DECA Insight | September-October 2019

PROGRAM UPDATE

CHAPTER STRATEGY

PAGE 2

PAGE 3

Check out the changes for 2019-2020

Learn about DECA’s Membership Campaign

SEP-OCT 2019

HERE WE GO!

FRANK PETERSON | ACTING EXECUTIVE DIRECTOR, DECA INC. In DECA, we are surrounded by opportunities. Every moment provides us a new chance to break out of our comfort zones, take risks and prove ourselves as emerging leaders and entrepreneurs. Now is our chance to begin shaping DECA’s future. As the new year in DECA begins, it’s time to go faster, go bigger and go further than ever.

To achieve continued success, DECA’s Board of Directors adopted its strategic plan for 2019-2022, providing the organization with a strategic framework while allowing for yearly workplans to keep the plan agile to meet the most immediate needs while also looking to the future. The strategic plan also charges the DECA Inc. staff to develop annual implementation plans for approval by the DECA Inc. Board of Directors. The three-year strategic plan focuses on four strategic drivers: PROGRAM OF STUDY Review all dimensions of existing and potential programs spanning the spectrum from middle school through post-secondary.

RESOURCES AND SUPPORT Provide training, information and tools to support advisors at every level.

STRATEGIC PARTNERSHIPS Engage relevant stakeholders to create synergies that advance DECA’s mission and vision.

ORGANIZATIONAL STRENGTH Enhance talent, technology and communication to support every dimension of DECA. The strategic plan provides our professional staff the ability to align our resources and continue to delivery high-quality services and experiences for our members, advisors and partners.

With the new year upon us, we encourage you to consider how we can continue to strengthen an organization that last year recorded the highest high school membership and the largest attendance at the International Career Development Conference. We also want to thank you for your work and efforts at the local level to provide the DECA experience to so many DECA members.

The moment is here. Get ready to declare, “HERE WE GO!”

GET MORE WITH

DECADIRECT.ORG ELEVATE YOUR CHAPTER Start the new school year with a new chapter strategy.

Download ready-to-use resources! deca.org/elevate

MARK YOUR 2019-2020 CALENDAR Here We Go! Start planning your chapter’s activity calendar for the new school year. deca.org/calendar

SCHOOL-BASED ENTERPRISE 2019-2020 RESOURCES Download updated SBE materials for the new year, including guidelines for certification and the SBE Academy competition topic. deca.org/sbe

COMPETITIVE EVENTS TOPIC RESOURCES Access online resources to help with this year’s research and professional selling and consulting topics. decadirect.org/compete

HERE WE GO THEME LOGO Download these ready-to-go resources for your chapter to use. deca.org/communications

PROGRAM UPDATE

2019-2020 PROGRAM UPDATE CHALLENGES This year’s challenges will include the new AT&T Later Haters Challenge, FIDM Entrepreneur of Tomorrow Challenge and DECA Idea Challenge. Intuit Education will be sponsoring this year’s DECA Idea Challenge at all three levels.

CHAPTER CAMPAIGNS In this year’s Chapter Campaigns, Thrive level chapter will earn two allocations to the Thrive Academy instead of three allocations.

COMPETITIVE EVENTS

BACK TO SCHOOL

BACK TO DECA

CHECK OUT SHOP DECA’S ALL NEW PRODUCTS and use the promo code DISCOVER to get 10% off your order October 11-14, 2019.

The Chapter Team Events will now be called the Project Management Events, effective for the 2019-2020 school year as approved by the DECA Inc. Board of Directors. The Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control and close a project. Participants in the Project Management Events will: • identify a problem • develop a project management plan related to the problem • implement the project using project management skills • develop a written report and presentation on the project The new event names are: • Business Solutions Project (similar to the Creative Marketing Project)

NEW PIN PROGRAM

LAUNCHING FALL 2019

• Community Awareness Project (similar to the Public Relations Project) • Community Giving Project (similar to the Community Service Project) • Financial Literacy Project (similar to the Financial Literacy Promotion Project) • Sales Project (similar to the Learn and Earn Project) There is a common set of guidelines and evaluation rubrics for the Project Management Events.

SHOPDECA.ORG

EDITOR

Christopher Young, CAE

THIS EDITION

Sep/Oct 2019 | No. 37 Published two times each year

by DECA Inc. Sept./Oct. April/May Copyright ©2019 by DECA Inc.

PUBLISHER

Frank Peterson

Performance Indicator lists have been updated at deca.org. As a result, there are some adjustments to the exam blueprint, which will be included in the DECA Guide and posted online.

The guidelines for the prepared Entrepreneurship Events have been updated for clarity and consistency.

DESIGNER

EDUCATIONAL CONFERENCES

CORRESPONDENCE

This year, the Western Region Leadership Conference will take place at the Ultimate DECA Power Trip in Washington, D.C., November 15-17, 2019.

Danny Spors

DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org

EXECUTIVE OFFICER CAMPAIGNS The guidelines for the Executive Officer Campaigns are being updated, and campaign booths will not be a component of the campaigns this year. An alternative activity will be scheduled.

CAMPAIGNS

CELEBRATE DECA MONTH IN

NOVEMBER

deca.org/campaigns

MEMBERSHIP

DEADLINE 12.3.19 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni or professionals) of the Membership Campaign and receive a pennant and certificate.

Guide your membership efforts by meeting these goals.

MORE STUDENTS THAN LAST YEAR

ALUMNI

PROFESSIONALS

GLOBAL ENTREPRENEURSHIP WEEK

Activities must occur during November 18-24, 2019. Submit DECA Idea Challenge entries at www.deca.org/challenges.

IDEA CHALLENGE ENTRIES

SUCCESS STORIES OF LOCAL ENTREPRENEURS

SCHOOL/COMMUNITY OUTREACH ACTIVITIES

PROMOTIONAL

Conduct these activities from the beginning of your school year through DECA Month.

SCHOOL OUTREACH ACTIVITIES

SUCCESS STORIES OF ALUMNI

Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and TWO ALLOCATIONS to attend the THRIVE ACADEMY at ICDC!

DEADLINE 12.3.19 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign or Community Service Campaign) and receive a pennant and certificate.

Earn THRIVE LEVEL by meeting the requirements in any TWO of the DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign and Community Service Campaign) and receive a pennant, plaque, flag and TWO ALLOCATIONS to attend the THRIVE ACADEMY at ICDC!

COMMUNITY OUTREACH ACTIVITIES

COMMUNITY SERVICE

Conduct a community service activity from the beginning of your school year through DECA Month.

OR MORE COMMUNITY SERVICE ACTIVITIES

OR MORE PARTICIPATION OF YOUR DECA MEMBERS

FORM OF PUBLICITY OR PROMOTION

ADVOCACY

DEADLINE 3.1.20 Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.

Advocate during Career and Technical Education Month in February.

SCHOOL OUTREACH ACTIVITIES

PUBLIC POLICY MAKERS OUTREACH

COMMUNITY OUTREACH ACTIVITIES

Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.

THIS BOX GETS THEM THINKING OUTSIDE OF THE BOX “If you use the Not A Problem game just once in your classroom, you are hooked.”

Ev Vaughan, Colorado CTE DECA Director, retired

Playing the roles of investors and innovators, students practice skills including brainstorming, creative thinking, interpreting information, evaluating alternatives, problem solving, meeting a need, product ideation, graphic presentation, oral and written communication, and presenting information.

3 to 10 players │$25/game │ Available on Amazon Prime www.NotAProblemGame.com │Kim@NotAProblemGame.com