Who, What And Why are they Shopping Online?
Features
Offers
Variety
Warranty
Generation-to-Generation Who are your typical e-commerce customers? E-commerce is a forum of
Every person has a distinct
These simple Insights makes it
shopaholics to penny pinchers.
personality type and buying decision behavior.
easy for you to track customers' goals to optimize your sales and marketing strategies as per their nature.
Nurture them to acquire them
Millennials In search of high-class brands and designer based. Most e-commerce sites give them the uniqueness of products.
.......
....... Gen-X
Senior citizens
In search of those e-commerce sites which are mobile based and whose product images look are attractives and unique
In search of those e-commerce sites which provide clear warranty, return policy, quality, features, usages and manufacturer details
Baby boomers In search e-commerce sites which are easy to use to shop
Parent to Non-Parent
They spend (7- 9) hours in a week in budgeting to stop online.
They prefer to shop online least 2-3 times in a month
Gender- to- Non Gender
Searchers
Browsers
Wanders
Price-hunters / First-timers
They use
They
They prefer
e-commerce
shop across
specific size
shopping
e-commerce
based
sites
shopping
e-commerce
frequently
sites
site. Those
frequently
sites which
They prefer gender specific e-commerce sites that talk to them with respect and handle specific and
provide A+ or
unique taste they have
above sizes
Rural- Urban
Prefer door delivery model with free shipping e-commerce sites
Prefer shop-online-pick-up-in-store model of e-commerce site
Conclusion Most of the e-commerce customers are not immediately ready to purchase. They make a precise pre-transactional research based conversions through many online opportunities available, letting them to choose the best. It is upto you to be ready with a unique wisp throughout the channels. Maintaining a strong online presence is a great way to engage with customers. You need to satisfy the needs of these diverse e-commerce customers.
Sources http://omnichannel.me/6-types-of-online-customer-identifiers/
https://www.statista.com/topics/871/online-shopping/
https://www.invensis.net/blog/ecommerce/six-types-ecommerce-customers-satisfy/
https://www.bigcommerce.com/blog/ecommerce-trends/
https://www.ecommercetimes.com/story/4430.html
https://fitsmallbusiness.com/online-shopping-statistics/
https://blog.hubspot.com/service/customer-needs
www.ecoforumjournal.ro/index.php/eco/article/download/125/94
https://www.nngroup.com/articles/ecommerce-shoppers/
https://www.merchantmaverick.com/7-characteristics-successful-e-store/
https://www.shopify.com/enterprise/customer-journey-map-ecommerce
http://www.nielsen.com/us/en/insights/news/2015/us-lgbt-shoppers-make -more-trips-spend-more-than-average.html
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