DECA: Inspire Emerging Leaders and Entrepreneurs

INSPIRE

EMERGING LEADERS AND ENTREPRENEURS

VOLUNTEER

AS A COMPETITIVE EVENT JUDGE

GREETINGS! Dear Business Professional, You have a unique opportunity to perform an

International Career Development Conference April 21­-24, 2012 | Salt Lake City, Utah Little America Hotel

important community service and positively influence the future of 14,000 young people.

DECA is inviting 1,000 business professionals in Utah to judge and evaluate student presentations at the 2012 International Career Development Conferences in Salt Lake City.

Conference attendees will present business plans, community service projects, public relations projects, financial literacy projects, and many will participate in businesssimulation case studies.

You, along with your colleagues, are in the perfect position to use your experience and knowledge of the working world to provide constructive feedback to DECA’s

Monday, April 23, 2012

150 volunteers needed to judge more than 1,500 students

career-oriented students. I strongly urge you to participate in this fun and worthwhile opportunity. More information about DECA and serving as a judge can be found in this brochure.

Interacting with DECA members at the International Career Development Conferences is a rewarding and exciting experience which embraces the ideals of corporate social responsibility encouraged by businesses.

International Career Development Conference April 28-May 1, 2012 | Salt Lake City, Utah Salt Palace Convention Center

Register to serve as a judge by visiting www.deca.org/events/judge/ or by completing the form in this brochure. Your time and expertise will impact thousands of emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Regards,

L. Shane Thomas Director of Competitive Events shane_thomas@deca.org (703) 860-5000

Monday, April 30, 2012

1,000 volunteers needed to judge more than 14,000 students

FREQUENTLY ASKED QUESTIONS

> LEARN More than 200,000 members are in high school and college classrooms studying marketing, entrepreneurship, finance, hospitality and management.

DECA brings their learning to life by allowing them to apply their knowledge in realistic business scenarios. Top performing members from local, district and state/provincial qualifying rounds will travel to Salt Lake City to compete at DECA’s highest level of competition.

YOUR ROLE

> PREPARE

Q: WHAT IS DECA? A: DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. With more than 200,000 members, DECA operates in high schools and colleges across the globe.

DECA’s comprehensive learning program integrates into classroom instruction, applies learning, connects to business and promotes competition.

Q: WHAT TYPES OF EVENTS WILL DECA MEMBERS COMPETE IN AT THE INTERNATIONAL CAREER DEVELOPMENT CONFERENCES? A: DECA offers over 45 different competitive events to its members in the career areas of marketing, entrepreneurship, finance,

While in Salt Lake City, DECA members will be given a case study that requires them in a team or individually to quickly solve a problem. DECA members participating in written events will prepare to deliver their presentations that they have been perfecting for nearly six months.

hospitality and tourism, and management.

> PRESENT

a certificate of appreciation.

Each DECA member will present their case study solutions, business plans or projects to judges in their respective areas of competition hoping to make a lasting impression. As a judge you’ll evaluate innovative ideas from forward-thinking DECA members while expanding your professional network and impacting the lives of our future — all in a day’s work.

Q: WHO IS ELIGIBLE TO SERVE AS A

Q: WHAT IS THE TIME COMMITMENT? A: Many events require judges to participate from 7:30 a.m. to 6:00 p.m. Several events operate only in the morning while other events operate only in the afternoon. View the judge registration form in this brochure for the time requirements of specific events.

All volunteers will receive breakfast and/or lunch, free parking at the conference site and

COMPETITIVE EVENT JUDGE AT THE INTERNATIONAL CAREER DEVELOPMENT CONFERENCES? A: Individuals who have experience in the fields of marketing, management, entrepreneurship, sales, hospitality, travel and tourism, human resources, finance, accounting and retailing are qualified to judge at the conferences.

Q: IS TRAINING PROVIDED FOR JUDGES? A: Yes. There will be a judge training session

> WIN

upon arrival at the conference. DECA

DECA members anxiously await to hear if their name is called as an international winner in their competitive event during our high-energy grand awards session. More than $300,000 in competitive events awards and scholarships are presented to DECA’s highest achievers.

questions you may have after the training

advisors and staff members will answer any session.

Q: HOW DO I REGISTER TO BE A COMPETITIVE EVENT JUDGE AT THE INTERNATIONAL CAREER DEVELOPMENT CONFERENCES? A: Complete and return the appropriate judge registration form(s) at www.deca.org/events/judge or complete the form in this brochure.

FACT SHEET

MISSION STATEMENT

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

MARKETING

HIP RS U E N

BUSINESS MANAGEMENT + ADMINISTRATION

FINANCE

ENT R EP RE N

HOSPITALITY + TOURISM

EN T R EP RE

DECA prepares the next generation to be academically prepared, community oriented, professionally responsible, experienced leaders.

MEMBERSHIP BY THE NUMBERS

<ALASKA <CHINA <GERMANY <GUAM <HAWAII <HONG KONG <KOREA <MANITOBA <MEXICO <ONTARIO <PUERTO RICO <QUEBEC

DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition.

ENT RE PR EN

HIP RS EU

HIP RS U E N

P HI RS EU

EN TR EP RE

CAREER CLUSTERS DECA extends the teaching and learning of National Curriculum Standards in four career clusters.

COLLEGE + CAREER READY

50%

90%

of DECA members plan to further their studies in marketing, finance, hospitality and business management or become entrepreneurs.

86%

of DECA members are obtaining career experience through employment.

of DECA members are very interested in starting their own business.

of DECA members report an A or B average.

Research findings courtesy of the National Research Center for Colleges and University Admissions. The sample included 14,309 high school DECA members and was compared to data from more than one million students nationwide.

COMPETITIVE EVENTS PROGRAM

When selecting a career DECA members are more likely to select a career in marketing, finance, hospitality or business management.

Future Major/Career Path

DECA National

Accounting/Finance

4.7%

2.6%

Advertising/Public Relations

3.3%

0.7%

Business Administration

8.4%

5.1%

Business - International

5.2%

1.5%

Business Owner/Entrepreneur

14.0%

4.2%

Fashion Merchandising

5.7%

2.4%

Hotel/Resort Management

1.3%

0.4%

Sales/Marketing

4.7%

0.8%

Sports Marketing/Management 5.7%

0.7%

Travel and Tourism

0.7%

1.1%

EDUCATIONAL CONFERENCES

PUBLICATIONS

SCHOOL-BASED ENTERPRISES

35%

25%

SOCIAL MEDIA + ONLINE CHALLENGES

15%

200,000 MEMBERS | 3,500 CHAPTERS

DECA Inc. is a 501(c)(3) not-for-profit student organization. The United States Congress, the United States Department of Education and state and international departments of education authorize DECA’s programs.

COLLEGE + BUSINESS PARTNERSHIPS

27%

DECA members are academically prepared students who will enter college with credits and other forms of academic credentials. <> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000

COMPREHENSIVE LEARNING PROGRAM

5%

Advanced Placement

College Credit Courses

Gifted/Accelerated Programs

<DECA <NATIONAL

International Baccalaureate

LEARN MORE AT DECA.ORG

JUDGE REGISTRATION FORM NAME: __________________________________________ TITLE/POSITION: _________________________________ COMPANY: _______________________________________ ADDRESS: _______________________________________ CITY, STATE, ZIP: __________________________________

HOME PHONE: ___________________________________ CELL PHONE: ____________________________________ WORK PHONE: ___________________________________ E-MAIL: _________________________________________ REFERRED BY: ___________________________________

COMPETITIVE EVENTS SELECTION | Please check all events that you are willing and able to judge.

MONDAY, APRIL 23, 2012 | LITTLE AMERICA HOTEL 8:00 AM – 5:00 PM Commitment | 150 JUDGES NEEDED ___ Any event during the 8:00 AM – 5:00 PM timeframe ___ Accounting Event ___ Advertising Campaign Event ___ Business Ethics Event ___ Business Law Event ___ Business-to-Business Marketing Event ___ Business Research Event ___ Corporate Finance Event ___ Entrepreneurship Event ___ Fashion Merchandising and Marketing Event ___ Financial Statement Analysis Event ___ Hotel and Lodging Event ___ Human Resource Management Event ___ International Marketing Event ___ Marketing Management Event ___ Professional Sales Event ___ Restaurant and Food Service Management Event ___ Retail Management Event ___ Sales Management Meeting Event ___ Sports and Entertainment Marketing Event ___ Travel and Tourism Event ___ Web Site Design Event 3:00 PM – 6:00 PM Commitment | 15 JUDGES NEEDED ___ Entrepreneurship Challenge INSTRUCTIONS To register as a competitive events judge, please complete this form and return to DECA Inc. RETURN COMPLETED FORM TO: DECA Inc. ATTN: Shane Thomas 1908 Association Drive Reston, VA 20191 Fax: (703) 860-4013 Confirmation letters and detailed instructions will be mailed to all volunteer judges prior to the conference.

NOTES Judges must serve the entire timeframe of the event to ensure fairness to all competitors.

Events are assigned on a first-come, first-served basis. All judges will receive complimentary parking at the conference site, breakfast, lunch and a certificate of appreciation for their time.

If you have questions, please contact Shane Thomas, Director of Competitive Events at (703) 860-5000 or shane_thomas@deca.org.

MONDAY, APRIL 30, 2012 | SALT PALACE CONVENTION CENTER 7:30 ___ ___ ___ ___ ___ ___ ___ ___ ___ ___

AM – 1:00 PM COMMITMENT | 220 JUDGES NEEDED Any event during the 7:30 AM – 1:00 PM timeframe Accounting Applications Series Event Business Services Marketing Series Event Food Marketing Series Event Hotel and Lodging Management Series Event Human Resources Management Series Event Principles of Business Management and Administration Event Principles of Marketing Event Restaurant and Food Service Management Series Event Retail Merchandising Series Event

7:30 ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___

AM – 6:00 PM COMMITMENT | 400 JUDGES NEEDED Any event during the 7:30 AM – 6:00 PM timeframe Advertising Campaign Event Business Law and Ethics Team Decision Making Event Business Services Operations Research Event Buying and Merchandising Operations Research Event Buying and Merchandising Team Decision Making Event Community Service Project Creative Marketing Project Entrepreneurship Participating Event (Creating a Franchise) Entrepreneurship Participating Event (Creating an Independent) Entrepreneurship Promotion Project Entrepreneurship Written Event Fashion Merchandising Promotion Plan Event Finance Operations Research Event Financial Literacy Promotion Project Financial Services Team Decision Making Event Hospitality and Tourism Operations Research Event Hospitality and Tourism Professional Selling Event Hospitality Services Team Decision Making Event International Business Plan Event Learn and Earn Project Marketing Communications Team Decision Making Event Professional Selling Event Public Relations Project Sports and Entertainment Marketing Operations Research Event Sports and Entertainment Marketing Team Decision Making Event Sports and Entertainment Promotion Plan Event Stock Market Game Travel and Tourism Team Decision Making Event

12:30 PM – 6:30 PM COMMITMENT | 200 JUDGES NEEDED ___ Any event during the 12:30 PM – 6:30 PM timeframe ___ Apparel and Accessories Marketing Series Event ___ Automotive Services Marketing Series Event ___ Business Finance Series Event ___ Marketing Management Series Event ___ Principles of Finance Event ___ Principles of Hospitality and Tourism Event ___ Quick Serve Restaurant Management Series Event ___ Sports and Entertainment Marketing Series Event

ICDC ADDITIONAL OPPORTUNITIES THERE ARE MANY ADDITIONAL WAYS YOU AND YOUR COMPANY CAN BE INVOLVED WITH DECA’S CONFERENCES. PLEASE CHECK THE ITEMS BELOW WHICH INTEREST YOUR COMPANY. _______ Exhibits-Connect with over 15,000 attendees to showcase your products/services by participating as an exhibitor. More than 100 companies are represented from a wide range of industries. _______ Advertise in the conference program. This tool is used by the 15,000 conference participants to navigate all of DECA’s ICDC activities. In addition, many take it home as a keepsake item and/or use it as a promotional item in their classes. _______ Registration Packet Insert-provide 15,000 copies of your company flyer or special offer in the registration packet that every attendee receives. _______ Partially sponsor one of DECA’s competitive events, which includes cash awards to the top 10 winners, trophies, certificates and medallions. A representative from your company would present the awards on stage during the Grand Awards ceremony. _______ Meal Function and/or Beverage Sponsorships-at some point, DECA’s ICDCs provide every conference participant with a refreshment. Associate this happy experience with your brand by sponsoring one of DECA’s special meal functions or beverage stations. _______ Provide a donation to DECA’s scholarship fund. _______ Partially Sponsor the “DECA Dash with the Diamonds-5K Run/Walk”. Proceeds support the Muscular Dystrophy Association and DECA’s scholarship fund. _______ Become a national partner with DECA – more than 60 nationally and internationally recognized brands support DECA as a business strategy.

Other interest (please specify)

BASED ON THE ITEMS CHECKED ABOVE, PLEASE PROVIDE DECA WITH A CONTACT PERSON BELOW, SO WE CAN SEND MORE INFORMATION: Name:

Company:

Address:

City, State Zip:

Phone:

Email:

QUESTIONS

Contact 703.860.5000 and ask for the Marketing/Development Department

EMAIL

marketing@deca.org