COMPETITIVE EVENTS
DECA CONFERENCES
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Learn about DECA’s Integrated Marketing Campaign Events.
Learn about DECA’s ICDC Attraction Ticket package.
NOV-DEC 2018
INTEGRATED MARKETING CAMPAIGN EVENTS
With new and evolving channels of marketing communication upon us, traditional advertising and promotion are used less often. DECA’s new Integrated Marketing Campaign Events will allow DECA members to utilize their marketing communication skills to develop strategies using unified and seamless experiences for consumers – both online and offline. In the new Integrated Marketing Campaign Events, participants will develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and then present the campaign in a role-play situation to a prospective client/advertiser. Here are eight ways they differ from the former Marketing Representative Events. A MORE SPECIFIC CAMPAIGN The Integrated Marketing Campaign Events require participants to select a very specific purpose for a campaign in a very specific timeframe of less than 45 days. Based on the campaign selected, this will help categorize the campaign as an event, product or service. CUSTOMERS ARE AT THE CORE The events focus very much on the target customer and engaging the customer. First, participants should clearly identify the target audience both in demographics and psychographics. Then the participants should strategically choose the channels to best reach each customer group. Rather than trying to get the customer to come to the product, participants should identify activities to go to where the customers are. MORE FOCUS ON DIGITAL THAN PRINT Customers are consuming more media digitally than ever before. Participants should expand the activities and channels beyond print and in-store. Some examples include mobile, blogs, e-mail marketing, social sharing and video. All channels, however, should work collaboratively in achieving the campaign’s objectives by using a consistent look and messaging to reinforce the call to action. Continued on page 2.
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DECADIRECT.ORG 2018-2019 DISTRICT EVENT INSTRUCTIONAL AREAS Prepare for district competitions with the primary instructional area(s) assessed in each of the district level scenarios. bit.ly/districtevent
DECA IDEA CHALLENGE STARTS NOV. 9 The DECA Idea Challenge is a fast-paced experiential learning exercise for your students. Access the toolkit before the mystery item is announced. bit.ly/decaidea18
CELEBRATE DECA MONTH 2018! The #DECAMonth Photo Challenge is back for November 2018 and better than ever! bit.ly/decamonth18
SCHOLARSHIPS FOR DECA MEMBERS Each year, DECA awards over $300,000 in scholarships. Learn more about the different scholarships available to your students. The application deadline is Jan. 18, 2019. bit.ly/decascholarship19
CHAPTER CAMPAIGN SUBMISSION SITE NOW OPEN Check out the Chapter Campaign Guidebook and gain additional tips before submitting. Submissions are due Dec. 3. bit.ly/ddocampaigns