DECA ICDC 2022 Program

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ATLANTA | APRIL 23-26, 2022



OVERVIEW + AGENDA Greetings from the Executive Director

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Greetings from the Executive Officer Team Conference App Overview Agenda Health + Safety Grand Opening Session Achievement Awards Session Grand Awards Session

EDUCATIONAL PROGRAMS

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Competitive Events School-based Enterprises Election Activities Adventures in Leadership Emerging Leader Series Advisor Professional Learning

INFORMATION General Sessions Seating

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Conference Maps DECA-Exclusive Concert Conference Transportation Dress Code and Code of Conduct

PARTNERS National Advisory Board

48

Chairman’s Awards Conference Exhibitors Partners for Excellence

RECOGNITIONS Challenge Winners

54

Thrive Level Campaign Winners Gold Certified School-based Enterprises Honorary Life Awards Outstanding Service Awards Volunteers

UP NEXT 2022-2023 Conferences

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GREETINGS FROM THE EXECUTIVE DIRECTOR Welcome to DECA’s International Career Development Con­ference, the global platform to celebrate our successes and springboard your quest to become an emerging leader and entrepreneur in marketing, finance, hospitality and management.

FRANK PETERSON, CAE

EXECUTIVE DI RECTOR WELCOM E

DECA INC. EXECUTIVE DIRECTOR

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This year, we maximized our momentum as over 177,000 members around the world stepped up to the challenges issued by DECA Inc. You participated in DECA’s Chapter Campaigns, created innovative new ideas in DECA’s challenges, earned Gold-level Certification for your School-based Enterprises and conquered the competition to make it to the international stage. You have worked all year to get here. Now, it’s time to maximize your potential. Make the most of your #DECAICDC experience and seize every opportunity you are given. Explore college and career opportunities in the exhibit hall. Meet DECA members and advisors from around the world, share experiences and make connections. Show up to your academies ready to learn, amplify your skills and grow as a leader. DECA’s leaders have been working diligently to continually improve our programs and opportunities for all DECA members. We strive to provide incredible experiences that will propel our members to college and career success. Congratulations on everything you have accomplished to reach this point. We are excited to welcome you back in person to #DECAICDC!


GREETINGS FROM THE EXECUTIVE OFFICER TEAM Welcome to the 2022 DECA International Career Development Conference in Atlanta!

This may be the first in-person ICDC for many of you. Take this opportunity to network with other members from across the world, explore the city of Atlanta and put your competitive skills to the test against the best in the world. Along with honing your competitive side, this conference will allow you to become more college and career-ready with colleges, universities and businesses waiting to meet and network with you. For a day of fun, be sure to swing by Six Flags Over Georgia for the time of your life riding thrilling roller coasters with your friends! Visit the World of CocaCola or the Georgia Aquarium while here in Atlanta. Sharing every unforgettable memory on social media with #DECAICDC will help you further connect with members at the conference. The ultimate celebration of our year in DECA has finally arrived. The upcoming days hold an unquantifiable amount of networking, learning, competition and experiences. Get ready for a conference like no other. Challenge yourself, attend every session and maximize your time with 20,000 DECA members from around the world.

O’BRIAN MARTIN PRESIDENT @hsdecapresident

SRIYA KOGANTI

CENTRAL REGION VICE PRESIDENT @decacrvp

SARAH TRAN

NORTH ATLANTIC REGION VICE PRESIDENT @decawrvp

RAJAN CHITRAO

SOUTHERN REGION VICE PRESIDENT @decasrvp

MARISOL TANGUMA

WESTERN REGION VICE PRESIDENT @decawrvp

EXECUTIVE OFF ICER TEAM WELCOME

We hope you are ready for a truly unforgettable experience as ICDC marks the culmination of all the hard work you have done throughout the year. Whether you are here in pursuit of DECA Glass or to expand your leadership skills, you will leave this conference with the tools necessary to create the best version of yourself.

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THE ONLY WAY TO ICDC DOWNLOAD NOW DECA.ORG/APP

GET INFORMED View maps, seating charts, transportation information, competition results and more.

GET ORGANIZED View the full conference agenda and create your own personalized schedule.

GET CONNECTED Follow the latest ICDC news and receive real-time updates.


INTERNATIONAL CAREER DEVELOPMENT CONFERENCE The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 20,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement. DECA members demonstrate their college and career-ready knowledge and skills by participating in DECA’s industry-validated Competitive Events Program, aligned with Career Clusters, National Curriculum Standards and 21st Century Skills in the areas of marketing, finance, hospitality, management and entrepreneurship. These members have qualified to attend based on superior performance at the district and association levels. More than 1,000 business professionals serve as expert judges to evaluate DECA members’ mastery of these concepts. In addition, thousands of members participate in DECA’s Emerging Leader Series, which helps them attain 21st Century Skills in the areas of collaboration and teamwork, communication, critical thinking and problem solving and creativity. One highlight is the involvement of executive mentors who provide college and career advice. Thousands of DECA advisors and educators participate in administering DECA’s Competitive Events Program and Emerging Leader Series, while also participating in professional learning activities.

CLASSROOM CONNECTION

DECA’s International Career Development Conference supports educational initiatives. •

Career Clusters®

National Curriculum Standards

21st Century Skills

Project-based Learning

Personal Financial Literacy

The National Association of Secondary School Principals has placed this program on the NASSP National Approved List of Contests and Activities for 2021-2022.


ATLANTA | 2022

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE FRIDAY, APRIL 22 12:00 PM – 6:00 PM

CHARTERED ASSOCIATION ADVISOR REGISTRATION Chapter advisors register with their chartered association advisor at their assigned hotel

B401-B402

12:00 PM – 9:00 PM

HEADQUARTERS + ATTRACTION TICKET BOOTH

B401-B402

12:00 PM – 9:00 PM

SHOP DECA + BLAZER SHOP

B401-B402

6:30 PM

CHARTERED ASSOCIATION ADVISOR DINNER by invitation only

B404

SATURDAY, APRIL 23 7:00 AM – 8:30 PM

HEADQUARTERS + ATTRACTION TICKET BOOTH

B401-B402

7:00 AM – 8:30 PM

SHOP DECA + BLAZER SHOP

B401-B402

9:00 AM – 5:00 PM

DECA DAY AT SIX FLAGS OVER GEORGIA Advance ticket purchase required

Six Flags Over Georgia

9:30 AM

EVENT DIRECTORS’ + ASSISTANT EVENT DIRECTORS’ BRIEFING

B211

11:00 AM

OFFICER CANDIDATE ORIENTATION + INTERVIEWS

B319

1:00 PM – 5:00 PM

EXHIBIT BOOTH SET-UP

Hall B3

5:00 PM

PARADE OF CHARTERED ASSOCIATIONS REHEARSAL

Mercedes-Benz Stadium

7:00 PM

NATIONAL ADVISORY BOARD + EXECUTIVE MENTOR RECEPTION by invitation only

Mercedes-Benz Stadium

8:30 PM

GRAND OPENING SESSION

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times

Assigned Hotel

CON FEREN CE OVERVI EW AGENDA

SUNDAY, APRIL 24

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7:00 AM – 5:00 PM

HEADQUARTERS + ATTRACTION TICKET BOOTH

B401-B402

7:00 AM – 5:00 PM

SHOP DECA + BLAZER SHOP

B401-B402

7:30 AM

JUDGES' ORIENTATION

Hall B2

8:00 AM – 11:30 AM

SCHOOL-BASED ENTERPRISE ACADEMY | FOOD OPERATIONS Sponsored by Intuit and Otis Spunkmeyer

B302-B304

8:00 AM – 3:30 PM

EMERGING LEADER SERIES See page 37

GWCC + Omni Hotel

8:00 AM – 4:00 PM

COLLEGE + CAREER EXHIBITS / SHOP DECA Advisors only from 8:00 AM - 9:00 AM

Hall B3

8:00 AM – 5:00 PM

COMPETITIVE EVENT TESTING See pages 13-35

GWCC

8:00 AM – 5:00 PM

COMPETITIVE EVENT PRELIMINARY COMPETITION See pages 21-27

Hall B2

9:00 AM – 3:00 PM

ADVENTURES IN LEADERSHIP See page 36 | Open to all members

B206

9:00 AM

VIRTUAL BUSINESS CHALLENGE PARTICIPANTS’ BRIEFING

B312-B314

9:00 AM – 4:00 PM

ADVISOR PROFESSIONAL LEARNING SERIES See page 39

B308-B309

9:30 AM – 1:00 PM

EXECUTIVE MENTOR PROGRAM

B404

12:00 PM

MDA LUNCHEON Sponsored by Muscular Dystrophy Association | by invitation only

B404

12:30 PM – 4:00 PM

SCHOOL-BASED ENTERPRISE ACADEMY | RETAIL OPERATIONS Sponsored by Intuit and Otis Spunkmeyer

B302-B304

4:00 PM

VOTING DELEGATES’ BRIEFING + CANDIDATE CAMPAIGN SESSIONS

B206

6:00 PM - 11:00 PM

DECA NIGHT AT THE GEORGIA AQUARIUM + THE WORLD OF COCA-COLA Advance ticket purchase required

Georgia Aquarium + World of Coca-Cola

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times

Assigned Hotel


CREATE YOUR PERSONAL SCHEDULE deca.org/app

MONDAY, APRIL 25 7:00 AM – 5:00 PM

SHOP DECA

B401-B402

7:00 AM – 7:00 PM

HEADQUARTERS + ATTRACTION TICKET BOOTH

B401-B402

7:30 AM

JUDGES’ ORIENTATION

Hall B2 + Hall B4

8:00 AM – 4:00 PM

COLLEGE + CAREER EXHIBITS / SHOP DECA

Hall B3

8:00 AM – 4:30 PM

EMERGING LEADER SERIES See page 37

GWCC + Omni Hotel

8:00 AM – 6:00 PM

COMPETITIVE EVENT PRELIMINARY COMPETITION See pages 13-35

Hall B1-B2 + Hall B3

8:30 AM – 10:30 AM

JOHNSON & WALES SCHOLARSHIP AWARD BREAKFAST Sponsored by Johnson & Wales University | by invitation only

B404

9:00 AM – 4:00 PM

ADVENTURES IN LEADERSHIP See page 36 | Open to all members

B206

9:00 AM – 4:00 PM

ADVISOR PROFESSIONAL LEARNING SERIES See page 39

B308-B309

12:00 PM – 1:30 PM

CHARTERED ASSOCIATION OFFICER/ADVISOR LUNCHEON Sponsored by the U.S. Army | by invitation only

B312-B314

2:00 PM – 3:30 PM

LEADERSHIP RECOGNITION RECEPTION by invitation only

B404

2:30 PM – 4:30 PM

MEET THE CANDIDATES SESSION Open to all members

B304-B305

3:00 PM – 4:00 PM

COMPETITIVE EVENTS UPDATE Advisors only

B308-B309

8:00 PM

DECA EXCLUSIVE CONCERT featuring JEVERSON and Judah & the Lion Advance ticket purchase required

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times

Assigned Hotel

7:30 AM – 10:30 AM

JUDGES’ ORIENTATION

Hall B2

7:30 AM – 6:00 PM

HEADQUARTERS

B401-B402

8:00 AM

ACHIEVEMENT AWARDS SESSION

Mercedes-Benz Stadium

8:30 AM – 6:00 PM

SHOP DECA + FINALIST T-SHIRTS + RECOGNITION ITEMS

B401-B402

8:30 AM – 6:00 PM

COMPETITIVE EVENT FINAL COMPETITION See pages 13-35

Hall B2

12:00 PM

BUSINESS + ELECTION SESSION

B206

7:00 PM – 8:00 PM

SCHOLARSHIP + NATIONAL ADVISORY BOARD RECEPTION Sponsored by National Advisory Board Partners | by invitation only

Mercedes-Benz Stadium

8:30 PM

GRAND AWARDS SESSION

Mercedes-Benz Stadium

12:30 AM

CURFEW Chapters and chartered associations may set earlier curfew times

Assigned Hotel

WEDNESDAY, APRIL 27 9:00 AM – 1:00 PM

NEW EXECUTIVE OFFICER ORIENTATION

Omni Hotel, Beechnut Room

Events will be held in the GEORGIA WORLD CONGRESS CENTER, BUILDING B unless otherwise noted.

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

Download the app, visit exhibitors and complete challenges to gain points towards awesome prizes while at #DECAICDC. Learn more on page 32.

CON FEREN CE OVERVI EW AGENDA

TUESDAY, APRIL 26

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HEALTH + SAFETY

Your health and safety is important! We are excited to return to an in-person International Career Development Conference and want to promote the health and safety of everyone involved. As part of our plans to host a safe event, please follow our event requirements and recommendations below to prevent the spread of COVID-19.

MASK UP! DECA Inc. is providing a mask for each conference attendee. DECA Inc.’s policy is to follow the guidelines set forth by the local jurisdiction of the conference location regarding COVID-19. Check the app for the latest update regarding mask requirements. Please note that requirements are subject to change based on the local jurisdiction or requirements set forth by the venues.

BE MINDFUL Please understand that everyone has a differing comfort level as a result of COVID-19. Maintain appropriate distance from others and avoid shaking hands. Wash your hands often with soap and water for at least 20 seconds. Always cover your mouth and nose when you cough or sneeze.

IF YOU’RE SICK, STAY BACK Monitor your health daily. Watch for fever, cough, shortness of breath or other symptoms of COVID-19. If you develop symptoms of COVID-19 less than 10 days before, do not come to the event. If you develop symptoms while attending ICDC, stay in your hotel room and contact your advisor immediately.

FOLLOW TRAVEL GUIDELINES The U.S. Centers for Disease Control and Prevention (CDC) has guidelines for domestic travel during the COVID-19 pandemic. Scan the QR code to read more.

Domestic Travel Guidelines

PLAY IT SAFE AT ICDC

HEA LTH + SAF ETY

AT THE HOTEL

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• • • • • • •

Be alert when checking in. Protect your cash and valuables by keeping them with you. Never say your room number loudly enough for others to overhear or give it out to anyone you do not know. Be sure to lock your door when you are in your room as well as when you leave. Call the front desk to verify any unexpected deliveries or room service. Do not leave your door open while you are in the room. Always tell your advisor where you are going. Do not leave your room after curfew.

GENERAL TRAVEL TIPS • • • •

Never leave money or valuables unsecure in your room; use your hotel room’s safe. If you see any suspicious person or activity, notify hotel management. Ask the hotel for the most direct route to restaurants and shopping. Don’t wander through shortcuts. Don’t go out alone; travel with at least one other person. There is safety in numbers.

NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.


SATURDAY 8:30 PM

GRAND OPENING SESSION MERCEDES-BENZ STADIUM

DECA’s Grand Opening Session kicks off #DECAICDC with the excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session led by your 2021-2022 Executive Officer Team will feature the annual parade of chartered associations, recognition of the top 10 membership chapters, recognition of the top three Muscular Dystrophy Association fundraising chapters, a compelling message and energizing entertainment.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section. DECA and your executive officer team are committed to making the Grand Opening Session enthusiastic and engaging. Please do your part by staying in your seats until the session has adjourned.

SHERRY YASKIN

VP, HUMAN RESOURCES | THE HOME DEPOT Keynote speaker presented by the NRF Foundation Sherry Yaskin has been responsible for setting the people strategies for a variety of functions across The Home Depot. As VP, Human Resources, she and her team play an important role in supporting the company’s growth strategies and leading significant transformation as the business evolves. Sherry joined The Home Depot in 2004. Prior to joining the Home Depot, Sherry was a district manager with Circuit City. She also spent more than 14 years with Gap, Inc., where she held a variety of leadership positions. Sherry recently joined the NRF Foundation’s Board of Directors—a philanthropic arm of the National Retail Federation— advocating for the value of retail jobs through education, training and experiences for everyone from high school and college students to people with barriers to employment.

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NO ASSIGNED SEATING

TUESDAY

Times shown for the Achievement Awards Session are approximate. The awards may run faster or slower than the schedule shows.

8:00 AM

Business Law and Ethics Team Decision Making Buying and Merchandising Team Decision Making

8:00 AM

Entrepreneurship Team Decision Making

ACHIEVEMENT AWARDS SESSION

Financial Services Team Decision Making Hospitality Services Team Decision Making Marketing Management Team Decision Making Sports and Entertainment Marketing Team Decision Making

MERCEDES-BENZ STADIUM

DECA’s Achievement Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.

Travel and Tourism Team Decision Making

8:30 AM

Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Finance Series Business Services Marketing Series

Silver-ribbon medallions are awarded to top performers in the presentation and on the exam.

Entrepreneurship Series Food Marketing Series Hotel and Lodging Management Series

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition. ALL BLUE-RIBBON MEDALLION FINALISTS SHOULD IMMEDIATELY REPORT TO SECTION 135 ON THE CONCOURSE LEVEL TO VERIFY THEIR COMPETITION TIME.

Accounting Applications Series

Human Resources Management Series Marketing Communications Series Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Retail Merchandising Series

9:45 AM

Sports and Entertainment Marketing Series Personal Financial Literacy Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism Principles of Marketing

STREAMING LIVE

School-based Enterprise – Food Service Operations

DECA.ORG/ICDC

Since you may be bringing your presentation materials with you, please allow extra time for screening. To help facilitate the Achievement Awards Session and final competition schedule, this year, we will be calling the written events on an on-going basis, rather than waiting for all participants to cross the stage before calling the next event.

10:00 AM

School-based Enterprise – Retail Operations Financial Consulting Hospitality and Tourism Professional Selling Professional Selling Integrated Marketing Campaign – Event Integrated Marketing Campaign – Product

10:15 AM

Integrated Marketing Campaign – Service Stock Market Game Innovation Plan Start-up Business Plan Business Growth Plan Franchise Business Plan Independent Business Plan International Business Plan Business Solutions Project Career Development Project Community Awareness Project Community Giving Project Financial Literacy Project Sales Project Business Services Operations Research Buying and Merchandising Operations Research Finance Operations Research Hospitality and Tourism Operations Research

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Sports and Entertainment Marketing Operations Research


#DECAICDC

TUESDAY

CELEBRATE WITH @DECAINC

8:30 PM

GRAND AWARDS SESSION MERCEDES-BENZ STADIUM

DECA’s Grand Awards Session is full of energy and aspirations as hundreds of DECA competitive events finalists wait to hear their name called as a top 10 finalist in hopes of then earning the title of international champion. In addition to naming our highest performers in DECA’s Competitive Events Program, the session includes recognition for DECA’s challenge winners, scholarship recipients and the incoming executive officer team. The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career-ready.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section.

SCHOLARSHIP PROVIDERS DECA is grateful to the following National Advisory Board companies and supporters for providing more than $200,000 in scholarships to DECA student members and advisors. Association of International Certified Professional Accountants Bob Foehlinger Memorial Brenda Clark Memorial Central Region DECA DECA Inc. Ed Fleming Memorial Hilton J. Willard & Alice S. Marriott Foundation M&M Productions USA Marriott International, Inc. National Geographic Learning | Cengage

National Society of High School Scholars National Technical Honor Society North Atlantic Region DECA Otis Spunkmeyer (Aspire Bakeries, LLC) Pat DiPlacido Memorial Publix Super Markets, Inc. Sonya Dismuke Memorial Southern Region DECA U.S. Army Western Region DECA Whataburger

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EDUCATIONAL PROGRAMS


Principles of Finance PFN

15

Accounting Applications Series ACT

19

Principles of Hospitality and Tourism PHT

15

Apparel and Accessories Marketing Series AAM

19

Principles of Marketing PMK

15

Automotive Services Marketing Series ASM

19

Professional Selling PSE

31

Business Finance Series BFS

19

Quick Serve Restaurant Management Series QSRM

19

Business Growth Plan EBG

27

Restaurant and Food Service Management Series RFSM

19

Business Law and Ethics Team Decision Making BLTDM

17

Retail Merchandising Series RMS

19

Business Services Marketing Series BSM

19

Sales Project PMSP

23

Business Services Operations Research BOR

21

School-based Enterprise–Food Operations SBEF

35

Business Solutions Project PMBS

23

School-based Enterprise–Retail Operations SBER

35

Buying and Merchandising Operations Research BMOR

21

Buying and Merchandising Team Decision Making BTDM

Sports and Entertainment Marketing Operations Research SEOR

21

17

Career Development Project PMCD

23

Sports and Entertainment Marketing Series SEM

19

Community Awareness Project PMCA

23

Sports and Entertainment Marketing Team Decision Making STDM

17

Community Giving Project PMCG

23

Start–up Business Plan ESB

25

Entrepreneurship Series ENT

19

Stock Market Game SMG

25

Entrepreneurship Team Decision Making ETDM

17

Travel and Tourism Team Decision Making TTDM

17

Finance Operations Research FOR

21

Virtual Business Challenge–Accounting VBCAC

33

Financial Consulting FCE

31

Virtual Business Challenge–Entrepreneurship VBCEN

33

Financial Literacy Project PMFL

23

Virtual Business Challenge–Fashion VBCFA

33

Financial Services Team Decision Making FTDM

17

Virtual Business Challenge–Hotel Management VBCHM

33

Food Marketing Series FMS

19

Virtual Business Challenge–Personal Finance VBCPF

33

Franchise Business Plan EFB

27

Virtual Business Challenge–Restaurant VBCRS

33

Hospitality and Tourism Operations Research HTOR

21

Virtual Business Challenge–Retail VBCRT

33

Hospitality and Tourism Professional Selling HTPS

31

Virtual Business Challenge–Sports VBCSP

33

Hospitality Services Team Decision Making HTDM

17

EMERGING LEADER SERIES

Hotel and Lodging Management Series HLM

19

Human Resources Management Series HRM

19

Independent Business Plan EIB

27

Innovation Plan EIP

25

Integrated Marketing Campaign–Event IMCE

29

Integrated Marketing Campaign–Product IMCP

29

Integrated Marketing Campaign–Service IMCS

29

International Business Plan IBP

27

Marketing Communications Series MCS

19

MORE ACTIVITIES

Marketing Management Team Decision Making MTDM

17

Executive Officer Elections

36

Personal Financial Literacy PFL

15

Adventures in Leadership

36

Principles of Business Management and Administration PBM

15

Advisor Professional Learning

39

Aspire Academy

37

Elevate Academy

37

Empower Academy

37

Ignite Academy

37

Thrive Academy

37

EDUCATIONA L PROGRAM S AGENDA

COMPETITIVE EVENTS

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MAJOR IN PROPERTY MANAGEMENT AT BALL STATE UNIVERSITY As our population and economy continue to expand, so does the demand for multifamily housing and commercial properties. As one of only a few Property Management programs in the country, we are here to meet the challenges of those demands. Immersed in a small and experiential program, our students have realworld opportunities in many areas of property management. Using our expert faculty, industry professionals and program partners, our students gain skills and knowledge in a variety of meaningful property management skills. These areas include marketing and leasing investment properties, financial management of real estate investments, and the development, construction, and operations of real estate properties.

Small Class Sizes with Expert Faculty

Paid Internships Across the U.S.

Connections to

Top Industry Professionals

99%

Job Placement Rate LEARN MORE

Ball State University practices equal opportunity in education and employment and is strongly and actively committed to diversity within its community MC-9603-22

BSU.EDU/PM


PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS PBM

SCHEDULE SUNDAY

Principles of Business Management and Administration

1:00 PM

Sponsored by Ball State University, Property Management Program

PFN

Principles of Finance

PHT

Principles of Hospitality and Tourism

PMK

Principles of Marketing

Participants’ Briefing + Testing Thomas B. Murphy Ballroom Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY

Sponsored by The J. Willard and Alice S. Marriott Foundation

8:00 AM

Preliminary Competition Hall B4

PERSONAL FINANCIAL LITERACY EVENT

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

PFL

TUESDAY

Personal Financial Literacy

10:30 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

Event Director’s + Event Assistants’ Briefings begin one hour prior to the time listed above each day.

Participants

Exam

Appear Before a Judge

Preparation Time

Interview Time

1

Core Exam 90 Minutes

1 Role-play, Second Role-play for Finals

10 Minutes

10 Minutes

HIGHLIGHTS OVERVIEW • You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition. • The presentation will be weighed twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score in each section. Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition. GRAND AWARDS SESSION The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

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TEAM DECISION MAKING EVENTS COMPETITIVE EVENTS

SCHEDULE SUNDAY

BLTDM

Business Law and Ethics Team Decision Making

BTDM

Buying and Merchandising Team Decision Making

ETDM

Entrepreneurship Team Decision Making

Check the DECA ICDC App for your Section Assignment prior to entering the room.

FTDM

Financial Services Team Decision Making

MONDAY

HTDM

Hospitality Services Team Decision Making

8:00 AM

MTDM

Marketing Management Team Decision Making

STDM

Sports and Entertainment Marketing Team Decision Making

TTDM

Travel and Tourism Team Decision Making

9:00 AM

Participants’ Briefing + Testing Hall B5

Preliminary Competition Hall B4 Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

8:45 AM

Sponsored by The J. Willard and Alice S. Marriott Foundation

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

Event Director’s + Event Assistants’ Briefings begin one hour prior to the time listed above each day.

Participants

Exam

Appear Before a Judge

Preparation Time

Interview Time

2

Cluster Exam 90 Minutes

1 Case Study, Second Case Study for Finals

30 Minutes

15 Minutes

HIGHLIGHTS OVERVIEW • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • Exam scores will be averaged to produce a single team score. The presentation will be weighted twice (2 times) the value of the averaged team score. The exam score carries forward into the final round of competition. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and teams with the highest roleplay score in each section. Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

17


EXPLORE YOUR OPPORTUNITIES As the #1 leader in hospitality worldwide, exciting opportunities await you! The next step in your career could lead to your greatest adventure. Marriott International is a proud partner of DECA and sponsor of the Marriott/DECA scholarships.

Equal Opportunity Employer/Disability/Veterans


INDIVIDUAL SERIES EVENTS COMPETITIVE EVENTS

SCHEDULE SUNDAY

ACT

Accounting Applications Series

AAM

Apparel and Accessories Marketing Series Sponsored by Men’s Wearhouse

Participants’ Briefing + Testing Hall B5

ASM

Automotive Services Marketing Series

Check the DECA ICDC App for your Section Assignment prior to entering the room.

BFS

Business Finance Series

BSM

Business Services Marketing Series

ENT

Entrepreneurship Series

FMS

Food Marketing Series

HLM

Hotel and Lodging Management Series

HRM

Human Resources Management Series

TUESDAY

MCS

Marketing Communications Series

9:30 AM

QSRM

Quick Serve Restaurant Management Series

Sponsored by AICPA

1:00 PM

MONDAY

8:00 AM

Preliminary Competition Hall B1/B2 Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

Sponsored by The J. Willard and Alice S. Marriott Foundation

Final Competition Hall B2

Sponsored by The J. Willard and Alice S. Marriott Foundation

RFSM

Restaurant and Food Service Management Series

RMS

Retail Merchandising Series

SEM

Sports and Entertainment Marketing Series

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

Sponsored by The J. Willard and Alice S. Marriott Foundation

Event Director’s + Event Assistants’ Briefings begin one hour prior to the time listed above each day.

Participants

Exam

Appear Before a Judge

Preparation Time

Interview Time

1

Cluster Exam 90 Minutes

2 Role-plays, Third Role-play for Finals

10 Minutes

10 Minutes

HIGHLIGHTS OVERVIEW • You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition. • The cluster exam and each role-play presentation will be valued at one-third (1/3) of the total score. In the final round of competition, the role-play presentation will be weighted twice (2 times) the value of the exam score. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score for each role-play in each section. Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition. GRAND AWARDS SESSION The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

19



BUSINESS OPERATIONS RESEARCH EVENTS COMPETITIVE EVENTS BOR BMOR

SCHEDULE SUNDAY

Business Services Operations Research Sponsored by Piper Sandler

8:20 AM

Preliminary Competition Hall B2

Buying and Merchandising Operations Research Sponsored by Piper Sandler

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 23.

FOR

Finance Operations Research

HTOR

Hospitality and Tourism Operations Research

SEOR

Sports and Entertainment Marketing Operations Research

TUESDAY

Sponsored by The J. Willard and Alice S. Marriott Foundation

11:40 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

Sponsored by Piper Sandler

On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 7:00 a.m. On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 11:00 a.m.

Participants

Pages Allowed

Appear Before a Judge

Interview Time

1-3

20

Present Research and Strategic Plan

15 Minutes

HIGHLIGHTS OVERVIEW • You may bring a printed copy of your written entry to provide to your presentation judge. • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

21


Attend a VIP Weekend at Michigan Ross. SEPT. 29-OCT. 1, 2022 See for yourself what it’s like to study at the top-ranked University of Michigan Ross School of Business during our all-expenses-paid weekend for underrepresented students. Talk with current students about their experiences in real business environments, explore our community, connect with faculty and get application tips. This event is intended for, but not limited to, rising high school juniors and seniors from historically underrepresented groups, including first generation college students, limited-income families and certain geographic regions. Expenses will be paid for selected students and their parents/guardians.

ALL-ACCESS WEEKEND Application Opens: Early March michiganross.umich.edu/AAW

GET FEEDBACK ON YOUR DECA COMPETITIVE EVENTS PERFORMANCE DECA’s competitor transcripts measure your achievement compared to other members from your association and all competitors within your competitive event at ICDC. Login to the student portal or ask your chapter advisor for more information after #DECAICDC. Competitor transcripts are included in the registration fee for all competitors. www.deca.org/studentportal


PROJECT MANAGEMENT EVENTS COMPETITIVE EVENTS PMBS PMCD PMCA PMCG

SCHEDULE SUNDAY

Business Solutions Project Sponsored by Intuit

8:20 AM

Preliminary Competition Hall B2

Career Development Project Sponsored by Intuit

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 23.

Community Awareness Project Sponsored by Intuit

TUESDAY

Community Giving Project

11:40 AM

Sponsored by Lead4Change

PMFL

Financial Literacy Project

PMSP

Sales Project

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

Sponsored by Intuit

Sponsored by Intuit

On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 7:00 a.m. On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 11:00 a.m.

Participants

Pages Allowed

Appear Before a Judge

Interview Time

1-3

20

Present Project

15 Minutes

HIGHLIGHTS OVERVIEW • You may bring a printed copy of your written entry to provide to your presentation judge. • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

23


nurturing un

minds

conventional

A College of Business and Technology, Art and Design of the State University of New York

Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion and Design Industries Nearly 50 programs to select from, blended with a rigorous liberal arts foundation, real-world curriculum and career-based internships Live on campus and study in the heart of New York City Choose from 60+ student clubs and a wide range of athletics Join a community that fosters collaboration, a global perspective and innovation

For more information, visit fitnyc.edu/admissions


ENTREPRENEURSHIP EVENTS + STOCK MARKET GAME ENTREPRENEURSHIP EVENTS EIP ESB

SCHEDULE SUNDAY

Innovation Plan Sponsored by Intuit

10:00 AM

Preliminary Competition Hall B2

Start-up Business Plan

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 23.

STOCK MARKET GAME SMG

TUESDAY Stock Market Game

11:40 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 7:15 a.m. On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 11:00 a.m.

Participants

Pages Allowed

Appear Before a Judge

Interview Time

1-3

10

Present Plan or Portfolio

15 Minutes

HIGHLIGHTS OVERVIEW • You may bring a printed copy of your written entry to provide to your presentation judge. • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • The written entry and the oral presentation will account for a total 100 points, minus penalty points. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

25


Learning your way. Lecture halls with 300 other students? No, thanks.

Classes taught by professors, not TAs 12:1 student-teacher ratio Average class size: 14

Students learn best when doing.

Free tutoring

Our small classes mean you will interact

An internship as part of your education

Peer mentoring Ongoing student support

and learn by discussing and doing, both inside and outside the classroom. At William Peace University, we offer

“The purpose of Immersive learning is to bridge

unparalleled student support, setting

the gap between the theories students learn in the

up internships, mentoring and tutoring,

classroom and how they apply that knowledge.”

and professors who know your name — all in the incredible setting of one of the world’s best cities.

CHRISTOPHER J. BORN, PH.D. Director of Immersive Learning, William Peace University

peace.edu


ENTREPRENEURSHIP EVENTS COMPETITIVE EVENTS EBG

Business Growth Plan

EFB

Franchise Business Plan

EIB

Independent Business Plan

IBP

International Business Plan

SCHEDULE SUNDAY

8:20 AM

Preliminary Competition Hall B2 Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 23.

TUESDAY

11:40 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 7:00 a.m. On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 11:00 a.m.

Participants

Pages Allowed

Appear Before a Judge

Interview Time

1-3

20

Present Plan

15 Minutes

HIGHLIGHTS OVERVIEW • You may bring a printed copy of your written entry to provide to your presentation judge. • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

OVERVIEW

27


A CREATIVE COLLEGE THAT PUTS YOU TO WORK

NOW MORE THAN EVER, EXPERIENCE COUNTS. LEARN FROM THE BEST AS YOU GAIN THE REAL-WORLD SKILLS TO BUILD A SUSTAINABLE CAREER. EARN A BACHELOR’S DEGREE, MBA, OR A.A. DEGREE IN AREAS INCLUDING: MARKETING | APPAREL INDUSTRY MANAGEMENT BUSINESS MANAGEMENT | MERCHANDISING

DECA SCHOLARSHIPS AVAILABLE! VISIT THE FIDM BOOTH #810 FIDM.EDU


INTEGRATED MARKETING CAMPAIGN EVENTS COMPETITIVE EVENTS

SCHEDULE SUNDAY

IMCE

Integrated Marketing Campaign – Event

IMCP

Integrated Marketing Campaign – Product

IMCS

Integrated Marketing Campaign – Service

9:00 AM

Participants’ Briefing + Testing Thomas B. Murphy Ballroom

Sponsored by FIDM/Fashion Institute of Design and Merchandising

Check the DECA ICDC App for your Section Assignment prior to entering the room.

Sponsored by William Peace University

MONDAY

10:00 AM

Preliminary Competition Hall B4 Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

10:30 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time. On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 8:00 a.m. On Monday, the Event Director’s + Event Assistants’ Briefing begins at 7:15 a.m.

OVERVIEW

Participants

Exam

Pages Allowed

Appear Before a Judge

Interview Time

1-3

Cluster Exam 90 Minutes

10

Present Campaign

15 Minutes

HIGHLIGHTS OVERVIEW • You may bring a printed copy of your written entry to provide to your presentation judge. • You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition. • Exam scores will be averaged to produce a single team score. The written entry and the presentation will account for a total 100 points, minus penalty points. The combined written entry and presentation score will be weighted twice (2 times) the value of the exam score. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top combined written entry and presentation in each section. Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 9:30 a.m.

29


CHECK US OUT HALL B3 & B401-B402

POP-UP STORE + BLAZER SHOP

SHOP DECA MEGA STORE

FINALIST RECOGNITION SHOP

Friday | 12:00 PM - 9:00 PM Saturday | 7:00 AM - 8:30 PM Sunday | 7:00 AM - 5:00 PM Monday | 7:00 PM - 5:00 PM

Sunday | 8:00 AM - 4:00 PM Monday | 8:00 AM - 4:00 PM

Tuesday | 8:30 AM - 6:00 PM

B401-402

HALL B3

B401-402


PROFESSIONAL SELLING AND CONSULTING EVENTS COMPETITIVE EVENTS

SCHEDULE SUNDAY

FCE

Financial Consulting

HTPS

Hospitality and Tourism Professional Selling

PSE

Sponsored by Intuit

1:00 PM

Participants’ Briefing + Testing B312-B314

Sponsored by The J. Willard and Alice S. Marriott Foundation

Check the DECA ICDC App for your Section Assignment prior to entering the room.

Professional Selling

MONDAY

8:20 AM

Preliminary Competition Hall B4 Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

10:30 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time. On Sunday, the Event Director’s + Event Assistants’ Briefing begins at 12:00 p.m. On Monday, the Event Director’s + Event Assistants’ Briefing begins at 7:00 a.m.

OVERVIEW

Participants

Exam

Appear Before a Judge

Interview Time

1

Cluster Exam 90 Minutes

Consultation/ Sales Presentation

15 Minutes

HIGHLIGHTS OVERVIEW • You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition. • The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top presentation in each section. Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

On Tuesday, the Event Director’s Briefing begins at 7:15 a.m., and the Event Assistants’ Briefing begins at 9:30 a.m.

31


DECA QUEST

WILL YOU ACCEPT THE CHALLENGE? Download the app and complete challenges to gain points towards awesome prizes while at #DECAICDC.

Download the GooseChase iOS or Android app. Choose to play as a guest, or register for a personal account with a username and password of your choice. Search for and select the “DECA ICDC 2022” game, or search by game code 5WPWJK. If you’re playing as part of a team, create your team or select your team from the list if it’s already been created. Teams may have up to three players. If you’re playing individually, enter your player name to begin.


VIRTUAL BUSINESS CHALLENGE EVENTS COMPETITIVE EVENTS

VBCEN VBCFA

SUNDAY

Accounting

Sponsored by Knowledge Matters

9:00 AM

Participants’ Briefing B312-B314

Entrepreneurship

Sponsored by Knowledge Matters

Required for all competitors.

Fashion

10:00 AM

Sponsored by Knowledge Matters

Competition Session 1 Hall B3

VBCHM Hotel Management

Sponsored by The J. Willard and Alice S. Marriott Foundation

VBCPF

Personal Finance

VBCRS

Restaurant

VBCRT

Retail

VBCSP

Sports

Sponsored by Knowledge Matters

Sponsored by Knowledge Matters

10:00 AM 10:30 AM 11:00 AM 11:30 AM 2:00 PM 2:30 PM 3:00 PM 3:30 PM

Accounting Sports Fashion Hotel Management Personal Finance Restaurant Retail Entrepreneurship

MONDAY

Sponsored by Knowledge Matters

10:00 AM

Competition Session 2 Hall B3

Sponsored by Knowledge Matters

10:00 AM 10:30 AM 11:00 AM 11:30 AM 2:00 PM 2:30 PM 3:00 PM 3:30 PM

OVERVIEW

Participants

Live Competition

Competition Time

1-3

2 Sessions

15 Minutes

Accounting Sports Fashion Hotel Management Personal Finance Restaurant Retail Entrepreneurship

HIGHLIGHTS OVERVIEW All VBC tracks will compete in two sessions at ICDC, and final rankings will be determined based on their cumulative total profit (or net worth for the Personal Finance sim) from both sessions. The competition sessions at ICDC will run for approximately 15 minutes.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

VBCAC

SCHEDULE

33


YOUR ULTIMATE MEMBER HUB

DECA DIRECT ONLINE Everything you want and everything you need — all in one place.

CAREER INSIGHTS

CHAPTER STRATEGY

COLLEGE SUCCESS

CONFERENCES + EVENTS

COMPETITION TIPS + TRICKS

MEMBER SPOTLIGHTS

LEADERSHIP ADVICE

D EC A D I R EC T.O R G

PARTNER NEWS + OFFERS


SCHOOL-BASED ENTERPRISE EVENTS ACADEMY + COMPETITION SBEF SBER

SCHEDULE

School-based Enterprise – Food Operations Sponsored by Intuit and Otis Spunkmeyer

SUNDAY

8:00 AM - 11:30 AM

School-based Enterprise – Retail Operations Sponsored by Intuit and Otis Spunkmeyer

Food Operations Academy + Participants’ Briefing B302-B304

12:30 PM - 4:00 PM

Retail Operations Academy + Participants’ Briefing B302-B304

MONDAY

8:30 AM

Preliminary Competition Hall B4 Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

10:30 AM

Final Competition Hall B2 Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to Section 135 on the concourse level of the Mercedes-Benz Stadium to verify competition time.

OVERVIEW

Participants

Appear Before a Judge

Interview Time

1-3

Present Project

10 Minutes

HIGHLIGHTS OVERVIEW • You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition. • The maximum score for the presentation evaluation is 100 points. • Do not shake hands with the judge; please use an alternate greeting. • Visit www.deca.org/sbe for complete guidelines.

COLLEGE + CAREER EXHIBITS Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in Hall B3.

DECA QUEST When not competing, maximize your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 32 for more details.

RECOGNITION ACHIEVEMENT AWARDS SESSION Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition. GRAND AWARDS SESSION The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

COM PETITIVE EVENTS

Event Director’s + Event Assistants’ Briefings begin one hour prior to the time listed above each day.

35


ELECTION ACTIVITIES

Throughout the conference, a select group of members will be campaigning to serve you as part of the 2022-2023 DECA Executive Officer Team. All members are invited to attend the Presidential and Regional Campaign Sessions and the Meet the Candidates Session. Learn more about the candidates by downloading the DECA ICDC app.

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY

11:00 AM

4:00 PM

2:30 - 4:30 PM

11:30 AM

9:00 AM

Officer Candidate Orientation

Voting Delegates’ Briefing and Presidential Campaign Session

Meet the Candidates Session

Voting Delegates’ Seating

B319

11:30 AM B319

Nominating Committee Briefing

12:00 PM B319

Officer Candidate Interviews

B206

B304 - B305

B211

Central Region Session B204

B206

12:00 PM

Omni Hotel, Beechnut Room

New Executive Officer Orientation

B206

Business + Election Session

North Atlantic Region Session B206

Southern Region Session B203

ELECTION AC TIVI TIES

Western Region Session

36

ADVENTURES IN

LEADERSHIP B206

Explore your unique leadership style and maximize your ICDC experience with interactive leadership sessions open to all members, as space allows. Sessions will be held every hour on Sunday from 9:00 a.m. to 3:00 p.m. and Monday from 9:00 a.m. to 4:00 p.m. Download the conference app to view the complete schedule.


EMERGING LEADER SERIES

DECA’s Emerging Leader Series is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares members to be effective leaders in college and careers.

ASPIRE

ELEVATE

EMPOWER

IGNITE

THRIVE

Ultimate Graduates

Ultimate Chapter Leaders

Ultimate Association Officers

Ultimate Members

Ultimate Chapters

8:30 AM - 10:00 AM

8:00 AM - 3:30 PM

8:00 AM - 8:45 AM

Opening Session

Breakout Sessions

Opening Session

SUNDAY

B405-B407

B211-B212 + B213-B214

B312-B314

10:00 AM - 12:00 PM

9:00 AM - 3:15 PM

Executive Mentor Program

Breakout Sessions

B405-B407

B201, B202, B203, B205

1:30 PM - 3:30 PM

SPONSORED BY

B405, B406, B407

8:30 AM - 9:15 AM Omni Hotel, Grand Ballroom E

Opening Session

9:30 AM - 3:30 PM Omni Hotel, International Ballroom

Breakout Sessions

Breakout Sessions

8:00 AM - 1:45 PM

8:00 AM - 3:30 PM

8:30 AM - 11:30 AM

8:45 AM - 3:00 PM

Breakout Sessions

Breakout Sessions

Session Option 1

Breakout Sessions

2:00 PM - 2:45 PM

1:30 PM - 4:30 PM

3:15 PM - 4:00 PM

Closing Session

Session Option 2

Closing Session

B312-B314

B211-B212 + B213-B214

B302 - B303

B302 - B303

B201, B202, B203, B205

B312-B314

8:30 AM - 2:15 PM

Omni Hotel, International Ballroom

Breakout Sessions

2:30 PM - 3:30 PM Omni Hotel, Grand Ballroom E

Closing Session

Event Director’s + Event Assistants’ Briefings begin 30 minutes prior to the start times listed above each day.

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

Download the app, visit exhibitors and complete challenges to gain points towards awesome prizes while at #DECAICDC. Learn more on page 32.

EMERGI NG LEA DER SERIES

MONDAY

B405, B406, B407

37


MINNEAPOLIS | SEPTEMBER 30 - OCTOBER 3, 2022 W W W. D E C A .O R G /A M P E D


ADVISOR PROFESSIONAL LEARNING SERIES B308-B309

“This Is How We Do DECA” is professional learning for DECA advisors by DECA advisors. It’s designed to provide effective practices of using DECA to integrate into classroom instruction, apply learning, connect to business and promote competition. Put together your own two-day schedule or drop in for just one session. You drive the professional learning you’ll receive.

SUNDAY, APRIL 24

MONDAY, APRIL 25

9:00 AM

9:00 AM

Do you dream of having a classroom full of students engaged in learning and captivated by the cutting-edge information shared? Gain tips from this successful model on how to incorporate competitive events, school-based enterprises, chapter campaigns, business challenges, community service and more in an exciting learning environment.

10:00 AM

THIS IS YOUR DECA RESOURCE REFRESHER New to DECA or just need a refresher on all the resources available at deca.org? Get an overview of the resources available for chapter strategy, incorporating DECA into your curriculum and courses, advisor professional learning and more! Get insight on the top 10 most-visited pages on decadirect.org and deca.org.

11:00 AM

THIS IS HOW WE INTEGRATE ETHICS Ethics is the foundation of great leadership. Teaching students to make good decisions based on a defined set of values helps form the core foundation of ethical leadership. Learn about the free ethics resources including course guides, lesson modules and more that are available through the Daniels Fund Ethics Initiative High School Program.

1:00 PM

THIS IS HOW WE DEVELOP A CHAPTER STRATEGY Having a chapter strategy is an important practice for managing your chapter. You’ll learn the core elements of an effective DECA chapter strategy, including missionbased officer positions, DECA goals, chapter program of leadership, leadership tools and mishaps to avoid. Discover how to use your chapter’s leadership team to accomplish your chapter’s goals. If you are struggling with managing or motivating your chapter, this session is for you!

2:00 PM

THIS IS HOW DECA’S COMPETITIVE EVENTS CONNECT TO CURRICULUM Discover why DECA’s Competitive Events Program is the framework that is essential for every student being college- and career-ready. Learn how DECA’s Competitive Events Program supports the teaching and learning of National Curriculum Standards, Career Clusters knowledge and skill statements, 21st Century Skills and project management.

3:00 PM

THIS IS DECA+ DECA+ takes your DECA experience to the next level! You’ll be guided through the many features of the DECA’s new, interactive preparation tool that is also a tremendous resource to use in your classroom. Learn how to seamlessly integrate industry insights, exams, role-play scenarios and more into your classroom. You’ll also get access to a variety of classroom activities suggesting how to use DECA+ in the classroom.

THIS IS HOW WE CONNECT TO BUSINESS DECA advisors have access to a wide variety of businesses, foundations, associations, colleges and universities that provide real-world application to learning. Don’t miss this short presentation and live discussion with a few of DECA’s partners and supporters as they share information to help you incorporate realworld application to learning.

10:00 AM

THIS IS HOW WE USE INTEGRATED MARKETING CAMPAIGN EVENTS IN THE CLASSROOM DECA’s Integrated Marketing Campaign Events provide an opportunity for the participants to demonstrate promotional knowledge and skills needed by marketing personnel. Learn how to help your students develop an integrated marketing campaign of no more than 45 days in length for a real event, product, or service and present the campaign in a role-play situation to a prospective client or advertiser.

11:00 AM

THIS IS HOW WE PREPARE STUDENTS FOR ROLE-PLAYS + DECA EXAMS DECA’s competitive event exams and role-plays are designed to assess members’ knowledge in defined instructional areas. Do you wish to have a better understanding of the rigorous, industry-validated exams used at the district level, chartered association level and International Career Development Conference, as well as key components and distinct tasks participants must accomplish during the role-play? Whether you are a new or experienced advisor, become familiar with DECA’s evaluation process and how to include role-plays in classroom instruction.

1:00 PM

THIS IS HOW WE IMPLEMENT A SCHOOL-BASED ENTERPRISE School-based Enterprises reinforce classroom instruction with realistic and practical learning experiences. Discover smart techniques to effectively implement a school store operation and opportunities for School-based Enterprise Program recognition.

2:00 PM

THIS IS HOW WE FACILITATE PROJECT MANAGEMENT Learn how to use the project management process in your DECA chapter’s activities as your students initiate, plan, execute, control and close a project. You’ll not only receive instructional practices to teach project management, but you’ll also receive templates and additional resources to help your students implement project management.

3:00 PM

COMPETITIVE EVENTS UPDATE Get the latest updates to DECA’s Competitive Events Program and learn the 20222023 topics for Business Operations Research Events and Professional Selling and Consulting Events.

ADVI SOR P ROFESS IONAL LEARNIN G

THIS IS HOW WE USE DECA IN THE LEARNING PROCESS

39


CONFERENCE INFORMATION


GENERAL SESSION SEATING

Please refer to the seating chart below and the conference app to assist with finding your seats in the Mercedes-Benz Stadium. Seating is assigned for the Grand Opening Session and Grand Awards Session, but seating is open for the Achievement Awards Session.

234

111C

126C

112C

125

113 FLOOR SEATING

124

214

236C 235

127C

213 212C

Arrive early! Concessions with fan-first pricing will be available throughout the stadium prior to and during each general session.

114

123

115

122

116 121

226

120

225

119

224

118

223

117

222

FIND YOUR SEATS IN THE STADIUM deca.org/app

All guests will be subject to security screening prior to entry inside Mercedes-Benz Stadium, along with inspection of all approved clear bags and carry-in items. New security screening technology permits you to walk through security without removing items from your pockets. For the quickest entry into the Mercedes-Benz Stadium, we strongly recommend that you do not bring a bag on event day. If a bag is necessary, the bag must meet the following criteria to enter the stadium: • Bags must be CLEAR plastic, vinyl or PVC and not exceed 12” x 6” x 12”. Bags cannot be tinted with color or include oversized content that prevents visibility into the clear bag. • Only non-clear bags smaller than 4.5” x 6.5” will be permitted into the stadium. • Any type of non-clear bag exceeding 4.5” x 6.5” in size will not be permitted. Camera bags and cases that accompany any permitted personal device must meet the clear bag policy specifications or will be denied entry. Exceptions to the Clear Bag Policy will only be made for medically necessary items after proper inspection by security personnel. Please ask for assistance at the gate. Guests with non-complying bags can store their items for a fee at the conveniently located bag check location outside of MercedesBenz Stadium. On Tuesday morning, DECA members may bring laptops and presentation boards in anticipation of advancing to final competition. Please allow extra time for screening. For more information visit, mercedesbenzstadium.com/a-to-z-guide.

GEN ERAL SESSI ON S EATIN G

STADIUM BAG POLICY

41


GEORGIA WORLD CONGRESS CENTER BUILDING B

285 Andrew Young International Blvd NW, Atlanta, GA 30313

FIRST LEVEL College + Career Exhibits

B1

Participant Briefing + Testing

B2

B3

B4

B5

Preliminary + Final Competition Shop DECA

B4D B1A

B2A

Virtual Business Challenge Competition

B2b

B3C

B3A

B2D

B2c

SECOND LEVEL

B3/B4 B1/B2

Business + Election Session Elevate Academy Ignite Academy

B5A

B4A

B2/B3

B213

B202

B203

B207

B206 B204

B208

B210

B209

B211

B212

B205

Judges’ Check-In B201

Voting Delegates’ Briefing + Candidate Campaign Sessions

THIRD LEVEL Advisor Professional Learning Empower Academy Chartered Association Officer Luncheon

B303

B304

B302

B305

B301

B306

B310

Meet the Candidates Session

B311

B315

B309

B308

B316

B312 - B314

B307

Officer Candidate Interviews Participant Briefing + Testing

B319

B318

B317

School-based Enterprise Academy Virtual Business Challenge Briefing

STREET LEVEL

FOURTH LEVEL Aspire Academy + Executive Mentor Program Attractions Ticket Booth B401

Headquarters

B402

CON FEREN CE M AP S

Leadership Recognition Reception (by invitation)

42

Meal Functions (by invitation) Shop DECA Pop-up + Blazer Shop B411 TO OMNI HOTEL

FIFTH LEVEL Participant Briefing + Testing THOMAS B. MURPHY BALLROOM

B403

B404

B405

B406

B407

B408

B409

B214


OMNI HOTEL

VIEW INTERACTIVE CONFERENCE MAPS deca.org/app

100 CNN Center NW, Atlanta, GA 30303

FOURTH LEVEL

SECOND LEVEL

Thrive Academy

Thrive Academy

B

C

A

B

C

D

D1 INTERNATIONAL BALLROOM

D2 E

GRAND BALLROOM F

E

NOT JUST FOR HIGH SCHOOL

DECA FOR LIFE JOIN COLLEGIATE DECA join.collegiatedeca.org

CON FEREN CE M AP S

A

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DECA EXCLUSIVE CONCERT featuring

JUDAH & THE LION Best known for their one-of-a-kind sound—a heart-pounding whirl of folk, bluegrass, rock, hip-hop and electronic production, Nashvillebased band, Judah & the Lion, will take the stage for thousands of DECA members.

MONDAY | 8:00 PM MERCEDES-BENZ STADIUM Advance ticket purchase required. To purchase tickets, visit the DECA Attractions Ticket Booth in the Georgia World Congress Center B401-B402. Tickets may be purchased until Monday, April 25 at 7:00 p.m.

show opener by

JEVERSON The concert will also feature an opening act by JEVERSON. Born and raised in Grenada, a tiny Caribbean Island known as the Spice Island, JEVERSON’s music offers its own blend sonic spices, combining his Island roots with Soca, Reggae and pop.


CONFERENCE TRANSPORTATION DECA will provide nine transportation routes allowing for easy and convenient connections between the hotels and the Georgia World Congress Center. SATURDAY, APRIL 23 6:00 PM – 12:00 AM Peak SUNDAY, APRIL 24 7:00 AM – 5:00 PM 5:00 PM – 6:00 PM

Mid-Peak Off-Peak

MONDAY, APRIL 25 6:30 AM – 4:00 PM 4:00 PM – 6:00 PM 6:45 PM – 11:00 PM

Mid-Peak Off-Peak DECA Concert

TUESDAY, APRIL 26 7:00 AM – 12:00 PM 12:00 PM – 7:00 PM 7:00 PM – 11:30 PM

Peak Off-Peak Peak

Georgia World Congress Center

Home Depot Backyard

International Plaza

State Farm Arena

Mercedes-Benz Stadium

Peak: every 10-15 minutes | Mid-Peak: every 20 minutes | Off-Peak: every 30 minutes

ROUTE 1 RED

2 BLUE

3 GREEN

4 PURPLE 5 ORANGE 6 PINK 7 YELLOW 8 TEAL

ASSOCIATION(S)

HOTEL

HOTEL PICK UP LOCATION

Embassy Suites Atlanta Buckhead

Walk to InterContinental Buckhead Atlanta

InterContinental Buckhead Atlanta

Outer Lane, Lobby

Illinois

The Whitley

Bus Loop

Michigan

JW Marriott Atlanta Buckhead

Curbside, Lenox at Ballroom

Michigan

The Westin Buckhead Atlanta

Curbside, Lenox Parkway, Outside Lobby

Louisiana, Rhode Island

Twelve Downtown Autograph Collection Hotel

Walk to W Atlanta Downtown

Connecticut

W Atlanta Downtown

Curbside, Ivan Allen Jr. Blvd.

Arkansas, Hawaii

SpringHill Suites by Marriott Atlanta Downtown

Curbside, Ivan Allen Jr. Blvd.

Kansas

The Ritz-Carlton, Atlanta

Opposite Curb, Ellis Street

Colorado, Massachusetts

Sheraton Atlanta

Lobby, Outside UPS Store

Michigan, Maryland

Florida, Nebraska, Tennessee, South Carolina, Virginia

Texas

Texas

Arizona, Missouri, North Carolina, Ohio, Oregon, Pennsylvania, West Virginia

California, Minnesota, Wisconsin 9 GRAY Iowa, Kentucky

Hilton Atlanta This hotel is within walking distance of the Georgia World Congress Center. Limited transportation is provided, and walking during peak times is encouraged.

Curbside, John Portman Blvd. at Courtland Street

Renaissance Atlanta Midtown

Curbside, Abercombie Place

Marriott Suites Midtown

Outer Lane, Lobby

Hotel Midtown

Curbside, 14th Street NE

Loews Atlanta Midtown

Curbside, 11th Street NE

Atlanta Marriott Marquis This hotel is within walking distance of the Georgia World Congress Center. Limited transportation is provided, and walking during peak times is encouraged.

Hyatt Regency Atlanta This hotel is within walking distance of the Georgia World Congress Center. Limited transportation is provided, and walking during peak times is encouraged.

Hotel Indigo Atlanta Downtown This hotel is within walking distance of the Georgia World Congress Center. Limited transportation is provided, and walking during peak times is encouraged.

If your association is not listed, no transportation is provided to/from your assigned hotel.

Curbside, Baker Street

Curbside, Baker Street at Peachtree Street

Walk to Hyatt Regency Atlanta

CON FEREN CE TRANS PORTATION

Shuttles will pick up and drop off at the designated location for each hotel below, and shuttles will drop off and pick up in the bus lanes around the Georgia World Congress Center on the designated spots marked on the map above. Upon arrival at your hotel, please consult the shuttle route signage information regarding transportation.

45


CONFERENCE DRESS CODE

CONFEREN CE DRESS CODE

The below dress code applies when appearing before judges and appearing on stage at DECA’s International Career Development Conference.

46

OFFICIAL DECA BLAZER WITH COLLARED DRESS SHIRT & APPROPRIATE NECKWEAR

OFFICIAL DECA BLAZER WITH DRESS BLOUSE

DRESS SLACKS

OFFICIAL DECA BLAZER WITH BUSINESS DRESS

DRESS SKIRT

ALL SKIRTS & DRESSES MUST BE AT OR BELOW THE KNEE.

DRESS SHOES

BOAT SHOES ARE UNACCEPTABLE FOOTWEAR.


DRESS CODE

CODE OF CONDUCT

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between genders.

The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the ATTENDANCE PERMISSION FORM and return to the CHARTERED ASSOCIATION DECA advisor as partial completion of attendance requirements.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code.

1.

The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).

2.

There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3.

Delegates must wear identification badges at all times.

4.

Delegates shall refrain from using inappropriate or profane language at all times.

5.

Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.

6.

The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.

7.

Delegates shall respect the rights and safety of other hotel guests.

8.

Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

9.

Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.

10.

Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.

11.

Delegates must adhere to the dress code at all times.

12.

Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.

13.

Students shall keep their adult advisors informed of their activities and whereabouts at all times.

14.

No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

15.

Delegates should be prompt and prepared for all activities.

16.

Delegates should be financially prepared for all activities.

17.

Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.

18.

Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.

19.

Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.

20.

Chartered associations will be responsible for delegates’ conduct.

21.

Tasteful casual wear will be accepted during specific social functions as designated during orientation.

22.

Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as luncheons. For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks. All skirts and dresses must be at or below the knee.

AN OFFICIAL DECA BLAZER IS REQUIRED TO RECEIVE RECOGNITION OR AN AWARD ON-STAGE. WHEN APPEARING BEFORE JUDGES AND ON-STAGE • Official DECA blazer • Dress slacks or dress skirt or business dress • Collared dress shirt and appropriate neckwear or Dress blouse • Dress shoes DECA GENERAL SESSIONS, MEAL FUNCTIONS, EVENT BRIEFING, MANUAL REGISTRATION AND TESTING • Business suit or sport coat or blazer (blazer optional) • Dress slacks, dress skirt or business dress • Collared dress shirt, dress blouse or dress sweater • Dress shoes • Necktie/scarf/ascot (optional) DECA BUSINESS CASUAL • Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes • Jeans, t-shirts and athletic shoes are not included in business casual attire UNACCEPTABLE DURING DECA ACTIVITIES • Skin-tight or revealing clothing • Midriff-baring clothing • Swimwear • Athletic clothing • Leggings or graphic designed hosiery/tights • Clothing with printing that is suggestive, obscene or promotes illegal substances • Unacceptable types of dress shoes include boat shoes, canvas or fabric shoes, flip flops or casual sandals, athletic shoes, industrial work shoes and hiking boots. When judging adherence to the dress code, DECA directs advisors, teachers and chaperones to use observation as the tool for assessing compliance. It is inappropriate to touch a student or their clothing as a means of determining adherence to the dress code. DECA members who are not appropriately dressed will have a reasonable opportunity to meet the dress code prior to seeing a judge or being allowed on stage.

CON FEREN CE P ROFESS IONALISM

CONFERENCE PROFESSIONALISM

47


PARTNERS


NATIONAL ADVISORY BOARD

DECA’s National Advisory Board (NAB) is composed of companies, colleges and universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships, sponsor and judge competitive events, advise the organization and help advocate on its behalf. The NAB is vital to the success of DECA and we thank each member for their continued support of our programs.

Aspire Bakeries, LLC (Otis Spunkmeyer) Association of International Certified Professional Accountants (AICPA)

Les Roches/Glion Institute of Higher Education M&M Productions USA

AT&T

Marriott International, Inc.

Belmont University, Jack C. Massey College of Business

Men’s Wearhouse (Tailored Brands)

Berkeley College

Muscular Dystrophy Association (MDA)

EXECUTIVE COMMITTEE ASPIRE BAKERIES, LLC (OTIS SPUNKMEYER)

Linda Boud & Jim White FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING

Lana Colvin & Benni Harding

BusinessU

National Apartment Association Education Institute (NAAEI)

Cornell University, SC Johnson College of Business

National Geographic Learning | Cengage Learning

Custom Resources, LLC

National Society of High School Scholars

Mike Brown, NAB Chair

EDGE Productions

National Student Leadership Conference

MARRIOTT INTERNATIONAL, INC.

eDynamic Learning

National Retail Federation (NRF) Foundation

Maruiel Perkins-Chavis

FIDM/Fashion Institute of Design & Merchandising

Piper Sandler

MEN’S WEARHOUSE

Gear for Sports - Hanes George Mason University, School of Business

Publix Super Markets, Inc. RIT Saunders College of Business

JOHNSON & WALES UNIVERSITY Tom Gauthier M&M PRODUCTIONS USA

Bruce Garber NATIONAL APARTMENT ASSOCIATION EDUCATION INSTITUTE

Herff Jones, Inc.

Sales and Marketing Executives International, Inc. (SMEI)

Hilton

Savannah College of Art and Design (SCAD)

IE University

SIFMA Foundation

SALES & MARKETING EXECUTIVES INTERNATIONAL, INC.

Intuit

Southern New Hampshire University

Willis Turner

Johnson & Wales University

Spirit Box LLC

Jostens, Inc.

Universal Orlando Resort

VECTOR MARKETING CORPORATION

KIND LLC (KIND Snacks)

University of Wyoming, College of Business

Knowledge Matters

Vector Marketing Corporation

Lawrence Technological University

Walgreens Co.

Lead4Change Student Leadership Program

Whataburger

Pam Weber

Helen Brown, NAB Vice-Chair

NATION AL A DVISORY BOA RD

PARTNERS

49


YEARS OF SERVICE 25 YEARS

20 YEARS

CHAIRMAN’S AWARDS

The Chairman’s Award recognizes the outgoing chairman of DECA’s National Advisory Board (NAB). An individual eligible for this award is the outgoing NAB chairman who has supported DECA at the international level in a significant way for a minimum of five years, and from whom DECA may reasonably expect continued support of its activities.

M. ANDY CHAVES | VIRGINIA 15 YEARS

AWARDED IN 2020

M. Andy Chaves began his partnership with DECA over 15 years ago by becoming a member of the National Advisory Board. After serving as a member of the Executive Committee for many years, he served as Chair of the NAB and as a member of the DECA Inc. Board of Directors from 2017-2019. Through his dedication to preparing emerging leaders and entrepreneurs, Andy has partnered with educators, advisors and administrators to promote DECA and career and technical education at the local, state and international levels. His most noteable contributions include assisting DECA secure over $1 million in grants from the J. Willard and Alice S. Marriott Foundation and attending DECA events all across the country as a sponsor, volunteer and mentor. Over 2,000 DECA members have been hired to work with Marriott International, Inc.

10 YEARS

Andy worked in lodging operations at more than 10 hotel and conference resort properties and spent 20 years in human resources both in the North American lodging division and at Marriott International Corporate Headquarters.

MIKE BROWN | TENNESSEE AWARDED IN 2022

5 YEARS

Mike Brown has served as Chair of the National Advisory Board and as a member of the DECA Inc. Board of Directors from 2019-2022. As founder, president and CEO of M&M Productions USA, Mike Brown oversees all aspects of the company. The business has been his vision since 1988 when he was just 13 years old. Since then, he has grown his teenage DJ service into a nationally-recognized operation serving high-profile entertainment, political and corporate clients. Fresh out of high school, he produced the Duluth Fall Festival Concert at the Gwinnett Center in the Atlanta area. He handled everything from booking talent to ticket sales, as well as lighting and sound. It was a great learning experience that equipped Brown with a valuable skillset and helped propel him to larger events with big-name entertainers. Brown also has never stopped learning or lost his passion for entrepreneurship.

50

He supports DECA by funding the annual Full Virginia DECA Member Scholarship, producing general sessions for many association conferences, mentoring students, serving as a competitive event judge, and serving on the NAB. Mike also serves on advisory boards for business and marketing for Tennessee and ITT Tech.


SEE THE FULL LIST OF EXHIBITORS

EXHIBITORS

deca.org/app

SUNDAY + MONDAY 8:00 AM - 4:00 PM

ADVISORS ONLY FROM 8:00 AM - 9:00 AM ON SUNDAY

Hall B3

Applied Academic Labs appliedacademiclabs.com

Johnson & Wales University bit.ly/jwu-admissions-nso

Stukent www.stukent.com

Association for Career and Technical Education (ACTE) www.acteonline.org

L.I.F.E. - Learning Information For Everyday learninginfoforeveryday.com

SupportFund supportfund.com

Association of International Certified Professional Accountants (AIPCA) www.startheregoplaces.com

Lawrence Technological University ltu.edu

The National Society of High School Scholars (NSHSS) www.nshss.org

Les Roches/Glion Institute of Higher Education lesroches.edu

U.S. Army bit.ly/goarmy-officers

Liberty University www.liberty.edu

United States Navy Recruiting Command www.navy.com

MBA Research and Curriculum Center www.mbaresearch.org

University of Denver, Daniels College of Business daniels.du.edu

Men's Wearhouse menswearhouse.com

University of Indianapolis welcome.uindybiz.com

Michigan State University, School of Hospitality Business broad.msu.edu/hospitality-business

University of Kentucky, College of Communication & Information ci.uky.edu

Missouri State University College of Business business.missouristate.edu

University of Michigan, Ross School of Business michiganross.umich.edu

Mrs. Fields/Cheesecake Factory Bakery Fundraising mrsfieldsfundraising.com

University of Minnesota, Rochester www.r.umn.edu

Muscular Dystrophy Association (MDA) mda.org

University of Mississippi jnm.olemiss.edu

National Pediatric Cancer Foundation (NPCF) nationalpcf.org

University of Missouri admissions.missouri.edu

National Technical Honor Society (NTHS) nths.org

University of Texas at Austin, Canfield Business Honors Program mccombs.utexas.edu/cbhp

Belmont University, Jack C. Massey College of Business www.belmont.edu/business/index.html BusinessU businessu.org CollegeAdvisor.com collegeadvisor.com Collegiate DECA join.collegiatedeca.org Colorado State University - College of Business biz.colostate.edu Competition University competitionuniversity.com Country Meats www.countrymeats.com Equedi www.equedi.com FIDM/Fashion Institute of Design & Merchandising fidm.edu Frosty Fruit www.frostyfruit.net

Nova Southeastern University, Huizenga College of Business business.nova.edu/innovation

George Mason University, School of Business business.gmu.edu

NRF Foundation nrffoundation.org/riseup

Vector Marketing Corporation www.thevectorimpact.com

G-W Publisher www.g-w.com

Ozark Delight Candy www.ozarkdelight.com

Verto Education www.vertoeducation.org

Hamelin Brands Inc. www.hamelin.store

Pin-Centives pincentives.com

Virginia Tech Hospitality and Tourism htm.pamplin.vt.edu

High Point University www.highpoint.edu

Rochester Institute of Technology, Saunders College of Business saunders.rit.edu

Virtual Business Challenge (Knowledge Matters) knowledgematters.com/highschool/competitions/deca

IE University, Spain www.ie.edu/university Innovate LLC at Virginia Tech pamplin.vt.edu/llc/innovate.html Institute of Real Estate Management (IREM) www.irem.org Intuit www.intuit.com

University of Wyoming, College of Business www.uwyo.edu/business/success

Savannah College of Art and Design (SCAD) www.scad.edu

Western Michigan University, Haworth College of Business wmich.edu/business

Shop DECA www.shopdeca.org

Whataburger whataburger.com/home

Southern New Hampshire University www.snhu.edu

William Peace University peace.edu

Spirit Box www.spiritboxnation.com Exhibitors as of March 14, 2022

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

Download the app, visit exhibitors and complete challenges to gain points towards awesome prizes while at #DECAICDC. Learn more on page 32.

CON FEREN CE EXHIBITORS

Ball State University Property Management Program bit.ly/bsu-pm

51


PARTNERS FOR EXCELLENCE DECA’s Partners for Excellence is composed of National Advisory Board partners and companies that support DECA through various programs and projects throughout the year.

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000–$49,999

PARTNERS FOR EXCELLENCE

STRATEGIC ALLIES | $10,000–$19,999

52


BUSINESS PARTNERS | $5,000–$9,999

SUPPORTERS | $500–$4,999 Applied Academic Labs

Goodheart-Willcox Publisher

NRF Foundation

Awards Unlimited

Herff Jones, Inc.

Ozark Delight Candy

Berkeley College

High Point University

Pin-Centives

Beta Camp

International Institute of Business Analysis (IIBA)

Riddle & Bloom

Institute of Real Estate Management (IREM)

Roger Williams University

University of Michigan, Ross School of Business

Sales & Marketing Executives International, Inc. (SMEI)

University of Minnesota, Rochester

College of Saint Rose CollegeAdvisor.com Colorado State University, College of Business Country Meats Custom Resources DLG Enterprises eDynamic Learning ENPICA Equedi Explorer Hop Fashion Institute of Technology (FIT) Frosty Fruit Gear for Sports - Hanes

Jostens, Inc.

University of Kentucky, College of Communications & Information

SIFMA Foundation

L.I.F.E – Learning Information For Everyday

Spectrum/Charter Communications SportsBiz

Liberty University

University of Mississippi University of Missouri University of St. Thomas

SupportFund

University of Texas at Austin, Canfield Business Honors Program

Syracuse University

Verto Education

Mrs. Fields/Cheesecake Factory Bakery Fundraising

TeenLife Media Total Transportation Services

Virginia Tech Department of Hospitality & Tourism Management

Muscular Dystrophy Association (MDA)

United States Navy

Virginia Tech - Innovate

University of Denver, Daniels College of Business

Weber State University/England Logistics

University of Hartford, Barney School of Business

Western Michigan University, Haworth College Business

Michigan State University, School of Hospitality Business

National Technical Honor Society (NTHS) Nova Southeastern University, Huizenga College of Business

CONFERENCE SPONSORS A special thank you to these organizations that have sponsored specific items and functions at ICDC.

Johnson & Wales Scholarship Award Breakfast + Pencils

MDA Luncheon

Ignite Academy

Advisor Lounge

Chartered Association Officer/Advisor Luncheon

PARTNERS FOR EXCELLENCE

Citizens

University of Indianapolis, School of Business

53


RECOGNITIONS


CHALLENGE WINNERS

DECA’s Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Congratulations to the top performers in DECA’s 2021-2022 challenges!

DIGITAL PRESENTATION SKILLS CHALLENGE

DIVERSITY, EQUITY + INCLUSION CHALLENGE

ENTREPRENEUR OF TOMORROW CHALLENGE

1

Roshan Lokesh Panther Creek High School, NC

1

Darshan Kommanapalli Glenbrook North High School, IL

1

Tiffany Li, Jennifer Zheng & Steffi Zhou Mission San Jose High School, CA

2

Cayden Catalina West Irondequoit High School, NY

2

Seraphina L Shutt West Lincoln High School, NC

2

Annika Lee, Isa Turri & Yoyo Zhang Choate Rosemary Hall, CT

3

Kaden Harris Camdenton High School, MO

3

Elan Schonfeld Glenbrook North High School, IL

2

Morgan Link & Olivia Zhang McLean High School, VA

3

Shefali Breitbach West Ranch High School, CA

ETHICAL LEADERSHIP CHALLENGE

Sponsored by MBA Research with support from the Daniels Fund Ethics Initiative High School Program

1

Alveena Hanif, Rayd Hussain & Kathryn Mongillo Hamden High School, CT

2

Maanha Hossain, Tiffany Jin, Dipti Kumar & Serena Zhang Sir Winston Churchill High School, AB

3

Sponsored by the Muscular Dystrophy Association

LEAD4CHANGE CHALLENGE Sponsored by Lead4Change

1

Harker Upper School California

1

Rishita Dwivedi and Samhith Leleti Dublin High School, CA

2

Patrick Henry High School Virginia

2

Taylor Flynn Irondequoit High School, NY

3

Our Lady of Lourdes Academy Florida

3

Daniella Angeles, Dennis Bonilla, Genesis DeLeon & Braden Dix Nimitz High School, TX

3

Makayla Guerra, Cyril Jones, Destyni Scott & Kyla Thomas Duncanville High School, TX

SOCIAL INNOVATION CHALLENGE

SOCIAL MEDIA MARKETING CHALLENGE

1

Sofia Broughman, Sophia Bustos & Florine Tutelman The Hewitt School, NY

1

Mina Nazari Carlmont High School, CA

2

Antonio Agnew, Chrinesha Rogers & Jabari Scruggs Memphis Business Academy, TN

2

Thalia Moraga Los Alamos High School, NM

3

Michael Archacki Mentor High School, OH

3

Kristina Callahan, Ella Gillis, Olivia Lipman & Kimberly Telles Algonquin Regional High School, MA

SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE

Sponsored by the National Pediatric Cancer Foundation

Aya Aldorri, Isabella Dos Anjos, Drew Van Buskirk & Nicolas West Spanish River High School, FL

Sponsored by Intuit

Sponsored by FIDM/Fashion Institute of Design & Merchandising

Sponsored by Stukent

CHALLENGE WINN ERS

Sponsored by Knowledge Matters

55


THRIVE LEVEL CAMPAIGN WINNERS

Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2021-2022 chapter campaigns. To earn Thrive Level recognition and participate in the Thrive Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in at least two chapter campaigns: COMMUNITY SERVICE CAMPAIGN, ETHICAL LEADERSHIP CAMPAIGN or PROMOTIONAL CAMPAIGN. ALABAMA

CONNECTICUT

ILLINOIS

MICHIGAN

Hoover High School n n

Career High School n n

Hillcrest High School n n

Airport High School n n

Oak Grove High School n n

Cheshire High School n n

Naperville North High School n n

Alpena High School n n

Coginchaug Regional High School n n n

Niles North High School n n

Ann Arbor Pioneer High School n n

Hall High School n n

Oak Forest High School n n

Ann Arbor Skyline High School n n

ARIZONA Agua Fria High School n n n

Hamden High School n n n

Apollo High School n n

Naugatuck High School n n n

INDIANA

Barry Goldwater High School n n n

Newington High School n n

Ben Davis High School n

Fruitport High School n n

Casa Grande Union High School n

Nonnewaug High School n n

Brownstown Central High School n n

Grandville High School n n

Casteel High School n n

Platt High School n n

Frankfort High School n n n

Greenville High School n n

Desert View High School n n

Tolland High School n n

Greencastle Senior High School n n

Jenison High School n n n

Greenway High School n n n

Trumbull High School n n

Hamilton Heights High School n n

Lake Orion High School n n n

Homestead High School n

Lakeview High School n n n

John Adams High School n n

Lapeer County Education & Technology Center n n

Higley High School n n

THRI VE LEVEL CAM PAIGN WI NNERS

Detroit Catholic Central High School n n

Mesa High School n n

FLORIDA

Mountain Ridge High School n n n

Barron Collier High School n n n

Northview High School n n

Perry High School n n n

Boca Raton Community High School n n

South Vigo High School n

Pinnacle High School n n n

Buchholz High School n n n n

Terre Haute North Vigo High School n n

Shadow Ridge High School n n

Cooper City High School n n

West Vigo High School n n

Tanque Verde High School n n

Coral Glades High School n n

Yorktown High School n n

Verrado High School n n

Cypress Bay High School n n n n

Williams Field High School n n n

East Ridge High School n n

KANSAS

Westland John Glenn High School n n

Willow Canyon High School n n

Gainesville High School n

Wichita East High School n n

MINNESOTA

Hialeah Gardens Senior High School n n

LOUISIANA

Alexandria High School n n

Alma High School n n n n

Jupiter High School n n

Walker High School n n

Rogers Heritage High School n n

Marjory Stoneman Douglas High School n

Woodlawn High School n n

Rogers High School n n

Matanzas High School n n

Southside High School n n

Miami Springs Senior High School n n

MARYLAND

Monarch High School n n n

Walt Whitman High School n

ARKANSAS

CALIFORNIA

George M. Steinbrenner High School n n n

Robert Morgan Educational Center n n n

Amador Valley High School n n

Royal Palm Beach High School n n n

MASSACHUSETTS

Arroyo High School n

Spanish River High School n n n

Algonquin Regional High School n n

Dublin High School n n n

Sports Leadership & Management Charter Middle/High School n n

Apponequet High School n n n

Foothill High School n n Lynbrook High School n n Martin Luther King High School n n n North Hollywood High School n n The Harker School n n n Valley Christian High School n n Washington High School n n

COLORADO Centaurus High School n n Chatfield High School n Cherokee Trail High School n n Cherry Creek High School n n Cherry Creek Innovation Campus n n Denver East High School n n n Douglas County High School n n Eaglecrest High School n n Lamar High School n n Monarch High School n Ponderosa High School n

56

Berkley High School n n

Rock Canyon High School n n

Thomas Jefferson High School n n

GEORGIA Brookwood High School n n n

Beverly High School n n Burlington High School n n Danvers High School n n Dartmouth High School n

Lincoln Park High School n n n Maple Valley High School n n Taylor High School n n Tuscola Technology Center n n Vicksburg High School n n

Anoka High School n n n Coon Rapids High School n n n n Dassel Cokato High School n Elk River High School n n Faribault High School n n n Forest Lake High School n n n Hill-Murray School n n n Irondale High School n n Jefferson High School n Lakeville North High School n Lakeville South High School n Little Falls Community High School n n n North Branch Area High School n n Owatonna Senior High School n n n

Callaway High School n n

Diman Regional Vocational Technical High School n n n

Camden County High School n n n

Hamilton Wenham High School n n n

Sauk Rapids High School n n n

Denmark High School n

Hopedale High School n n

Spring Lake Park High School n n

East Paulding High School n n n

King Philip Regional High School n n n

Wayzata High School n n

Houston County High School n

Marshfield High School n n n

Lambert High School n

North Andover High School n n

MISSOURI

Mill Creek High School n n

Pembroke High School n n

North Forsyth High School n n

Swampscott High School n n

Boonslick Career & Technical Education Center n n

North Paulding High School n

Taunton High School n n n

Parkview High School n n

Wareham High School n

Rockdale Career Academy n n n

Westford Academy n n n

South Forsyth High School n n n

Wilmington High School n n n

West Forsyth High School n n n

Woburn Memorial High School n n n

Westlake High School n

Rogers High School n n

Republic High School n n n Saline County Career Center n n Springfield Glendale High School n n Springfield Parkview High School n

MONTANA Flathead High School n n n


TEXAS

Sanderson High School n n Smithfield-Selma High School n n

Burke High School n n

South Brunswick High School n n

Central High School n n

Millard South High School n n Papillion LaVista South High School n n

NEVADA East Career & Technical Academy n n Liberty High School n n Valley High School n

NEW HAMPSHIRE Hillsboro-Deering High School n n Lakes Region Technology Center n n Pinkerton Academy n n

NEW JERSEY Don Bosco Preparatory High School n n n Hightstown High School n n n Howell High School n n

Bismarck High School n n

Clements High School n n n n

Turner Ashby High School n

Bottineau High School n n

Conroe High School n n n

Warren County High School n n n

Central Cass High School n n

Eaton High School n n n

Grand Forks Central High School n n

Frisco Memorial High School n n

WASHINGTON

Jamestown High School n n

Grapevine High School n n n

Albert Talley Senior High School n n n

Lake Area Career & Technology Center n n

J.J. Pearce High School n n

Auburn High School n n

Legacy High School n n

Judson High School n n n

Bethel High School n n

Minot High School n n

Keller High School n

Bonney Lake High School n n n

Minto High School n n

Lake Travis High School n n n n

Camas High School n n

Red River High School n n

Lakeview Centennial High School n

Cedarcrest High School n n n

Sheyenne High School n n

Little Elm High School n n

Central Valley High School n n

Southeast Region Career & Technology Center n n

McNeil High School n n

Chiawana High School n n n

Mexia High School n n n n

Clarkston High School n n n

Mission High School n n n

Columbia River High School n n

Moises Molina High School n n

Deer Park High School n n

OHIO

Nimitz High School - Irving n n

Everett High School n

Bedford High School I n n

North Garland High School n n n

Graham Kapowsin High School n n

Pecos High School n n

Grandview High School n n

Pittsburg High School n n n

Hazen High School n n n

Reedy High School n n

Heritage High School n n

Richardson High School n n n

Issaquah High School n n n

Ronald Reagan High School n n

Kennewick High School n n n

Round Rock High School n n n

King's High School n n n

Rouse High School n n

Lake Washington High School n n n

Samuel Clemens High School n n

Lewis & Clark High School n

Stephenville High School n n n

Lindbergh High School n n

Sweetwater High School n n n

North Mason High School n n

The Woodlands College Park High School n n n

O'Dea High School n

The Woodlands High School n n n n

Port Angeles High School n n n

Great Oaks Harrison High School I n n

Jackson Memorial High School n n

Great Oaks Harrison High School II n n

Kingsway Regional High School n n

Kettering Fairmont High II n n

Lakeland Regional High School n n

Lima Senior High School I n n

Lawrence High School n n

Lima Senior High School II n n

Leonia High School n n

Maple Heights High School n n

Maple Shade High School n n n

Massillon Washington High School I n n

Mountain Lakes High School n n n North Brunswick Township High School n n n Northern Burlington Regional High School n n n

Napoleon High School n n Ohio Hi-Point Career Center - Marysville n n n Penta-Bowling Green High School n n

Northern Highlands Regional High School n Ocean Township High School n n n

Saint Marys Memorial High School n n

OKLAHOMA

Ramapo Indian Hills High School n n Ramsey High School n n Ridgewood High School n n n Sayreville War Memorial High School n n Shawnee High School n

Mustang High School n n n

Vanguard Academy n n

Norman North High School n

Veterans Memorial High School n n n

Washington Township High School n n

OREGON

NEW MEXICO Albuquerque High School n n n Volcano Vista High School n n

Herriman High School n n n

Lehigh Career & Technical Institute n n n

Jordan High School n n n

Linden Hall High School n n n

Mountain Ridge High School n n n

Plymouth Whitemarsh High School n n

Taylorsville High School n

Herricks High School n n

SOUTH CAROLINA

Victor High School n n

NORTH CAROLINA Apex Friendship High School n n n Apex High School n n Arapahoe Charter School n n Ardrey Kell High School n n Grimsley High School n n Mallard Creek High School n n n Myers Park High School n North Lincoln High School n n

Sumner High School n n University High School n n

WEST VIRGINIA Hampshire High School n n n Lincoln High School n n Nitro High School n n Poca High School n n

VIRGINIA

WISCONSIN

Atlee High School n n n

Appleton East High School n n n

Battlefield High School n n

Lexington Technology Center n n

Blacksburg High School n n

Socastee High School n n n

Briar Woods High School n n n

South Aiken High School n n

Broad Run High School n n n

Strom Thurmond Career Center n n

Broadway High School n n

TENNESSEE

Stevenson High School n n

Corner Canyon High School n

Downingtown STEM Academy n

The Pennsylvania Cyber Charter School n n n

Smithtown High School West n n

Skyview High School n n

Bountiful High School n n

NEW YORK Smithtown High School East n n

Shorewood High School n n

UTAH

State College Area High School n n n

Plainview-Old Bethpage JFK High School n n

Richland High School n n n

Willis High School n n

PENNSYLVANIA

West Deptford High School n

Redmond High School n n

Wakeland High School n n

Oregon City High School n n

Spotswood High School n n n

Pasco High School n

Travis High School n n

Klamath Union High School n n n

Sparta High School n n

South County High School n n n Stone Bridge High School n n

Washburn High School n n

Delsea Regional High School n n n

Sherando High School n n

Clear Brook High School n n

Stanley High School n n

Cherokee High School n n

Rock Ridge High School n n n

Claudia Taylor "Lady Bird" Johnson High School n n n

NORTH DAKOTA

Millard West High School n n

Riverside High School n n

Channelview High School n n

Western Guilford High School n n

Millard North High School n n n

Riverbend High School n n n

Cedar Ridge High School n n n

Weddington High School n n

Lincoln High School n n

Orange County High School n n n

Byron P. Steele II High School n n n

Triangle Math & Science Academy n n

Lincoln East High School n n

Oakton High School n

Ben Barber Innovation Academy n n n

Sun Valley High School n n

Kearney High School n n

Millbrook High School n n

Ballinger High School n n

Bay Port School n n n D.C. Everest High School n n Green Bay Southwest High School n n n Holmen High School n n n Iola-Scandinavia High School n n n

Cosby High School n n

New London High School n n

Fairfax High School n n n

Rhinelander High School n n n

Alcoa High School n n

Fauquier High School n n n

Gibbs High School n n

Freedom High School - Loudoun n n n n

Hardin Valley Academy n

Hanover High School n

Karns High School n n

Heritage High School - Loudoun n n

Maryville High School n n

Hidden Valley High School n n n

Sevier County High School n

John Champe High School n n

Whitehaven High School n

King George High School n n n Lake Braddock Secondary School n n n

Randleman High School n n n

Sun Prairie High School n n Wausau West High School n n n Whitnall High School n n Wisconsin Rapids High School n n n n

WYOMING Cheyenne South High School n n Laramie Senior High School n n

THRI VE LEVEL CAM PAIGN WI NNERS

NEBRASKA

57 n MEMBERSHIP CAMPAIGN

n COMMUNITY SERVICE CAMPAIGN

n ETHICAL LEADERSHIP CAMPAIGN

n PROMOTIONAL CAMPAIGN


GOLD CERTIFIED SCHOOL-BASED ENTERPRISES

Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2021-2022! To become DECA certified, students reflect upon their work in the SBE through documentation of 10 key business standards and performance indicators from the Business Administration Core, the Marketing Career Cluster and the Merchandising Pathway of National Curriculum Standards. Earning a GOLD CERTIFICATION qualifies students to participate in the exclusive SBE Academy + Competition held annually during DECA’s International Career Development Conference. ALABAMA

RETAIL OPERATIONS Hoover High School

ARIZONA

FOOD SERVICE OPERATIONS Centennial High School Dysart High School Greenway High School Higley High School Independence High School Shadow Ridge High School Sunnyslope High School Willow Canyon High School RETAIL OPERATIONS Mountain Ridge High School Shadow Ridge High School Willow Canyon High School

GOLD CERTIFI ED SCHOOL-BASED ENTERPRISES

ARKANSAS

58

FOOD SERVICE OPERATIONS El Dorado High School Harrison High School RETAIL OPERATIONS Bentonville High School Northside High School Pea Ridge High School

CALIFORNIA

FOOD SERVICE OPERATIONS Mission San Jose High School RETAIL OPERATIONS Washington High School

COLORADO

FOOD SERVICE OPERATIONS Air Academy High School Cherokee Trail High School Douglas County High School Fort Collins High School Highlands Ranch High School Ponderosa High School RETAIL OPERATIONS Eaglecrest High School Highlands Ranch High School

CONNECTICUT

RETAIL OPERATIONS Enfield High School Naugatuck High School Norwich Technical High School Southington High School Tolland High School

FLORIDA

FOOD SERVICE OPERATIONS Royal Palm Beach High School RETAIL OPERATIONS Bartram Trail High School Buchholz High School Gainesville High School

GEORGIA

FOOD SERVICE OPERATIONS Alexander High School Alliance Academy of Innovation Camden County High School Central High School Chestatee High School East Paulding High School Flowery Branch High School Forsyth Central High School Grayson High School Lanier High School Lithia Springs High School Norcross High School North Forsyth High School North Paulding High School Parkview High School Paul Duke Stem High School Peachtree Ridge High School Thinc College & Career Academy West Forsyth High School Whitewater High School RETAIL OPERATIONS Collins Hill High School Discovery High School Douglas County High School Dunwoody High School Houston County High School Jones County High School Lambert High School Meadowcreek High School North Gwinnett High School Northside High School - Columbus South Forsyth High School Warner Robins High School West Forsyth High School

IDAHO

FOOD SERVICE OPERATIONS Coeur d'Alene High School RETAIL OPERATIONS Coeur d'Alene High School, Gate Store Coeur d'Alene High School, Retail Store

ILLINOIS

FOOD SERVICE OPERATIONS Bremen High School Oak Forest High School RETAIL OPERATIONS Belvidereorth High School Oak Forest High School

INDIANA

FOOD SERVICE OPERATIONS Avon High School Brownstown Central High School Carmel High School Frankfort High School Union City Community High School Washington High School Yorktown High School RETAIL OPERATIONS Brownsburg High School Carmel High School Fishers High School Union City Community High School

IOWA

FOOD SERVICE OPERATIONS Oelwein High School Waverly-Shell Rock High School RETAIL OPERATIONS Ames Senior High School

KANSAS

FOOD SERVICE OPERATIONS Blue Valley High School Leavenworth High School Mill Valley High School Washburn Rural High School RETAIL OPERATIONS Blue Valley High School Blue Valley Northwest High School Blue Valley Southwest High School Blue Valley West High School Leavenworth High School, Pete's Place Leavenworth High School, Pete's Print Shop Washburn Rural High School, Bank Washburn Rural High School, The Shack

KENTUCKY

FOOD SERVICE OPERATIONS Taylor County High School RETAIL OPERATIONS Scott County High School

LOUISIANA RETAIL OPERATIONS Walker High School

MASSACHUSETTS

FOOD SERVICE OPERATIONS Apponequet High School Burlington High School Diman Regional Vocational Technical High School Marshfield High School Nipmuc Regional High School North Andover High School Plymouth South High School Taunton High School RETAIL OPERATIONS Barnstable High School Danvers High School Diman Regional Vocational Technical High School King Philip Regional High School North Andover High School Taunton High School Weston High School

MICHIGAN

FOOD SERVICE OPERATIONS Berkley High School Birmingham Seaholm High School Carlson High School Clio High School Fruitport High School Grand Ledge High School Greenville High School Hartland High School Jenison High School L'anse Creuse High School

Lapeer County Education & Technology Center Lincoln Park High School LISD Tech Center Loyorrix High School Midland Dow High School Petoskey Career & Technical Education High School Tuscola Technology Center Utica Eisenhower High School Warren Woods Tower High School Westland John Glenn High School Wyandotte Roosevelt High School RETAIL OPERATIONS Airport High School Alpena High School Clio High School Farmington High School Grandville High School Grosse Pointeorth High School Gull Lake High School Jenison High School Lakeview High School Livonia Stevenson High School Montague High School Rochester Adams High School Saline Area High School Utica High School Waterford Kettering High School West Bloomfield High School Woodhaven High School Wyandotte Roosevelt High School

MINNESOTA

FOOD SERVICE OPERATIONS Coon Rapids High School Dassel-Cokato High School Elk River High School Irondale High School Jefferson High School Little Falls Community High School Rogers High School Sauk Rapids-Rice High School RETAIL OPERATIONS Alexandria High School Elk River High School Lakeville South High School Mounds View High School North Branch Area High School Orono High School Owatonna Senior High School Rockford High School Rogers High School Sauk Rapids-Rice High School Shakopee High School Wayzata High School

MISSISSIPPI

RETAIL OPERATIONS Choctaw Central Career & Technical Center


FOOD SERVICE OPERATIONS Boonslick Career & Technical Education Center Camdenton High School East Newton High School Nevada Regional Technical Center Republic High School Smith-Cotton High School Waynesville Career Center Webb City High School Wentzville Liberty High School Wentzville Timberland High School RETAIL OPERATIONS Blue Springs South High School Boonslick Career & Technical Education Center Ladue Horton Watkins High School Springfield Central High School Springfield Glendale High School

MONTANA

FOOD SERVICE OPERATIONS Helena High School

NEBRASKA RETAIL OPERATIONS Westside High School

NEW HAMPSHIRE FOOD SERVICE OPERATIONS Hillsboro-Deering High School Lakes Region Technology Center Pinkerton Academy

NEW JERSEY

FOOD SERVICE OPERATIONS Highland Park High School Northern Valley Regional at Demarest Ocean Township High School Ridgewood High School RETAIL OPERATIONS Delsea Regional High School Highland Park High School Hightstown High School Maple Shade High School Ridgewood High School Sparta High School

NEW MEXICO

FOOD SERVICE OPERATIONS Eldorado High School Highland High School La Cueva High School Manzano High School Sandia High School

NEW YORK

FOOD SERVICE OPERATIONS Herricks High School Plainview-Old Bethpage JFK High School RETAIL OPERATIONS Massapequa High School

NORTH CAROLINA RETAIL OPERATIONS Chatham Charter School Triangle Math & Science Academy

NORTH DAKOTA RETAIL OPERATIONS Central Cass High School Grand Forks Central High School Mandan High School Red River High School Sheyenne High School West Fargo High School

OHIO

FOOD SERVICE OPERATIONS Butler Tech - Edgewood High School Lima Senior High School II Maple Heights High School Penta - Otsego High School Port Clinton High School Saint Marys Memorial High School RETAIL OPERATIONS Bucyrus High School I Butler Tech -orthwest High School Clay High School

Fostoria High School Great Oaks Anderson High School Great Oaks West Clermont High School Groveport Madison High School Kettering Fairmont High School I Kettering Fairmont High School II Lima Senior High School I Massillon Washington High School I Northmont High School Olentangy High School Olentangy Liberty High School Olentangy Orange High School Penta - Otsego High School

OKLAHOMA

FOOD SERVICE OPERATIONS Edmond-Santa Fe High School Moore High School Mustang High School Putnam City High School RETAIL OPERATIONS Putnam Cityorth High School

OREGON

FOOD SERVICE OPERATIONS Gresham High School Klamath Union High School Sabin-Schellenberg Center RETAIL OPERATIONS Sam Barlow High School Westview High School

PENNSYLVANIA

FOOD SERVICE OPERATIONS Midd-West High School Pottstown High School RETAIL OPERATIONS Abraham Lincoln High School Dover Area High School Lehigh Career & Technical Institute State College Area High School

SOUTH DAKOTA FOOD SERVICE OPERATIONS Harrisburg High School

TENNESSEE

FOOD SERVICE OPERATIONS Centennial High School Halls High School Powell High School Siegel High School Summit High School RETAIL OPERATIONS Beech High School Centennial High School Heritage High School Ravenwood High School Station Camp High School

TEXAS

FOOD SERVICE OPERATIONS Clear Brook High School Clear Falls High School George Ranch High School Lake Travis High School Little Elm High School Moises Molina High School Reedy High School Richardson High School Rock Hill High School Stephen F. Austin High School Travis High School Wakeland High School RETAIL OPERATIONS Allen High School Byron P. Steele, II High School Cedar Ridge High School Conroe High School Grapevine High School John Dubiski Career High School Lakeview Centennial High School Little Elm High School Moises Molina High School Nimitz High School - Irving Ronald Reagan High School Round Rock High School Samuel Clemens High School The Woodlands College Park High School

UTAH

FOOD SERVICE OPERATIONS Copper Hills High School Farmington High School Herriman High School Jordan High School

VIRGINIA

FOOD SERVICE OPERATIONS Freedom High School - Loudoun Hidden Valley High School, Titan Concession Stand Hidden Valley High School, The Titan Store Hidden Valley High School, Titan-2-Go Lake Braddock Secondary School Millbrook High School Warren County High School RETAIL OPERATIONS Alexandria City High School Blacksburg High School Briar Woods High School Broad Run High School Chantilly High School Courtland High School Dominion High School Freedom High School - Loudoun Heritage High School - Loudoun Independence High School John Champe High School King George High School Lake Braddock Secondary School Landstown High School Lightridge High School Loudoun County High School Loudoun Valley High School Massaponax High School Mechanicsville High School Orange County High School Potomac Falls High School Riverbend High School Riverside High School Rock Ridge High School Sherando High School South County High School Stone Bridge High School Tuscarora High School Warren County High School, Wildcats LIVE! Warren County High School, Wildcats Corner Woodgrove High School

WASHINGTON

FOOD SERVICE OPERATIONS Archbishop Murphy High School Auburn High School Auburn Riverside High School Bethel High School Burlington Edison High School Camas High School Capital High School Cascade Sr. High School Central Valley High School Chiawana High School Clarkston High School, Bantam Bean Clarkston High School, DECA Store Curtis High School Deer Park High School Eastside Catholic High School Emerald Ridge High School Ferris High School Graham Kapowsin High School Heritage High School Highland High School Hudson's Bay High School Issaquah High School Jackson High School John R. Rogers High School - Spokane Kamiak High School King's High School Lake Stevens High School Lake Washington High School Lynnwood High School Mariner High School Mead Senior High School Monroe High School Mount Si High School Mount Spokane High School North Mason High School Port Angeles High School Pullman High School

Puyallup High School River Ridge High School Rogers High School - Puyallup Roosevelt High School Selah High School Shadle Park High School Shelton High School Shorecrest High School Shorewood High School Skyview High School Snohomish High School South Kitsap High School Tahoma High School Wenatchee High School West Valley High School - Spokane RETAIL OPERATIONS Auburn High School Cascade Sr. High School Everett Deer Park High School Eastlake High School Emerald Ridge High School Ferris High School Grandview High School Hanford High School Highland High School Jackson High School Kamiakin High School Lake Stevens High School Lake Washington High School Mariner High School Monroe High School Mount Spokane High School North Kitsap High School Olympia High School Pasco High School Puyallup High School Richland High School Rogers High School - Puyallup Roosevelt High School Skyview High School Snohomish High School South Kitsap High School Wenatchee High School

WEST VIRGINIA FOOD SERVICE OPERATIONS Hampshire High School RETAIL OPERATIONS Moorefield High School

WISCONSIN

FOOD SERVICE OPERATIONS Appleton East High School Arrowhead High School Badger High School Bay Port High School Belleville High School Clinton High School DeForest Area High School Oak Creek High School Westosha Central High School Wisconsin Rapids High School RETAIL OPERATIONS Bay Port High School Cambridge High School Chippewa Falls High School D.C. Everest High School, Everest Expressions D.C. Everest High School, Jr. High DECA Depot D.C. Everest High School, Spirit Box D.C. Everest High School, Sr. High DECA Depot Hamilton Sussex High School Holmen High School Madison West High School McFarland High School Menomonie High School Mosinee High School New London High School Racine Case High School Slinger High School Sparta High School Superior Senior High School Wausau West High School West Salem High School

WYOMING

RETAIL OPERATIONS Natrona County High School

GOLD CERTIFI ED SCHOOL-BASED ENTERPRISES

MISSOURI

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HONORARY LIFE AWARDS

Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present four recipients of this distinctive and deserving fellowship.

DR. BRENDA CLARK | MICHIGAN AWARDED IN 2020

A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive. Dr. Clark not only focused on ensuring her students received high-quality learning opportunities, but she also was a leader in providing professional development to DECA advisors throughout the DECA membership. She was a frequent presenter on professional development topics at regional and international conferences. Dr. Clark served as an event director at DECA’s International Career Development Conference for 10 years and served multiple years on DECA’s Competitive Events Taskforce, providing leadership and direction for DECA’s Competitive Events Program. In 2015, Dr. Clark began a new opportunity at MBA Research and Curriculum Center in Columbus, OH, working with teachers, districts and state departments from around the country providing professional development to business administration teachers. She served as the organization’s President and CEO beginning in 2018 and led a staff of 20 individuals dedicated to business administration teachers and students with the focus on delivering research-based standards, curricula, instructional resources and assessments. An innovative leader with a passion for Career and Technical Education, Dr. Clark was an active leader at both the state and international levels in professional and student organizations. Dr. Clark has received numerous awards at the state and international levels and received DECA Inc.’s Outstanding Service Award in 2011.

MARY PERES | NEW YORK AWARDED IN 2020

HONORARY LIF E AWARDS

Mary Peres has provided over 40 years of dedicated service to DECA at all levels, from chapter advisor to DECA Inc. Board of Directors President. She has never missed a regional or international DECA conference since 1980 when she began as a Marketing Education Coordinator for Oceanside High School in New York. Under her leadership, the chapter grew from 21 members to over 175 members, and she focused on inclusivity for all DECA members.

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In 1998, she took on a new role as the New York DECA Chartered Association Advisor, managing the daily operations for the association’s 5,300 members and advisors. Her guidance led to the establishment of a New York DECA Collegiate Association, many new industry partnerships, new competitive event training opportunities for advisors and the continued success of district and state conferences. Under her direction, New York DECA has increased student membership and award recipients. Mary has selflessly committed her time and energy at the international level by serving as a member of the DECA Inc. Board of Directors from 2017-2021, including service in leadership roles such as treasurer and president. Mary has also volunteered in many other roles including as an event director at DECA’s International Career Development Conference and multiple terms on the Competitive Events Taskforce. She was awarded DECA Inc.’s Outstanding Service Award in 2017.


JACKLYN J. SCHILLER | MINNESOTA AWARDED IN 2020

Jacklyn J. Schiller has spent more than 30 years providing exemplary activities for career and technical students and educators through her leadership as the Minnesota DECA Chartered Association Advisor. She began her involvement with DECA as a collegiate member in 1982 and eventually served as the 1984-1985 National President for the then Delta Epsilon Chi division of DECA. As a competitor, she excelled as a firstplace winner at the National Career Development Conference in Retail Merchandising Series and the Entrepreneurship Written Event. In 1987, she began working for the Minnesota Department of Education as the Executive Director of the High School Division of Minnesota DECA. She became the Chartered Association Advisor soon after in 1992. As the Chartered Association Advisor, she has hosted six Central Region Leadership Conferences and held the position of Chair of the Central Region Board of Governors several times. Jacklyn was awarded the DECA Inc. Outstanding Service Award in 2011. Currently, she works with educators to serve almost 6,000 CTE students in 200 schools throughout Minnesota, impacting approximately 180,000 members of the CTE community. Jackie continues to strive to improve and enhance DECA while ensuring that DECA’s competitive events align with standards and integrate with curriculum at the highest level. Her service at the international level has included serving on multiple taskforces, serving four terms as a member of the DECA Inc. Board of Directors and providing leadership as the president of the DECA Inc. Board of Directors four times.

DR. LYNORE LEVENHAGEN | FLORIDA AWARDED IN 2022

Dr. Levenhagen served Florida DECA for 37 years as a chapter advisor, a member of the Board of Advisors and ultimately as the Executive Director from 2009-2021. Under her guidance, Florida DECA nearly doubled in size to over 10,000 members who were given the opportunity to experience all that DECA has to offer. In 2016, Dr. Levenhagen was also an instrumental part of re-starting Florida Collegiate DECA and propelling the association forward. She is a member of the Florida DECA Hall of Fame and has been awarded the Florida DECA Eagles Dare to Achieve Award and Florida DECA Honorary Life Member Award. Dr. Levenhangen served on the DECA Inc. Board of Directors, became a DECA Inc. Certified Trainer and received the DECA Inc. Outstanding Service Award in 2007. Dr. Levenhagen exemplified leadership in the classroom and throughout all areas of DECA. Her impact will be felt for years to come and her legacy has been etched into the lives of the students, teachers and advisors who had the privilege and pleasure to be a part of her life.

HONORARY LIF E AWARDS

Dr. Lynore Levenhagen—“Lev” to those who knew her best—spent 43 years in education, 37 of them at Lyman High School in Altamonte Springs, FL. Coming from a family of educators, she had a passion for helping others and wanted to become a teacher from an early age. To all of her students, she was more than just a teacher. She was a mentor, leader, friend and a comforting presence for the thousands of students who entered her classroom. She was an educator in every sense of the word.

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OUTSTANDING SERVICE AWARDS

The Outstanding Service Award is one of DECA Inc.’s most prestigious awards. This award recognizes marketing or business education personnel who have rendered distinguished contributions to further the mission of DECA Inc. at the international level for more than five years.

KAREN BRETTINGEN | MINNESOTA AWARDED IN 2020

Karen Brettingen has served as a chapter advisor in both Minnesota and Wisconsin for nearly 35 years. Karen has provided visionary leadership as co-chair of DECA’s Competitive Events Taskforce. During her term, she worked closely with business and industry to ensure DECA’s competitive events program continues to align with current business and industry practices — with the integrated marketing campaign and project management events being two of the most notable improvements. Karen served as an event director at previous ICDCs.

LINDA SMITH | GEORGIA AWARDED IN 2020

Linda Smith is honored for her nearly 40 years of contributions to DECA at all levels. She recently retired as the Program Specialist at the Georgia Department of Education for the marketing and hospitality and tourism programs. For more than 20 years she used her varied background to be a creative idea generator focused on improving professional development for DECA advisors and ensuring that marketing education programs are aligned to industry standards. Having served as a DECA advisor or chartered association advisor in multiple states, Linda contributed to the ICDCs in Georgia, Missouri, North Carolina and Virginia.

GINGER HILL | SOUTH CAROLINA AWARDED IN 2021

OUTSTANDI NG SERVICE AWARDS

Ginger Hill has impacted the lives of countless DECA members in her more than 15 years as Chartered Association Advisor for South Carolina DECA. She has served DECA at every level, from competitive event director at ICDC and taskforce member to Secretary (2017-2018) and President (2019-2020) of the DECA Inc. Board of Directors. She has shared her passion for DECA’s mission through her presentations at various conferences, her mentorship of numerous association and executive officers and her role as DECA Inc. Certified Trainer.

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PAST HONORARY LIFE RECIPIENTS 1951 Charles E. Boyd 1954 Robert V. Mullen 1958 George M. Stone Amanda A. Thomas 1960 Brice W. Cecil James Cash Penney 1961 Edward J. Condon John W. Edgerton L. T. White 1962 Harry W. Ketchum Hugh E. Muncy James H. Pearson

1965 John A. Beaumont Marguerite Loos J.C. Lynd

1973 Etta M. Dorn T. R. Petty Evangeline H. Watson

1966 M.D. Mobley

1974 T. Carl Brown Al N. Seares

1967 Donovan Armstrong Louise Bernard George A. Scott 1968 James A. Dorsey 1969 William F. McCurdy 1970 Eugene L. Dorr Earl P. Tregilgus

1963 Walter B. Anderson Theodore G. Plumb John B. Pope

1971 Harry A. Applegate M.J. DeBenning Helen B. O’Donnell G. Henry Richert

1964 John G. Byler Paul H. Valentine

1972 H.D. Shotwell K. Otto Logan

1975 Theron Moss 1976 Mildred L. Jackson Lucy C. Crawford Elaine R. Pitts Lowell A. Burkett 1977 Oswald M. Hager Anacile Riggs Kurth H. Naylor Fitzhugh 1978 Vera Pearl Tisdale Reno S. Knouse 1979 Lester B. Kesterson David A. Thompson Merlin Wayne Kampfer

1980 Ted Best

1989 Loris C. Lorenzi

1981 Clayton Riley

1990 Todd Sagraves Berry Sullivan

1982 H.E. “Red” Ruppert 1983 Blanche M. Curran Paul C. Bennewitz 1984 Warren G. Meyer Keiji Okano 1985 Norris D. Young Mary K. Klaurens 1986 William M. Crisp E.D. Peeler 1987 J. W. Weatherford Mae J. Laatsch 1988 Kenneth W. Smith

1991 John Blalock Fred Rexus 1992 Dr. Frederick L. Williford 1993 John E. Elias David J. Redding 1994 Elinor F. Burgess Edgar L. Fleming Harold Rowen 1995 Jack T. Humbert Edwin L. Nelson 1996 James R. Bowers 1997 Marie J. Burbach Nina L. Gaskin

1998 Sissy Long Jeannette Siegel

2005 Hunt Hawkins Dr. Gene Reed

1999 Carl L. Grunander Thomas E. Hill

2006 Dr. James Gleason Priscilla McCalla

2000 Philip Scheel Robert Wolff

2007 Kristin Crowe Louis Kaminski Dr. Kathy Walton

2001 Michael D. Bass Albert Dominic Corey 2002 Adrian Barrow Dr. Marcella Norwood 2003 Helen Dorsey Emmett Eary Jack Rose 2004 Carol Borskey Tim Coffey Rick Giudicessi

2008 Chuck Blood Raymond Gormley Richard Mangini Pam McKenney David Starr 2009 Gregg Christensen Ken DiSaia Dr. Julie Lyman 2010 Gary Colvin Pat DiPlacido Jim King Curtis Youngman

2011 Tina L. Durham Glenice Hall Michael Marchetti 2012 Roger Cartee Shirlee Kyle Everett D. Vaughan

2013 Marsha Bock Tim Gilmore 2014 Dr. Edward L. Davis 2015 Mary Ellen Colella Roger Glenn Dave Wait 2018 Jim Brock 2019 Kevin Reisenauer


THANK YOU TO OUR VOLUNTEERS These volunteers have generously shared their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of our volunteers, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

BOARD OF DIRECTORS PRESIDENT Scott Jones PRESIDENT-ELECT Steven Mitchell SECRETARY Dave Wait TREASURER Mike Brown, NAB Chair MEMBERS Mitchell Beresa, Lori Hairston, Donna McFadden, Josh Shankle and John Stiles EX-OFFICIO MEMBER Frank Peterson, CAE, Robin Utz

COMPETITIVE EVENT COORDINATORS HOST COMMITTEE

ASSOCIATION OFFICER TEAM

SHANNON AARON Georgia DECA Chartered Association Advisor LISA CLINE Georgia DECA Board President DR. SAECILIA JACKSON Georgia DECA Board Secretary HALIE BISSELL Georgia DECA Board Member SHARON SHAHAN Georgia DECA Board Member KAREN STOLL Georgia DECA Board Member SHAYNA BROWN Georgia DECA Board Member JONI COCHRAN Georgia Department of Education LYNSEY SINGLETON Georgia Department of Education

BRIANA BROZOWSKI Executive President OLIVIA STEGNER Vice President of Leadership ASHLEY PARK Vice President of Career Development JASON WANG Vice President of Marketing SYDNEY LEMOINE Vice President of Finance CHLOE CROSBY Vice President of Hospitality

THANK YOU TO ATLANTA BUSINESS LEADERS DECA extends its appreciation to the 1,000 Atlanta-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.

THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the emerging leader series and the other functions. Briefings for event directors and assistants are scheduled throughout the conference and are necessary for the success of the programs. Volunteers should check the program or app and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY Karen Brettingen, Minnesota TEAM DECISION MAKING EVENTS Dana Anderson, Colorado Amy Granahan, Virginia INDIVIDUAL SERIES EVENTS Alan Balsdon, New York Keegan O’Brien, Wisconsin BUSINESS OPERATIONS RESEARCH EVENTS + STOCK MARKET GAME Mary Whited, California PROJECT MANAGEMENT EVENTS Shelli Ray, Missouri ENTREPRENEURSHIP EVENTS Elizabeth Cotton, North Carolina INTEGRATED MARKETING CAMPAIGN EVENTS + PROFESSIONAL SELLING AND CONSULTING EVENTS Chad Froeschle, Illinois

PROGRAM COORDINATORS EMERGING LEADER SERIES Gordon Nicholson, New Hampshire Isaac Robinson III, Georgia PROFESSIONAL LEARNING SERIES Dr. Michelle Walker, Virginia SCHOOL-BASED ENTERPRISE EVENTS Cindy Shannon, Missouri


EMERGING LEADER SUMMIT Salt Lake City, UT | July 8-10, 2022

THE ULTIMATE DECA POWER TRIP Arlington, VA | November 11-13, 2022


SPORTS + ENTERTAINMENT MARKETING CONFERENCE Orlando, FL | February 2023

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE Orlando, FL | April 22-25, 2023


Complete college now with a full-tuition scholarship!


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