$300,000 IS WAITING
DECA members can apply for their share of DECA scholarships. > PAGE 4
PARTNER WITH DECA’S NAB
Develop relationships with local NAB representatives. > PAGE 2
THINK BIG!
DECA chapters celebrate Global Entrepreneurship Week. Be part of this global movement. > PAGE 3
INSIGHT PARTICIPANTS > Jim Brock, Arkansas DECA > Chris Dorman, Arkansas DECA > Brycen Woodley, California DECA > Laurie Andrews, California DECA > Emily Eaton, Indiana DECA > Amanda Graham, Indiana DECA > Paul Grethel, Louisiana DECA > Sandra West, Louisiana DECA > Pat Lamborne, New Jersey DECA > Sandy Helfand, New Jersey DECA > Mary Peres, New York DECA > Ellen Katz, New York DECA > Jerry DiGiovanni, Pennsylvania DECA > Michelle Jackson, Pennsylvania DECA > Deanna Shepard, Texas DECA > Vince Merrell, Utah DECA > Karsten Walker, Utah DECA
MEMBERSHIP DEVELOPMENT PROJECT
State associations develop campaigns to increase membership and build new DECA chapters It’s no secret that building membership using DECA’s new brand is an opportunity for DECA chapters to serve more students. Nine DECA state associations participated in DECA’s first-ever “focus on membership development” meeting held at DECA Inc.’s headquarters in Reston, Va., on September 20-21, 2010. “Our new mission offers great opportunities for our chapters and state/ provincial associations to provide the DECA experience to more students with expanded career interests,” said Ed Davis, executive director of DECA Inc. “This meeting was an opportunity to use our new messages and programs across the career areas of November/December 2010 No. 2
marketing, entrepreneurship, finance, hospitality and management to develop highly targeted membership campaigns.” A team of one state advisor and one chapter advisor from the states participated in a series of case studies, discussions and activities designed to develop a state-specific comprehensive membership campaign. Each state association developed two plans – one for building membership in current chapters and one for expanding its membership base through new chapters – with goals, action steps, accountability measures and incentives. At the conclusion of the working session, the teams shared the campaigns that they will execute in their
state associations. The campaigns are posted at http://www. deca.org/news/38/ to provide best practices and ideas to all chapters and state/provincial associations. The nine state associations will be engaged in a variety of on-going activities throughout the membership year. Scott Ferguson, assistant state advisor for Georgia DECA, a state association that has experienced high growth rates in the past five years, served as a membership coach. Melissa Zelinski, Tennessee DECA state advisor, shared membership development ideas via Skype, and Ryan Witzig, Virginia DECA state advisor, also provided ideas. <Initial Membership Deadline: November 15
DECA prepares emerging leaders and entrepreneurs in 1 marketing, finance, hospitality and management.