SOCIAL MEDIA CHALLENGES
DECA members have new opportunities to win big and learn big. > PAGE 4
10 CHAPTER ACTIVITIES
CERTIFIED TRAINERS
DECA presents 10 great ideas to incorporate into your courses this fall. > PAGE 3
DECA certified 31 trainers to deliver DECA professional development. > PAGE 2
INSIGHT
EXPAND YOUR NETWORK BEYOND UNIMAGINABLE BOUNDARIES
T
his school year is going to be very exciting for all DECA advisors, members and partners. Many new and exciting things are happening that will “Expand Your Network” beyond unimaginable boundaries. On July 1, 2010, DECA launched our new brand which featured a new logo and new website. These branding efforts will take us to new heights of career and technical education and set us apart from others while relating directly to our target markets. Our new mission statement, “DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management,” allows us to position ourselves with limitless possibilities and new marketing strategies. The name change for the college division to Collegiate DECA as well as the newly integrated website reinforces that DECA is one organization operating two continuous levels of education. We have new horizons and challenges ahead. As always, DECA advisors and students are up to any challenge and are ready to expand their networks. Last year, DECA aimed to position itself within the social media market and did so with much success. We competed in the Pepsi Refresh Challenge, and while we did not win, we increased our social media presence. Many thanks go to our advisors and students for their support. DECA was recently recognized with the Compass Award by Global Entrepreneurship September 2010 No. 1
Week/USA for our outstanding, highly-effective promotion of Global Entrepreneurship Week. Train-the-Trainer premiered with much success, and the Advisor Institutes have continued to grow to new levels. Through these initiatives, DECA advisors will be the best trained and most knowledgeable advisors. Your DECA Board of Directors continues to work very hard to listen to needs of advisors, students and administrators. During my years as DECA advisor and state advisor, I have always valued this organization, because we listen and move with the trends to make DECA a viable and rewarding organization for all that participate. Your National Advisory Board is packed with dedicated business individuals ready to help DECA grow on all levels. As you can see, I am very proud of DECA and extremely excited for the opportunity to serve as board chair this year. We have a year full of successes and challenges ahead of us. I would not want to face it with any other group. If you need anything this year, don’t hesitate to contact me at james.brock@arkansas.gov. Sincerely,
Jim Brock, President Board of Directors, DECA Inc.
JIM BROCK
DID YOU KNOW? > DECA members begin their experience as early as ninth grade and can continue it through college. > DECA can serve all of your students through its comprehensive learning program that prepares leaders and entrepreneurs in marketing, finance, hospitality and management.
DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.