DECA Insight April/May 2011

2011-2012 THEME

How will you aspire higher next year? > PAGE 3

COMPETITIVE EVENTS UPDATE

New events await DECA members for 2011-2012! > PAGE 6

CONFERENCE DATES

Mark your calendar now for these exciting learning experiences. > PAGE 6

INSIGHT

10 DECA ACTIVITIES FOR THE FOURTH QUARTER

1 COLLEGE + CAREER PREPARATION Help your graduating seniors polish their skills that will make them college and career ready. The March/April issue of Dimensions is devoted to helping them succeed in college and find the ideal career.

DECA has partnered with MyEdu to provide DECA members and advisors with official academic and career information. DECA members can access an online set of academic tools to help them explore careers, colleges and degrees. Simply log on at http://deca.myedu.com.

DECA DIRECT

Broadcasting live from DECA ICDC

SCHOLARSHIP OPPORTUNITY For each MyEdu user that signs up, $0.50 is added into the fund. Once DECA hits the $1,000 mark (or 2,000 users), a DECA member is selected at random.

The scholarship money is sent to DECA Inc. and is then sent directly to the member’s college. MyEdu is giving away up to $100,000 in scholarships. <http://www.deca.org/ready/ and http://deca.myedu.com

YOUR SENIORS 2 CONNECT TO COLLEGIATE DECA The DECA experience doesn’t have to end upon high school graduation. Collegiate DECA offers the same thrills of competition, networking, conference travel and career building.

DECA Direct brings the DECA experience to your classroom. View short segments on topics such as community service, choosing a college, participating in a competitive event and more filmed at DECA’s International Career Development Conference.

General sessions will be broadcast at http://www.deca.org and you can engage in the conference through social media. Interact on the DECA fan page on Facebook at http://www.facebook.com/decainc and on Twitter at http://www.twitter.com/decainc.

Be sure to use the hashtag #DECAICDC when tweeting about DECA!

For only $25, seniors can sign up now for 2011-2012 and receive state/national dues along with an exclusive t-shirt in this limited time offer. They can join regardless of which post-secondary institution they will be attending. <http://www.decacollegeconnection.org

April/May 2011 No. 4

WATCH BROADCASTS FROM ICDC www.deca.org/page/decadirect

DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.

THE RECOGNIZE 3 EVALUATE 4 CHAPTER POW PARTNERS

5 YEAR-END RECOGNITION

With your chapter leadership team, take a moment to evaluate your overall program of work. Make an evaluation report to pass down to the next leadership team. Don’t under estimate the value of evaluation in the learning process!

You can never say thank you enough.

Make a list of all of those that have helped you this year – business partners, judges, counselors, administrators, parents, fellow teachers.

Recognize them whether it’s with a gift, thank you note or banquet.

Recognize outstanding achievements of your members by holding a year-end event. This allows you to rightfully thank your leadership team.

DECA Images offers tassels, stoles, certificates and honor pins.

NEW 6 RECRUIT MEMBERS

DECA 7 ORDER TRANSCRIPTS

8 PROMOTE YOUR SUCCESS

Start reaching out to underclassmen and middle school students to promote your program. Consider an invitation from your seniors to underclassmen for a end-of-the-year social. Ask your graduating seniors now if they’d like to become alumni and collect their dues for next year.

DECA’s all-new competitor transcripts measure achievement at the International CDC compared to other members from the state/province and all competitors. You can even create a report detailing participation and achievements in DECA.

Make a “pride points” list of all the accomplishments of your members and chapter. Try to use quantitative data that includes measurable figures. Share it with your students and their parents, your administration, counselors, school board and the media. Post it in your classroom for all to be proud!

<http://www.deca.org/page/transcript

<http://www.deca.org/shop

PLANS 9 MAKE FOR 2011-2012 Use our new planning tool included as a pullout in this Insight to guide the work of you and your chapter leadership team this year. We encourage you to join DECA in adopting a monthly focus for your chapter and aligning your program of work with these goals.

10 SHARPEN YOUR SKILLS Take part in professional development designed specifically for DECA advisors this summer. Look for information regarding the DECA Chapter Advisor Summer Institute in this Insight and online. <http://www.deca.org/advisors

SUMMER OFFICER LEADERSHIP TRAINING Empower your chapter and state/provincial officers.

July 12-15, 2011 Washington, D.C. $125 registration per person http://www.deca.org/events/solt/

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OUTSTANDING SERVICE AWARD RECIPIENTS

Five honored for their contributions Congratulations to five recipients of the DECA Outstanding Service Award presented at this year’s DECA International Career Development Conference in Orlando, Fla. A local advisor and career and technical education director, Dr. Brenda Clark (Mich.) is recognized for her outstanding service to DECA’s Competitive Events Program, serving on DECA’s Competitive Events Task Force, as a series director at ICDC and as an Advisor Academy presenter.

After retiring as a DECA advisor, Arlen Mizell and his wife Brenda (Fla.) have continued to support DECA by assisting annually at DECA’s New York Experience, Sports and Entertainment Marketing Conference and ICDC.

Diane Pruner (Va.) has used her experiences as a marketing teacher and director of career and technical education to continue aligning DECA’s Competitive Events Program with national curriculum standards and career clusters through her service on DECA’s Competitive Events Task Force. She also served five years as a conference coordinator at ICDC. Minnesota DECA State Advisor Jacklyn Schiller (Minn.) is recognized for her leadership to DECA as past-president of the DECA Inc. Board of Directors, past-chair of the Central Region Board of Governors and host of multiple Central Region Leadership Conferences.

PUBLISHER

INSIGHT

Published four times each year (Sept./Oct., Nov./Dec., Jan./ Feb., April/May) by DECA Inc. Copyright © 2011 by DECA Inc.

Edward L. Davis EDITOR

Christopher Young EDITORIAL COMMITTEE

Shirlee Kyle Shane Thomas Michelle Walker

CORRESPONDENCE

DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 (703) 860-4013 fax www.deca.org christopher_young@deca.org

2011-2012 PLANNING TOOL

D

on’t just settle for the standard when you can aspire higher, a theme that challenges ambitious DECA chapters, members and advisors to reach their peak potential. Through goal setting and visioning, DECA members can build upon their current strengths and attributes through their desire to engage in DECA activities that prepare them for college and professional careers.

A modern, abstract logo that could resemble mountains, birds, kites or arrows not only illustrates the direction of moving higher but also demonstrates the creativity and diversity of DECA members.

The four peaks in the logo represent each of DECA’s student-oriented guiding principles that encourage members to ascend to be academically prepared, community oriented, professionally responsible, experienced leaders. Whether it’s through competitive events, community service activities, leadership positions or mastery of knowledge and skills, DECA members can yearn to achieve the next level of excellence by aspiring higher.

A

s we embark on a year that challenges us to aspire higher, we have identified one key theme for each month. While many of these important tasks occur yearround, we will focus our activities and highlight various ways that DECA encourages us to reach our peak each month.

During each month, we will demonstrate how the focus supports DECA’s guiding principles, and we invite you to join our monthly focus by incorporating it in your program of work and classroom instruction. A webpage for each month will feature resources and ideas to help your chapter support the monthly focus. If you have unique ideas or interesting concepts you’re willing to share, we want to hear from you too by e-mailing info@deca.org.

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Elevate

Celebrate Innovation

Empower your chapter leadership team to create a strong program of work and take the lead in energizing your students about all the opportunities that await them with DECA this membership year.

Challenge your chapter to aspire higher this year by participating in DECA’s all-new membership campaign.

Entrepreneurship is the catalyst for many great ideas and solutions to challenging problems. As part of Global Entrepreneurship Week, DECA will celebrate innovation, creativity and imagination while highlighting the importance of entrepreneurship and its connection to DECA.

SEPTEMBER

NOVEMBER

CONNECTS TO BUSINESS

EXPERIENCED LEADERS

http://www.deca.org/page/september

OCTOBER

http://www.deca.org/page/november

Give Back

Build Your Resources

PREPARING EMERGING LEADERS AND ENTREPRENEURS

The summer is the ideal time to rejuvenate for another excellent year of teaching and DECA. Enhance your skills through DECA’s professional development and begin laying the foundation for the upcoming year.

DECEMBER

COMMUNITY ORIENTED

Grow Your Chapter

INTEGRATES INTO CLASSROOM INSTRUCTION

With so many opportunities that integrate into classroom instruction and apply learning, DECA is your companion to an energized year of teaching and learning. DECA Week is an excellent opportunity to showcase how DECA is an important part of classroom learning as well as extend membership to all members, alumni and business partners.

The holidays are a f reminder to conside thankful. Encourage members to perform service as part of a activity.

http://www.deca.org/page/

http://www.deca.org/page/october

GUIDING PRINCIPLES

DECA’S Comprehensive Learning Program integrates into classroom applies learning, connects to business and promotes competition. DE the next generation to be academically prepared, community oriente responsible, experienced leaders.

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Promote Success PROGRAM EVALUATION

Focus on the Victory PROMOTES COMPETITION

While effective DECA advisors incorporate DECA’s competitive events into classroom instruction, many advisors and members spend additional time enhancing their competitiveness. This month will focus on ways to take DECA’s competitive events to the next level. http://www.deca.org/page/january

JANUARY

friendly er why we are e your DECA m community learning

/december

Be Ethical

PROFESSIONALLY RESPONSIBLE

DECA will focus on helping its members become poised professionals with ethics, integrity and high standards. http://www.deca.org/page/march

FEBRUARY

MARCH

Advocate

APPLIES LEARNING

Career and Technical Education Month is a great opportunity to advocate for your program.

Let those important decision makers know about the impact DECA makes in your community, school and lives of your members.

Begin building your program for next year by promoting DECA’s relevance to underclassmen and explaining how DECA can help them become college and career ready.

APRIL

Take a moment to systemically evaluate your overall program.

This is the time to shine by sharing measurable figures about your members’ achievements to key stakeholders.

Show how your program supports your school’s overall mission.

http://www.deca.org/page/ may

MAY

Document Achievement ACADEMICALLY PREPARED

A time for reflection helps your members realize the key role DECA has played in their year of development. Encourage them to update their resume with new skills, service projects and accomplishments from the past year. Challenge them to create a portfolio using their best DECA projects and don’t forget to include the coveted competitive events transcript for your international competitors. http://www.deca.org/page/april

http://www.deca.org/page/february

instruction, ECA prepares ed, professionally

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EN TR EP RE

HOSPITALITY + TOURISM

FINANCE

HIP RS EU N

BUSINESS MANAGEMENT + ADMINISTRATION

November 10-12, 2011 | San Diego WESTERN REGION LEADERSHIP CONFERENCE

NEW EVENTS • Business Finance Individual Series Event • Human Resources Management Individual Series Event • Hospitality and Tourism Professional Selling Event • Sports and Entertainment Promotion Plan Event

November 11-13, 2011 | Little Rock SOUTHERN REGION LEADERSHIP CONFERENCE

DROPPED EVENTS • Internet Marketing Plan • DECA Quiz Bowl

November 18-20, 2011 | Philadelphia NORTH ATLANTIC REGION LEADERSHIP CONFERENCE

BUSINESS OPERATIONS RESEARCH TOPIC The 2012 topic for each occupational category is the development of a plan to enhance or introduce a customer loyalty program to an existing business or organization. Using an existing business of their choice, participants will research the current and potential use of customer loyalty programs and their effectiveness.

November 30-December 4, 2011 | NYC NEW YORK EXPERIENCE I December 2-4, 2011 | Omaha CENTRAL REGION LEADERSHIP CONFERENCE

Participants will develop a strategic plan to enhance or introduce customer loyalty programs into the current operations with the goals of building customer profiles, tracking sales, tracking visits, retaining current customers and expanding the current customer base.

December 7-11, 2011 | NYC NEW YORK EXPERIENCE II

Check the Guide for complete guidelines.

February 1-5, 2012 | Orlando SPORTS + ENTERTAINMENT MARKETING CONFERENCE

LOOKING TO 2012-2013 NEW EVENTS • Entrepreneurship Opportunity Recognition Event • Entrepreneurship-Growing an Existing Business Event

April 28-May 1, 2012 | Salt Lake City INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

<http://www.deca.org/competitions/highschool

<http://www.deca.org/conferences/highschool

SUMMIT | RECRUIT

New membership campaign raises the bar, provides awesome rewards DECA is excited to announce a new format for the membership campaign that provides chapters the opportunity to earn awesome rewards for members, the chapter and the advisor.

More than ever before, DECA will provide membership resources designed to help you achieve these goals. There’s no reporting form – simply enter your membership online by December 1, 2011, to be eligible for recognition. Look for this flyer included in this chapter packet for more information and watch the DECA website for the full unveiling of this exciting endeavor. <http://www.deca.org/events/membershipcampaign

2011-12 | CAMPAIGN REWARDS

+

MEMBERSHIP CAMPAIGN

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MARKETING

EN TR EP RE

November 3-5, 2011 | Chicago INNOVATIONS + ENTREPRENEURSHIP CONFERENCE

As DECA continues to align its competitive events program to career clusters and pathways, the following changes were approved by the board of directors for the 2011-2012 school year. Complete guidelines will be posted at http://www.deca.org/ competitions/highschool by July 1, 2011.

ENT RE PR EN

HIP RS EU N

ENT RE PR EN

July 12-15, 2011 | Washington, D.C. SUMMER OFFICER LEADERSHIP TRAINING

DECA introduces four new competitive events

P HI RS EU

DECA conferences connect to the classroom

COMPETITIVE EVENTS UPDATE

HIP RS EU

CONFERENCE CALENDAR

+

MORE STUDENTS THAN LAST YEAR

OR MORE ALUMNI

SPECIAL FREE PLAQUE CURRIC ULUM

CHAPTER COMPLIMENTARY PROFILED ON BLAZER PATCH VIP SEATS DECA.ORG EXCHANGE AT ICDC 2012

OR MORE PARTNERS

PEAK | RECRUIT

+ MORE STUDENTS THAN LAST YEAR

REWARDS

+ OR MORE ALUMNI

ADVISOR SHIRT SPECIAL FREE CERTIFICATE CURRIC ULUM OR MORE PARTNERS

COMPLIMENTARY BLAZER PATCH EXCHANGE

PINNACLE | RECRUIT

+ MORE STUDENTS THAN LAST YEAR

CHAPTER PROFILED ON DECA.ORG

REWARDS

+ OR MORE ALUMNI

ADVISOR SHIRT

ADVISOR SHIRT

SPECIAL CERTIFICATE

OR MORE PARTNERS

COMPLIMENTARY BLAZER PATCH

FREE CURRICULUM

EXCHANGE

DEADLINE FOR RECOGN

December 1, 2011

FOR DETAILS AND

ITION:

NO REPORTING NECESSA RY! JUST ENTER YOUR MEMBERS. If 20 more students than last year cannot be achieved, the chapter substitute them with may additional alumni or professional member s. are for pictorial purposes . Actual items may vary.

Reward items shown RESOURCES, VISIT

http://www.deca.or g/events/membersh ipca

mpaign

GRADUATION GOODIES

at DECA Images

SHOP ONLINE AT www.deca.org/shop GIVE US A CALL | 703.860.5006 MONDAY - FRIDAY 8:30 a.m. - 4:30 p.m. est.

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Looking for ideas to help with your to-do lists?

CHAPTER ADVISOR SUMMER INSTITUTE JUNE 27-30, 2011 CHARLOTTE, NC

re u t c u r St am r g o r p my

JULY 18-21, 2011 MIAMI, FL

Organize my DECA Chapter

Promote DECA to diverse audiences

Expand membership and increase participation

Integrate DECA into classroom instruction

PLUS DECA COMPETITIV E EVENTS UPDATE SPONSORED BY Additional program support provided by 8

Join your colleagues for a three-day institute designed to invigorate your teaching.

The institute will provide resources and new ideas to make DECA an integral part of your students’ learning experience and increase student achievement. Choose your track – new advisor or experienced advisor.

TENTATIVE AGENDA DAY 1 REGISTRATION 2:00 P.M.-4:00 P.M. ORIENTATION, WELCOME RECEPTION AND DINNER 5:30 P.M. DAY 2 INSTITUTE SESSIONS 8:30 A.M.-4:30 P.M. DAY 3 INSTITUTE SESSIONS 8:30 A.M.-4:30 P.M. CELEBRATION ACTIVITY DAY 4 INSTITUTE SESSIONS 8:30 A.M.-12:00 P.M. CLOSING SESSION AND LUNCH 12:00 P.M.-12:30 P.M. Institute sessions will be conducted on the Johnson & Wales University campus with accommodations at a nearby hotel. $350 Registration Fee includes 3 nights lodging with two per room, training materials, seven meals and transportation to/ from institute sessions.

Single rooms are available for an additional $225 upgrade charge. Early bird registration by May 16. After May 16, registration increases by $50.

REGISTER TODAY AT www.deca.org/advisors