ASPIRE HIGHER
Use this tool to develop a plan to participate in DECA’s new campaigns. > PAGE 3
BLAZER PATCH EXCHANGE
It’s time to update your style. Get the inside info. > PAGE 8
CERTIFIED TRAINERS
DECA certified 24 trainers to deliver DECA professional development. > PAGE 2
INSIGHT FROM THE PRESIDENT OF DECA INC.
Challenge yourself and your members to ASPIREHIGHER
A
s DECA advisors, one of the things we tell our student members at the beginning of the year is to set realistic goals that force them to move outside their comfort zones. Welcome back to the beginning of a new year that should change the comfort zone for all of us as we challenge our members to ASPIREHIGHER. DECA continues to grow, expand and change each year as we implement new and ambitious ideas and opportunities for our members. Excitement and anticipation fill the air as our new brand takes hold, a new blazer patch has been introduced and a new year with new members is upon us. We all know about the dedication and hard work that are needed to be successful. When we ask our members to ASPIREHIGHER, we ask them to confront challenges they have never faced before and to hurdle obstacles blocking their path to achievement. Renewed participation in DECA, more chapter involvement, ambitious community projects and more school and parental involvement coupled with dedication and hard work will instill ASPIREHIGHER
principles in our members in positive and powerful ways. As president of DECA Inc., I pledge to support you in any way that I can so that you and your members are able to successfully face the many challenges of a difficult future. To me, the beginning of each year has always been like taking members to spring training. How will your year start? Will your members take up the challenge to ASPIREHIGHER? Will they make it to the “World Series” in Salt Lake City in April? I wish you the best as you offer your members the keys to success and opportunity and I look forward to seeing all of you at ICDC in Utah.
DID YOU KNOW?
Sincerely,
Roger Cartee, President Board of Directors, DECA Inc.
Don’t just settle for the standard when you can ASPIREHIGHER, a theme that challenges ambitious DECA chapters, members and advisors to reach their peak potential. Through goal setting and visioning, DECA members can build upon their current strengths and attributes through their desire to engage in DECA activities that prepare them for college and professional careers. <www.deca.org/page/aspirehigher
September/October 2011 No. 5
ROGER CARTEE
> More than 90% of DECA members plan to continue their studies in marketing, finance, hospitality and business management or become entrepreneurs. > More than 86% of DECA members report an A or B average. > More than 27% of DECA members are very interested in starting their own business.
DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.
DECA announces professional development that’s not to miss DECA’s certified trainers and education department staff will present at various conferences throughout the fall and winter. Mark your calendars for these indepth learning opportunities. DECA New Advisor Academy at the International CDC April 29-30, 2012 Salt Lake City, UT
DECA TRAIN THE TRAINER CERTIFICATION COURSE
New cadre of DECA advisors ready to deliver professional development Twenty-four DECA advisors earned certification as DECA trainers at the second DECA Train the Trainer certification course held June 9-11, 2011, at DECA Inc. headquarters in Reston, Va. The certified trainers are charged to deliver professional development on behalf of DECA during the 20112012 academic year. DECA’s education department designed the certification program to train key leaders of associations to effectively deliver presentations and content useful to DECA’s local chapter advisors. Five unique workshops that can be delivered in a variety of formats at local and state professional development conferences or events were presented. Topics included: • Building a Successful Program with DECA • Organizing Your DECA Chapter • Promoting Participation in DECA • Creating Brand Champions for DECA Chapters • Enhancing Instruction with DECA In addition, a DECA Update was provided to educate chapter advisors on new DECA programs and changes in the competitive events program. As part of the training materials, classroom instructional ideas were included to be utilized at the workshops. As part of the certification program, the trainers created an association professional development plan to implement during the upcoming academic year. 2
DECA CERTIFIED TRAINERS FOR 2011-2012 > > > > > > > > > > > > > > > > > > > > > > > >
Deb Moore, Arizona DECA Derrick Lyons, California DECA Carl Schmidt, California DECA Mary Whited, California DECA Brycen Woodley, California DECA Donna McFadden, Massachusetts DECA Stephanie Lolich, Minnesota DECA Charlotte Bryant, Mississippi DECA Stephanie Williams, Missouri DECA Jan Butler, Nebraska DECA Debi Cline, New Mexico DECA Benton Spradlin, New Mexico DECA Marsha Bock, Rhode Island DECA Donna Crow, Texas DECA Chad Fagan, Texas Collegiate DECA Araceli Garcia, Texas DECA Sandra Hinesly, Texas DECA Erica Marshall, Texas DECA Kimberly Pruiett, Texas DECA Jen Hendrickson, Virginia DECA Richard Totten, Virginia DECA Ryan Witzig, Virginia DECA Betty Sias, West Virginia DECA Holly Gregory, Wisconsin DECA
<For more information about your association’s professional development opportunities, contact your association advisor.
DECA’s New Advisor Academy is designed to help DECA advisors understand their roles and responsibilities and learn how to integrate DECA into classroom instruction. A special sharing session allows for new advisors to learn strategies from experienced advisors. <www.deca.org/events/icdc DECA Train the Trainer Certification Course June 14-16, 2012 Reston, VA Designed to train key leaders of chartered associations to effectively deliver presentations and content important to DECA local chapter advisors. <www.deca.org/advisors DECA Chapter Advisor Summer Institute June 20-23, 2012 Providence, RI June 26-29, 2012 Denver, CO The three-day institute provides resources and generates new ideas to increase student achievement while making DECA an integral part of students’ learning experience. Content is delivered via new advisor and experienced advisor tracks. Sponsored and hosted by Johnson & Wales University. <www.deca.org/events/institute
PUBLISHER
INSIGHT
Published four times each year (Sept./Oct., Nov./Dec., Jan./ Feb., April/May) by DECA Inc. Copyright © 2011 by DECA Inc.
Edward L. Davis EDITOR
Christopher Young EDITORIAL COMMITTEE
Shirlee Kyle Shane Thomas Michelle Walker
CORRESPONDENCE
DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 (703) 860-4013 fax www.deca.org christopher_young@deca.org
PLANNING TOOL
CHAPTER
Challenge your chapter to ASPIREHIGHER this year by participating in DECA’s new campaigns. Use this tool with your members to map your plan of action. We can’t wait to see you at the summit! SUMMIT |
MEMBERSHIP
+ MORE STUD ENTS THAN LAST YEAR
Use DECA’s Membership Campaign to guide your membership efforts this year and earn some awesome rewards that benefit you, your chapter and your members.
+
REFLECTIONS
Take a few moments to reflect on your chapter’s membership in previous years. Identify strengths as well as opportunities for growth.
REWARDS
+ ALUMNI
+
ADVISOR SPECIAL SHIRT FREE CERTIFICA TE CURRICUL UM
PARTNERS COMPLIM PROFESSIO + ENTARY NALS BLAZ ER PATC EXCHANG H E*
| RECRUIT
MORE STUD ENTS THAN LAST YEAR
+ ALUMNI
SPECIAL CERTIFICA TE
PARTNERS PROFESSIO + NALS DEADLINE
FOR DETA
ILS AND RESO
URCES,
CHAPTER PROFILED ON DECA.ORG
REWARDS
COMPLIM ENTA BLAZER PATC RY EXCHANG H E*
FOR RECO
December
OPPORTUNITIES
SPECIAL ADVISOR SHIRT FREE PLAQUE CURRICUL UM
PARTNERS COMPLIM ENTARY CHAPTER PROFESSIO + BLAZ NALS ER PATC PROFILED ON EXCHANG H VIP SEATS DECA.ORG E* AT ICDC 2012
CRUIT
MORE STUD ENTS THAN LAST YEAR
REWARDS
+ ALUMNI
PEAK | RE
PINNACLE
STRENGTHS
2011-12 | MEMBERSHIP CAMPAIG N
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DEADLINE FOR RECOGNITION: DECEMBER 1, 2011
GOAL
Based on your reflections, identify goals that will take your chapter’s membership to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Membership Campaign to see the awards you can receive for achieving the campaign’s set goals. <www.deca.org/events/membershipcampaign
+
+ MORE STUDENTS THAN LAST YEAR
ALUMNI
SUMMIT LEVEL PEAK LEVEL PINNACLE LEVEL
PARTNERS + PROFESSIONALS
ACTION PLANS
Now that you’ve set your goals, develop action plans to help achieve them. TO RECRUIT STUDENTS
TO RECRUIT ALUMNI
TO RECRUIT PARTNERS/ PROFESSIONAL MEMBERS
1 2 3 4 5 3
PROMOTION
SUMMIT
CHAPTER PROMOTION
+ SCHOOL OUTREACH ACTIVITIE S
+
SUCCESS STORIES OF ALUM NI
+ SCHOOL OUTREACH ACTIVITIE S
Take a few moments to reflect on your chapter’s previous promotional activities. Identify strengths as well as opportunities for growth.
+ SCHOOL OUTREACH ACTIVITIE S
SPECIAL CERTIFICA TE
+
SUCCESS STORIES OF ALUM NI
GUIDING PRIN CIPLES POSTER SERIE S
SPECIAL CERTIFICA TE
COMMUN ITY OUTREACH ACTIVITIE S
COMPLIM ENTA BLAZER PATC RY EXCHANG H E*
Participate in DECA Wee activities k and repo online. rt your FOR RECO
Novembe
OPPORTUNITIES
COMPLIM ENTA BLAZER PATC RY EXCHANG H E*
REWARDS
DEADLINE
STRENGTHS
REWARDS
COMMUN ITY OUTREACH ACTIVITIE S
PINNACLE
REFLECTIONS
COMPLIM ENTA BLAZER PATC RY GUIDING PRIN EXCHANG H CIPLES E* POSTER SERIE S
+
SUCCESS STORIES OF ALUM NI
GNITION:
r 15, 2011.
FOR DETA
ILS AND RESO
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Reward items shown
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http://www .deca.org/ events/de caweek
ial purposes.
Actual items
may vary.
DECA WEEK: OCTOBER 8-15, 2011 SUBMISSION DEADLINE: NOVEMBER 15, 2011
GOAL
Based on your reflections, identify goals that will take your chapter’s promotional efforts to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Week Promotional Campaign to see awards you can receive for achieving the set goals. <www.deca.org/events/decaweek
+ SCHOOL OUTREACH ACTIVITIES
+
SUCCESS STORIES OF ALUMNI
SUMMIT LEVEL PEAK LEVEL PINNACLE LEVEL COMMUNITY OUTREACH ACTIVITIES
ACTION PLANS
Now that you’ve set your goals, develop action plans to help achieve them. SCHOOL OUTREACH ACTIVITIES
SUCCESS STORIES OF ALUMNI
COMMUNITY OUTREACH ACTIVITIES
1 2 3 4 5 COOL IDEAS
•
•
• •
•
4
Ask DECA members to select underclassmen and invite them to donuts or pizza, and show a slideshow of activities and the DECA promo DVD. Ask a business partner to give an industry expert presentation as a guest speaker.
N
9-15 , 2011
CHAPTER SPECIAL PLAQUE PROFILED ON PROMOTIONAL PENNANT DECA.ORG COMMUN ITY OUTREACH ACTIVITIE S
PEAK
Use the DECA Week Promotional Campaign to guide your chapter’s promotional efforts this year and earn some awesome rewards that benefit you, your chapter and your members.
AL CAMPAIG
OC TOBER
REWARDS
Chapter officers can visit your local National Advisory Board partners and share information about DECA. http://www.deca.org/partners/ Put DECA diamonds on members’ lockers. Host a community service activity and call it “DECA Serve Day.”
GLOBAL EN TREPRE NOVEMBER
SUMMIT
ENTREPRENEURSHIP ACTIVITIES
+ SCHOOL OUTREACH ACTIVITIE S
+ SCHOOL OUTREACH ACTIVITIE S
PINNACLE
+
REFLECTIONS
Take a few moments to reflect on your chapter’s previous entrepreneurship activities. Identify strengths as well as opportunities for growth. STRENGTHS
OPPORTUNITIES
SCHOOL OUTREACH ACTIVITIE S
SPECIAL PLAQUE COMMUN ITY OUTREACH ACTIVITIE S
REWARDS
SPECIAL CERTIFICA TE COMMUN ITY OUTREACH ACTIVITIE S
COMPLIM ENTA BLAZER PATC RY EXCHANGE H *
ENTREPRE NEUR POSTER SHIP
REWARDS
+
SUCCESS STORIES OF ALUM NI ENTREPRE NEURS
CHAPTER PROFILED ON DECA.ORG
COMPLIM ENTA BLAZER PATC RY ENTREPRE EXCHANGE H NEUR * POSTER SHIP
+
SUCCESS STORIES OF ALUM NI ENTREPRE NEURS
NEURSHIP WEEK CAMPAIG N
REWARDS
+
SUCCESS STORIES OF ALUM NI ENTREPRE NEURS
PEAK
Use the DECA Global Entrepreneurship Week Campaign to guide your chapter’s efforts to promote and engage in entrepreneurship this year and earn some awesome rewards that benefit you, your chapter and your members.
14-20, 201 1
SPECIAL CERTIFICA TE COMMUN ITY OUTREACH ACTIVITIE S
COMPLIM ENTA BLAZER PATC RY EXCHANGE H *
Participate in DECA’s Global Entr Week cam paign and epreneurshi report you p r activities DEADLINE online. FOR RECO GNITI
December
FOR DETA
ILS AND RESO
URCES, VISIT
20, 2011.
Reward items shown
http://www .deca.org/ events/ge w
ON:
are for pictor
ial purposes.
Actual items
may vary.
GLOBAL ENTREPRENEURSHIP WEEK: NOVEMBER 14-20, 2011 SUBMISSION DEADLINE: DECEMBER 15, 2011
GOAL
Based on your reflections, identify goals that will take your chapter’s entrepreneurship efforts to a higher level. Your goals should be attainable but challenging. Refer to the DECA Global Entrepreneurship Week Campaign to see awards you can receive for achieving the set goals. <www.deca.org/events/gew
+ SCHOOL OUTREACH ACTIVITIES
+
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
SUMMIT LEVEL PEAK LEVEL PINNACLE LEVEL COMMUNITY OUTREACH ACTIVITIES
Be sure to also sign up with GEW before November 14 at gewusa.org/register Please indicate that you are affiliated with DECA.
ACTION PLANS
Now that you’ve set your goals, develop action plans to help achieve them. SCHOOL OUTREACH ACTIVITIES
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
COMMUNITY OUTREACH ACTIVITIES
1 2 3 4 5 COOL IDEAS • • •
Highlight DECA members who own their own businesses. Host an entrepreneurship workshop for elementary or middle school students. Read facts about entrepreneurship each day on
• •
the announcements. Invite a local entrepreneur to speak at a chapter meeting or during class. Partner with a local organization, college or business to host an entrepreneurship-related activity. 5
ADVOCACY
CAREER AND CAMPAIGN | FEBR TECHNICAL EDUCATION UARY MONTH
SUMMIT
ADVOCACY
+ SCHOOL OUTREACH ACTIVITIE S
SUCCESS STORIES OF ALUM NI
+ SCHOOL OUTREACH ACTIVITIE S
SUCCESS STORIES OF ALUM NI
+
Take a few moments to reflect on your chapter’s previous promotional activities. Identify strengths as well as opportunities for growth.
SCHOOL OUTREACH ACTIVITIE S
SPECIAL CERTIFICA TE COMMUN ITY OUTREACH ACTIVITIE S
REWARDS
COMPLIM ENTA BLAZER PATC RY EXCHANG H E*
Participate in the Adv ocacy Cam report you paign and r activities online. DEAD March 15,
OPPORTUNITIES
SPECIAL CERTIFICA TE
COMMUN ITY OUTREACH ACTIVITIE S
LINE FOR
STRENGTHS
COMPLIM ENTA BLAZER PATC RY EXCHANG H E*
GUIDING PRIN CIPLES POSTER SERIE S
+
SUCCESS STORIES OF ALUM NI
COMPLIM ENTA BLAZER PATC RY GUIDING PRIN EXCHANG H CIPLES E* POSTER SERIE S
REWARDS
+
PINNACLE
REFLECTIONS
CHAPTER SPECIAL PLAQUE PROFILED ON PROMOTIONAL PENNANT DECA.ORG COMMUN ITY OUTREACH ACTIVITIE S
PEAK
Use the DECA Advocacy Campaign to guide your chapter’s advocacy efforts during Career and Technical Education Month in February and earn some awesome rewards that benefit you, your chapter and your members.
REWARDS
+
FOR DETA
ILS AND RESO
URCES, VISIT
RECOGNITI
2012
ON:
Reward items Compliment shown are for pictor ial ary blazer patch excha purposes. Actual items nge for all may vary. your chapt er’s patch es.
http://www .deca.org/ events/cte mo
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CAREER AND TECHNICAL EDUCATION MONTH: FEBRUARY 2012 SUBMISSION DEADLINE: MARCH 15, 2012
GOAL
Based on your reflections, identify goals that will take your chapter’s advocacy efforts to a higher level. Your goals should be attainable but challenging — you and your members might surprise yourselves! Refer to the DECA Advocacy Campaign to see awards you can receive for achieving the set goals. <www.deca.org/events/ctemonth
+ SCHOOL OUTREACH ACTIVITIES
+
PUBLIC POLICYMAKERS OUTREACH
SUMMIT LEVEL PEAK LEVEL PINNACLE LEVEL COMMUNITY OUTREACH ACTIVITIES
ACTION PLANS
Now that you’ve set your goals, develop action plans to help achieve them. SCHOOL OUTREACH ACTIVITIES
PUBLIC POLICYMAKERS OUTREACH ACTIVITIES
COMMUNITY OUTREACH ACTIVITIES
1 2 3 4 5 COOL IDEAS • • • 6
Show the impact of DECA to potential students in your school as they enroll for classes. Encourage local public policymakers to issue a statement of support of DECA. Contact local media outlets to ask them to play
•
a public service announcement about DECA’s impact. Tweet policymakers on Twitter and ask members to post a Facebook status about the impact of DECA.
CONFERENCE CALENDAR
DECA conferences connect to the classroom Be sure to mark your calendar for these educational conferences that bring learning to life. November 3-5, 2011 | Chicago INNOVATIONS + ENTREPRENEURSHIP CONFERENCE November 10-12, 2011 | San Diego WESTERN REGION LEADERSHIP CONFERENCE November 11-13, 2011 | Little Rock SOUTHERN REGION LEADERSHIP CONFERENCE November 18-20, 2011 | Philadelphia NORTH ATLANTIC REGION LEADERSHIP CONFERENCE November 30-December 4, 2011 | NYC NEW YORK EXPERIENCE I
ONLINE MEMBERSHIP SYSTEM UPDATE
Instantly print personalized DECA membership cards DECA is pleased to announce a new feature to the online membership system that allows you to print personalized membership cards for your members – immediately!
2011-12
MEMBERSHIP
CARD
WW
Claire Coker W. DE CA .OR G After you submit your members, go MEMBER NAM E to reports and select membership cards. You can then print cards for everyone on your roster or select specific names to print. A PDF will be generated with the personalized membership cards. If you add more members, you also have the option to print only those additions. The membership cards are formatted to Avery Business Card 28877. Crop marks are provided if you wish to print them on cardstock and cut. If you have any questions, you may contact DECA’s Data Management Department at (703) 860-5000.
DECA will continue to send membership pins to chapters once membership dues are paid. Our membership pins will prominently feature the DECA logo displaying membership in our organization. Because of our new campaigns and our expanded programs across all four career clusters, we will no longer be tracking 100% membership. We invite you to participate in the new campaigns to earn more awesome rewards than ever before!
December 2-4, 2011 | Omaha CENTRAL REGION LEADERSHIP CONFERENCE December 7-11, 2011 | NYC NEW YORK EXPERIENCE II February 1-5, 2012 | Orlando SPORTS + ENTERTAINMENT MARKETING CONFERENCE April 28-May 1, 2012 | Salt Lake City INTERNATIONAL CAREER DEVELOPMENT CONFERENCE <http://www.deca.org/conferences/highschool
BE A HERO
New publication to help new chapter advisors If you’re a newer chapter advisor – or a veteran DECA advisor looking to reenergize your chapter – check out this new publication designed to empower DECA advisors to help their members get the most out of the DECA experience. Topics include: about DECA, advisor roles, chapter management, DECA programs, gaining support and cool ideas. <http://www.deca.org/issues/25
BRANDING AND MESSAGING
Help maintain the integrity of DECA’s brand by reviewing logo guidelines If you’re going to be using the DECA logo, please take a moment to review DECA’s guidelines for the use of the DECA logo, emblems and insignia. This important document, available on the DECA website, explains the appropriate use of the logo. In order to protect the DECA logo and ensure our chapters receive quality products at a reasonable price, DECA requires permission to be granted for all uses not on the approved list. OFFICIAL COLORS: The official colors of the organization are blue and gold. The DECA logo may be printed in blue, gold, white, silver and black. <http://www.deca.org/library
7
EXCHANGE YOUR PATCHES FOR FREE DECA will provide blazer patch gift certificates for all your chapterâ&#x20AC;&#x2122;s patches if you reach the pinnacle, peak or summit level of these campaigns.
DECA MEMBERSHIP CAMPAIGN
DECA P GLOBAL ENTREPRENEURSHI CAMPAIGN
BLAZER PATCH EXCHANGE UPDATE YOUR STYLE
DECA WEEK PROMOTIONAL CAMPAIGN
DECA is pleased to unveil the new official blazer patch that displays the highly popular new DECA logo. It completes the new DECA look.
BLAZER PATCH GIFT CERTIFICATES WILL ALSO BE PROVIDED TO:
1.
Chapters that purchase custom products (such as chapter t-shirts or polos) will earn 5 certificates.
DECA N ADVOCACY WEEK CAMPAIG
2.
Chapters that make purchases of $250 or more will earn 1 certificate for every $250 spent (between September 1, 2011 and April 1, 2012)
3.
Chapters that are DECA Images most active customers.
HOW DO I OBTAIN A NEW PATCH?
1.
You will be required to EXCHANGE an old patch for the new patch.
2.
The price of a new blazer patch is $5.00 or 1 blazer patch gift certificate.
3.
The old DECA patch will still be acceptable for competitors at the ICDC.
FOR QUESTIONS, PLEASE CONTACT 703.860.5006 or deca_images@deca.org
WHERE DO I SEND MY OLD PATCH?
8
Anyone who purchased a blazer between September 1, 2009 and September 1, 2011 will automatically be sent a certificate.
Please send old patches, along with certificates or payment ($5.00 per patch) to: DECA BLAZER PATCH EXCHANGE 1908 Association Drive Reston, VA 20191 When returning your DECA blazer patches, please include contact information.