Dealernews Issue#3 March 2021

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Brought To You By MotorcycleIndustryJobs.com Shattering Glass Ceilings Edition

HardDrive shatters industry glass ceilings as Krys Brown becomes product director of Western Power Sports’ specialty V-Twin division. The 22-year V-Twin veteran, Brown brings her extensive market experience and product knowledge to management of the custom parts sector of the WPS business. The Boise-based distributor decided to promote Brown from her Inside Sales position where she has been since 2015. She takes over the role previously held by Gunnar Heinemeyer. “Krys has consistently demonstrated a tremendous depth of product knowledge, gained through her own hands-on experience,” according to WPS boss Craig Shoemaker. “She has very successfully developed solid dealer sales relationships that have given her an invaluable insight into market needs and product development opportunities.”

According to RevZilla, Jen Dunstan’s motto is “ride all the bikes,” and she has pursued that goal by roadracing sportbikes, exploring backwoods trails and hitting the supermoto track. Now, she is bringing her diverse experience and intense enthusiasm to

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all of Comoto’s media channels. As the newest media lead, Dunstan will appear in RevZilla videos, contribute articles to Common Tread and appear on the Highside/Lowside podcast. She will work alongside RevZilla’s west coast production team of Ari Henning, Zack Courts and Spenser Robert, who joined the company in February of 2020. Dunstan has a decade in the industry, working at Troy Lee Designs, ThorMX, Alta Motors, Sena Bluetooth and most recently Husqvarna. “I’d have a hard time thinking of someone who has a more diverse riding background,” says Brett Walling, Vice President of Brand Marketing and Content for RevZilla. “Jen can go toe-to-toe with any expert in the industry. Her gear and product knowledge, combined with a strong advocacy for motorcycling and women’s contributions to the lifestyle of the motorcycle enthusiast, makes Jen a phenomenal fit for this role and on our growing team at Comoto.”

expansion and we are thrilled she will be a part of our dynamic leadership team.” In addition to advancing Lucas Oil’s global standing, she will focus on structuring and delivering an effective communication strategy. “It is a privilege to not only be able to work for, but also learn from Forrest and Charlotte Lucas. I am humbled by their confidence in me and I am eager to work with the executive leadership team on creating and implementing a comprehensive strategic plan and growth strategy,” says Katie Lucas. Katie earned her Bachelor of Science in Business from the Kelley School of Business at Indiana University in 2005. She brings 15 years to the position after starting her career with the Indianapolis Colts in corporate sales and moved to Creative Marketing Solutions as Director of Business Development before joining Lucas Oil Products.

Slick stuff! lubricants leader Lucas Oil announces a promotion and addition of a key member to its leadership team. Katie Lucas has been named the VP of Strategy & Philanthropy and Megan Burakiewicz is now the Director of People Operations. “Katie is a fantastic leader and a passionate advocate and supporter of Lucas Oil’s corporate social responsibility efforts, which have been at the heart of our company since the beginning,” said Morgan Lucas, CEO, Lucas Oil Products. “Katie will play a critical role in expanding the Lucas Oil footprint by establishing the vision, strategy and approach to enable future growth and

Megan Burakiewicz is the new Director of People Operations, where she will focus on fostering growth and progression of the company. She will be working closely with Lucas Oil employees to ensure the most effective and rewarding work environment possible. “We are excited to bring Megan on board to help advance the company from within and strengthen our cultural values,” commented Morgan Lucas. “Our team members have always been of the utmost importance to us, and with Megan’s help we will find ways to better our work environments as well as the creation of pathways for employees to grow within Lucas Oil Products.”


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