hatch, Jeff Kardas, Rich Lee, Michael Lichter, Michael Marino, Chris Martin, Neil Morrison, Pete Peterson, Wayne Rainey, Brett Smith, Peter Starr, John L. Stein, Cory Texter and Andrew Wheeler. “I hope to see all of you somewhere down the road — on two wheels, of course.”

Meanwhile Mitch Boehm shifts gears from Thunder Press to replace Matthew Miles at AMA. The American Motorcyclist Association announces the appointment of the longtime motorsports journalist and motorcycle industry veteran as Editorial Director, in addition to other changes in the communications department. In his new role, Boehm serves as editor-in-chief of all AMA media properties, including American Motorcyclist magazine and americanmotorcyclist.com. “Mitch’s editorial expertise, wide-ranging industry experience and keen perspective are a perfect match for our mission,” said AMA President and CEO Rob Dingman. “We welcome his new energy and fresh ideas on shining the spotlight on American motorcyclists and spreading the word about the work of the AMA to promote the motorcycle lifestyle and protect the future of motorcycling.” Boehm has 36 years of motorcycle industry experience, including a staff position at Cycle World as well as a 15-year stint as editor-in-chief at Motorcyclist magazine from 1993 to 2008. He worked as an R&D expert for American Honda in the early 1990s, arranged, co-wrote and edited Malcolm Smith’s acclaimed Malcolm! The Autobiography in 2015, was American Flat Track’s communications director in 2018-19, and most recently was editorin-chief of Thunder Press magazine. “Compelling storytelling really is my sweet spot,” said Boehm, who now reports to AMA COO James Holter. “American Motorcyclist has some serious history and tons of potential given the current media landscape, and it’s going to be fun working alongside Rob, James and Creative Services Director Mark Lapid. We’ve got some fresh thinking in store for the magazine as well as for our digital efforts, and you’ll see some of this starting with the April issue.” Continued on page 20


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