DECA ICDC 2023 Program

FRANK PETERSON, CAE DECA INC. EXECUTIVE DIRECTOR

GREETINGS FROM THE EXECUTIVE DIRECTOR

Welcome to DECA’s 77th International Career Development Conference, the culminating global event of the year to celebrate your successes and drive your pursuit as an emerging leader and entrepreneur in marketing, finance, hospitality and management.

More than 100,000 DECA members competed in local, district and association-level competitive events to earn the opportunity to experience this conference. As an ICDC qualifier, you have worked all year to get here and to prove your competitive edge.

On behalf of the DECA leadership team, we commend your initiative to #GettheEdge as you prepare for your future. DECA has allowed you to participate in unique learning experiences that extend beyond the classroom. You have expanded your network and sharpened your skills while working on real projects that benefit your school and community. You proved your commitment to excellence and drive to succeed by participating in DECA’s Chapter Campaigns, Competitive Events, Corporate Challenges, Emerging Leader Series and School-based Enterprises. Through DECA, you have earned an unmistakable competitive advantage. As you move into your future endeavors, celebrate your experiences with DECA – the premier Career and Technical Student Organization. Engage with your fellow DECA members and partners during #DECAICDC in Orlando, a living classroom for marketing, hospitality, finance, management and entrepreneurship. From staying in one of the many hotels as an emerging business leader or escaping to a world of imagination and thrill after your DECA activities have wrapped for the day, you’ll experience one of the most popular travel destinations that actively demonstrates exceptional customer service, marketing genius, stellar hospitality and enriching entertainment.

Congratulations on your accomplishments, and seize every opportunity to #GettheEdge at #DECAICDC!

GREETINGS FROM THE EXECUTIVE OFFICER TEAM

Welcome to the 2023 DECA International Career Development Conference in Orlando!

Your Executive Officer Team is beyond humbled to welcome you to a week full of excitement, networking, leadership development and competition. Congratulations! You have worked hard to get here; now, we challenge you to make the most of every moment.

We hope you take this one-of-a-kind opportunity to network with others. In Orlando, you can connect and make new friendships that will last a lifetime. By stepping out of your comfort zone, you are training to become emerging leaders and entrepreneurs, ready to #GettheEdge

Known as The City Beautiful, Orlando is home to theme parks, such as Universal Orlando Resort, Walt Disney World, SeaWorld and more! Explore endless restaurants at Universal’s City Walk, Disney Springs or International Drive. From one-of-a-kind shops to heart-pumping roller coasters, there is entertainment for everyone!

Most exciting, you are competing for the title of “Best of the Best” as you pursue DECA Glass. We have seen you fiercely show up and show out all year, but now is the time to give your all. To Get The Edge in competition, present confidently, think creatively and let your personality shine. Use #DECAICDC on social media to share your experience, and tag us for chances to be featured. As always, we are here to help make this the best experience possible. When you see us in the convention center, do not hesitate to say hello, share your latest TikTok idea or ask questions.

Let the week begin!

ROSS MOTTER CENTRAL REGION VICE PRESIDENT @decacrvp

HADLEY BROWN SOUTHERN REGION VICE PRESIDENT @decasrvp

DANIELLE

POULIN WESTERN REGION VICE PRESIDENT @decawrvp

DOWNLOAD THE DECA ICDC APP

DOWNLOAD NOW deca.org/app

GET INFORMED

View maps, seating charts, transportation information, competition results and more.

GET ORGANIZED

View the full conference agenda and create your own personalized schedule.

GET CONNECTED

Follow the latest ICDC news and receive real-time updates.

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 22,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement.

DECA members demonstrate their college and career-ready knowledge and skills by participating in DECA’s industry-validated Competitive Events Program, aligned with Career Clusters, National Curriculum Standards and 21st Century Skills in the areas of marketing, finance, hospitality, management and entrepreneurship. These members have qualified to attend based on superior performance at the district and association levels. More than 1,000 business professionals serve as expert judges to evaluate DECA members’ mastery of these concepts.

In addition, thousands of members participate in DECA’s Emerging Leader Series, which helps them attain 21st Century Skills in the areas of collaboration and teamwork, communication, critical thinking and problem solving and creativity. One highlight is the involvement of executive mentors who provide college and career advice.

Thousands of DECA advisors and educators participate in administering DECA’s Competitive Events Program and Emerging Leader Series, while also participating in professional learning activities.

CLASSROOM CONNECTION

DECA’s International Career Development Conference supports educational initiatives.

• Career Clusters®

• National Curriculum Standards

• 21st Century Skills

• Project-based Learning

• Personal Financial Literacy

The National Association of Secondary School Principals has placed this program on the NASSP National Approved List of Contests and Activities for 2022-2023.

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

FRIDAY, APRIL 21

SATURDAY, APRIL 22

WEDNESDAY,

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

Download the app and complete challenges to gain points towards awesome prizes while at #DECAICDC.

Download the GooseChase iOS or Android app.

Choose to play as a guest, or register for a personal account with a username and password of your choice.

Search for and select the “DECA ICDC 2023” game, or search by game code 3MEV8P.

If you’re playing as part of a team, create your team or select your team from the list if it’s already been created. Teams may have up to three players. If you’re playing individually, enter your player name to begin.

Take a selfie with an item showing the DECA theme.

Visit with over 80 college and career exhibitors.

Can you find one of DECA's Executive Officers? Snap a photo with Ross, Hadley or Danielle.

Take a photo at the Grand Opening Session of #DECAICDC.

Take a photo with a DECA finalist medallion.

Check in to the Orange County Convention Center if you're ready to get the edge.

8:30 PM

GRAND OPENING SESSION

WA1-4

DECA’s Grand Opening Session kicks off #DECAICDC with the excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session led by your 2022-2023 Executive Officer Team will feature the annual parade of chartered associations, recognition of the top 10 membership chapters, recognition of the top three Muscular Dystrophy Association fundraising chapters, a compelling message and energizing entertainment.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION

Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section. DECA and your executive officer team are committed to making the Grand Opening Session enthusiastic and engaging. Please do your part by staying in your seats until the session has adjourned.

STERLING HAWKINS

#NOMATTERWHAT MOVEMENT

Keynote Speaker Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses and communities to realize that potential –regardless of the circumstances. From a multi-billion-dollar startup to collapse, and then coming back to launch, invest in and grow over 50 companies, Sterling takes that experience to work with companies around the world. He has been featured in publications like Inc. Magazine, Fast Company, The New York Times and Forbes

Sterling is a proud uncle of three and a passionate adventurer who can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. Maybe you’ll even join him for the next adventure – and discover the breakthrough results you’re looking for. He’ll have your back, #NoMatterWhat.

TUESDAY

8:00 AM

ACHIEVEMENT AWARDS SESSION

WA1-4

DECA’s Achievement Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.

Silver-ribbon medallions are awarded to top performers in the presentation and on the exam.

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.

ALL BLUE-RIBBON MEDALLION FINALISTS SHOULD IMMEDIATELY REPORT TO THE WB1 FOYER TO VERIFY THEIR COMPETITION TIME.

STREAMING LIVE DECA.ORG/ICDC

To help facilitate the Achievement Awards Session and final competition schedule, written event finalists will be called on an on-going basis, rather than waiting for all participants to cross the stage before calling the next event.

NO ASSIGNED SEATING

Times shown for the Achievement Awards Session are approximate. The awards may run faster or slower than the schedule shows.

8:00 AM Business Law and Ethics Team Decision Making

Buying and Merchandising Team Decision Making

Entrepreneurship Team Decision Making

Financial Services Team Decision Making

Hospitality Services Team Decision Making

Marketing Management Team Decision Making

Sports and Entertainment Marketing Team Decision Making

Travel and Tourism Team Decision Making

8:30 AM Business Services Operations Research

Buying and Merchandising Operations Research

Finance Operations Research

Hospitality and Tourism Operations Research

Sports and Entertainment Marketing Operations Research

Business Solutions Project

Career Development Project

Community Awareness Project

Community Giving Project

Financial Literacy Project

Sales Project

Stock Market Game

Innovation Plan

Start-up Business Plan

Business Growth Plan

Franchise Business Plan

Independent Business Plan

International Business Plan

School-based Enterprise – Food Service Operations

School-based Enterprise – Retail Operations

9:00 AM Financial Consulting

Hospitality and Tourism Professional Selling

Professional Selling

Integrated Marketing Campaign – Event

Integrated Marketing Campaign – Product Integrated Marketing Campaign – Service

9:20 AM Accounting Applications Series

Apparel and Accessories Marketing Series

Automotive Services Marketing Series

Business Finance Series

Business Services Marketing Series

Entrepreneurship Series

Food Marketing Series

Hotel and Lodging Management Series

Human Resources Management Series

Marketing Communications Series

Quick Serve Restaurant Management Series

Restaurant and Food Service Management Series

Retail Merchandising Series

Sports and Entertainment Marketing Series

10:50 AM Principles of Business Management and Administration

Principles of Finance

Principles of Hospitality and Tourism

Principles of Marketing

Personal Financial Literacy

TUESDAY

8:30 PM

GRAND AWARDS SESSION

WA1-4

DECA’s Grand Awards Session is full of energy and aspirations as hundreds of DECA competitive events finalists wait to hear their name called as a top 10 finalist in hopes of then earning the title of international champion. In addition to naming our highest performers in DECA’s Competitive Events Program, the session includes recognition for DECA’s challenge winners, scholarship recipients and the incoming executive officer team. The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career-ready.

STREAMING LIVE DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION

Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section.

SCHOLARSHIP PROVIDERS

DECA is grateful to the following National Advisory Board companies and supporters for providing more than $200,000 in scholarships to DECA student members and advisors.

Anderson Business Advisors

Association of International Certified Professional Accountants (AICPA-CIMA)

Bob Foehlinger Memorial

Brenda Clark Memorial

Central Region DECA

DECA Inc.

Doc Cohen Franchising | International Franchise Association (IFA) Foundation

Ed Fleming Memorial

Hilton

J. Willard & Alice S. Marriott Foundation

Lynore Levenhagen Memorial

M&M Productions USA

Marriott International, Inc.

National Geographic Learning | Cengage Learning

National Society of High School Scholars

National Technical Honor Society

North Atlantic Region DECA

NRF Foundation | RISE Up

Otis Spunkmeyer (Aspire Bakeries)

Pat DiPlacido Memorial

Publix Super Markets, Inc.

Sonya Dismuke Memorial

Southern Region DECA

Tim Durnford Memorial

U.S. Army | ROTC

Walgreens | NRF Foundation

Western Region DECA

Whataburger

EDUCATIONAL PROGRAMS

Discover Your Brightest Future

Anderson Business Advisors is a proud partner of DECA and sponsor of the Anderson/DECA scholarships.

Scan Now

to learn more about Anderson’s Rising Leader Scholars Program and Internship Opportunities.

About Anderson Advisors

• Anderson is a national business consulting, estate planning, and tax planning firm serving real estate investors, stock traders, solopreneurs, and business owners.

• Anderson’s workforce spans across the country, with 60% of employees working remotely.

• Anderson produces hundreds of online and live educational events for investors and business owners to help grow their businesses, save on taxes, and legally protect their assets.

• “Voted a Top Places to Work” by Energage three years running.

Anderson’s Core Values: Integrity | Resilient | Driven | Innovative | Conscientious How

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY

SCHEDULE

SUNDAY

PBM Principles of Business Management and Administration

Sponsored by Ball State University, Property Management Program

PFN Principles of Finance

Sponsored by Anderson Business Advisors

PHT Principles of Hospitality and Tourism

Sponsored by The J. Willard and Alice S. Marriott Foundation

PMK Principles of Marketing

OVERVIEW

HIGHLIGHTS OVERVIEW

• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.

• The presentation will be weighed twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

1:00 PM

Participants’ Briefing + Testing

Valencia B-D

Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY

8:00 AM

Preliminary Competition

WB4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

11:50 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition.

GRAND AWARDS SESSION

The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

TEAM DECISION MAKING EVENTS

COMPETITIVE EVENTS

BLTDM Business Law and Ethics Team Decision Making

BTDM Buying and Merchandising Team Decision Making

ETDM Entrepreneurship Team Decision Making

FTDM Financial Services Team Decision Making

HTDM Hospitality Services Team Decision Making

MTDM Marketing Management Team Decision Making

STDM Sports and Entertainment Marketing Team Decision Making

TTDM Travel and Tourism Team Decision Making

Sponsored by The J. Willard and Alice S. Marriott Foundation

SCHEDULE

SUNDAY

9:00 AM

Participants’ Briefing + Testing

WC

Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY 8:00 AM

Preliminary Competition

WB4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY 9:00 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

OVERVIEW

HIGHLIGHTS OVERVIEW

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• Exam scores will be averaged to produce a single team score. The presentation will be weighted twice (2 times) the value of the averaged team score. The exam score carries forward into the final round of competition.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and teams with the highest roleplay score in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

Learning your way.

Lecture halls with 300 other students? No, thanks.

Students learn best when doing.

Our small classes mean you will interact and learn by discussing and doing, both inside and outside the classroom.

At William Peace University, we offer unparalleled student support, setting up internships, mentoring and tutoring, and professors who know your name — all in the incredible setting of one of the world’s best cities.

Classes taught by professors, not TAs

11:1 student-teacher ratio

Average class size: 14

Free tutoring

Peer mentoring

Ongoing student support

An internship as part of your education

“The purpose of Immersive learning is to bridge the gap between the theories students learn in the classroom and how they apply that knowledge.”

CHRISTOPHER J. BORN, PH.D.

Director of Immersive Learning, William Peace University

INDIVIDUAL SERIES EVENTS

COMPETITIVE EVENTS

ACT Accounting Applications Series

Sponsored by AICPA + CIMA

AAM Apparel and Accessories Marketing Series

Sponsored by Men’s Wearhouse

ASM Automotive Services Marketing Series

BFS Business Finance Series

Sponsored by Bentley University

BSM Business Services Marketing Series

ENT Entrepreneurship Series

FMS Food Marketing Series

HLM Hotel and Lodging Management Series

Sponsored by The J. Willard and Alice S. Marriott Foundation

HRM Human Resources Management Series

MCS Marketing Communications Series

Sponsored by William Peace University

QSRM Quick Serve Restaurant Management Series

Sponsored by The J. Willard and Alice S. Marriott Foundation

RFSM Restaurant and Food Service Management Series

Sponsored by The J. Willard and Alice S. Marriott Foundation

RMS Retail Merchandising Series

SEM Sports and Entertainment Marketing Series

OVERVIEW

HIGHLIGHTS OVERVIEW

• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.

• The cluster exam and each role-play presentation will be valued at one-third (1/3) of the total score. In the final round of competition, the role-play presentation will be weighted twice (2 times) the value of the exam score.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY 1:00 PM

Participants’ Briefing + Testing

WC

Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY 8:00 AM

Preliminary Competition

WA4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY 11:50 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score for each role-play in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition.

GRAND AWARDS SESSION

The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

BUSINESS OPERATIONS RESEARCH EVENTS

COMPETITIVE EVENTS

BOR Business Services Operations Research

Sponsored by Piper Sandler

BMOR Buying and Merchandising Operations Research

Sponsored by Piper Sandler

FOR Finance Operations Research

Sponsored by Anderson Business Advisors

HTOR Hospitality and Tourism Operations Research

Sponsored by The J. Willard and Alice S. Marriott Foundation

SEOR Sports and Entertainment Marketing Operations Research

Sponsored by Piper Sandler

OVERVIEW

HIGHLIGHTS OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY 8:40 AM

Preliminary Competition

WB4

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 22.

TUESDAY 9:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

Establish Your Career Path

If you’re graduating and searching for what’s next, consider a career in residential property management (RPM).

The RPM industry is hiring talented, creative and passionate people to help provide homes and create communities for 44 million Americans. Learn more about the following career opportunities:

• Community managers lead the team, oversee operations and services and manage finances.

• Leasing consultants recruit new residents and assist current ones.

• Maintenance technicians keep everything in working order.

• Product and service providers supply and support the communities.

PROJECT MANAGEMENT EVENTS

COMPETITIVE EVENTS

PMBS Business Solutions Project

PMCD Career Development Project

Sponsored by Ball State University, Property Management Program

PMCA Community Awareness Project

PMCG Community Giving Project

Sponsored by Lead4Change

PMFL Financial Literacy Project

PMSP Sales Project

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY

8:40 AM

Preliminary Competition

WB4

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 22.

TUESDAY

9:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

Advertising and branding

THE FUTURE OF BUSINESS STARTS HERE

The De Sole School of Business Innovation

Luxury and brand management

Business of beauty and fragrance

Creative business leadership

Design management

Service design

Social strategy and management

Apply now at scad.edu/innovation.

ENTREPRENEURSHIP EVENTS + STOCK MARKET GAME

ENTREPRENEURSHIP EVENTS

EIP Innovation Plan

Sponsored by the Savannah College of Art and Design (SCAD)

ESB Start-up Business Plan

SMG

OVERVIEW

HIGHLIGHTS OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• The written entry and the oral presentation will account for a total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY

10:00 AM

Preliminary Competition

WB4

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 22.

TUESDAY

10:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

YOUR DECA

DECA FUTURE

MEMBERSHIP COULD BUILD YOUR FUTURE

Apply to receive up to full tuition at Johnson & Wales University, where our 95.4% career outcomes rate prepares our students for success.

jwu.edu/nso

ENTREPRENEURSHIP EVENTS

COMPETITIVE EVENTS

EBG Business Growth Plan

EFB Franchise Business Plan

Sponsored by the International Franchise Association (IFA) Foundation

EIB Independent Business Plan

IBP International Business Plan

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY

8:40 AM

Preliminary Competition

WB4

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 22.

TUESDAY

9:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

CREATIVE COLLEGE THAT PUTS YOU TO WORK

NOW MORE THAN EVER, EXPERIENCE COUNTS. LEARN FROM THE BEST AS YOU GAIN THE REAL-WORLD SKILLS TO BUILD A SUSTAINABLE CAREER.

EARN A BACHELOR’S DEGREE, MBA, OR A.A. DEGREE IN AREAS INCLUDING:

MARKETING | APPAREL INDUSTRY MANAGEMENT

BUSINESS MANAGEMENT | MERCHANDISING

DECA SCHOLARSHIPS AVAILABLE!

VISIT THE FIDM BOOTH #135

INTEGRATED MARKETING CAMPAIGN EVENTS

COMPETITIVE EVENTS

IMCE Integrated Marketing Campaign – Event

IMCP Integrated Marketing Campaign – Product

Sponsored by FIDM/Fashion Institute of Design and Merchandising

IMCS Integrated Marketing Campaign – Service

SCHEDULE

SUNDAY

9:00 AM

Participants’ Briefing + Testing

Valencia B-D

Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY

10:00 AM

Preliminary Competition

WB4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

10:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.

• Exam scores will be averaged to produce a single team score. The written entry and the presentation will account for a total 100 points, minus penalty points. The combined written entry and presentation score will be weighted twice (2 times) the value of the exam score.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top combined written entry and presentation in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

The Unreal Campaign

Who We Are

The Unreal Campaign is a consumer awareness program created by the International Trademark Association (INTA), which aims to educate young consumers (14-to-23-yearsold) about the dangers of product counterfeiting and the importance of trademarks. Amazon has been a sponsor of the Unreal Campaign over the years.

What Is Product Counterfeiting

The manufacturing or sale of products that are designed to look authentic and use a trademark without permission.

What We Do

Spread the message about the value of trademarks and the dangers of purchasing counterfeit products. Young consumers are an important part of e-commerce. We want them to understand the implications of purchasing counterfeit products. The Amazon and INTA partnership is a way to amplify our efforts to educate young consumers and entrepreneurs about the value of trademarks, which can help them make smart purchasing decisions.

Why It Matters

Fake goods have negative economic, health and safety effects on us, our family, our friends, and our communities. Counterfeiting is also tied to child labor and organized crime. Young people have a tremendous opportunity to impact their world and make a difference on this issue. Say “no” to what’s unreal.

Find out what’s real… and what’s unreal

PROFESSIONAL SELLING AND CONSULTING EVENTS

COMPETITIVE EVENTS

FCE Financial Consulting

HTPS Hospitality and Tourism Professional Selling

Sponsored by The J. Willard and Alice S. Marriott Foundation

PSE Professional Selling

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.

• The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.

• Visit www.deca.org/compete for complete guidelines.

SCHEDULE

SUNDAY 1:00 PM

Participants’ Briefing + Testing

Valencia A

Check the DECA ICDC App for your Section Assignment prior to entering the room.

MONDAY

8:20 AM

Preliminary Competition

WB4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY 9:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top presentation in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

Join us for All-Access Weekend at Michigan Ross.

SEPT. 28-30, 2023

Experience first-hand what it would be like to study at a top-ranked business school during this all-expenses-paid weekend. You will engage in our real-world, business learning environment, hear from current students, connect with faculty, and get helpful application tips from our admissions team.

All-Access Weekend is intended for, though not limited to, rising high school juniors and seniors from historically underrepresented groups.

michiganross.umich.edu/AAW

VIRTUAL BUSINESS CHALLENGE EVENTS

COMPETITIVE EVENTS SCHEDULE

VBCAC Accounting

Sponsored by Knowledge Matters

VBCEN Entrepreneurship

Sponsored by Knowledge Matters

VBCFA Fashion

Sponsored by Knowledge Matters

VBCHM Hotel Management

Sponsored by The J. Willard and Alice S. Marriott Foundation

VBCPF Personal Finance

Sponsored by Knowledge Matters

VBCRS Restaurant

Sponsored by Knowledge Matters

VBCRT Retail

Sponsored by Knowledge Matters

VBCSP Sports

Sponsored by Knowledge Matters

OVERVIEW

HIGHLIGHTS

OVERVIEW

All VBC tracks will compete in two sessions at ICDC, and final rankings will be determined based on their cumulative total profit (or net worth for the Personal Finance sim) from both sessions. The competition sessions at ICDC will run for approximately 15 minutes.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

Required for all competitors in the Entrepreneurship, Personal Finance, Retail and Sports tracks.

Required for all competitors in the Accounting, Fashion, Hotel Management and Restaurant tracks.

RECOGNITION

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

You can’t spell career without care

Working at a Chick-fil-A® Restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment.

Creating a positive and productive place to work is important to Chick-fil-A Franchisees. Operators care for their Team Members by providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive, both inside and outside of work. For those who are eager to grow in a fast-paced, friendly, and purposedriven environment: we are here to serve you.

A range of Team Member opportunities exist at each Restaurant, including front-of-house, back-of-house and leadership roles.

SCHOOL-BASED ENTERPRISE EVENTS

ACADEMY + COMPETITION

SBEF School-based Enterprise – Food Operations

Sponsored by Intuit and Otis Spunkmeyer

SBER School-based Enterprise – Retail Operations

Sponsored by Intuit and Otis Spunkmeyer

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.

• The maximum score for the presentation evaluation is 100 points.

• Visit www.deca.org/sbe for complete guidelines.

SCHEDULE

SUNDAY

8:00 AM - 11:30 AM

Food Operations Academy +

Participants’ Briefing

W303 + W314 + W315

Check the DECA ICDC App for your assigned room.

12:30 PM - 4:00 PM

Retail Operations Academy +

Participants’ Briefing

W303 + W314 + W315

Check the DECA ICDC App for your assigned room.

MONDAY

8:30 AM

Preliminary Competition

WB4

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

9:30 AM

Final Competition

WB4

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the WB1 Foyer to verify competition time.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WB2.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top overall score in each section, and those teams will compete in final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

ELECTION ACTIVITIES

Throughout the conference, a select group of members will be campaigning to serve you as part of the 2023-2024 DECA Executive Officer Team. All members are invited to attend the Presidential and Regional Campaign Sessions and the Meet the Candidates Session. Learn more about the candidates by downloading the DECA ICDC app.

10:00 AM

Officer Candidate Orientation W310A

10:30 AM

Nominating Committee Briefing W310A

11:00 AM

Officer Candidate Interviews W310A

4:00 PM

Voting Delegates’ Briefing and Presidential Campaign Session W311

Central Region Session W307

North Atlantic Region Session W312

Southern Region Session W311

Western Region Session W308

2:30 - 4:30 PM

Meet the Candidates Session W304

11:30 AM

Voting Delegates’ Seating W304

12:00 PM

Business + Election Session

W304

9:00 AM

New Executive Officer Orientation W310A

EMERGING LEADER SERIES

DECA’s Emerging Leader Series is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares members to be effective leaders in college and careers.

DECA QUEST

WILL YOU ACCEPT THE CHALLENGE?

ADVISOR PROFESSIONAL LEARNING SERIES

W312

“This Is How We Do DECA” is professional learning for DECA advisors by DECA advisors. It’s designed to provide effective practices of using DECA to integrate into classroom instruction, apply learning, connect to business and promote competition. Put together your own two-day schedule or drop in for just one session. You drive the professional learning you’ll receive.

Sunday, April 23

9:00 AM

THIS IS HOW WE DO DECA

How do I bring my classroom to life, enhance learning and engage students in DECA? DECA’s Comprehensive Learning Program is your solution! Get a greater understanding of your role and responsibility as an advisor, tools to enhance instruction and techniques to empower you and your student members.

10:00 AM

THIS IS HOW WE DEVELOP A CHAPTER STRATEGY

Having a chapter strategy is an essential practice for managing your chapter. You’ll learn the core elements of an effective DECA chapter strategy, including mission-based officer positions, DECA goals, a program of leadership, leadership tools and mishaps to avoid. Discover how to use your chapter’s leadership team to accomplish your chapter’s goals. If you are struggling with managing or motivating your chapter, this session is for you!

11:00 AM

THIS IS HOW WE INTEGRATE ETHICS

Ethics is the foundation of outstanding leadership. Teaching students to make good decisions based on a defined set of values helps form the core foundation of ethical leadership. Learn about the free ethics resources, including course guides, lesson modules and more, available through the Daniels Fund Ethics Initiative High School Program.

1:00 PM

THIS IS HOW WE IMPLEMENT A SCHOOL-BASED ENTERPRISE – PART 1: MANAGEMENT

School-based enterprises (SBEs) reinforce classroom instruction with realistic and practical learning experiences. This session will focus on the management, logistics, staffing and daily operations of a school-based enterprise.

2:00 PM

THIS IS HOW WE DO DECA CHALLENGES, CAMPAIGNS AND MORE

Engage your members in DECA activities throughout the year using DECA’s Chapter Campaigns and Challenges as your guide! These campaigns and challenges are perfect for developing your chapter’s program of leadership and allowing your chapter to gain the recognition it deserves.

3:00 PM

THIS IS DECA+

DECA+ takes your DECA experience to the next level! You’ll be guided through the many features of DECA’s interactive competitive events preparation tool, which is also a tremendous resource to use in your classroom. Learn how to seamlessly integrate industry insights, exams, role-play scenarios and more into your classroom. You’ll also get access to a variety of classroom activities suggesting how to use DECA+ in the classroom.

Monday, April 24

9:00 AM

THIS IS HOW WE RECRUIT MEMBERS

The key to a successful chapter is the ability to recruit and retain members. Recruitment is an ongoing process and should involve all chapter members. This interactive session will provide examples and opportunities to share ideas that have worked for other chapters.

10:00 AM

THIS IS HOW WE PREPARE

STUDENTS FOR ROLE-PLAYS + DECA EXAMS

DECA’s competitive event exams and role-plays are designed to assess members’ knowledge in defined instructional areas. Do you wish to better understand the rigorous, industry-validated exams used at the district level, association level and International Career Development Conference, as well as key components and distinct tasks participants must accomplish during the role-play? Whether you are a new or experienced advisor, become familiar with DECA’s evaluation process and how to include role-plays in classroom instruction.

11:00 AM

THIS IS HOW WE CONNECT TO BUSINESS

DECA advisors have access to a wide variety of businesses, foundations, associations, colleges and universities that provide real-world applications to learning. Savvy DECA advisors understand that having the support of professionals outside their program can make their jobs easier and take their program to a higher level. While you are taking steps to build your program internally, don’t forget to cultivate relationships in your local community.

1:00 PM

THIS IS HOW WE IMPLEMENT A SCHOOL-BASED ENTERPRISE – PART 2: BEST PRACTICES

School-based enterprises (SBEs) reinforce classroom instruction with realistic and practical learning experiences. This session will focus on best practices, including product selection, nutrition guidelines, equipment and preferred vendors.

2:00 PM

THIS IS HOW WE USE WRITTEN EVENTS IN THE CLASSROOM

DECA’s written events are an excellent foundation for a semester or year-long project. Discover how you can effortlessly weave these events into your curriculum. You’ll leave with an example timeline, strategies for matching projects with course objectives and a sample project outline.

3:00 PM

COMPETITIVE EVENTS UPDATE

Get the latest updates to DECA’s Competitive Events Program and learn the 20232024 topics for Business Operations Research Events and Professional Selling and Consulting Events.

CONFERENCE INFORMATION

CONFERENCE SAFETY

Your health and safety is important! We are excited to welcome over 22,000 attendees to DECA’s International Career Development Conference and want to promote the health and safety of everyone involved. As part of our plans to host a safe event, please follow our event requirements and recommendations below.

BE MINDFUL

Please understand that everyone has a differing comfort level, and some attendees may wish to socially distance when possible. Wash your hands often with soap and water for at least 20 seconds. Always cover your mouth and nose when you cough or sneeze.

IF YOU’RE SICK, STAY BACK

Monitor your health daily. Watch for fever, cough, shortness of breath or other symptoms of illness. If you develop symptoms of illness, do not come to the event. If you develop symptoms while attending ICDC, stay in your hotel room and contact your advisor immediately.

FOLLOW TRAVEL GUIDELINES

The U.S. Centers for Disease Control and Prevention (CDC) has guidelines for domestic travel during the COVID-19 pandemic. Scan the QR code to read more.

PLAY IT SAFE AT THE HOTEL

Follow these guidelines when at your assigned conference hotel:

• Be alert when checking in. Protect your cash and valuables by keeping them with you.

• Never say your room number loudly enough for others to overhear or give it out to anyone you do not know.

• Be sure to lock your door when you are in your room as well as when you leave.

• Call the front desk to verify any unexpected deliveries or room service.

• Do not leave your door open while you are in the room.

• Always tell your advisor where you are going.

• Do not leave your room after curfew.

GENERAL SAFETY TIPS

• Never leave money or valuables unsecured in your room; use your hotel room’s safe.

• If you see any suspicious person or activity, notify hotel management.

• Ask the hotel for the most direct route to restaurants and shopping. Don’t wander through shortcuts.

• Don’t go out alone; travel with at least one other person. There is safety in numbers.

• Be where you are supposed to be. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, general sessions, etc., for which they are registered.

• Always use sidewalks and crosswalks, and look both ways before crossing.

NON-DISCRIMINATION POLICY

DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

ORANGE COUNTY CONVENTION CENTER

WEST CONCOURSE

9800 International Drive | Orlando, Florida 32819

LEVEL ONE

Ignite Academy

Thrive Academy

LEVEL TWO

Aspire Academy College + Career Exhibits

General Sessions

Headquarters + Attraction Ticket Booth

Judges’ Check-in + Orientation

Participant Briefing + Testing

Preliminary + Final Competition

Shop DECA

Virtual Business Challenge Competition

LEVEL THREE

Advisor Professional Learning

Chartered Association Officer Luncheon (by invitation)

Election Activities

Elevate Academy

Empower Academy

Leadership Recognition Reception (by invitation)

Meal Functions (by invitation)

School-based Enterprise (SBE) Academy

LEVEL FOUR

Participant Briefing + Testing

deca.org/app

CONFERENCE TRANSPORTATION

DECA will provide 14 transportation routes allowing for easy and convenient connections between the hotels and the Orange County Convention Center (OCCC).

SATURDAY, APRIL 22 6:00

Peak: every 5-10 minutes | Mid-Peak: every 15-20 minutes | Off-Peak: every 30-40 minutes

*Last coaches depart OCCC to return to hotels. Last pick up from the hotel will be one hour prior to end of shuttle.

Shuttles will pick up and drop off at the designated location for each hotel below, and shuttles will drop off and pick up in the bus lanes around the Orange County Convention Center on the designated spots marked on the map. Upon arrival at your hotel, please consult the shuttle route signage information regarding transportation.

1 RED Rosen Shingle Creek Arizona, Missouri, Ohio, Virginia Convention Curb Area Hall A

2 BLUE

Embassy Suites Orlando I-Drive ICON Park Oregon Curbside, Jamaican Court Hall A

Embassy Suites

WALKING DIRECTIONS

For hotels connected to the Orange County Convention Center, use the pedestrian bridges for your safety and convenience when traveling between your hotel and the OCCC. When leaving the OCCC, walk through the building until you reach the pedestrian bridge entrance connected to your hotel. Please do not enter or exit near the bus lanes in the front of the building.

HOTEL DIRECTIONS FROM OCCC

Hilton Orlando On Level 2, use the Skybridge across from West Hall B1.

Hyatt Regency Orlando On Level 2 or Level 3, walk toward West Hall C, then on Level 3, use the Skywalk.

Rosen Centre On Level 2, use the Skywalk near West Hall A1.

Tru

On

Rosen Plaza On Level 2, walk toward West Hall F, then go to Level 3 and use the Skybridge near W340.

by Hilton

Level 3, exit through the Westwood Entrance. Take a left and walk over the bridge to the hotel.

GENERAL SESSION SEATING

Please refer to the seating chart below and the conference app to assist with finding your seats in the Orange County Convention Center WA1-4. Seating is assigned for the Grand Opening Session and Grand Awards Session, but seating is open for the Achievement Awards Session.

To locate your assigned seating section as quickly and efficiently as possible, please enter through the doors nearest your section as marked above. To help ensure the general sessions begin on time, immediately enter WA1-4 and find your assigned seating. For your safety and the safety of those around you, do not linger in the foyers, near the escalator banks or near doorways.

CONFERENCE DRESS CODE

The below dress code applies when appearing before judges and appearing on stage at DECA’s International Career Development Conference.

OFFICIAL DECA BLAZER WITH

COLLARED DRESS SHIRT & APPROPRIATE NECKWEAR

ALL SKIRTS & DRESSES MUST BE AT OR BELOW THE KNEE.

DRESS SHOES BOAT SHOES ARE UNACCEPTABLE FOOTWEAR.

OFFICIAL DECA BLAZER WITH

OFFICIAL DECA BLAZER WITH DRESS SLACKS DRESS SKIRT BUSINESS DRESS

DRESS BLOUSE

CONFERENCE PROFESSIONALISM

DRESS CODE

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between genders.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code. Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as breakfasts and luncheons.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.

All skirts and dresses must be at or below the knee.

AN OFFICIAL DECA BLAZER IS REQUIRED TO RECEIVE RECOGNITION OR AN AWARD ON-STAGE.

WHEN APPEARING BEFORE JUDGES AND ON-STAGE

• Official DECA blazer

• Dress slacks or dress skirt or business dress

• Collared dress shirt and appropriate neckwear or Dress blouse

• Dress shoes

DECA GENERAL SESSIONS, MEAL FUNCTIONS, EVENT BRIEFING, MANUAL REGISTRATION AND TESTING

• Business suit or sport coat or blazer (blazer optional)

• Dress slacks, dress skirt or business dress

• Collared dress shirt, dress blouse or dress sweater

• Dress shoes

• Necktie/scarf/ascot (optional)

DECA BUSINESS CASUAL

• Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes

• Jeans, t-shirts and athletic shoes are not included in business casual attire

UNACCEPTABLE DURING DECA ACTIVITIES

• Skin-tight or revealing clothing

• Midriff-baring clothing

• Swimwear

• Athletic clothing

• Leggings or graphic designed hosiery/tights

• Clothing with printing that is suggestive, obscene or promotes illegal substances

• Unacceptable types of dress shoes include boat shoes, canvas or fabric shoes, flip flops or casual sandals, athletic shoes, industrial work shoes and hiking boots.

When judging adherence to the dress code, DECA directs advisors, teachers and chaperones to use observation as the tool for assessing compliance. It is inappropriate to touch a student or their clothing as a means of determining adherence to the dress code. DECA members who are not appropriately dressed will have a reasonable opportunity to meet the dress code prior to seeing a judge or being allowed on stage.

CODE OF CONDUCT

The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the ATTENDANCE PERMISSION FORM and return to the CHARTERED ASSOCIATION DECA advisor as partial completion of attendance requirements.

1. The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).

2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3. Delegates must wear identification badges at all times.

4. Delegates shall refrain from using inappropriate or profane language at all times.

5. Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.

6. The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.

7. Delegates shall respect the rights and safety of other hotel guests.

8. Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

9. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.

10. Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.

11. Delegates must adhere to the dress code at all times.

12. Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.

13. Students shall keep their adult advisors informed of their activities and whereabouts at all times.

14. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

15. Delegates should be prompt and prepared for all activities.

16. Delegates should be financially prepared for all activities.

17. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.

18. Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.

19. Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.

20. Chartered associations will be responsible for delegates’ conduct.

21. Tasteful casual wear will be accepted during specific social functions as designated during orientation

22. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

PARTNERS

NATIONAL ADVISORY BOARD

DECA’s National Advisory Board (NAB) is composed of companies, colleges and universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships, sponsor and judge competitive events, advise the organization and help advocate on its behalf. The NAB is vital to the success of DECA and we thank each partner for their continued support of our programs.

PARTNERS

American Hotel and Lodging Association (AHLA) Foundation

Anderson Business Advisors

Association of International Certified Professional Accountants (AICPA-CIMA)

AT&T

Belmont University, Jack C. Massey College of Business

BusinessU

Chick-fil-A

Cornell University, SC Johnson College of Business

EDGE Productions

eDynamic Learning

FIDM/Fashion Institute of Design & Merchandising

Gear for Sports - Hanes

George Mason University, School of Business

Herff Jones, Inc.

Hilton

IE University

International Franchise Association (IFA) Foundation

Intuit

Johnson & Wales University Jostens, Inc.

KIND LLC (KIND Snacks)

Knowledge Matters

Lawrence Technological University

Lead4Change Student Leadership Program (DN Leadership, Inc.)

M&M Productions USA

Marriott International, Inc.

Men’s Wearhouse (Tailored Brands)

Muscular Dystrophy Association (MDA)

National Apartment Association Education Institute (NAAEI)

National Geographic Learning | Cengage Learning

National Society of High School Scholars (NSHSS)

National Student Leadership Conference (NSLC)

National Retail Federation (NRF) Foundation

YEARS OF SERVICE

Otis Spunkmeyer (Aspire Bakeries, LLC)

Piper Sandler

Publix Super Markets, Inc.

Rochester Institute of Technology (RIT), Saunders College of Business

Sales and Marketing Executives International, Inc. (SMEI)

Savannah College of Art and Design (SCAD)

SIFMA Foundation

Spirit Box

Universal Orlando Resort

University of Michigan, Ross School of Business

University of Wyoming, College of Business

Vector Marketing Corporation

Virginia Tech, Pamplin College of Business/ Innovate Living Learning Community

Walgreens

Whataburger

EXECUTIVE COMMITTEE

NATIONAL ADVISORY BOARD CHAIR

VECTOR MARKETING CORPORATION

Helen Brown

Academic Outreach Manager

NATIONAL ADVISORY BOARD VICE-CHAIR NRF FOUNDATION

Adam Lukoskie

Executive Director

BUSINESSU

Michael Lewis

President

INTUIT

David Zasada

Vice President, Corporate Responsibility

M&M PRODUCTIONS USA

Mike Brown

President/CEO

UNIVERSAL ORLANDO RESORT

Colleen Laird

Director, Youth Group Sales & Programs

WHATABURGER

Ed McCormick

Group Director Human Resources

DECA INC.

Frank Peterson, CAE

Executive Director

CHECK US OUT W205 + WB2

POP-UP STORE + BLAZER SHOP

W205

Friday | 8:00 AM - 9:00 PM

Saturday | 7:00 AM - 8:30 PM

Sunday | 7:00 AM - 5:00 PM

Monday | 7:00 PM - 5:00 PM

SHOP DECA MEGA STORE

WB2

Sunday | 8:00 AM - 4:00 PM

Monday | 8:00 AM - 4:00 PM

FINALIST RECOGNITION SHOP

W205

Tuesday | 8:30 AM - 6:00 PM

AccountingPod accountingpod.com

Amazon | International Trademark Association (INTA) unrealcampaign.com

American Hotel and Lodging Association (AHLA) Foundation ahlafoundation.org

Anderson Business Advisors andersonadvisors.com

Applied Academic Labs appliedacademiclabs.com

Association for Career and Technical Education (ACTE) acteonline.org

Association of International Certified Professional Accountants (AIPCA-CIMA) aicpa-cima.com

Ball State University, Property Management Program bsu.edu

Belmont University, Jack C. Massey College of Business belmont.edu/business

Bentley University bentley.edu

BusinessU businessu.org

Candor Threads candorthreads.com

Chicka-d Apparel chicka-d.com

City Pop Fundraising citypopfundraising.com CollegeAdvisor.com collegeadvisor.com

Collegiate DECA collegiatedeca.org

Columbia College Chicago colum.edu

Competition University competitionuniversity.com

Cornell University cornell.edu

Country Meats countrymeats.com

Equedi equedi.com

Fidelity fidelity.com

FIDM/Fashion Institute of Design & Merchandising fidm.edu

Frosty Fruit frostyfruit.net

G-W Publisher g-w.com

George Mason University, School of Business business.gmu.edu

IE University

ie.edu/university

IU Kelley School of Business kelley.iu.edu

Institute of Real Estate Management (IREM) irem.org

Johnson & Wales University jwu.edu

Knowledge Matters Featuring the Virtual Business Challenge knowledgematters.com/vbc

Lead4Change Student Leadership Program lead4change.org

Les Roches Global Hospitality Education lesroches.edu

Liberty University www.liberty.edu

Long Island University liu.edu

MBA Research and Curriculum Center www.mbaresearch.org

Men's Wearhouse menswearhouse.com

Missouri State University, College of Business business.missouristate.edu

Mrs. Fields Fundraising/Cheesecake Factory mrsfieldsfundraising.com

Muscular Dystrophy Association (MDA) mda.org

National Apartment Association Education Institute (NAAEI) rpm.naahq.org

National Geographic Learning | Cengage Learning ngl.cengage.com

National Pediatric Cancer Foundation (NPCF) nationalpcf.org

National Retail Federation (NRF) Foundation nrffoundation.org

National Society of High School Scholars (NSHSS) nshss.org

National Technical Honor Society (NTHS) nths.org

Ozark Delight Candy ozarkdelight.com

PeachSkinSheets peachskinsheets.com

Pin-Centives pincentives.com

Poppin Popcorn poppinpopcorn.com

The Princeton Review princetonreview.com

Rochester Institute of Technology (RIT), Saunders College of Business saunders.rit.edu

Savannah College of Art and Design (SCAD) scad.edu

School Store/Café POS Systems schoolpos.com

Shop DECA shopdeca.org

Spirit Box spiritboxnation.com

Stukent Featuring the DECA Advisor Lounge stukent.com

SupportFund supportfund.com

Syracuse University, Whitman School of Management whitman.syr.edu

Terri Lynn Fundraising terrilynn.com

U.S. Army | ROTC goarmy.com

U.S. Navy navy.com

University of Hartford, Barney School of Business hartford.edu

University of Indianapolis, School of Business welcome.uindybiz.com

University of Kentucky, College of Communication & Information ci.uky.edu/ci

University of Michigan, Ross School of Business michiganross.umich.edu/undergraduate/bba

University of Mississippi jnm.olemiss.edu

University of Missouri, Trulaske College of Business business.missouri.edu

University of Nevada, Las Vegas, Harrah College of Hospitality unlv.edu/hospitality/bachelor

University of South Carolina, College of Hospitality, Retail and Sport Management sc.edu/hrsm

University of Texas at Austin bit.ly/mccombs-cbhp

University of Wyoming, College of Business uwyo.edu/business

Vector Marketing Corporation vectormarketing.com

Verto Education vertoeducation.org

Virginia Tech, Department of Hospitality and Tourism Management htm.pamplin.vt.edu

Virginia Tech, Pamplin College of Business/ Innovate Living Learning Community pamplin.vt.edu/llc/innovate

Walgreens walgreens.com/careers

Walnut Hill College walnuthillcollege.edu

Western Michigan University, Haworth College of Business wmich.edu/business

Whataburger whataburger.com/careers

William Peace University peace.edu

PARTNERS FOR EXCELLENCE

DECA’s Partners for Excellence is composed of National Advisory Board partners and companies that support DECA through various programs and projects throughout the year.

SUPPORTERS | $500–$4,999

AFSA Education Foundation

Applied Academic Labs

BEYOND Consulting

Candor Threads

chicka-d Apparel

City Pop Fundraising CollegeAdvisor.com

Columbia College Chicago

Competition University

The Conference of Minority Transportation Officials (COMTO)

Country Meats

DLG Enterprises

Equedi

Explorer Hop/Beta Camp

Frosty Fruit

Gear for Sports - Hanes

Hamelin Brands

Herff Jones, Inc.

Indiana University, Kelley School of Business

International Association of Exhibitions and Events (IAEE)

Institute of Real Estate Management (IREM)

Jostens, Inc.

Kansas State University

Les Roches Global Hospitality

Education

Liberty University

Long Island University

Missouri State University, College of Business

Morningstar Investor

Mrs. Fields Fundraising/ Cheesecake Factory

Muscular Dystrophy Association (MDA)

National Technical Honor Society (NTHS)

CONFERENCE SPONSORS

Old Dominion University

Ozark Delight Candy

PeachSkinSheets

Pin-Centives

Poppin Popcorn

The Princeton Review

Roger Williams University

School Store/Café POS Systems

SIFMA Foundation

StudentJobSpot

SupportFund

Syracuse University, Whitman School of Management

Terri Lynn Fundraising

U.S. Navy

UNIQLO USA

University of Indianapolis, School of Business

University of Kentucky, College of Communication & Information

University of Mississippi

University of Missouri, Trulaske College of Business

University of Nevada, Las Vegas, Harrah College of Hospitality

University of South Carolina, College of Hospitality, Retail and Sport Management

University of Texas at Austin

Verto Education

Virginia Commonwealth University

Virginia Tech, Department of Hospitality & Tourism Management

Walnut Hill College

Wass Next Gen

Weber State University/ Enterprise Rentals

Western Michigan University, Haworth College Business

A special thank you to these organizations that have sponsored specific items and functions at ICDC.

Pencils Johnson & Wales University Scholarship Awards Breakfast + Pencils Competitive Event Directors’ Briefing MDA Fundraising Recognition Breakfast

RECOGNITIONS

CHALLENGE WINNERS

DECA’s Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Congratulations to the top performers in DECA’s 2022-2023 Challenges!

DIGITAL PRESENTATION SKILLS CHALLENGE

Sponsored by Knowledge Matters

1 Emma Miller Sauk Rapids-Rice High School, MN

2 Reid Wygal West Irondequoit High School, NY

3 Aadarsh Gupta Hickory Ridge High School, NC

DISABILITY IS DIVERSITY CHALLENGE

Sponsored by the Muscular Dystrophy Association

1 Tanush Chintala, Rohit Katuri, Nikhil Kotta & Shawn Sebastian Lebanon Trail High School, TX

2 Ankita Ankasala, Sai Hasini Bhogi, Mahaksh Jinna & Iswaryya Manda Farmington High School, MI

3 Aditya Holla, Arya Kanna, Shreyas Kumar & Anish Kurri Centennial High School, TX

ENTREPRENEUR OF TOMORROW CHALLENGE

Sponsored by FIDM/Fashion Institute of Design & Merchandising

1 Angelina Ching & Anushka Madhavani Mission San Jose High School, CA

2 Hannah Chu & Zea Khoja Dulles High School, TX

3 Bhavyashree Duggirala, Srisamarth Kolnati & Ayushi Priyadarshani Rouse High School, TX

ETHICAL LEADERSHIP CHALLENGE

Sponsored by MBA Research with support from the Daniels Fund Ethics Initiative High School Program

1 Sidhya Ganesh, Gauri Gupta, Krithipriya Narendran & Neel Sirivara Interlake High School, WA

2 Nia Kuchekar, Anjika Singh & Mahika Vohra Washington High School, CA

3 Marianne Baquero, Marina Gao & Anushri Wachche Panther Creek High School, NC

LEAD4CHANGE CHALLENGE

Sponsored by Lead4Change

1 McNeil High School Texas

2 Our Lady of Lourdes Academy Florida

3 Westfield High School Virginia

SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE

Sponsored by the National Pediatric Cancer Foundation

1 Courtney Crawford, Peyton Horak, Disha Patel & Evelynn Schneider Penta-Maumee High School, OH

2 Julia Goretti & Mia Mumby Westborough High School, MA

3 Rohit Katuri, Nikhil Kotta & Shawn Sebastian Lebanon Trail High School, TX

SOCIAL INNOVATION CHALLENGE

Sponsored by Intuit

1 Antonio Agnew, Marcayla McWhorter, Chrinesha Rogers, Eariana Ross, Jabari Scruggs, Ariel Weeks & Ronald Weeks Memphis Business Academy, TN

SOCIAL MEDIA MARKETING CHALLENGE

Sponsored by Stukent

1 Christopher Xu Carlmont High School, CA

2 Anthony Pecka Mentor High School, OH

3 Brinda Roy Edgemont High School, NY

UNREAL CAMPAIGN CHALLENGE

Sponsored by Amazon and INTA

1 Akshat Dhingra, Krish Vazirani & Sophie Yang Lynbrook High School, CA

2 Corrine Anderson & Sofia Gustafson Gahanna Lincoln High School, OH

3 Jessie Han & Inaaya Rahim Henry M. Gunn High School, CA

THRIVE LEVEL CAMPAIGN WINNERS

Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2022-2023 chapter campaigns. To earn Thrive Level recognition and participate in the Thrive Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in at least two chapter campaigns:

COMMUNITY SERVICE CAMPAIGN, ETHICAL LEADERSHIP CAMPAIGN or PROMOTIONAL CAMPAIGN.

ALBERTA

Sir Winston Churchill High School n n

ALABAMA

Auburn High School n n

Decatur High School n

Demopolis High School n n

Holtville High School n n

Hoover High School n n n

Jemison High School n n

Spain Park High School n n

ARIZONA

Agua Fria High School n n n

Apollo High School n n

Barry Goldwater High School n n

Canyon View High School n

Casa Grande Union High School n

Casteel High School n n

Desert Edge High School n

Desert View High School n n

Greenway High School n n n

Higley High School n n n

Independence High School n n

Mesa High School n n

Millennium High School n

Mountain Ridge High School n n n

Perry High School n n n

Pinnacle High School n n n

Shadow Ridge High School n n

Tanque Verde High School n n

Williams Field High School n n n

Willow Canyon High School n n

ARKANSAS

Alma High School n n n n

Bentonville High School n

Pea Ridge High School n n n

Rogers High School n n

Siloam Springs High School n n

Southside High School n n

Springdale Har-Ber High School n n n

CALIFORNIA

Amador Valley High School n n

Arroyo High School n

BASIS Independent Silicon Valley n n

Chino Hills High School n n

Da Vinci Communications High School n n

Dublin High School n n

Entrepreneur High School n

Foothill High School n n

Granada Hills Charter High School n n

Lynbrook High School n n

Martin Luther King High School n n

Mission San Jose High School n n

North Hollywood High School n n

The Harker School n n n

Valley Christian High School n n

Washington High School n n

Westview High School n n

COLORADO

Air Academy High School n

Brighton High School n

Centaurus High School n n n

Chaparral High School n n n

Chatfield High School n

Cherokee Trail High School n n n

Cherry Creek High School n n n

Dakota Ridge High School n n n

Discovery Canyon Campus n

Douglas County High School n n

Eaglecrest High School n n

Fountain-Fort Carson High School n n

Highlands Ranch High School n n

Lamar High School n n

Monarch High School n

Mountain Range High School n n

Pueblo East High School n n

Rampart High School n

Rock Canyon High School n n

St. Mary's Academy n n

Vista Peak Preparatory n n

CONNECTICUT

Bunnell High School n n

Cheshire High School n n

Coginchaug Regional High School n n n

Fairfield High School n n n

Mark T. Sheehan High School n n

Middletown High School n n

Newington High School n n

Nonnewaug High School n n

Platt High School n n

Tolland High School n n

Trumbull High School n n

Wethersfield High School n n

FLORIDA

Allen D. Nease High School n n

Armwood High School n n

Barron Collier High School n n n

Buchholz High School n n n

Cooper City High School n n

Coral Glades High School n n

Cypress Bay High School 1 n n n n

East Ridge High School n n

Flagler Palm Coast High School n n

Gainesville High School n

George M. Steinbrenner High School n n

Hialeah Gardens Senior High School n n

Marjory Stoneman Douglas High School n

Miami Springs Senior High School n n

Monarch High School n n

Olympic Heights High School n n n

Plantation High School n n

Ponte Vedra High School n n

Robert Morgan Educational Center n n n

Royal Palm Beach High School n n n

South Plantation High School n n

SouthTech Academy n

Spanish River High School n n n

Sports Leadership & Management

Charter Middle/High School n n

Western High School n n

GEORGIA

Alliance Academy of Innovation n n n

Callaway High School n n

Camden County High School n n n

Chapel Hill High School n

Denmark High School n n n

Discovery High School n n n

Douglas County High School n n

East Paulding High School n n n

Houston County High School n n

Jones County High School n n n

Kennesaw Mountain High School n

Lambert High School n n n n

Loganville High School n n n

Mill Creek High School n n

North Forsyth High School n n n

North Gwinnett High School n

North Paulding High School n n n

Oconee County High School n n n

Ola High School n n n n

Parkview High School n n

Paul Duke Stem High School n n n

Rockdale Career Academy n n

Rome High School n n

South Forsyth High School n n n

West Forsyth High School n n n

Westlake High School n n n

IDAHO

Middleton High School n n

ILLINOIS

East Aurora High School n n

Elmwood Park High School n n

Naperville North High School n n

Niles North High School n n

INDIANA

Avon High School n n

Ben Davis High School n n n

Frankfort High School n n n

Hamilton Heights High School n n

Jimtown High School n

South Vigo High School n

Terre Haute North Vigo High School n n

West Vigo High School n n

Yorktown High School n n

KANSAS

Leavenworth High School n n

Wichita East High School n n

KENTUCKY

Trigg County High School n

LOUISIANA

University View Academy n n

Vidalia High School n n

Walker High School n n

MARYLAND

Reservoir High School n n

Walt Whitman High School n n

MASSACHUSETTS

Algonquin Regional High School n n

Apponequet High School n n n

Barnstable High School n n n

Beverly High School n n

Billerica High School n n n

Bishop Fenwick High School n

Bristol-Plymouth Regional Technical School n n n

Burlington High School n n

Danvers High School n n

Diman Regional Vocational Technical High School n

Durfee High School n n n

Essex North Shore Agricultural & Technical High School n n

Foxborough High School n n

Franklin High School n n n

Georgetown High School n n n

Grafton High School n n

Hamilton Wenham High School n n n

Hopedale High School n n n

King Philip Regional High School n n n

Marblehead High School n n

Marshfield High School n n n

Nashoba Regional High School n n

Nipmuc Regional High School n n n

North Andover High School n n

Norton High School n n

Peabody Veterans High School n

Pembroke High School n n

Rockport High School n n n

Stoughton High School n n

Swampscott High School n n n

Taunton High School n n

Uxbridge High School n n

Wareham High School n n n

Westborough High School n n

Westford Academy n n n

Whitinsville Christian High School n n

Wilmington High School n n

Woburn Memorial High School n n

MICHIGAN

Airport High School n n

Alpena High School n n

Ann Arbor Skyline High School n n

Birmingham Seaholm High School n n

Chandler Park Academy High School n

Detroit Cass Technical High School n n n

Detroit Catholic Central High School n n n

Detroit Osborn High School n

Detroit Southeastern High School n n n

Farmington High School n n

Frankenmuth High School n n n

Fraser High School n n

Fruitport High School n n

Garden City High School n n

Grand Blanc High School n n

Grandville High School n n

Greenville High School n n

Hartland High School n n n

Jenison High School n

Lake Orion High School n n

Lakeland High School n n

Lakeview High School n n n

Lapeer County Education & Technology Center n n

Lincoln Park High School n n n

Livonia Stevenson High School n

Loy Norrix High School n n

Maple Valley High School n n

Michigan Great Lakes

Virtual Academy n n

Midland Dow High School n

Northville High School n

Stoney Creek High School n n

Taylor High School n n

Utica Ford High School n n n

Vicksburg High School n n

Woodhaven High School n n n

Wyandotte Roosevelt High School n n

MINNESOTA

Alexandria High School n n n

Anoka High School n n n

Coon Rapids High School n n n n

Dassel-Cokato High School n

Elk River High School n n n

Faribault High School n n n n

Hill-Murray High School n n n n

Irondale High School n n n

Jefferson High School n

Lakeville North High School n

Lakeville South High School n

Little Falls Community High School n n n

Mounds View High School n n

North Branch Area High School n n

Orono High School n

Owatonna Senior High School n n n

Rogers High School n n

Sauk Rapids-Rice High School n n n n

Shakopee High School n

Spring Lake Park High School n n

Wayzata High School n n n

MISSOURI

Boonslick Career & Technical Education Center n

East Newton High School n n

Pacific High School n n

Republic High School n n n

Saline County Career Center n n n n

Scott Regional Technical Center n

Springfield Glendale High School n n

Warrensburg Area Career Center n n

MONTANA

Flathead High School n n n

Glacier High School n

GOLD CERTIFIED SCHOOL-BASED ENTERPRISES

Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2022-2023! To become DECA certified, students reflect upon their work in the SBE program through documentation of 10 key business standards and performance indicators. Earning a GOLD CERTIFICATION qualifies students to participate in the exclusive SBE Academy + Competition held annually during DECA’s International Career Development Conference.

ALABAMA

RETAIL OPERATIONS

Hoover High School

ARIZONA

FOOD SERVICE OPERATIONS

Arizona College Preparatory High School

Barry Goldwater High School

Buena High School

Camelback High School

Casteel High School

Centennial High School

Desert Ridge High School

Dysart High School

Douglas High School

Greenway High School

Higley High School

Independence High School

Shadow Ridge High School

Sunnyslope High School

Thunderbird High School

Williams Field High School

Willow Canyon High School

RETAIL OPERATIONS

Buena High School

Mountain Ridge High School

Pinnacle High School

Shadow Ridge High School

Valley Vista High School

Willow Canyon High School

ARKANSAS

FOOD SERVICE OPERATIONS

El Dorado High School

RETAIL OPERATIONS

Bentonville High School

Northside High School

Pea Ridge High School

CALIFORNIA

FOOD SERVICE OPERATIONS

El Segundo High School

Mission San Jose High School

Valley Christian High School

RETAIL OPERATIONS

Washington High School

COLORADO

FOOD SERVICE OPERATIONS

Air Academy High School

Chaparral High School

Cherokee Trail High School

Douglas County High School

Ferguson High School

Fort Collins High School

Highlands Ranch High School

Ponderosa High School

RETAIL OPERATIONS

Eaglecrest High School

Fossil Ridge High School

Highlands Ranch High School

CONNECTICUT

RETAIL OPERATIONS

Enfield High School

Mark T. Sheehan High School

Naugatuck High School

Norwich Technical High School

Southington High School

Tolland High School

FLORIDA

FOOD SERVICE OPERATIONS

Booker T. Washington High School

Cypress Bay High School 1

Robert Morgan Educational Center

Royal Palm Beach High School

RETAIL OPERATIONS

Allen D. Nease High School

Bartram Trail High School

Buchholz High School

Gainesville High School

Ponte Vedra High School

GEORGIA

FOOD SERVICE OPERATIONS

Alexander High School

Alliance Academy of Innovation

Camden County High School

Central High School

East Forsyth High School

East Paulding High School

Flowery Branch High School

Forsyth Central High School

Grayson High School

Howard High School

Lambert High School

Lanier High School

Lithia Springs High School

Mountain View High School

Norcross High School

North Forsyth High School

North Paulding High School

Parkview High School

Paul Duke Stem High School

Peachtree Ridge High School

Sandy Creek High School

Shiloh High School

West Forsyth High School

Whitewater High School

RETAIL OPERATIONS

Buford High School

Chapel Hill High School

Collins Hill High School

Discovery High School

Douglas County High School

Dunwoody High School

Greenville High School

Houston County High School

Jones County High School

Meadowcreek High School

North Gwinnett High School

Northside High School - Columbus,

Peppy Patriot Pride

Northside High School - Columbus,

Personalized Pats

Northside High School - Warner Robins

South Forsyth High School

Thinc College & Career Academy

Warner Robins High School

West Forsyth High School

IDAHO

FOOD SERVICE OPERATIONS

Coeur d’Alene High School, Food Store

RETAIL OPERATIONS

Coeur d’Alene High School, Gate Store

Coeur d’Alene High School, Retail Store

ILLINOIS

FOOD SERVICE OPERATIONS

Bremen High School

Oak Forest High School

RETAIL OPERATIONS

Belvidere North High School

Bremen High School

Oak Forest High School

INDIANA

FOOD SERVICE OPERATIONS

Avon High School

Carmel High School

Frankfort High School

Washington High School

Yorktown High School

RETAIL OPERATIONS

Brownsburg High School

Carmel High School

Hamilton Heights High School

Union City Community High School

IOWA

FOOD SERVICE OPERATIONS

Oelwein High School

Starmont High School

Waverly-Shell Rock High School

RETAIL OPERATIONS

Ames Senior High School

KANSAS

FOOD SERVICE OPERATIONS

Blue Valley High School

Lansing High School

Leavenworth High School

Mill Valley High School

Washburn Rural High School

Wichita North High School

RETAIL OPERATIONS

Blue Valley High School

Blue Valley North High School

Blue Valley Northwest High School

Blue Valley Southwest High School

Blue Valley West High School

Lansing High School

Leavenworth High School, Pete’s Place

Leavenworth High School,

Pete’s Print and Stitch

Washburn Rural High School, The Shack

Washburn Rural High School, WRHS Bank

KENTUCKY

FOOD SERVICE OPERATIONS

Jessamine Career & Technology Center

Taylor County High School

RETAIL OPERATIONS

Scott County High School

LOUISIANA

RETAIL OPERATIONS

Walker High School

MASSACHUSETTS

FOOD SERVICE OPERATIONS

Apponequet High School

Burlington High School

Diman Regional Vocational

Technical High School

Douglas High School

Durfee High School

Marshfield High School

Nipmuc Regional High School

North Andover High School

Plymouth North High School

Plymouth South High School

Taunton High School

RETAIL OPERATIONS

Barnstable High School, Hawks Nest

Barnstable High School, The Kettle

Barnstable High School,

Red Hawk Designs

Danvers High School

Diman Regional Vocational Technical High School

King Philip Regional High School

North Andover High School

Taunton High School

Uxbridge High School

Wachusett Regional High School

Wareham High School

Westborough High School

Weston High School

MICHIGAN

FOOD SERVICE OPERATIONS

Ann Arbor Skyline High School

Berkley High School

Brighton High School

Carlson High School

Chippewa Valley High School

Clio High School

Fruitport High School

Garden City High School

Grand Ledge High School

Greenville High School

Hartland High School

Huron High School

Jenison High School

L’anse Creuse High School

Lapeer County Education & Technology Center

Lincoln Park High School

LISD Tech Center

Northville High School

Petoskey Career & Technical

Education High School

Troy High School

Utica Eisenhower High School

Utica Stevenson High School

Warren Woods Tower High School

Westland John Glenn High School

Wyandotte Roosevelt High School

RETAIL OPERATIONS

Airport High School

Alpena High School

Clio High School

Dakota High School

Farmington High School

Grand Haven High School

Grandville High School

Grosse Pointe North High School

Gull Lake High School

Hamtramck High School

Jackson High School

Jenison High School

L’anse Creuse North High School

Lakeland High School

Lakeview High School

Livonia Stevenson High School

Loy Norrix High School

Midland Dow High School

Montague High School

Rochester Adams High School

Saline Area High School

Utica Ford High School

Utica High School

Waterford Kettering High School

West Bloomfield High School

Wyandotte Roosevelt High School

MINNESOTA

FOOD SERVICE OPERATIONS

Coon Rapids High School

Dassel-Cokato High School

Elk River High School

Irondale High School

Jefferson High School

Little Falls Community High School

Richfield High School

Rockford High School

Rogers High School

Sauk Rapids-Rice High School

Spring Lake Park High School

RETAIL OPERATIONS

Alexandria High School

Elk River High School

Faribault High School

Irondale High School

Lakeville North High School

Lakeville South High School

Mounds View High School

North Branch Area High School

Orono High School

Owatonna Senior High School

Richfield High School

Rockford High School

Rogers High School

Sauk Rapids-Rice High School

Shakopee High School

St. Louis Park High School

Tartan High School

Wayzata High School

MISSISSIPPI

RETAIL OPERATIONS

Choctaw Central Career & Technical Center

HONORARY LIFE AWARD

Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present a new recipient of this distinctive and deserving fellowship.

LISA DELAMPAN | NEW HAMPSHIRE

Lisa Delampan has dedicated 30 years to serving DECA members and advisors in New England as the Chartered Association Advisor for New Hampshire DECA and Maine DECA. Her unique ability to manage and promote DECA to members in multiple associations speaks to her passion and dedication to the organization’s mission. She has been instrumental in keeping the Maine and New Hampshire associations thriving and has recently been noticed for her diligent work to increase chapter involvement by 10% over pre-pandemic levels. While her leadership in DECA began in 1993, her involvement with the organization began in the 1980s as a student member of the Concord, New Hampshire DECA chapter.

In addition to serving Maine and New Hampshire, Lisa has dedicated time at the regional and international levels. Her leadership includes service as Vice Chair of the North Atlantic Region Board of Directors and two terms on the DECA Inc. Board of Directors, serving as Board President (2002-2003) and Treasurer (2004-2005, 2005-2006). Lisa has also volunteered on many DECA taskforces and committees, helping to shape the organization’s programmatic and strategic direction. For her leadership, Lisa was awarded DECA Inc.’s Outstanding Service Award in 2007. Lisa’s colleagues and peers recognize her as a dedicated and exemplary leader. She has shown unwavering support to DECA members and advisors. Her selflessness and willingness to take on new challenges have changed the lives of countless DECA members and are the qualities that define an Honorary Life Award Recipient.

OUTSTANDING SERVICE AWARD

DR. JEFFREY VICTOR, New Jersey

PAST HONORARY LIFE RECIPIENTS

1951

Charles E. Boyd

1954

Robert V. Mullen

1958

George M. Stone

Amanda A. Thomas

1960

Brice W. Cecil

James Cash Penney

1961

Edward J. Condon

John W. Edgerton

L. T. White

1962

Harry W. Ketchum

Hugh E. Muncy

James H. Pearson

1963

Walter B. Anderson

Theodore G. Plumb

John B. Pope

1964

John G. Byler

Paul H. Valentine

1965

John A. Beaumont Marguerite Loos

J.C. Lynd

1966

M.D. Mobley

1967

Donovan Armstrong

Louise Bernard

George A. Scott

1968

James A. Dorsey

1969

William F. McCurdy

1970

Eugene L. Dorr

Earl P. Tregilgus

1971

Harry A. Applegate

M.J. DeBenning

Helen B. O’Donnell

G. Henry Richert

1972

H.D. Shotwell

K. Otto Logan

1973

Etta M. Dorn

T. R. Petty

Evangeline H. Watson

1974

T. Carl Brown

Al N. Seares

1975

Theron Moss

1976

Mildred L. Jackson

Lucy C. Crawford

Elaine R. Pitts

Lowell A. Burkett

1977

Oswald M. Hager

Anacile Riggs Kurth

H. Naylor Fitzhugh

1978

Vera Pearl Tisdale

Reno S. Knouse

1979

Lester B. Kesterson

David A. Thompson

Merlin Wayne Kampfer

1980

Ted Best

1981

Clayton Riley

1982

H.E. “Red” Ruppert

1983

Blanche M. Curran

Paul C. Bennewitz

1984

Warren G. Meyer

Keiji Okano

1985

Norris D. Young

Mary K. Klaurens

1986

William M. Crisp

E.D. Peeler

1987

J. W. Weatherford

Mae J. Laatsch

1988

Kenneth W. Smith

1989

Loris C. Lorenzi

1990

Todd Sagraves

Berry Sullivan

1991

John Blalock

Fred Rexus

1992 Dr. Frederick L. Williford

1993

John E. Elias

David J. Redding

1994

Elinor F. Burgess

Edgar L. Fleming

Harold Rowen

1995

Jack T. Humbert

Edwin L. Nelson

1996

James R. Bowers

1997

Marie J. Burbach

Nina L. Gaskin

1998

Sissy Long

Jeannette Siegel

1999

Carl L. Grunander

Thomas E. Hill

2000

Philip Scheel

Robert Wolff

2001

Michael D. Bass

Albert Dominic Corey

2002

Adrian Barrow

Dr. Marcella Norwood

2003

Helen Dorsey

Emmett Eary

Jack Rose

2004

Carol Borskey

Tim Coffey

Rick Giudicessi

2005

Hunt Hawkins

Dr. Gene Reed

2006

Dr. James Gleason

Priscilla McCalla

2007

Kristin Crowe

Louis Kaminski

Dr. Kathy Walton

2008

Chuck Blood

Raymond Gormley

Richard Mangini

Pam McKenney

David Starr

2009

Gregg Christensen

Ken DiSaia

Dr. Julie Lyman

2010

Gary Colvin

Pat DiPlacido

Jim King

Curtis Youngman

2011

Tina L. Durham

Glenice Hall

Michael Marchetti

2012

Roger Cartee

Shirlee Kyle

Everett D. Vaughan

2013

Marsha Bock

Tim Gilmore

2014

Dr. Edward L. Davis

2015

Mary Ellen Colella

Roger Glenn

Dave Wait

2018

Jim Brock

2019

Kevin Reisenauer

2020

Dr. Brenda Clark

Mary Peres

Jacklyn J. Schiller

2022

Dr. Lynore Levenhagen

THANK YOU TO OUR VOLUNTEERS

These volunteers have generously shared their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of our volunteers, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

BOARD OF DIRECTORS

PRESIDENT

Lori Hairston

PRESIDENT-ELECT

Josh Shankle

SECRETARY

Mitchell Beresa

TREASURER

Dave Wait MEMBERS

Shayna Brown

Scott Jones

Donna McFadden

John Stiles

EX-OFFICIO MEMBERS

Daphnne Bonaparte

Helen Brown

Frank Peterson, CAE

JAMIE BENEDICT

Chartered Association Advisor

ROCHELLE STANFILL

Board of Advisors Secretary

DREW GOLDFINGER

Board of Advisors President

WENDY ROSCHÉ

Board Member

RACHAEL DUBROW

Board Member

TED NEWFIELD Board Member

TAMMY DELEONARDO Officer Coordinator

LAXMI VISWANATHAN Executive President

JOSH BURKE Executive Vice President

EMYLEE ERGEN

Vice President

MICHELLE FRIDKIN Vice President

GABRIELLA FRINO Vice President

GIANNA GROSSMAN

Vice President

ALAN LI Vice President

DAYRY RAMOS

Vice President

PAULINA SELICORNI Vice President

SAVANNAH YOUNG Vice President

THANK YOU TO ORLANDO BUSINESS LEADERS

DECA extends its appreciation to the 1,000 Orlando-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.

THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS

The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the emerging leader series and other functions. Briefings for event directors and assistants are scheduled throughout the conference and are necessary for the success of the programs. Volunteers should check the program or app and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

COMPETITIVE EVENT COORDINATORS

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS +

PERSONAL FINANCIAL LITERACY

Karen Brettingen, Minnesota

TEAM DECISION MAKING EVENTS

Amy Granahan, Virginia

Kellen Scott, Virginia

INDIVIDUAL SERIES EVENTS

Alan Balsdon, New York

Keegan O’Brien, Wisconsin

BUSINESS OPERATIONS RESEARCH EVENTS + STOCK MARKET GAME

Mary Whited, California

PROJECT MANAGEMENT EVENTS

Shelli Ray, Missouri

ENTREPRENEURSHIP EVENTS

Elizabeth Cotton, North Carolina

INTEGRATED MARKETING CAMPAIGN EVENTS +

PROFESSIONAL SELLING AND CONSULTING EVENTS

Chad Froeschle, Illinois

PROGRAM COORDINATORS

EMERGING LEADER SERIES

Gordon Nicholson, New Hampshire

Isaac Robinson III, Georgia

PROFESSIONAL LEARNING SERIES

Dr. Michelle Walker, Virginia

ASSOCIATION OFFICER TEAM

HOST COMMITTEE

Available through Shop DECA

CLASSROOM INTEGRATION

Bring your classroom to life

• Nearly 100 case studies and exams to easily incorporate into classroom instruction

• Exemplar research projects, business plans, integrated marketing campaigns, project management plans and more

• Aligned to National Curriculum Standards and Career Clusters®

STUDENT-CENTERED LEARNING

Learn anytime, anywhere, at their own pace

• Explore career fields and industry trends

• Master key industry terminology and key performance indicators

• Learn strategies for test taking, executive summaries, presentations and more

COMPETITION PREPARATION

Everything you need in one platform

• Get help selecting a competitive event that will motivate you to succeed

• Access all the need-to-know information for your competitive event in once place

• Engage with interactive preparation tools

EXPLORE CAREERS AND PREPARE FOR COMPETITION

PREPARE YOUR EMERGING LEADERS AND ENTREPRENEURS

Start your chapter’s $295 annual subscription today

Not all experiences are created equal, and DECA is one of a kind! When you become a member of DECA, you’re one step closer to making your college and career dreams a reality. From competitive events to chapter campaigns and leadership development to exciting conferences, there’s something for everyone.

We can’t wait to show you what we’re all about! Experience it for yourself.