DECA Insight March/April 2012

THRIVE!

Learn how you can THRIVE — the 2012-2013 theme. > PAGE 3

ADVISOR RECOGNITION

DECA recognizes scholarship and Outstanding Service Award winners. > PAGE 2

CONFERENCE DATES Start planning now for next year’s DECA conferences > PAGE 5

INSIGHT QUICK NOTES

Connect with DECA at ICDC through social media

View short segments on topics such as community service, choosing a college, participating in a competitive event and more filmed at DECA’s International Career Development Conference.

General sessions will be broadcast at http://www.deca.org and you can engage in the conference through social media.

Interact on the DECA fan page on Facebook at http://www.facebook.com/decainc and on Twitter at http://www.twitter. com/decainc. Be sure to use the hashtag #DECAICDC when tweeting! <www.deca.org/pages/decadirect

JULY 31-AUGUST 2, 2012 • LOS ANGELES, CALIFORNIA

Step up your chapter leadership team

Are you looking for the best summer retreat for your chapter officer team? The all-new DECA Emerging Leader Summit will bring together DECA’s best leaders at the chapter and association levels. Imagine learning, sharing and preparing with DECA’s best in Los Angeles, Calif., July 31-Aug. 2, 2012. Think of what it would be like for your leaders to learn directly from the people who have been to the top. The DECA Emerging Leader Summit is all about the best showing the best how to get even better! Your chapter leadership team will: • Get a first look at the exciting new programs and innovations DECA has in store for 2012-2013 and discover the goals set by your DECA National Officer Team.

• Collaborate and share strategies for building membership, engaging business partners and advocating for DECA. • Polish their leadership skills, showcase their talent and receive performance feedback.

• Develop important skills such as workshop facilitation and project planning.

• Enhance your chapter’s annual business plan.

• Learn how to engage your chapter members in DECA’s awesome programs that net recognition for your chapter.

Sponsored by the U.S. Army. <www.deca.org/events/summit

April/May 2012 No. 8

“Be a Hero” with advisor professional development

Register now to attend the four-day Chapter Advisor Summer Institute that will help you make DECA an integral part of your students’ learning experience.

Choose your city – Providence (June 2023, 2012) or Denver (June 26-29, 2012). <www.deca.org/events/institute

DECA Week is now DECA Month!

We shouldn’t have to celebrate DECA’s awesomeness in just one week, so now November is DECA Month. This allows chapters flexibility in choosing a “DECA Week” that best suits their schedules, or celebrate DECA the entire month! <www.deca.org/events/decamonth

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OUTSTANDING SERVICE AWARD RECIPIENTS

Six honored for their many contributions to DECA Congratulations to six recipients of the DECA Outstanding Service Award, one of DECA’s most prestigious awards recognizing distinguised contributions, presented at this year’s DECA International Career Development Conference in Salt Lake City, Utah.

Five of this year’s recipients are recognized for their service as competitive events coordinators at the International Career Development Conference. In this role, they have ensured the careful and

DECA advisors earn scholarships

Congratulations to the following DECA advisors who earned professional development scholarships.

JOHNSON & WALES UNIVERSITY

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•

DeEtte Huelse, Dennis Professional Technical Education Center (ID) — $1,000 Lynn Amey, South Burlington High School (VT) — $1,000

MCGRAW HILL

• •

Keegan O’Brien, Appleton East High School (WI) — $1,000 Darrell Rutland, Pearl High School (MS) — $500

OTIS SPUNKMEYER

• • •

Jami Briggs, Troup County (GA) — $800 Phil Huff, Badger High School (WI) — $800 Lori Jacobs, Auburn High School (WA) — $800

PEPSICO CHILLED

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Karen Monahan, Weymouth High School (MA) — $1,000

accurate execution of DECA’s Competitive Events Program for many years. Each year, they impact more than 10,000 students by assisting with facilities layout, authoring series director handbooks, conducting adult assistant training, orienting competitors and implementing all aspects of competitive events.

As these volunteer duties are not part of their jobs, each of the individuals has used vacation time to assist with DECA’s ICDC. DECA proudly honors Chad Froeschle (Ill.),

Jennifer Kyle (Colo.), Ron Kyle (Okla.), Betty McKie (Colo.) and Paul Wardinski (Va.) with the Outstanding Service Award.

DECA also congratulates Barbara Henn (Va.), assistant director of DECA Inc.’s High School Division. During her nine-year career at DECA, Barbara has supervised the high school national officer teams, planned and managed the annual New York Experience conference, assisted in the preparation of competitive events and assisted in writing and editing for DECA’s publications.

DECA’S TRANSCRIPT PROGRAM

Members can receive feedback on competitive events performance DECA members can now receive even more feedback from their competitive events performance at the International Career Development Conference. The transcripts continue to feature rankings and performance measures for each instructional area on the career cluster exam, but they now also feature detailed information for each performance indicator and/or evaluation criterion that the judge evaluates.

Each competitior’s performance is compared against all competitors within the competitive event. These are excellent documents of evidence of student achievement and can be included in their portfolios.

Please understand that due to the structure of DECA’s competitive events program, all data is normalized to provide

this feedback and should be viewed as a snapshot of performance rather than in terms of competition rankings.

Advisors may purchase transcripts for ICDC competitors beginning May 15. The cost is $7 each, and a credit card is required.

For more information, contact Shane Thomas at (703) 860-5000. <www.deca.org/page/transcript

PUBLISHER

INSIGHT

Published four times each year (Sept./Oct., Nov./Dec., Jan./ Feb., April/May) by DECA Inc. Copyright ©2012 by DECA Inc.

Edward L. Davis EDITOR

Christopher Young EDITORIAL COMMITTEE

Shirlee Kyle Shane Thomas Michelle Walker

CORRESPONDENCE

DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 (703) 860-4013 fax www.deca.org christopher_young@deca.org

THRIVE ON INNOVATION + YOUR IDEAS

Our diverse membership is driven by innovation, competence, integrity and teamwork — our attributes and values that draw upon our greatest assets — academically prepared, community oriented, professionally responsible, experienced leaders. Equipped with knowledge and experiences, DECA members are ready to THRIVE in their chapters, schools, communities and careers. THRIVE challenges energized DECA members to succeed vigorously as they prepare for college and careers.

This is your opportunity to thrive personally, thrive as a chapter and thrive as an association.

Use this insiders’ guide to get a jump start on 2012-2013. HOW WILL YOU THRIVE THIS YEAR?

NEW COMPETITIVE EVENTS

In an economy that is fueling entrepreneurship, DECA is excited to offer two new entrepreneurship events. Unleash your ideas in DECA’s Entrepreneurship Innovation Plan Event that challenges you to conduct idea generation and opportunity recognition to take advantage of market opportunities to start a new business. Already a business owner and looking for a way for your company to flourish? The Entrepreneurship - Growing Your Existing Business Event involves the idea generation and strategy development needed to grow an existing business. This event is only for DECA members who currently own and operate their own business. The H&R Block Dollars and Sense Challenge will become an official competitive event, and DECA will introduce the Virtual Business Challenge — Restaurant Management in 2012-2013.

CORPORATE PARTNER CHALLENGES

Your ideas are important, so why not put them to good use? You might even earn major recognition and travel opportunities! Be sure to check out DECA’s Corporate Partner Challenges debuting this summer on DECA’s website. All it takes is an outstanding idea and video presentation.

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THRIVE ON YOUR CHAPTER’S SUCCESS NOVEMBER IS NOW DECA MONTH! Choose your own DECA Week in November or celebrate DECA the entire month by participating in our campaigns below.

DEADLINE: 11.30

DEADLINE: 11.30

SCHOOL OUTREACH ACTIVITIES

+ + SUCCESS STORIES OF ALUMNI

COMMUNITY OUTREACH ACTIVITIES

CONDUCT THESE ACTIVITIES DURING OCTOBER OR NOVEMBER.

PROMOTIONAL CAMPAIGN DEADLINE: 11.30

SUCCESS STORIES OF ALUMNI ENTREPRENEURS

MEMBERSHIP CAMPAIGN Meet the requirements in any one of the categories (Students, Alumni and Professionals) of the membership campaign and earn a pennant and certificate.

DEADLINE: 3.1 COMMUNITY OUTREACH ACTIVITIES

GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN DEADLINE: 11.30

+75%+ OR MORE PARTICIPATION OF YOUR DECA MEMBERS

PROFESSIONALS

GUIDE YOUR MEMBERSHIP EFFORTS BY MEETING THESE GOALS.

ACTIVITIES MUST OCCUR DURING NOVEMBER 12-18, 2012. CHAPTER MUST BE REGISTERED WITH GLOBAL ENTREPRENEURSHIP WEEK PRIOR TO THE WEEK.

OR MORE ACTIVITIES

ALUMNI

Meet the requirements in any two of the categories of the membership campaign and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC!

+ + SCHOOL OUTREACH ACTIVITIES

MORE STUDENTS THAN LAST YEAR

SCHOOL OUTREACH ACTIVITIES

+ + SUCCESS STORIES OF ALUMNI

COMMUNITY OUTREACH ACTIVITIES

GUIDE YOUR CHAPTER’S ADVOCACY EFFORTS DURING CAREER AND TECHNICAL EDUCATION MONTH IN FEBRUARY.

ADVOCACY CAMPAIGN Meet the requirements in the advocacy campaign during February and earn a pennant, a special plaque from DECA’s Congressional Advisory Board and a letter of recognition to your school administrator and government officials.

FORM OF PUBLICITY/ PROMOTION

CONDUCT ONE OR MORE COMMUNITY SERVICE ACTIVITIES IN NOVEMBER THAT MEET THE CRITERIA.

COMMUNITY SERVICE CAMPAIGN Meet the requirements in any one of the three blue campaigns above (Promotional Campaign, Global Entrepreneurship Week Campaign and Community Service Campaign) and earn a pennant and certificate.

Meet the requirements in any two of the three blue campaigns above and earn a pennant, plaque, DECA flag and three allocations to attend the all-new THRIVE ACADEMY at ICDC! 4

DECA is pleased to announce the all-new THRIVE ACADEMY at the 2013 International Career Development Conference in Anaheim. This special two-day experience will be designed exclusively for members of chapters that earn recognition through our campaigns. Be looking for details about this high-energy experience.

Members must register for ICDC. Please check with your chartered association advisor regarding eligibility to attend.

THRIVE ACADEMY <WWW.DECA.ORG/PAGE/CAMPAIGNS

THRIVE ON THE ENERGY OF THOUSANDS OF DECA MEMBERS DECA EMERGING LEADER SUMMIT

A summit is a conference or meeting of high-level leaders, usually called to shape a program of action. The all-new DECA Emerging Leader Summit is no different and will bring together DECA’s best chapter and association student leaders to create programs of work. Imagine learning, sharing and preparing with DECA’s best in a city that thrives on high performers! <LOS ANGELES, CA | JULY 31-AUGUST 2, 2012

INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE

Home to numerous visionary leaders of past and present, Chicago is the perfect setting for DECA’s Innovations and Entrepreneurship Conference.

A blend of workshops and competition, the conference will be the springboard for DECA members to unleash their ideas. <CHICAGO, IL | NOVEMBER 8-10, 2012

WESTERN REGION LEADERSHIP CONFERENCE

Seattle is calling. Ascend in the jet city to meet Pacific Northwest Executives, prepare for DECA competitions, network with fellow members, find your future career and gain recognition. <SEATTLE, WA | NOVEMBER 15-17, 2012

THE ULTIMATE DECA POWER TRIP

As we know, Washington, D.C. is all about power. Embark on your own DECA power trip – staged in the most powerful location in the nation – full of career workshops, competitive events, leadership activities and more! <WASHINGTON, D.C. | NOVEMBER 16-18, 2012

CENTRAL REGION LEADERSHIP CONFERENCE

Ideas. They have fueled new inventions, trends and entrepreneurs, and this fall you’ll experience an array of workshops and sessions to release your ideas.

Learn from outstanding speakers, attend dynamic and educational sessions and feel the excitement of the general sessions. <DEARBORN, MI | NOVEMBER 16-18, 2012

NEW YORK EXPERIENCE

It’s the concrete jungle where dreams are made, and the city becomes the living classroom for DECA members as they explore finance, fashion, marketing, and so much more! <NOVEMBER 28-DECEMBER 2, 2012 <DECEMBER 5-9, 2012

SPORTS AND ENTERTAINMENT MARKETING CONFERENCE

In one of the world’s premier locations for family entertainment and world-class professional and college sports, DECA’s Sports and Entertainment Marketing Conference is the perfect venue to provide a rush of adrenaline to members with career interests in these industries. Members will gain an insider’s perspective as the theme parks become the living classroom to complement the lessons from conference speakers. <ORLANDO, FL | FEBRUARY 6-10, 2013

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

The highlight of the year and the ultimate place for DECA members to thrive, the DECA International Career Development Conference will again welcome fourteen thousand high school students, advisors, businesspersons and alumni for competitive events, leadership academies and career preparation. <ANAHEIM, CA | APRIL 24-27, 2013

<WWW.DECA.ORG/CONFERENCES/HIGHSCHOOL 5

MAKE YOUR PLAN TO THRIVE REFLECTIONS

Take a few moments to reflect on your chapter’s activities in previous years. Identify strengths as well as opportunities for growth.

STRENGTHS

OPPORTUNITIES

GOALS

Based on your reflections, identify goals for your chapter in the areas of membership, promotion, entrepreneurship, community service and advocacy. Your goals should be attainable but challenging ­— you and your members might surprise yourselves! Refer to the campaigns to see the awards you can receive for achieving the campaign’s set goals. <www.deca.org/events/membershipcampaign

ACTION PLANS

Now that you’ve set your goals, develop action plans to help achieve them.

Post your ambitious goals and actionplans to THRIVE this year on Facebook. <www.facebook.com/decainc

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TWEET @DECAINC HOW YOU AND YOUR CHAPTER WILL #THRIVE ______________________________________ ______________________________________ ______________________________________ ___________________

NEW!

COMPETITION PREP These are the same exams your students took at your chartered associations competition this Spring.

BUSINESS MANAGEMENT AND ADMINISTRATION

FINANCE

HOSPITALITY

MARKETING

PRINCIPLES OF BUSINESS ADMINISTRATION

2012 PRACTICE EXAM CD SET

2012 PRACTICE EXAM CD CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM CD CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM CD CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM CD CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM CD CHARTERED ASSOCIATION EDITION

Business Management and Administration | Finance Hospitality | Marketing | Principles of Business Administration

CHARTERED ASSOCIATION EDITION

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

EXAMS ON CD-ROM CDEB12-S

Business Management and Administration

$25.00

CDEF12-S

Finance

$25.00

CDEH12-S

Hospitality

$25.00

CDEM12-S

Marketing

$25.00

CDEP12-S

Principles of Business Administration

$25.00

CDES12-S

Set of All Exams

$110.00

BUSINESS MANAGEMENT AND ADMINISTRATION

FINANCE

HOSPITALITY

MARKETING

PRINCIPLES OF BUSINESS ADMINISTRATION

2012 PRACTICE EXAM BOOKLET CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM BOOKLET CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM BOOKLET CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM BOOKLET CHARTERED ASSOCIATION EDITION

2012 PRACTICE EXAM BOOKLET CHARTERED ASSOCIATION EDITION

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Build Students’ Competency Levels

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

Use as Classroom Practice Tests

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

100 Questions and Answers

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

Prepare Students For Competition

EXAMS BOOKLETS HCEB12

Business Management and Administration

$10.00

HCEF12

Finance

$10.00

HCEH12

Hospitality

$10.00

HCEM12

Marketing

$10.00

HCEP12

Principles of Business Administration

$10.00

HCES12

Set of All 5 Exams

$45.00

FOR MORE INFORMATION

EMAIL US AT DECA_IMAGES@DECA.ORG GIVE US A CALL 703-860-5006 7

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