DECA Insight | September-October 2017

COMPETITIVE EVENTS

CHAPTER STRATEGY

CURRICULUM + INSTRUCTION

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Resources for New Entrepreneurship Events

Extend Learning Beyond the Classroom

10 DECA Activities for the First Quarter

SEPT-OCT 2017

GET READY FOR A LIMITLESS YEAR The DECA experience isn’t just for one kind of member with one specific set of goals. The experience is about exploring your options, discovering new paths, and experiencing opportunities you never knew existed. With DECA, the possibilities for success are limitless.

As a DECA advisor, DECA provides you with limitless opportunities and resources to use in your classroom and DECA chapter. As you embark on a new academic year, consider how you can integrate DECA’s Comprehensive Learning Program into your classroom instruction. Inside this issue of Insight, you’ll find suggested activities, ranging from competitive events to challenges, conferences and more for the first quarter. The DECA Guide is also a tremendous resource for everything DECA. Finally, be sure to access deca.org, decadirect.org and DECA’s social media throughout the school year for your official source of DECA information.

DECA appreciates your good work as a chapter advisor and the opportunities you provide your members. The opportunity for DECA membership that you provide allows your members to discover their true ambitions, realize their college and career goals and begin a journey of self-discovery.

You have a tremendous team of support, including your chartered association advisor and the DECA Inc. staff. If we can be of assistance to you, please reach out to us by visiting www.deca.org/staff. We want to hear from you! Working together, we can provide the very best educational experience for our members as we prepare them to be college and career ready.

Best wishes for a limitless year in DECA!

GET MORE

WWW.DECADIRECT.ORG MARK YOUR 2017-2018 CALENDAR Plan your limitless year with these important dates and events. bit.ly/decacalendar17

ELEVATE YOUR CHAPTER Use these chapter strategy resources as you begin the new year! bit.ly/decaelevate

SCHOOL-BASED ENTERPRISE 2017-2018 RESOURCES Download updated SBE materials for the new year and meet this year’s School-based Enterprise Advisory Council. deca.org/sbe

COMPETITIVE EVENTS UPDATE Be in the know with this year’s updates to the Competitive Events Program. bit.ly/17eventupdates

COMPETITIVE EVENTS TOPIC RESOURCES Access online resources to help with this year’s research and professional selling and consulting topics. bit.ly/eventres

SNAPCHAT GEOFILTERS AND THEME LOGO Download these ready-to-go resources for your chapter to use. bit.ly/decacomm

COMPETITIVE EVENTS

RESOURCES FOR NEW ENTREPRENEURSHIP EVENTS DECA is pleased to offer two new competitive events focused on entrepreneurship for the high school division during the 2017-2018 school year.

Joining the official competitive events listing are the Entrepreneurship Individual Series Event (ENT) and the Entrepreneurship Team Decision Making Event (ETDM).

These event guidelines will be consistent for their respective event categories.

The exam and role-play performance indicators will be based on Entrepreneurship Performance Indicators. DECA is pleased to provide the following resources to help members prepare for these new events at deca.org and decadirect.org: • Entrepreneurship Performance Indicators • Entrepreneurship Sample Exam • Entrepreneurship Team Decision Making Sample Case Study • Entrepreneurship Individual Series Sample Role-Play Each performance indicator is assigned to one of six levels of complexity known as curriculum planning levels. While DECA’s Competitive Events Program has mostly used the curriculum planning levels of prerequisite (PQ), career sustaining (CS) and specialist (SP), DECA’s entrepreneurship events will now use supervisor (SU), manager (MN) and owner (ON). The definitions of the curriculum planning levels are below: Prerequisite (PQ): Content develops employability and job-survival skills and concepts, including work ethics, personal appearance and general business behavior.

Career Sustaining (CS): Content develops skills and knowledge needed for continued employment in or study of business based on the application of basic academics and business skills.

Specialist (SP): Content provides in-depth, solid understanding and skill development in all business functions.

Supervisor (SU): Content provides the same in-depth, solid understanding and skill development in all business functions as in the specialist curriculum, and in addition, incorporates content that addresses the supervision of people.

Manager (MN): Content develops strategic decision-making skills in all business functions needed to manage a business or department within an organization.

Owner (ON): Content develops strategic decision-making skills in all aspects of business that are needed to own and operate a business.

EDITOR

Christopher Young, CAE

THIS EDITION

Sept./Oct. 2017 | No. 29 Published four times each year

by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May Copyright ©2017 by DECA Inc.

PUBLISHER DECA Inc.

EDITORIAL COMMITTEE Janelle Arrighi Sarah Williams

DESIGNER

Frank Peterson

CORRESPONDENCE

DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org

If you have questions, please contact Christopher Young, CAE, High School Division Director, at Christopher_Young@deca.org.

For a complete listing of competitive events updates for 2017-2018, see page 39 of the DECA Guide.

ACTIVITIES

FOR THE FIRST QUARTER

T

he start of the school year is an exciting time. The fall is filled with new opportunities to help students become leaders and entrepreneurs. In each issue of DECA Insight, we will include 10 great ways to use DECA to help you leverage your chapter activities and make 2017-2018 a limitless year!

The first quarter sets the tone and pace for your chapter’s entire year. It is a great time to engage all of your students in DECA and to integrate DECA into everything you do. If you have already developed your DECA plans for the year, use this list as a benchmark to make sure you have included everything that DECA has to offer.

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CREATE A CHAPTER STRATEGY WITH ELEVATE DECA’s Elevate modules provide a framework for chapter leaders to set DECA goals and develop a program of leadership, while using tools such as the diamond fundraising model, strategic communications strategy and project management guides. Use DECA’s Elevate modules to develop a chapter strategy and to equip chapter leaders to guide the chapter. As they learn how they connect to DECA’s mission, values and guiding principles, they will gain insight into their personal leadership style and discover how to build a strong team by using DECA’s mission-based officer positions.

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MAKE DECA CONNECTED, INTEGRATED + RELEVANT

DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. Examine your course of study and integrate activities from DECA’s Comprehensive Learning Program to show that DECA is connected and relevant. Use the tools available on DECA’s website to promote that your students are career and college ready and that your program demonstrates a continuous program of study that could start in the ninth grade and continue through a post-secondary degree.

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DECA’s activities naturally support programs of study in four career clusters.

For each career cluster, DECA programs span secondary and postsecondary, demonstrate strong partnerships, provide an accountability and evaluation system and deliver professional development. Below are sample course sequences for each of the four career clusters. <www.deca.org/classroom

MARKETING 9 | Intro. to Business + Marketing 10 | Marketing I 11 | Advanced Marketing 12 | Marketing Communications PS | Marketing Major

BUSINESS MANAGEMENT + ADMINISTRATION 9 | Intro. to Business + Marketing 10 | Business Law 11 | Business Management 12 | Entrepreneurship PS | Business Major

FINANCE 9 | Intro. to Business + Marketing 10 | Introduction to Finance 11 | Accounting I 12 | Accounting II PS | Business Finance Major

HOSPITALITY + TOURISM 9 | Intro. to Business + Marketing 10 | Introduction to Hospitality 11 | Travel and Tourism 12 | Lodging Management PS | Hospitality Major

INCORPORATE DECA’S ONLINE CHALLENGES + COMPETITIVE EVENTS INTO YOUR INSTRUCTION

DECA’s online challenges and competitive events provide lesson plans or simulations to engage your students in many content areas.

CONTENT AREA ONLINE CHALLENGE OR COMPETITIVE EVENT Entrepreneurship DECA Idea Challenge Fashion Merchandising FIDM Challenge Virtual Business Challenge-Fashion Finance Stock Market Game Virtual Business Challenge-Accounting Financial Literacy Virtual Business Challenge-Personal Finance Hospitality Virtual Business Challenge-Hotel Management Virtual Business Challenge-Restaurant Marketing Herff Jones Marketing Results Challenge Retailing Virtual Business Challenge-Retailing Social Media Marketing Stukent Social Media Marketing Challenge Sports and Entertainment Virtual Business Challenge–Sports

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EXTEND LEARNING BEYOND THE CLASSROOM AT DECA CONFERENCES

DECA conferences are targeted, highly-focused learning experiences for students and advisors that support National Curriculum Standards and the development of 21st Century Skills. DECA conferences bring our members into the larger DECA community while providing unique opportunities to extend classroom learning.

Each of DECA’s conferences connects with corporate professionals to engage students in learning industry-related trends and content. <www.deca.org/conferences

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BE PART OF GLOBAL ENTREPRENEURSHIP WEEK

DECA members will join millions of innovators around the world in a growing movement of entrepreneurial people, to generate new ideas and to seek better ways of doing things. Plan your activities now for Global Entrepreneurship Week – November 13-19, 2017, and make sure to include the DECA Idea Challenge and Global Entrepreneurship Week Chapter Campaign in your mix. <www.gew.co

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INTRODUCE YOUR STUDENTS TO DECA’S COMPETITIVE EVENTS PROGRAM DECA’s Competitive Events Program is an incredible tool for your classroom. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism. Be sure to review pages 30-31 of the DECA Guide. This section explains how DECA’s competitive events are connected to career clusters and pathways. This information is very helpful in understanding how events are aligned with performance indicators.

Use the new competitive events poster to introduce the competitive events formats to your students. Then, encourage them to review the DECA Guide for the event that best matches their interests, experiences and career aspirations.

Use pages 40-41 of the DECA Guide to learn how to integrate DECA’s Competitive Events Program into your classroom. <www.deca.org/competitiveevents

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CELEBRATE DECA MONTH AND ENGAGE IN CHAPTER CAMPAIGNS

November is DECA Month! Check out DECA’s Chapter Campaigns and discover how your chapter can participate and receive recognition.

Use the new Chapter Campaigns Guidebook to show how campaign activities align with performance indicators and to help your chapter members manage each of the campaigns. Share your chapter’s activities on social media with #DECAMonth. <www.deca.org/chaptercampaigns

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ENGAGE PARTNERS

DECA’s college and business partners extend learning and support your program. They provide scholarships, presentations, work experience opportunities and fundraising ideas.

Engage partners to connect your members to business. <www.deca.org/partners

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SHARE DECA DIRECT

THE FINA

MARCH-A PRIL 2017

NCE ISSU

E

Promote DECA by sharing the first issue of DECA Direct, our instructional magazine. The first issue includes information about competitive events, special activities and student leadership. Use the worksheet that accompanies the issue to supplement classroom instruction. Encourage your members to also visit decadirect.org for updates and follow all of DECA’s social media. <www.deca.org/communications

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BUILD YOUR CHAPTER MEMBERSHIP

Membership can pay big dividends for your members, chapter and association (state/province).

• Your student members have the potential to earn scholarships and awards and participate in DECA’s competitive events program.

• Your chapter can earn the recognition it deserves through DECA’s membership campaign.

• Your association earns an additional competitive event slot for every 50 more members than last year.

Most importantly, for many members, DECA is an experience of a lifetime that prepares them to become emerging leaders and entrepreneurs. > UPDATE YOUR INFORMATION Log on to DECA’s new online membership system and update your information to ensure you receive all of DECA’s electronic and print communications. <www.deca.org/membership

> COLLECT DUES + SUBMIT Organize your member names and dues so you can submit them on DECA’s online membership system by November 15. Some associations have earlier deadlines for competitor eligibility. <www.deca.org/membership

> PARTICIPATE IN DECA’S MEMBERSHIP CAMPAIGN Looking to increase your membership? DECA’s membership campaign gives you simple goals and yields big rewards. Grow your chapter’s membership by recruiting more student members, alumni members and professional members. <www.deca.org/chaptercampaigns

DEADLINE 12.1.17

MEMBERSHIP CAMPAIGN

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni or professionals) of the Membership Campaign and receive a pennant and certificate.

Guide your membership efforts by meeting these goals.

MORE STUDENTS THAN LAST YEAR

ALUMNI

PROFESSIONALS

Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

LIMITLESS

CAMPAIGNS deca.org/chaptercampaigns

NOVEMBER DEADLINE 12.1.17

MEMBERSHIP

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni or professionals) of the Membership Campaign and receive a pennant and certificate.

Guide your membership efforts by meeting these goals.

ALUMNI

MORE STUDENTS THAN LAST YEAR

PROFESSIONALS

GLOBAL ENTREPRENEURSHIP WEEK

Activities must occur during November 13-19, 2017. Submit DECA Idea Challenge entries at www.deca.org/ideachallenge.

IDEA CHALLENGE ENTRIES

SUCCESS STORIES OF LOCAL ENTREPRENEURS

SCHOOL/COMMUNITY OUTREACH ACTIVITIES

PROMOTIONAL

Conduct these activities from the beginning of your school year through DECA Month.

SCHOOL OUTREACH ACTIVITIES

CELEBRATE DECA MONTH IN

SUCCESS STORIES OF ALUMNI

Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

DEADLINE 12.1.17 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, or Community Service Campaign) and receive a pennant and certificate.

Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

COMMUNITY OUTREACH ACTIVITIES

COMMUNITY SERVICE

Conduct a community service activity from the beginning of your school year through DECA Month.

OR MORE COMMUNITY SERVICE ACTIVITIES

OR MORE PARTICIPATION OF YOUR DECA MEMBERS

FORM OF PUBLICITY OR PROMOTION

ADVOCACY

DEADLINE 3.1.18

Advocate during Career and Technical Education Month in February.

SCHOOL OUTREACH ACTIVITIES

PUBLIC POLICY MAKERS OUTREACH

Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECAâ&#x20AC;&#x2122;s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.

COMMUNITY OUTREACH ACTIVITIES

Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.

WESTERN REGION

INNOVATIONS + ENTREPRENEURSHIP CONFERENCE

LEADERSHIP CONFERENCE

PHILADELPHIA

PHILADELPHIA NOVEMBER 10-12, 2017 deca.org/power

NOVEMBER 16-19, 2017 wrlc2017.org

NEW YORK EXPERIENCE

CENTRAL REGION

SPORTS + ENTERTAINMENT MARKETING CONFERENCE

NOVEMBER 10-12, 2017 deca.org/iec

LEADERSHIP CONFERENCE

NEW YORK CITY

OMAHA

NOVEMBER 29-DECEMBER 2, 2017 DECEMBER 6-9, 2017 deca.org/nye

DECEMBER 1-3, 2017 deca.org/crlc

INTERNATIONAL

CAREER DEVELOPMENT

PHOENIX

ORLANDO

JANUARY 31-FEBRUARY 4, 2018 deca.org/sem

EMERGING LEADER SUMMIT

CONFERENCE

ATLANTA

APRIL 21-24, 2018 deca.org/icdc

CHICAGO JULY 7-9, 2018 deca.org/els